Allopneus

What Allopneus does

Allopneus is a France-based online tire retailer founded in 2004 and headquartered in Aix-en-Provence, operating as a Société par actions simplifiée (SAS) under Director General Damien Bonnabel, with CEO/founder Didier Blaise. The company sells automotive, motorcycle, quad, agricultural, truck, and lawn-mower tires through its e-commerce platform allopneus.com, allowing customers to search by vehicle registration, tire dimension, or brand, and to complete the purchase with an installation option at home, at the workplace, or at one of 6,000 partner garages across France. The technology stack is a standard e-commerce platform with a vehicle-to-tire compatibility search, integrated logistics routing orders to partner garages and 121 mobile fitting trucks, and manufacturer co-promotion engines; there is no disclosed proprietary AI, no app, and no public API.

The business model combines unit sales of tires (one-time per-tire purchase with active promotions funded by manufacturers such as Michelin, Continental, Bridgestone, Goodyear, Pirelli, and Dunlop) with a professional services layer (tire mounting, balancing, and valve replacement) performed by independent partner garages and mobile fitters and paid by the customer at the point of service. A separate B2B portal, 'Espace Pro,' serves professional installers and fleet operators with dedicated pricing, invoicing, and tire-waste collection. Payment options include Oney 4X/10X installment plans alongside standard methods, and free delivery applies from two tires.

Allopneus serves a long tail of individual French drivers as its primary segment, with 32,578+ verified customer reviews averaging 4.6/5 on Avis Vérifiés, supported by 48 in-house customer service advisors in Aix-en-Provence. The company is registered as an ORIAS insurance intermediary (number 13005982) and holds approved-website status from Michelin, Continental, Bridgestone (Platinum), and Hankook, as well as 2026 awards for Best E-commerce and Best Customer Service. Its operating geography is exclusively France, with no disclosed international expansion.

Name

Allopneus

Legal name

ALLOPNEUS

Website

https://allopneus.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Allopneus is the leading French online tire retailer, selling automotive, motorcycle, quad, agricultural, and truck tires to individual consumers and professionals via allopneus.com, with installation provided through 6,000 partner garages and 121 mobile fitting trucks across France.

Ownership category

akta.pro rank

Product category

Online Tire Retail

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Omnichannel (CRAFAEAL)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Online tire sales
• Automotive tire retail
• Tire installation services
• Tire ecommerce platform
• Vehicle tire distribution

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales: Allopneus generates revenue primarily through the sale of tires (automotive, motorcycle, quad, agricultural, truck) across multiple brands. Customers pay per tire unit with prices ranging from budget to premium segments. The platform enables comparison shopping across thousands of SKUs with transparent pricing.
2. Installation Services: Through a network of 6,000 partner garages and 121 mobile fitting trucks, Allopneus facilitates tire mounting, balancing, and valve replacement. Installation fees are paid separately by customers directly to the garage or mobile fitter at the time of service.
3. B2B Professional Sales: An 'Espace Pro' (Pro Space) section targets professional customers with dedicated pricing, account management, and business-specific services including tire waste collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Allopneus is an online tire retailer selling automotive, motorcycle, quad, agricultural, lawn-mower, and truck tires from major brands (Michelin, Continental, Bridgestone, Hankook, Goodyear, Pirelli, Dunlop, Nexen) through its e-commerce platform. Customers can search by vehicle registration, tire dimension, or brand, with installation delivered through a network of 6,000 partner garages and 121 mobile fitting trucks across France. A dedicated B2B "Espace Pro" portal serves professional customers with business pricing, invoice accounts, and tire waste collection services.

Differentiator

Problem solved

Functional benefit

Brands

• ChewinGomme: Company blog providing tire news, practical tips, and buying guides

Products and services

• Auto Tires (Pneus Auto) Passenger vehicle tires covering tourism/car, 4x4/SUV, utility vehicles, electric vehicles, and collection/commercial vehicles across summer, winter, and all-season variants. Sold under premium (Michelin, Continental, Bridgestone), mid-tier (Hankook, Goodyear, Pirelli, Dunlop), and budget brands.
• Motorcycle Tires (Pneus Moto) Motorcycle tires spanning sport/road, scooter, trail, custom/collection, circuit/track, and cross/enduro/trial categories. Includes brands such as Michelin, Pirelli, and Metzeler with active promotional campaigns.
• Quad Tires (Pneus Quad) Quad and SSV tires covering utility all-terrain, sport/competition, road-approved, leisure/track, and SSV categories.
• Agricultural Tires (Pneus Agricoles) Agricultural and industrial tires including tractor drive-wheel, tractor front, green-space, agricultural trailer, industrial/handling, and civil engineering variants.
• Truck Tires (Pneus Poids Lourds) Heavy-truck tires for regional, construction, long-distance, bus/coach, and winter applications, with related accessories.
• Tire Mounting/Installation Service (Montage) Professional tire mounting, balancing, and valve replacement delivered through 6,000 partner garages across France and 121 franchised mobile fitting trucks that travel to customer homes or workplaces. Customers select home or garage installation at checkout.
• Espace Pro (B2B Professional Platform) Dedicated B2B portal offering professional customers business-specific pricing, invoice accounts, and services such as tire waste collection. Targets professional auto shops, fleet operators, and businesses purchasing tires in volume.

