What The Barber Shop Marketing does

The Barber Shop Marketing is a privately held, women-owned full-service advertising agency founded in 2003 and headquartered in Addison, Texas. The firm operates with a team of approximately 11-50 employees and delivers integrated marketing services organized into five practice areas: Account Service and Strategy (branding, analytics, consumer identification, PR, market research); Creative and Production (video, photography, animation, graphic design, copywriting, radio); Digital Marketing (SEO, SEM, social media, programmatic, OTT, email, web development); Media Planning and Buying (broadcast, print, out-of-home, digital, urban/multicultural); and Promotions (lead generation, event management, brand ambassadors, guerrilla marketing, experiential activations). It serves a portfolio of 54+ named clients across home services, municipalities and government, non-profits, education, automotive, healthcare, restaurants, and arts/culture verticals, with a concentration in the Dallas-Fort Worth metroplex.

The agency's underlying technology stack combines standard marketing technology infrastructure (analytics, marketing automation, programmatic ad platforms, SEO/SEM tools) with proprietary consumer-identification and data-driven media-buying methodologies. It has begun integrating generative AI for visual content production, evidenced by a 2026 Hermes Gold Award for AI-Generated Visual Content. Certifications including WBENC, WOSB, HUB, and NCTRCA enable access to government and corporate supplier-diversity contracting programs. The firm has accumulated a substantial awards portfolio spanning Telly, Hermes Creative, Davey, Marcom, Addy, Clutch Global, and Shorty Impact Awards between 2012-2026, plus recurring recognition on Dallas Business Journal Top 25 Advertising Agencies and Top Women/Latin/Hispanic-Owned Business lists.

The business model is professional services: revenue is generated through project-based agency fees, media buying commissions, and creative production charges across a diversified client base. Go-to-market is direct, relationship-based sales targeting mid-market and enterprise clients (municipalities, healthcare providers, automotive dealers, educational institutions) and SMBs (home services, restaurants, specialty retailers) primarily within the DFW region. Recent geographic expansion includes a Pacific Northwest home services client win in March 2026. Pricing is not publicly disclosed and varies by client scope and budget.

Name

The Barber Shop Marketing

Legal name

The Barber Shop Marketing

Website

https://thebarbershopmarketing.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Barber Shop Marketing is a women-owned, full-service advertising agency founded in 2003 in Addison, Texas, providing integrated marketing, media buying, creative production, digital, and promotional services to municipalities, SMBs, and enterprises primarily across the Dallas-Fort Worth region.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Advertising agency services
• Media planning buying
• Digital marketing services
• Creative production agency
• Brand promotional services

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Services - Marketing Agency Services: The agency generates revenue through providing comprehensive marketing services to clients including account service and strategy, creative and production, digital marketing, media planning and buying, and promotions. Revenue is derived from professional service fees, media buying commissions, and creative production charges across a diverse client portfolio.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Barber Shop Marketing is a Dallas-based, full-service advertising agency offering integrated marketing solutions across five core practice areas: Promotions (lead generation, event management, brand ambassadors, guerrilla marketing), Digital Marketing (SEO, SEM, social media, programmatic, OTT), Account Service & Strategy (branding, analytics, consumer identification, public relations), Media Planning & Buying (broadcast, print, out-of-home, digital), and Creative & Production (video, photography, animation, graphic design, copywriting). The agency combines data-driven analytics with award-winning creative to deliver custom campaigns for clients in home services, automotive, municipalities, non-profits, education, and food service sectors.

Product overview

The Barber Shop Marketing is a full-service advertising agency offering an integrated portfolio of services organized into five core areas: Promotions (lead generation, event management, brand ambassadors, guerrilla marketing, sweepstakes), Digital Marketing (SEO, SEM, social media, programmatic, email, website development), Account Service & Strategy (branding, analytics, consumer identification, PR, market research), Media Planning & Buying (broadcast, print, out of home, digital), and Creative & Production (video, photography, animation, graphic design, copywriting). The agency's approach combines data-driven analytics with award-winning creative to deliver campaigns across diverse industry verticals including home services, automotive, medical, non-profits, municipalities, education, and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotions Full-service promotional services including lead generation, fulfillment, brand ambassadors, promotional models, street teams, event management, special events, activations, guerrilla marketing, secret shopping, sampling, sponsorships, sweepstakes, game and prize insurance, asset procurement/storage/management, and grand openings. Targeted at businesses, municipalities, non-profits, and brands needing experiential and field marketing support.
• Digital Marketing Comprehensive digital marketing services covering programmatic advertising, digital retargeting, website development, social media management, social media advertising, native ads, SEO, SEM, email marketing, and OTT. Targeted at clients seeking full-funnel digital campaign execution and performance optimization.
• Account Service & Strategy Strategic services including branding and refresh, analytics and data management, consumer identification, marketing automation, public relations, and market and competitor research. Targeted at clients requiring data-driven strategic planning and account oversight for marketing programs.
• Media Planning & Buying Full-service media capabilities including urban and multicultural marketing, national and local broadcast, print, out-of-home, digital, programmatic, sponsorship and experiential audit, and media buy posting. Targeted at clients needing award-winning strategic media planning and buying across traditional and digital channels.
• Creative & Production Creative production services spanning creative concepting, video production, corporate videos, photography, animation, graphic design, logo design, outdoor advertising, POS and POP materials, HTML5 ad design, radio production, script writing, copywriting, production and printing, and direct mail. Targeted at clients requiring end-to-end creative asset production across video, audio, print, and digital.
• AI-Generated Visual Content AI-generated visual content production for advertising campaigns, leveraging generative AI to produce creative assets. Targeted at clients seeking innovative visual content for advertising campaigns.

Quantifiable outcome

• Yo Quiero Snack to School campaign achieved 104,289 impressions, 2,017 engagements, 519 reactions, 75 shares, 48 comments, and 90 followers gained in August 2022
• +2 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered certification, industry association and regional partner.

• HUB (Historically Underutilized Business)certificationOthersHUB certification for historically underutilized businesses in Texas government contracting.
• WBENC (Women's Business Enterprise National Council)certificationOthersWBENC certification as a women-owned business enterprise, enabling participation in corporate and government supplier diversity programs.
• Women Owned Small Business (WOSB)certificationOthersFederal women-owned small business certification for government contracting opportunities.
• Alliance for Women in Mediaindustry associationOthersIndustry association membership and active participation in Alliance for Women in Media awards and professional development.
• Dallas AAF (American Advertising Federation)industry associationOthersMembership in local American Advertising Federation chapter for industry networking and professional development.
• AMA DFW (American Marketing Association)industry associationOthersMembership in American Marketing Association Dallas-Fort Worth chapter for industry resources and networking.
• NCTRCA (North Texas Regional Certification Agency)certificationOthersRegional certification agency providing minority business enterprise certification for North Texas businesses.
• Metrocrest Chamberregional partnerOthersMembership in local Chamber of Commerce supporting business networking and community engagement in the metrocrest area.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Richards Group: Dallas-based independent, full-service advertising agency founded in 1976. Comparable to The Barber Shop Marketing as a Texas-headquartered independent offering integrated creative, media planning/buying, digital, and promotions across regional and national clients. Operates at a meaningfully larger scale.
• GSD&M: Austin-based independent advertising agency, one of the largest in Texas. Comparable to The Barber Shop Marketing as a Texas-headquartered full-service independent with strong creative reputation, though operating at substantially larger scale with national clients.

Direct peers

• Lerma/: Dallas-based independent, Hispanic-owned advertising agency offering creative, media, digital, and production services. Highly comparable to The Barber Shop Marketing in size, Hispanic-owned DFW positioning, full-service offering, and target verticals including home services, CPG, and government.
• López Negrete Communications: Houston-based Hispanic-owned full-service advertising agency. Closely comparable to The Barber Shop Marketing as a Texas-based, Hispanic/WBENC-certified independent serving CPG, retail, education, and government clients with integrated creative and media capabilities.
• Dieste: Dallas-based multicultural advertising agency with offices in New York and Latin America. Comparable to The Barber Shop Marketing in Hispanic/multicultural positioning, full-service offering (creative + media + digital), and mid-market independent scale.
• Preacher: Austin-based independent creative agency of similar size to The Barber Shop Marketing. Comparable as a Texas-based independent offering integrated brand strategy, creative, media, and digital services to a mix of regional and national clients.
• TMA Direct: Texas-based direct response and digital marketing agency. Comparable to The Barber Shop Marketing as a Texas-headquartered agency of similar size offering media buying, digital marketing, and creative production services.

Emerging players

• Madre: Independent, Hispanic-focused creative agency. Comparable to The Barber Shop Marketing in multicultural positioning and award-winning creative profile, though operating with a narrower service mix and emerging-player scale.
• Cultura Collective: Hispanic-focused full-service advertising agency. Comparable to The Barber Shop Marketing in multicultural/Hispanic market focus and full-service offering, though typically serving brand-level clients with a similar agency scale profile.

Regional players

• Slingshot SLC: Dallas-based advertising agency of comparable size. Comparable to The Barber Shop Marketing as a regional independent offering integrated creative, digital, and media services to mid-market and enterprise clients in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BarberShopMktg
• YouTubeyoutube.com/channel/UCBixocJgEUvhOz6UVvWp2ew
• Facebookfacebook.com/thebarbershopmarketing
• LinkedInlinkedin.com/company/the-barber-shop-marketing
• Instagraminstagram.com/barbershopmktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Barber Shop Marketing