What 1SP Agency does

1SP Agency Holding GmbH is a Hamburg, Germany-based B2B integrated marketing agency operating through a 'House of Agencies' model composed of ten specialist subsidiaries and acquired brands serving gaming, consumer electronics, and technology clients across European markets. The company delivers professional marketing services spanning public relations and communications, experiential events, retail activations, content production, influencer and creator marketing, and go-to-market support, with notable long-standing enterprise relationships including Microsoft/Xbox (nearly 20 years), Electronic Arts (over a decade), Tencent, GSC Game World, Amazon Prime Video, Marshall, Cupra, and Lufthansa.

The company's technology stack centers on two proprietary platforms: 1SP XR Studio, which develops AR/VR mixed reality experiences (deployed in the Apex Award-winning Lufthansa/Meta inflight entertainment system and the Cupra Tavascan vehicle presale experience across 580 Meta Quest headsets in 5+ European markets), and MeetToMatch, a B2B matchmaking platform acquired in 2026 that operates across more than 60 international games industry events annually. Operational scale is reinforced by FLZR's personnel pool of 24,000+ trained brand ambassadors for retail engagement, and by Studio CO2's digital customer journey expertise developed through a 20-year history with Microsoft, Ubisoft, and Electronic Arts.

Revenue is generated through professional services fees from customized client engagements with quote-based, project-negotiated pricing. The company is privately held with no disclosed institutional investors, was founded in 2020 by co-Managing Directors Markus Ernst Oeller and Torsten Oppermann, and has expanded primarily through an acquisition-led strategy: Studio CO2 (2023-05), Renaissance PR (2024-02), MeetToMatch (2026-01), and PromoPers (2026-04).

Name

1SP Agency

Legal name

1SP Agency Holding GmbH

Website

https://1sp.agency

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

1SP Agency is a Hamburg-based B2B marketing collective serving gaming, consumer electronics, and technology brands across Europe through ten specialist agencies delivering integrated PR, retail, experiential, AR/VR, and event marketing services to enterprise clients.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Integrated marketing services
• Retail brand activations
• Gaming industry marketing
• Consumer electronics marketing
• PR communications services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Marketing Services Revenue: 1SP Agency generates revenue through integrated marketing services including PR, communications, experiential marketing, retail activations, creative content production, influencer marketing, and go-to-market support. Services are delivered across the customer journey from awareness through conversion and loyalty.
2. Technology Solutions: Revenue from AR/VR immersive solutions, mixed reality experiences, and event technology platforms including MeetToMatch matchmaking services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

1SP Agency operates a 'House of Agencies' model providing integrated marketing, communications, retail activations, experiential events, influencer campaigns, and AR/VR immersive solutions for enterprise clients in the gaming, consumer electronics, and technology sectors across European markets. The firm delivers full-funnel services from awareness through conversion and loyalty through a collective of specialist sub-brands and acquired agencies.

Product overview

1SP Agency operates as a platform-and-modules architecture built around its House of Agencies collective. The core 1SP Agency platform provides integrated marketing, retail activations, and technology-driven solutions spanning web, apps, AR, and VR. This core is enhanced by ten specialist sub-brands and acquired agencies: Studio CO2 (digital marketing/product campaigns), Renaissance (PR and communications), PromoPers (brand ambassadors/live sales teams), FLZR (point of sale/personnel pool), MSM.digital (integrated marketing/retail), Fijak (retail experience design), New Fluence (creator/influencer marketing), Insight (gaming/creator events), MeetToMatch (B2B matchmaking/event platform), and 1SP XR Studio (AR/VR immersive solutions). These agencies work together to deliver end-to-end marketing services across the gaming, consumer electronics, and technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• 1SP XR Studio Specialist agency focused on AR/VR immersive solutions for brand experiences, including mixed reality entertainment design, inflight tech integration, and immersive retail activations for enterprise clients.
• Studio CO2 Digital marketing firm specializing in product campaigns, digital customer journeys, and e-commerce content with a 20-year history of work for brands such as Microsoft, Ubisoft, and Electronic Arts.
• MSM.digital Marketing agency providing integrated marketing services, retail experience design, and go-to-market support across European markets for enterprise clients.
• Fijak Specialist agency focused on retail experience design and production, shop-in-shop concepts, and boutique development for enterprise brands.
• FLZR Full-service point-of-sale agency with a 24,000+ strong personnel pool providing bespoke sales solutions and brand ambassador deployment for retail engagement.
• New Fluence Creator and influencer marketing agency building diversified creator ecosystems for enterprise brands across social platforms including Instagram and TikTok.
• Insight Gaming and creator marketing agency specializing in influencer strategy, experiential events, and community engagement for the gaming industry.
• Renaissance PR UK-based PR and communications agency specializing in gaming and technology sectors, providing media relations, event PR, and corporate communications for enterprise clients.
• MeetToMatch B2B matchmaking and event platform for the global games and digital entertainment industries, providing appointment-scheduling, contact-management, and professional networking tools for trade shows, operating across 60+ international games industry events annually.
• PromoPers Retail and sales marketing agency with over two decades of expertise and a network of hundreds of trained brand ambassadors delivering live engagement and sales promotion activities at retail.