Quantifiable outcome

• 32,578+ verified customer reviews with 4.6/5 average rating on Avis Vérifiés
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MichelincoreGTM or Marketing PartnerMichelin is a key brand partner whose products are prominently featured on Allopneus. Current promotional campaigns include rebates up to €120 for Michelin tire purchases. Michelin has certified Allopneus as an approved website. The partnership includes exclusive promotional codes and manufacturer-backed refund offers.
• ContinentalcoreGTM or Marketing PartnerContinental products are featured on Allopneus as a premium brand option. Allopneus holds Continental-approved website status. Promotional campaigns are regularly run featuring Continental tires.
• BridgestonecoreGTM or Marketing PartnerBridgestone is featured as a premium brand partner on Allopneus. Allopneus holds Bridgestone Platinum-approved website status, the highest tier of manufacturer approval.
• HankookcoreGTM or Marketing PartnerHankook is featured as a quality-tier brand partner on Allopneus. Allopneus holds Hankook-approved website certification. Regular promotional campaigns feature Hankook tires.
• GoodyearcoreGTM or Marketing PartnerGoodyear products are prominently featured on Allopneus. Current promotional campaigns include rebates up to €140 for Goodyear tire purchases with 16-inch and larger dimensions. The partnership includes joint marketing campaigns and manufacturer-backed promotions.
• PirellicoreGTM or Marketing PartnerPirelli is featured as a premium brand on Allopneus. Promotional campaigns offer €10 discount per tire for Pirelli purchases with 17-inch and larger dimensions and a promotional code.
• DunlopcoreGTM or Marketing PartnerDunlop brand products are featured on Allopneus. Current promotions include 5% immediate discount on Dunlop summer or all-season tires with promotional code.
• 6,000 Partner GaragescoreChannel Partner/ Reseller/ DistributorNetwork of 6,000 independent garages across France that receive orders from Allopneus and perform tire mounting, balancing, and valve replacement. Benefits include free referral traffic, free tire waste collection, and a dedicated support team. Garages can be fixed partners or mobile franchised operators.
• 121 Mobile Fitting TruckscoreChannel Partner/ Reseller/ DistributorMobile fitting stations (trucks) that travel to customer locations for tire installation. Operate as franchised partners under the Allopneus concept. The franchise model offers brand recognition, technical/commercial/logistics/marketing support, and specific positioning on the website.
• OneyminorOthersOney provides installment payment options (4X or 10X) for Allopneus customers, enabling higher basket values and improved conversion rates by allowing customers to spread payments over time.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Discount Tire: Largest US independent tire and wheel retailer with strong e-commerce plus owned-installer footprint. Closely comparable integrated online-tire-plus-installation model, but operates in North America rather than France.

Direct peers

• 123pneus.fr: Direct French online tire retailer competing head-to-head with Allopneus on price, brand assortment, and home/garage delivery. Closely comparable business model and customer base in the same domestic market.
• Blackcircles.com: UK-based online tire retailer with a fitter-network model analogous to Allopneus' partner-garage orchestration. Same core business model: online ordering plus third-party installation — a like-for-like international comparable.
• Tirendo: German online tire retailer selling across European markets with delivery-to-installer and home options. Comparable e-commerce tire retail model in continental Europe, though with different geographic coverage.

Broad incumbents

• Feu Vert: Established French automotive aftermarket retailer with online and physical-store tire sales plus fitting services. Competes with Allopneus in passenger tire retail and installation, but as part of a broader auto-service portfolio.
• Norauto: Large French automotive service and tire retailer with omnichannel sales (online + physical centers). Comparable in tire retail and installation offering but operates owned service centers rather than a pure marketplace-plus-partner model.
• Euromaster: Michelin-owned European tire and automotive service network with strong French footprint. Overlaps with Allopneus in tire sales and B2B/fleet servicing, with a service-center-led rather than e-commerce-led model.
• Speedy: French tire and auto-service chain with both retail and B2B offerings. Overlaps with Allopneus on tire sales and professional/fleet service but is anchored by owned retail centers.
• Point S: International tire and auto-service franchise cooperative with significant French presence. Comparable B2B distribution depth and professional-customer focus, but distributes through member centers rather than online direct.

Others

• Oney: BNPL payment provider that powers Allopneus' 4X/10X installment offering. Not a competitor but a direct enabling partner whose terms directly affect Allopneus' conversion and basket size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/allopneus
• Facebookfacebook.com/Allopneus
• Instagraminstagram.com/allopneus
• TikToktiktok.com/@allopneus
• Xx.com/allopneus_FR

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allopneus