What DCS does

DCS (Decision Consultant Solutions) is a privately held IT consulting firm founded in 2019 and headquartered in London, with delivery centres in Utrecht (Netherlands), Hyderabad (India), and a regional office in Singapore plus a planned US presence in Delaware. The company specialises in 1:1 Customer Engagement and Decision Management built on Pega's AI-powered Customer Decision Hub (CDH), serving enterprise clients primarily in telecommunications (BT, EE), financial services (Alfam, European Bank), insurance, retail, and security services (Verisure).

DCS monetises through five streams: strategic consulting and advisory engagements, time-bound implementation and delivery services, ongoing managed services (BAU Team-as-a-Service), packaged solutions and products distributed via Pega Marketplace (Credit Decision Services, Personalised Pricing, Always-On Testing, Visitor Personalisation, Paid Media Manager, Collections Strategy Optimiser), and Pega Authorised Training. Its proprietary technology layer includes a Test Automation Framework integrated with Jira, Agile Studio, Jenkins, and Pega Deployment Manager, a Pega Modernisation Framework (Discover, Remediate, Evolve) for migrating from legacy decisioning engines (Oracle RTD, Chordiant, Unica) to Pega Cloud, and credit-bureau connectors to Experian, Equifax, and Transunion. The go-to-market is enterprise field sales augmented by the Pega Partner Specialist channel (EMEA), Pega Marketplace listings, and event-driven demand generation through PegaWorld iNspire and webinars.

The business is bootstrapped and founder-led (CEO Doug Hampton, CTO Sunil Lodha), ISO 9001:2015 and Cyber Essentials PLUS certified, and holds 30+ Certified Pega Decisioning Architects across a team of 100+ consultants. Revenue, ownership structure, and customer concentration are not publicly disclosed.

Name

DCS

Legal name

Decision Consultant Solutions

Website

https://wearedcs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

DCS is a London-headquartered IT consulting firm specialising in Pega-based 1:1 Customer Engagement and Decision Management, serving enterprise clients in telecom, financial services, insurance, and retail with implementation, managed services, and packaged decisioning solutions.

Ownership category

akta.pro rank

Product category

IT Consulting and Decision Management Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

Keywords

• Customer decisioning consulting
• Pega platform implementation
• Credit risk decisioning
• Personalised customer engagement
• Decision management services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Advisory Services: Strategic consultancy engagements providing expert guidance on decisioning strategy, channel strategy, and platform roadmaps. Includes Centre of Excellence setup and programme governance services.
2. Implementation and Delivery Services: Time-bound, turnkey project services for specific deliverables including new channel enablement, platform modernisation, cloud migration, and solution deployment. Supports enterprise transformation from inception through to go-live.
3. Managed Services (BAU Team-as-a-Service): Ongoing operational support for managing decisioning engines and release cycles. Includes fully self-sufficient BAU teams or augmentation of existing teams with Decisioning Architects, System Architects, Business Analysts, and Test Automation Engineers.
4. Packaged Solutions and Products: Ready-to-deploy solutions developed by the Design & Innovation squad including Credit Risk Decisioning, Always-On Testing, Personalised Pricing, and Visitor Personalisation solutions available on Pega Marketplace.
5. Training Services: Pega Authorised Training Partner providing specialised training in strategic implementation, adoption of Pega CDH product features, and general workforce development. Includes both technical and consultancy skills training.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

DCS is a specialist consulting and implementation partner for Pega's Customer Decision Hub (CDH), delivering advisory, implementation, and managed services for enterprise 1:1 Customer Engagement and Decision Management. The firm sells proprietary packaged solutions (Credit Decision Services, Personalised Pricing, Always-On Testing, Visitor Personalisation, Paid Media Manager, Collections Strategy Optimiser) alongside professional services spanning cloud migration, modernisation from legacy decisioning engines, and BAU team-as-a-service. All offerings are designed to help enterprises personalise customer experiences at scale using Pega's AI-powered real-time decisioning platform.

