What AutoIMS does

Auto Auction Services Corp., doing business as AutoIMS, is a privately held SaaS company founded in 1997 and headquartered in Atlanta, Georgia. It operates a cloud-based platform that connects wholesale vehicle remarketing participants — consignors (vehicle owners, financing and leasing companies), physical auto auctions, lenders, and third-party service providers — and replaces email- and spreadsheet-driven workflows with centralized inventory management, data exchange, configurable dashboards, and custom reporting. The product is sold via an enterprise, sales-led motion with annual subscription/licensing terms, complemented by dedicated client support and account management. Pricing is not publicly disclosed.

The core platform is extended by a suite of modules: Automation, Workflow and Management, Access Management, Value Added Integrations, and Custom Projects, plus an iOS/Android mobile app launched in July 2022 and a Sales Scorecard co-developed with the International Automotive Remarketers Alliance (IARA) that is bundled into existing client subscriptions at no additional charge. Adjacent offerings include ALI (AutoIMS Learning Institute), a free training program for members, and Industry View, a quarterly data benchmarking publication built from the platform's daily data transactions. The company's revenue model is subscription-based with annual billing, and it operates on a horizontal segmentation across the remarketing value chain.

Operationally, AutoIMS appears to be a mature, founder/management-owned business — no disclosed funding rounds, institutional investors, or parent entities — with a small headcount of 11-50 employees and a leadership team led by CEO Venkat Krishnamoorthy (with the company since 2002, CEO since January 2019, succeeding Mike Broe), CTO Robert Williams, VP of Client Success Bo Boshell, and Office Manager Kellee Watson. The company maintains an active industry-presence posture via IARA committee participation, webinars, white papers, and a quarterly podcast presence. Geographic footprint is limited to North America with no claims of global operations.

Name

AutoIMS

Legal name

Auto Auction Services Corp.

Website

https://autoims.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoIMS (Auto Auction Services Corp.) is a private, Atlanta-based SaaS platform founded in 1997 that connects auctions, consignors, lenders, and third-party service providers in the North American wholesale vehicle remarketing industry, offering inventory management, workflow automation, and data exchange on subscription-based enterprise contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Platform Subscription/ Licensing: AutoIMS provides its platform to consignors and auction clients, with the Sales Scorecard available at no additional charge. The company generates revenue through subscription or licensing fees for access to its inventory management, data exchange, and analytics platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AutoIMS is a cloud-based technology platform that connects auctions, consignors, lenders, and third-party service providers in the wholesale vehicle remarketing industry. It provides centralized inventory management, workflow automation, data exchange, configurable dashboards, and analytics. The platform is complemented by a mobile application, an IARA-partnered Sales Scorecard module, integration services, and a quarterly Industry View benchmarking report.

Product overview

AutoIMS is a unified platform-plus-modules technology solution for the wholesale vehicle remarketing industry. The core AutoIMS Platform serves as the central hub connecting auctions, consignors, lenders, and third-party service providers with inventory management, workflow automation, and analytics capabilities. The platform is complemented by specialized modules including Automation, Workflow and Management, Access Management, Value Added Integrations, and Custom Projects. Additional offerings include the AutoIMS Mobile App (iOS/Android), the Sales Scorecard (developed with IARA for performance benchmarking), ALI (AutoIMS Learning Institute) for training, and the Industry View quarterly data report.

Differentiator

Problem solved

Functional benefit

Brands

• ALI (AutoIMS Learning Institute): Training platform offering targeted courses for members to improve efficiency in inventory management and sales processes
• Sales Scorecard

Products and services

• AutoIMS Platform The core cloud-based platform connecting auctions, consignors, lenders, and third-party service providers for wholesale vehicle remarketing, providing inventory management, workflow automation, data exchange, configurable dashboards, and analytics for enterprise clients.
• Automation Solution Solution that automates routine tasks and processes within the vehicle remarketing workflow, reducing manual effort and improving operational efficiency for consignors and auctions.
• Workflow and Management Solution Solution for streamlining remarketing workflows, centralizing inventory data, and integrating with industry partners to improve operational efficiency for consignors and auctions.
• Access Management Solution Solution providing secure data management and access controls for regulatory compliance and standardized processes in vehicle remarketing for consignors and auctions.
• Value Added Integrations Integration solutions enabling seamless data exchange and collaboration between auctions, consignors, lenders, and third-party service providers, including vehicle history data providers.
• Custom Projects Custom development and integration services for specialized remarketing operation needs, addressing client-specific workflow and integration requirements.
• AutoIMS Mobile App Mobile application available for Apple and Android smartphones, providing on-the-go access to the AutoIMS platform for consignors and auction clients.
• Sales Scorecard Reporting module developed in partnership with IARA that enables consignors and auctions to monitor sales performance against industry benchmarks, available at no additional charge to AutoIMS clients.
• ALI (AutoIMS Learning Institute) Training platform offering targeted courses (free to members) designed to help tighten remarketing processes and closely monitor sales, with the goal of reducing days-to-sell for clients.

Quantifiable outcome

• Lower days to sell
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International Automotive Remarketers Alliance (IARA)coreStrategic or Co-development PartnerAutoIMS partnered with IARA to develop the Sales Scorecard, a new module for sales performance tracking. This module was developed specifically to help consignors and auctions benchmark their progress against industry standards.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Auction Edge: Auction Edge provides SaaS and online auction technology for independent auto auctions, including inventory management, dealer-to-dealer sales tools, and workflow automation. It is the closest direct peer to AutoIMS in serving auction houses with similar workflow and inventory modules.
• Openlane: Openlane (formerly ADESA US and TradeRev parent) operates digital wholesale vehicle marketplaces connecting dealers, fleets, and consignors. It overlaps with AutoIMS in digitizing wholesale remarketing workflows and offering consignor/auction-side tooling.
• ACV Auctions: ACV Auctions runs a digital-first wholesale auto auction platform with condition reporting, data-driven pricing, and dealer-to-dealer transactions. It competes with AutoIMS-adjacent workflow tools by offering its own end-to-end marketplace technology.
• EBlock: EBlock provides online auction software and live simulcast tools for independent auto auctions, enabling digital dealer-to-dealer sales. It is comparable to AutoIMS as a technology provider focused on digital auction execution and reporting.
• TradeRev: TradeRev offers mobile appraisal and digital auction tools for dealers and consignors to remarket vehicles in real time. Its mobile-first workflow parallels AutoIMS's push into mobile apps and dealer-facing tools for wholesale remarketing.

Broad incumbents

• Manheim (Cox Automotive): Manheim is the largest physical wholesale auto auction operator in North America and is part of Cox Automotive, offering its own proprietary auction and inventory management technology. It is a broad incumbent competing with AutoIMS-adjacent workflows across the auction ecosystem.
• Copart: Copart operates a major online vehicle auction platform with strong technology infrastructure for salvage and wholesale remarketing. It is a broad incumbent whose in-house platform competes with AutoIMS for consignor and auction workflow mindshare.
• IAA (RB Global): IAA, now part of RB Global, is a leading salvage and total-loss auction operator with its own digital auction platform. It overlaps with AutoIMS's remarketing ecosystem as a buyer and consignor-facing technology operator.
• KAR Global / KAR Auction Services: KAR Global operates ADESA physical auctions and digital wholesale platforms serving fleets, dealers, and lenders. It is a broad incumbent whose technology stack intersects with AutoIMS's consignor and auction workflow tooling.

Emerging players

• vAuto: vAuto, a Cox Automotive brand, provides dealer inventory management and pricing analytics tools for new and used vehicles. While dealer-facing rather than auction-facing, it is adjacent to AutoIMS in applying data-driven inventory optimization to wholesale remarketing decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auto-auction-services-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoIMS