Luna Textiles
Luna Textiles designs commercial woven fabrics for upholstery, panels, drapery, and wallcoverings, serving interior designers, architects, and furniture manufacturers across hospitality, healthcare, and education verticals via a US rep network and graded-in OEM partnerships.
- Company typePrivate
- Founded1994
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Luna Textiles does
Luna Textiles is a US-based commercial textile design studio founded in 1994 by Anna Hernandez in San Francisco and now operating as a subsidiary of UK-headquartered Camira Group. The company designs woven fabrics for upholstery, panel, drapery, and wallcovering applications targeting commercial interiors, with named use cases spanning hospitality, healthcare, education, and high-end residential projects. Its portfolio spans over 45 individual fabric SKUs organized into seasonal collections (most recently Deco Collection, Luna Reshaped, Luna Recaptured, Luna Recharged), with proprietary techniques including shadow weave for three-dimensional velvet effects, face-to-face weaving for mirrored design duality, and a 100% silicone-backed performance textile. Products meet ACT performance standards and carry multiple environmental and safety certifications (SCS Indoor Advantage Gold, Cradle2Cradle, Oeko-Tex, PFAS-Free, Healthier Hospitals compliant, AB 2998 compliant, Prop 65 compliant, non-vinyl, bio-based and recycled content options).
Luna operates a specification-driven B2B go-to-market. Pricing is per linear yard (US range $26-$230, most products in the $45-$100 band; Canadian pricing roughly 30-40% higher), with payment terms of net 30 days, custom-order minimums requiring a 50% deposit, and a 3-year usage guarantee on standard products. Distribution runs through an independent sales representative network covering all 50 US states and 11+ international markets (Canada, Australia, China, Costa Rica, Great Britain, Hong Kong, Japan, Korea, Mexico, Singapore), a Berkeley-based Luna Design Studio showroom, a direct sample-ordering website, and a graded-in partnership program with 16+ commercial furniture manufacturers (Haworth, OFS, Davis Furniture, Senator, Stylex, Allermuir, Boss Design, Cumberland, and others) that allows Luna fabrics to be specified directly through OEM COM programs. The company maintains a Grand Rapids, MI operational headquarters and warehouse and a Berkeley, CA design showroom, with primary marketing focused on the NeoCon trade show and a journal/content presence.
Luna Textiles firmographics
Firmographics- Name
- Luna Textiles
- Legal name
- Luna Textiles, Inc
- Website
- https://lunatextiles.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luna Textiles designs commercial woven fabrics for upholstery, panels, drapery, and wallcoverings, serving interior designers, architects, and furniture manufacturers across hospitality, healthcare, and education verticals via a US rep network and graded-in OEM partnerships.
- Ownership category
- akta.pro rank
Luna Textiles industry classification
Industry- Product category
- Commercial Textiles
- NAICS
- Textile Furnishings Mills (3141)
- SIC
- Miscellaneous Fabricated Textile Products (2390)
- akta.pro primary industry
- Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)
- akta.pro secondary industries
- Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC), Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)
Keywords
Where Luna Textiles is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Luna Textiles business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Fabric and Textile Sales: Luna generates revenue through the direct sale of commercial textiles to interior designers, architects, and furniture manufacturers. Products are priced per linear yard and sold through a network of sales representatives and direct showroom interactions.
- Custom Fabric Orders: The company offers custom color, construction, and design options. Custom projects require minimum yardage requirements and a 50% deposit at order time. Custom orders carry independent pricing and are non-cancellable once confirmed.
- Special Finishes and Treatments: Post-treatment and backing services are available for enhanced performance including stain resistance and backing applications. These services require minimum 5-yard orders per colorway and have a 10-day turnaround.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Fabric Collection - Price range $26 to $230 USD per yard |
| Unit Pricing | Pay-as-you-go | Canadian Market - Price range $36 to $317 CAD per yard |
| Unit Pricing | Multi-year contract | Special Finishes and Backing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Luna Textiles product offering
Product offeringCore offering
Luna Textiles designs and sells commercial textiles (upholstery, panel, drapery, and wallcovering fabrics) for built environments, including hospitality, healthcare, education, and commercial interiors. The company collaborates with mill partners for production, offers seasonal collections and individual fabric products sold per linear yard, and provides special backing and finishing services. Luna also runs a graded-in partner program with 16+ furniture manufacturers enabling fabrics to be specified through COM programs.
Product overview
Luna Textiles is a commercial textile studio that designs and manufactures inspirational textiles for the built environment. The company operates as a single unified product line of commercial textiles rather than a platform-plus-modules architecture. Their portfolio spans fabric collections organized by seasonal launches (Deco Collection, Luna Reshaped, Luna Recaptured, Luna Recharged, Evoke Collection, Return Collection, Echo Collection, Activate Collection, Phase Change Collection, Paradigm Collection, Off the Grid Collection), over 45 individual fabric products across upholstery, panel, drapery, and wallcovering applications, plus supplementary services including special finishes (backings and treatments) and a graded-in partner program with furniture manufacturers. Materials include wool, cotton, rayon, recycled polyester, nylon, and synthetic fibers. Luna is a subsidiary of Camira Group and provides a 3-year product guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Deco Collection Curated collection of three luxury velvet fabrics (Betti, Marlin, Teatro) inspired by the Art Deco period of the 1920s, designed for hospitality and contract interiors.
- Luna Reshaped Collection Curated collection of six textiles (Raya, Lana, Dash, Llinen, Metro, Demi) celebrating texture, color, craft, depth, and storytelling, featuring sustainable materials including recycled polyester and SEAQUAL marine plastic.
- Luna Recaptured Collection Curated collection of six textiles (Trapeze, Blueprint, Aperto, Memphis, Optik, Guild) emphasizing acoustic performance and outdoor durability.
- Luna Recharged Collection Curated collection of six textiles (Artifact, Fable, Flora, Cozy, Wide Wale, Layer) crafted to evoke unique sensory experiences celebrating texture, depth, and storytelling.
- Dimension Mohair Commercial mohair upholstery fabric priced at $230.00 USD per linear yard, the premium tier offering.
- Teatro Luxury velvet inspired by Lisbon's Eden Teatro Art Deco cinema building, featuring shadow weave technique creating three-dimensional velvet effect; bleach-cleanable and high-performing for hospitality and contract interiors.
- Marlin Luxury velvet inspired by 1930s Streamline Moderne architecture and the Marlin Hotel in Miami Beach, featuring face-to-face weaving technique creating mirrored design versions.
- Betti Luxury velvet fabric inspired by Empoli glass artistry of Italy, featuring soft matt tones with light-reflecting dot details in 12 colorways.
- Aperto Outdoor fabric mimicking an elegant linen look with the durability and flame resistance of performance polyester, suitable for upholstery, panels, and drapery.
- Trapeze Acoustic textile for panels with tight grid-like structure and acoustic performance characteristics.
- Woohl Wallcovering Wallcovering version of the Woohl fabric priced at $40.00 USD, designed for commercial wallcovering applications.
- Special Finishes Post-treatment and backing services to enhance textile performance for specific applications, including acrylic backing, paper backing, and stain-resistant finishes. Minimum 5 yard order per colorway with 10 working day turnaround.
- Graded-In Partner Program Alliance program with leading furniture manufacturers (Allermuir, Boss Design, Cumberland, Davis Furniture, ERG International, Flexxform, Haworth, Hightower, Leland, OFS, Senator, Stylex) enabling simplified ordering with shorter lead times, optimized pricing, and COM requirement elimination.
Quantifiable outcome
- 3-year usage guarantee on all products when used under normal conditions
- +1 more outcomes
Companies that use Luna Textiles
Customer profileSegments5 records
Ideal customer profiles2 records
Luna Textiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Luna Textiles partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and flagship.
- AllermuircoreAllermuir is a graded-in partner, meaning Luna fabrics are available through Allermuir's furniture program with shorter lead times and competitive pricing. Customers can order Luna textiles directly with Allermuir furniture through a single purchase order.
- HaworthcoreHaworth is a graded-in partner, making Luna fabrics available with optimized pricing and lead times through Haworth's COM program for their commercial furniture.
- OFScoreOFS is a graded-in partner offering Luna fabrics through their furniture program. The partnership simplifies ordering by allowing single purchase orders for fabric and furniture.
- SenatorcoreSenator is a graded-in partner making Luna textiles available through their seating program with streamlined ordering and pricing benefits.
- StylexcoreStylex is a graded-in partner, allowing Luna fabrics to be specified with Stylex furniture products with simplified COM ordering process.
- Davis FurniturecoreDavis Furniture is a graded-in partner offering Luna fabrics through their commercial furniture program with integrated ordering.
- Boss DesigncoreBoss Design is a graded-in partner, providing access to Luna textiles through their seating and furniture collections.
- CumberlandcoreCumberland is a graded-in partner offering Luna fabrics through their furniture program.
- LelandcoreLeland is a graded-in partner, allowing Luna textiles to be specified with Leland furniture products.
- FlexxformcoreFlexxform is a graded-in partner offering Luna fabrics through their flexible seating solutions.
- ERG InternationalcoreERG International is a graded-in partner making Luna textiles available through their international furniture programs.
- InnovantcoreInnovant is a graded-in partner, offering Luna fabrics through their modern furniture solutions.
- HightowercoreHightower is a graded-in partner offering Luna textiles through their curated furniture collections.
- BeaufurncoreBeaufurn is a graded-in partner, providing access to Luna fabrics for their commercial furniture offerings.
- DarrencoreDarren is a graded-in partner, making Luna textiles available through their furniture program.
- Venue IndustriescoreVenue Industries is a graded-in partner offering Luna fabrics through their venue seating solutions.
- Camira GroupflagshipLuna Textiles is a subsidiary of Camira Group. As part of the Camira family, Luna operates as an independent brand while benefiting from parent company's global infrastructure, sustainability initiatives, and shared resources. The parent company is headquartered in West Yorkshire, UK with operations across 16 locations in 70+ countries.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Luna Textiles competitors and assessment
Company assessmentDirect peers
- Maharam: Maharam is a leading North American commercial textile brand offering upholstery, drapery, panel, and wallcovering textiles to designers and architects — directly comparable to Luna in product, customer, and design-forward positioning.
- Kvadrat: Kvadrat is a Danish design-led textile producer supplying high-end upholstery, curtain, and acoustic textiles for commercial and residential interiors — directly comparable to Luna in design-led positioning and commercial specification channel.
- Arc-Com Fabrics: Arc-Com produces contract textiles for healthcare, hospitality, and commercial interiors with similar performance and sustainability positioning — directly comparable to Luna in vertical focus and product mix.
- DesignTex: DesignTex (a Steelcase company) designs and manufactures applied surface solutions including upholstery, panel, drapery, and wallcovering textiles for healthcare, education, and commercial interiors — a near-direct competitor to Luna across the same verticals.
- KnollTextiles: Knoll's textile division designs and supplies woven and coated textiles for commercial upholstery, panel, drapery, and wallcovering — the same core product categories, customer base (architects, designers, furniture OEMs), and distribution model as Luna.
- Carnegie Fabrics: Carnegie designs and manufactures commercial textiles for healthcare, hospitality, education, and corporate interiors — overlapping product range (upholstery, drapery, panel, wallcovering) and customer base with Luna.
- CF Stinson: CF Stinson is a commercial textile manufacturer offering upholstery, panel, and wallcovering fabrics with a focus on performance and design — a comparable design-and-spec-driven competitor to Luna.
- Momentum Textiles: Momentum Textiles produces commercial upholstery, drapery, and panel textiles serving corporate, healthcare, and hospitality interiors — comparable product breadth, customer base, and distribution via reps and graded-in furniture programs.
- Wolf-Gordon: Wolf-Gordon designs and supplies commercial wallcoverings, upholstery, and drapery textiles for corporate, healthcare, and hospitality interiors — overlapping product categories and specifier customer base with Luna.
Broad incumbents
- Camira Fabrics: Camira Fabrics is the flagship brand of Luna's parent group and a global manufacturer of commercial textiles across transportation, office, hospitality, and education — overlapping product categories but operating at vastly larger scale and broader vertical reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luna Textiles social profiles
Digital presenceLuna Textiles compliance and trust
Trust signalCompliance9 records
Luna Textiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luna Textiles leadership team
Management profileNumber of profiles
Profiles1 record
Luna Textiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luna Textiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luna Textiles
What does Luna Textiles do?
Luna Textiles designs and sells commercial textiles (upholstery, panel, drapery, and wallcovering fabrics) for built environments, including hospitality, healthcare, education, and commercial interiors. The company collaborates with mill partners for production, offers seasonal collections and individual fabric products sold per linear yard, and provides special backing and finishing services. Luna also runs a graded-in partner program with 16+ furniture manufacturers enabling fabrics to be specified through COM programs.
Is Luna Textiles a public or private company?
Luna Textiles is a private company. It is classified as corporate owned and is currently operating.
When was Luna Textiles founded?
Luna Textiles was founded in 1994. It employs 11 to 50 people.
Where is Luna Textiles based?
Luna Textiles is headquartered in San Francisco, United States, in the North America region.
How does Luna Textiles make money?
Three revenue lines are on record. Fabric and Textile Sales are the primary driver. The others are custom Fabric Orders and special Finishes and Treatments.
Who are Luna Textiles's main competitors?
Direct peers on record are Maharam, Kvadrat, Arc-Com Fabrics, DesignTex, KnollTextiles, Carnegie Fabrics, CF Stinson, Momentum Textiles and Wolf-Gordon. Camira Fabrics is listed as a broad incumbent.
Does Luna Textiles have an API?
No public API is recorded for Luna Textiles.
What industry is Luna Textiles in?
Luna Textiles's product category is Commercial Textiles. Its primary akta.pro industry code is IMAOAKAD, Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers), with a secondary code of IMAOAKAC, Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances). Its NAICS code is 3141 and its SIC code is 2390.