Product overview

DCS is a technology partner focused on 1:1 Customer Engagement and Decision Management, built on Pega's AI-powered Customer Decision Hub (CDH) platform. The company offers a portfolio of products and services including Credit Decision Services (CDS) as a packaged credit risk solution, Personalised Pricing for dynamic pricing optimisation, Always-On Testing for automated quality assurance, Visitor Personalisation (in partnership with Celebrus), Paid Media Manager for ad campaign optimisation, and Collections Strategy Optimiser. These solutions are delivered alongside professional services including Pega Decisioning Application Optimisation, Platform Modernisation and Cloud Migration, BAU Team-as-a-Service, and Pega Authorised Training. All offerings leverage Pega CDH as the core decisioning engine and are supported by a team of over 100+ Decisioning Consultants.

Differentiator

Problem solved

Functional benefit

Brands

• Credit Decision Services (CDS): A complete solution for credit risk management featuring modular components, credit bureau connectors, visualisation tools, what-if simulation, and pre-built data models for banking, telecommunications, and automotive finance use-cases, built on Pega's Customer Decision Management platform.
• Always-On Testing
• Personalised Pricing
• Paid Media Manager
• Collections Strategy Optimiser
• Visitor Personalisation

Products and services

• Credit Decision Services (CDS) A packaged solution designed to accelerate credit risk management projects, addressing all stages of the lending cycle from affordability calculations and loan origination to responsible lending, decision monitoring, and early warning indicators. Includes Credit Studio, dashboards, simulations, and plug-and-play connectors to Experian, Equifax, and Transunion.
• Personalised Pricing A Pega-based solution that decouples prices from offers using extension points in Pega Customer Decision Hub, enabling dynamic personalisation of product and service prices at decision-time based on individual customer characteristics.
• Always-On Testing A test automation framework that embeds testing throughout the development cycle and integrates with Jira, Agile Studio, Jenkins, and Pega Deployment Manager to automate regression testing, reduce time-to-market, and improve release quality.
• Visitor Personalisation A solution developed in partnership with Celebrus that integrates real-time visitor data with Pega Customer Decision Hub to serve personalised Next-Best-Actions to website visitors and prospects in addition to known customers.
• Paid Media Manager Implementation An implementation service for Pega Paid Media Manager that extends Next-Best-Action strategies to paid media platforms (Google Ads, Facebook Ads, LinkedIn Ads) via people-based APIs, enabling personalised ad targeting and seamless customer journeys across owned and paid channels.
• Collections Strategy Optimiser An AI-driven solution integrated with Pega Customer Service Collections case types, offering three distinct customer journeys for transitioning organisations to fully AI-optimised collections strategies using Generative AI for customised treatments.
• Platform Modernisation and Cloud Migration Professional services for upgrading decisioning engines from on-premise to cloud or migrating from one vendor's solution to another, including uplift from Pega CDH on-premise to cloud and migration from legacy systems such as Oracle RTD, Chordiant, and Unica.
• BAU Team-as-a-Service An ongoing managed service assembling fully self-sufficient BAU teams or augmenting existing client teams with Decisioning Architects, System Architects, Business Analysts, and Test Automation Engineers to manage decisioning engines and release cycles.
• Pega Decisioning Application Optimisation An optimisation framework service ensuring Pega CDH applications are performant and resilient, using root cause analysis for database management, decision strategy design, integration issues, and guardrail compliance.
• Pega Authorised Training Pega Authorised Training services covering strategic implementation, adoption of Pega CDH product features, and general workforce development, enabling client teams to manage their own decisioning stacks.

Quantifiable outcome

• Achieved 10x increase in deployment speed with governed process ensuring auditable and error-free deployments
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, strategic and supporting.

• Pegasystems (Pega)coreStrategic or Co-development PartnerDCS is a recognised 1:1 Customer Engagement Specialist Partner (EMEA) and Pega Partner Specialist. They work in close collaboration with Pega on customer implementations, product development feedback, and go-to-market activities. DCS publishes solutions on Pega Marketplace and participates in Pega community events, hackathons, and PegaWorld conferences. The partnership enables DCS to provide specialised decisioning services leveraging Pega's Customer Decision Hub platform.
• CelebrusstrategicTechnology or IntegrationDCS partnered with Celebrus to enhance visitor personalisation on Pega CDH. The partnership enables personalised Next-Best-Actions to be served to website visitors by integrating Celebrus data capture capabilities with Pega's decisioning engine, addressing personalisation for prospects in addition to known customers.
• Google CloudstrategicTechnology or IntegrationDCS partners with Google Cloud for cloud data migration and integration workstreams. Their solutions integrate with Google Cloud Platform and Google BigQuery for data utilisation. Clients supported include BT for cloud data migration and European Bank for Paid Media Manager implementation with BigQuery integration.
• TealiumsupportingTechnology or IntegrationDCS partners with Tealium as a data solution provider, enabling integration with enterprise data management platforms for enhanced customer data utilisation in decisioning solutions.
• Customer.IOsupportingTechnology or IntegrationDCS partners with Customer.IO for customer engagement and messaging platform integration, extending the ecosystem of technology partners available for client implementations.
• Experian, Equifax, TransunionstrategicTechnology or IntegrationDCS Credit Decision Services includes plug-and-play connectors to major credit bureaus including Experian, Equifax, and Transunion, with capability to connect to any other credit bureau or alternative data source via API. These integrations enable seamless credit data utilisation in decisioning workflows.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Virtusa: Virtusa is a global IT services firm with a long-standing Pega partnership and large Decisioning practice. It competes with DCS for enterprise Pega CDH implementations across financial services and telecommunications, making it a close direct peer in the Pega specialist services space.
• Mphasis: Mphasis is a Pega Platinum partner with a dedicated Customer Decisioning practice serving global banks, lenders, and insurers. It is one of the most direct comparables to DCS given its Pega-only specialisation focus and similar credit-decisioning and 1:1 engagement offerings.
• Hexaware: Hexaware maintains a significant Pega practice including Decisioning and Customer Service implementations, and competes in similar banking and financial services accounts. Its Pega specialism and delivery model make it a directly comparable boutique-style competitor.
• WNS: WNS is a business process and digital services firm with an active Pega decisioning and customer engagement practice. It targets similar banking, insurance, and telecom clients for Pega-based modernisation and managed services, making it a directly comparable peer.
• EPAM Systems: EPAM is a global digital services firm with a Pega partnership serving financial services and other regulated industries. It competes with DCS on enterprise Pega implementations and decisioning modernisation projects, particularly in the UK and EMEA markets.

Broad incumbents

• Infosys: Infosys is a global SI with a large Pega practice and competes with DCS on enterprise Pega CDH engagements, particularly in financial services. As a broad incumbent, it bundles Pega with wider digital transformation and cloud capabilities that DCS does not offer.
• Accenture: Accenture operates one of the largest Pega practices globally and frequently competes for the same enterprise decisioning RFPs as DCS, including with BT and other DCS customers. As a broad incumbent, it can bundle Pega within larger transformation programmes.
• Cognizant: Cognizant has a substantial Pega partnership and serves many of the same financial services and telecommunications accounts as DCS. Its scale and cross-platform delivery make it a frequent competitor for large Pega modernisation and managed services deals.
• TCS: TCS is a global SI with a mature Pega practice serving banking, insurance, and telecom clients worldwide. It competes with DCS on Pega CDH and Decisioning engagements, particularly for multinational accounts seeking large-scale delivery.
• Capgemini: Capgemini has a strong European Pega practice and competes with DCS for enterprise decisioning and customer engagement programmes, particularly in the UK and continental Europe. It offers broader consulting, cloud, and data capabilities alongside Pega.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearedcs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DCS