TWIL

What TWIL does

TWIL (legal entity DANTES SAS) is a Paris-based online wine marketplace founded in 2014 by Erwann de Barry and Alfred Laurent that connects consumers directly with French winemakers. The platform lists over 30,000 wine references from 3,500 producer partners across all major French regions (Bordeaux, Burgundy, Champagne, Rhône, Loire, Alsace, Provence, Languedoc, etc.), with wines shipped directly from producer cellars to buyers under an asset-light circuit court model that eliminates warehouse storage and intermediate markups. Distribution is omnichannel: a flagship e-commerce site (twil.fr), iOS and Android applications featuring the Vinispi label-scanning tool, and a physical boutique called La Cave Twil in Paris.

The company's product surface extends beyond catalog resale into recurring revenue formats: Twil Premium, an annual membership at €24.90/year (15-day free trial) offering free delivery, enhanced cashback up to 2.5%, doubled referral bonuses, dedicated support, and priority access to allocations; a monthly wine subscription box (2 curated bottles); Cuvée Secrète, a mystery wine program selling under a concealed 'Domaine Secret' label; Le Club Premium, a members-only pricing club for rare cuvées; digital and physical gift cards; and a B2B corporate gifting vertical. Discovery is augmented through integrations with professional wine guides (Parker, Wine Spectator, Decanter, Bettane+Desseauve, Revue du Vin de France, Jancis Robinson, James Suckling) and a sommelier consultation service.

The business model is primarily transactional D2C wine sales across 19 European countries, with subscription and corporate gifting as secondary recurring streams. Marketing is content-led (editorial site, Instagram with 5,110 followers, Facebook with 13,600, Twitter/X with 1,218), supplemented by a referral program and a ShareSub partnership for shared subscriptions. The company holds a 4.7/5 Trustpilot rating and 4.7-4.8/5 Google ratings, suggesting strong customer satisfaction. TWIL operates with 11-50 employees and is privately held with no disclosed institutional funding, no parent company, and no subsidiaries.

Name

TWIL

Legal name

DANTES SAS

Website

https://twil.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TWIL is a Paris-based online wine marketplace (DANTES SAS) connecting consumers directly to 3,500+ French winemakers across 30,000+ references, with pan-European shipping, a Premium subscription, mystery wines, and a Paris boutique.

Ownership category

akta.pro rank

Product category

Online Wine Marketplace

NAICS

Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Online wine marketplace
• Direct-to-producer wine
• Wine subscription boxes
• Premium wine e-commerce
• Producer-direct wine retail

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure, Supply Chain

Revenue model

1. Wine and Spirit Sales: Transaction-based sales of wines, champagnes, spirits, and beers directly to consumers via e-commerce platform and mobile app. Prices range from entry-level (<€10) to premium (€50+), with direct producer model enabling competitive pricing.
2. Premium Subscription: Annual subscription program (Twil Premium at €24.90/year) offering free unlimited delivery, enhanced cashback rates up to 2.5%, doubled referral bonuses (€20 per referred customer), dedicated customer service, personalized sommelier recommendations, and priority access to rare wine allocations.
3. Wine Subscription Boxes: Monthly wine box deliveries featuring 2 selected bottles per month, with option to share subscriptions through third-party sharing platforms.
4. Gift Cards: Digital and physical gift cards providing access to 20,000+ wine references, including corporate gifting solutions.
5. Corporate Gifting: B2B wine gifting solutions for businesses, leveraging the producer network and premium positioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

TWIL operates an online wine marketplace that connects consumers directly with more than 3,500 French wine producers, offering 30,000+ wine references shipped straight from the producers' cellars to customers in 19 European countries. The marketplace is paired with a recurring Premium membership (€24.90/year), a monthly wine subscription box, gift cards, a members-only price club (Le Club Premium), a mystery wine program (Cuvée Secrète), a wine scanning mobile app (Vinispi), and a physical boutique in Paris (La Cave Twil).

