What Webber Investments does

Webber Investments is a privately held investment firm headquartered at 2545 N Canyon Rd #210, Provo, Utah, with additional real estate holdings in Ashton, Idaho and a stated Rocky Mountain West focus. The firm operates four service pillars: Creative Technology (investing in innovative technologies, media, and creative sectors), Purposeful Investing (long-term startup and venture capital), Real Estate (residential and commercial property acquisition, rental income, and appreciation), and Private Equity in the Trade & Industry vertical (skilled trades and manual labor businesses in construction, electrical, plumbing, and HVAC). Its go-to-market is direct and high-touch, with deal flow sourced through a website contact form, direct email ([email protected]), and phone, rather than a self-serve funnel.

The firm's only standalone technology product is the 'Preserve and Pass UTMs' WordPress plugin, developed internally for the DayZim.com website when existing plugins failed to preserve UTM parameters across site migrations. The plugin is released publicly on the WordPress plugin database and sold via partner BigRedJelly, working across any WordPress theme or plugin combination with no coding required. The firm generates revenue through rental income on owned real estate (e.g., three lower-level office suites at its Provo HQ listed at $1,200, $450, and $500 per month), capital appreciation on property holdings, returns from private equity and venture investments in skilled trades and startups, and a small software product line. The firm was previously known as Webber Capital, was launched in September 2022, and is led by CEO Aaron Webber.

Name

Webber Investments

Legal name

Webber Investments

Website

https://webberinvestments.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Webber Investments is a privately held Provo, Utah-based investment firm deploying capital across four pillars: Creative Technology, Purposeful Investing, Real Estate, and Private Equity in skilled trades, serving founders, property tenants, and trade-business operators via a direct, relationship-led approach.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Equity (Trade & Industry): Equity investment into skilled trades and manual labor businesses essential for infrastructure, construction, and other hands-on services. Webber positions itself as a collaborative partner offering capital plus strategic expertise for transformative growth.
2. Real Estate Rental Income: Income generated through leasing of residential and commercial properties owned in the portfolio. The Provo property at 2545 N Canyon Rd lists lower-level lease rates of $1,200/month (Lower Level 1), $450/month (Lower Level 2), and $500/month (Lower Level 3).
3. Real Estate Investment Gains: Long-term capital appreciation from acquisition of residential and commercial properties aligned with long-term market trends, including Idaho residential investing and Rocky Mountain West opportunities.
4. Purposeful Investing / Startup Capital: Strategic investments in startups and ventures offering capital paired with creative and structural support to nurture long-term growth.
5. Software Product Sales (Preserve and Pass UTMs Plugin): Monetization of the in-house developed Preserve and Pass UTMs WordPress plugin, available for purchase via BigRedJelly, generating direct product revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Webber Investments is a private investment firm deploying capital across four service verticals: Creative Technology, Purposeful Investing (startups/ventures), Real Estate (residential and commercial), and Private Equity in skilled trades and manual labor businesses. It complements its investment activities with the Preserve and Pass UTMs WordPress plugin, a one-time-license utility for preserving UTM parameters across WordPress site migrations, sold via the WordPress plugin database and the BigRedJelly storefront.

Product overview

Webber Investments operates as a single investment firm offering four service pillars — Creative Technology, Purposeful Investing, Real Estate, and Private Equity (Trade Industry) — rather than a unified technology platform. The Creative Technology pillar encompasses digital innovation, marketing, and branding work; Purposeful Investing targets long-term startup and venture funding; Real Estate covers residential and commercial property acquisitions; and Private Equity targets skilled trades and manual labor businesses. Within this portfolio, the only standalone software product is the "Preserve and Pass UTMs" WordPress plugin, a utility for preserving UTM parameters across site migrations, which sits alongside the broader investment services rather than forming a tech product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Technology Investment Service Investment service focused on innovative technologies, media, and other creative sectors with high growth potential, providing capital plus bespoke technology and branding solutions intended to transform digital presence into a strategic business asset.
• Purposeful Investing Service Long-term investment service making prudent investments in carefully selected startups and ventures for steady, strategic growth, combining capital with creativity and structural support as a dual offering to portfolio companies.
• Real Estate Investment Service Real estate investment service spanning residential and commercial properties to generate rental income and asset appreciation, focused on identifying opportunities aligned with long-term market trends in markets such as Idaho and the Rocky Mountain West.
• Private Equity (Trade & Industry) Service Private equity service that invests in skilled trades and manual labor businesses essential for infrastructure, construction, and other hands-on services, positioning itself as a collaborative, strategic partner rather than only a capital provider.
• Preserve and Pass UTMs WordPress Plugin A WordPress plugin that preserves and passes UTM tracking parameters through site migrations from development/staging URLs to live URLs, working across any WordPress theme or plugin combination with little to no coding required by the end-user. Sold as a one-time license via the WordPress plugin database and the BigRedJelly storefront.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• BigRedJellyminorChannel Partner/ Reseller/ DistributorBigRedJelly hosts the purchase page for the Preserve and Pass UTMs WordPress plugin (bigredjelly.com/product/preserve-and-pass-utms/), acting as an online storefront/distribution channel for the software product developed by the Webber Investments / DayZim.com team.
• DayZim.comcoreStrategic or Co-development PartnerThe creators of the DayZim.com website developed the Preserve and Pass UTMs plugin out of internal need after existing UTM-preservation plugins failed. The plugin is described as 'our own solution' built by the DayZim team and released publicly. This indicates a close co-development relationship between Webber Investments and DayZim.com for the software product.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Brick & Mortar Ventures: San Francisco-based VC firm investing in technology for the built world, including construction, real estate, and infrastructure. Comparable as an investor focused on the same trades, construction, and infrastructure themes Webber pursues under its PE vertical.
• Building Ventures: Boston-based VC firm focused exclusively on construction tech and the built environment. Directly comparable to Webber's PE/Trade & Industry thesis around construction, infrastructure, and skilled-trades businesses.

Regional players

• Mercato Partners: Salt Lake City-based multi-strategy firm running growth equity, venture, and real estate vehicles with an operating-partner model. Most structurally comparable to Webber's multi-vertical approach combining capital with operating support in the Utah ecosystem.
• Pelion Venture Partners: Utah-based early-to-growth-stage VC firm investing in software and internet businesses. Comparable as a Utah-headquartered venture investor operating in the same regional ecosystem as Webber's Creative Technology and Purposeful Investing verticals.
• Sorenson Capital: Utah-based private equity firm investing in lower-middle-market operating businesses across sectors. Comparable to Webber's PE/Trade & Industry vertical in size, regional base, and operating-partner approach.
• Kickstart Fund: Utah-based seed-stage VC focused on software, consumer, and digital health startups. Comparable as a regional Utah venture investor overlapping with Webber's Creative Technology and Purposeful Investing mandates.
• Signal Peak Ventures: Utah-based venture capital firm investing across software, internet, and life sciences with operating support. Comparable to Webber's purpose-driven venture investing with a similar Utah base and operating-partner orientation.
• Peterson Partners: Utah-headquartered multi-strategy PE and venture firm investing across industries with operating support and a long-term capital base. Comparable to Webber's blend of private equity and venture investing with a regional Utah base.

Broad incumbents

• Foundry Group: Boulder, CO-based multi-stage VC firm investing across software, consumer, and emerging tech with operating support. Comparable as a multi-vertical technology investor, though substantially larger and more established than Webber.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webber-investment-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webber Investments