Quantifiable outcome

• 21% organic sales increase for Marshall on Amazon
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• PromoPerscoreStrategic or Co-development Partner · 1 April 20261SP Agency acquired PromoPers, expanding its brand ambassador and live sales team capabilities. PromoPers brings over two decades of retail and sales marketing expertise and a network of hundreds of trained brand ambassadors.
• MeetToMatchcoreStrategic or Co-development Partner · 1 January 20261SP Agency acquired MeetToMatch, the world's leading B2B matchmaking and event platform for the global games and digital entertainment industries. The acquisition adds matchmaking technology and event infrastructure to 1SP's portfolio spanning integrated marketing, retail activations, and technology-driven solutions. MeetToMatch operates across 60+ international games industry events annually.
• Renaissance PRcoreStrategic or Co-development Partner · 1 February 20241SP Agency acquired UK-based communications agency Renaissance PR as part of its strategy to build a 'superagency' focused on tech and gaming. The acquisition aimed to expand Renaissance's service portfolio and geographical reach, helping them grow their capabilities amid industry challenges. Renaissance now operates as part of 1SP's House of Agencies, providing PR and communications services.
• Studio CO2coreStrategic or Co-development Partner · 1 May 20231SP Agency acquired British digital agency Studio CO2, expanding its international portfolio. Founded by Steve Cross, Studio CO2 has a 20-year history of creating digital customer journeys for major brands such as Microsoft, Ubisoft, and Electronic Arts. It specializes in product campaigns and e-commerce content.
• Meta PlatformsflagshipStrategic or Co-development PartnerPartnership with Meta for mixed reality experiences including Lufthansa inflight entertainment and Cupra Tavascan vehicle experiences using Meta Quest headsets. Multiple major campaigns developed with Meta technology including the Apex Award-winning Lufthansa x Meta mixed reality system.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dept Agency: Amsterdam-headquartered digital agency with integrated services spanning creative, technology, and marketing, including gaming and consumer electronics clients. Comparable integrated-services positioning to 1SP's House of Agencies model in the European market.
• B-Reel: Stockholm- and Los Angeles-based creative technology agency producing interactive experiences, branded content, and digital campaigns for tech-forward brands. Comparable blend of creative production and emerging technology (XR, interactive) capabilities.
• Mother London: Independent London-based creative agency producing campaigns for technology, consumer, and entertainment brands. Comparable independent positioning and creative-led approach serving premium European clients in 1SP's target verticals.
• Anomaly: Independent creative agency with offices in New York, London, and Los Angeles, known for integrated brand campaigns and product launches for tech and consumer brands. Comparable mix of creative, strategy, and digital product work for enterprise clients.
• Amplify: London-based creative agency specializing in gaming, technology, and youth-culture brand experiences, including events, content, and influencer activations. Closely mirrors 1SP's gaming/tech experiential focus and Europe-first delivery model.

Broad incumbents

• AKQA: WPP-owned global digital creative agency delivering integrated campaigns for technology and consumer brands. Comparable full-service digital offering but operating as part of a global holding company with broader portfolio and deeper resourcing than 1SP.
• R/GA: Global innovation and digital agency within the IPG network, delivering connected brand experiences for technology and consumer brands. Comparable integrated technology-and-creative positioning with substantially larger global footprint than 1SP.
• TBWA\Hakuhodo: TBWA network's Japan operations and broader TBWA Worldwide, a global creative network delivering campaigns for technology and consumer brands. Comparable integrated creative services but at significantly larger scale and broader geographic reach than 1SP.
• DENTSU Creative: Global creative network within Dentsu, with a dedicated gaming practice (Dentsu Gaming) serving publishers and platforms. Comparable gaming-vertical specialization but with vastly larger scale and broader geographic footprint than 1SP.

Regional players

• Tool of North America: Los Angeles-based creative production and experiential agency with deep gaming and entertainment client relationships. Comparable gaming-vertical experiential work, but primarily serving North American clients rather than 1SP's European core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1sp-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1SP Agency