Product overview

Twil operates a multi-format online wine marketplace combining a core e-commerce platform with proprietary subscription, membership, and discovery products. The flagship Twil Online Wine Marketplace hosts over 30,000 wine references from 3,500 producer partners, functioning as a direct-to-consumer channel where wines are shipped by producers from their own cellars. Supporting this core platform are the Twil Premium paid membership (offering free delivery, cashback, and rare wine access), the Twil Wine Subscription Box (monthly curated 2-bottle deliveries), Cuvée Secrète (mystery wines under the Domaine Secret sub-brand), gift cards, the Le Club Premium members-only price club, the Twil Wine Scan mobile app, a physical Paris boutique (La Cave Twil), an interactive sommelier recommendation service, and a producer portal for winemakers to self-manage their listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Twil Online Wine Marketplace E-commerce marketplace at twil.fr enabling consumers across 19 European countries to purchase wines, champagnes, spirits, and beers directly from 3,500+ partner producers, with over 30,000 wine references and producer-direct shipping from cellar to consumer.
• Twil Premium Subscription Annual paid membership priced at €24.90/year (after a 15-day free trial) offering free unlimited delivery on 10,000+ wines, up to 2.5% enhanced cashback, doubled referral bonuses (€20 per referral vs. €10 standard), dedicated customer service, personalized sommelier recommendations, and priority access to allocations of rare wines.
• Twil Wine Subscription Box Monthly wine subscription delivering 2 selected bottles curated by TWIL's team, allowing recipients to explore French wine regions and shared through the ShareSub partnership.
• Cuvée Secrète (Domaine Secret) Exclusive mystery wine series sold under the 'Domaine Secret' label at significantly discounted prices, where the producer name is concealed until after purchase, sourced through direct producer relationships.
• Gift Cards (digital and physical) Digital and physical gift cards valid across 20,000+ wines on the marketplace, available in variable denominations and including corporate gifting options for B2B clients.
• Twil Wine Scan App (Vinispi) Mobile application for iOS and Android enabling wine label scanning, discovery, sommelier and community ratings, and streamlined purchasing from the marketplace.
• La Cave Twil (Paris Boutique) Physical retail wine boutique located in Paris, providing an in-person wine purchasing and consultation experience alongside the online marketplace.

Quantifiable outcome

• 4.7/5 Trustpilot rating demonstrating high customer satisfaction
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 3,500 French Wine ProducerscoreStrategic or Co-development Partner · 1 January 2014Direct producer partnerships with 3,500+ French wineries (vignerons récoltants) across all wine regions including Bordeaux, Burgundy, Champagne, Rhône Valley, Loire Valley, Alsace, Languedoc, Provence, and emerging regions. Producers ship directly to customers from their caves, eliminating warehouse storage and ensuring optimal conservation. Model provides fair producer remuneration and competitive consumer pricing.
• ShareSubminorChannel Partner/ Reseller/ DistributorPartnership enabling subscription sharing for wine box subscriptions, allowing groups to split costs and deliveries
• Wine Guide PublishersminorGTM or Marketing PartnerIntegration partnerships with wine guide publishers including Parker Wine Advocate, Wine Spectator, Decanter, Bettane+Desseauve, Revue du Vin de France, James Suckling, Jancis Robinson, providing professional ratings and recommendations on product listings

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vivino: Vivino is the leading wine scanning app and global wine marketplace, combining label recognition with e-commerce. It is the closest direct comparable to TWIL's Vinispi scan-to-purchase flow and DTC marketplace model.
• Millesima: Millesima is a long-established French online wine merchant selling a large catalog of French and European wines with en primeur and direct-from-producer sourcing. It directly competes with TWIL in French wine e-commerce and Burgundy/Bordeaux premium segments.
• Naked Wines: Naked Wines is a subscription-based wine club funding independent winemakers in exchange for discounted wines. Its subscription flywheel and direct-producer funding model mirror TWIL's Premium subscription and direct-producer partnership approach.
• Cavissima: Cavissima is a French wine specialist offering curated wines, cellar storage, and gift solutions. It competes with TWIL in the French wine online retail space, particularly for premium bottles, gifts, and cellaring services.
• Waddy's Wine (Les Grappes): Les Grappes is a French marketplace connecting consumers directly with independent winemakers for pre-order campaigns. Its direct-from-vigneron model and discovery focus are tightly aligned with TWIL's producer-direct marketplace positioning.
• Wine Access: Wine Access is a curated online wine retailer sourcing small-production wines directly from producers. Its direct-producer sourcing and sommelier curation parallel TWIL's value proposition for wine enthusiasts seeking allocation access.

Broad incumbents

• Wine.com: Wine.com is the largest US online wine retailer offering a deep catalog, logistics infrastructure, and sommelier content. It is a broader incumbent in the online wine retail category TWIL operates in, though geographically focused on the US.

Emerging players

• SommSelect: SommSelect is a sommelier-curated wine subscription and retail platform focused on small-production wines. It overlaps with TWIL's Premium subscription and Cuvée Secr\u00e8te curation, though it operates primarily in the US market.
• Raisin (Natural Wine Shop): Raisin is a French online retailer focused on natural, organic, and biodynamic wines sourced from small producers. It intersects with TWIL's Vin Bio, Biodynamie, and Nature categories and targets a similar discovery-minded consumer.
• CellarTracker: CellarTracker is the largest wine community and cellar-management platform with reviews, ratings, and a marketplace. It is adjacent to TWIL's community-ratings and sommelier content layer, though its primary asset is the consumer data and reviews graph.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thewineilove
• Facebookfacebook.com/TwilTheWineILove
• Instagraminstagram.com/twil_thewineilove
• LinkedInlinkedin.com/company/twil---the-wine-i-love

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWIL