CNN Business
CNN Business is CNN's business and finance news section, serving business news consumers, retail investors, and professionals with articles, video, market data, financial calculators, and analysis across web, mobile, audio, and connected-TV channels.
- Company typePrivate
- Founded1980
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What CNN Business does
CNN Business is the business and finance news section of CNN, operating under Cable News Network within Warner Bros. Discovery. It provides business news, market coverage, technology and media reporting, personal finance tools, and video/audio content for general business news consumers, retail investors, and business professionals who use the service for market tracking, investment context, business intelligence, and financial education.
The platform is built around a web-based content management system with an integrated video player and market data visualization tools. Its product surface includes CNN Business, CNN Markets, real-time stock market data, the Fear & Greed Index, financial calculators, CNN podcasts, CNN Watch, CNN Audio, the CNN App, CNN Games, and CNN Underscored; financial data is integrated from providers including BATS/Cboe, FactSet, CME, Dow Jones, and S&P. Distribution spans CNN.com, mobile apps, connected-TV apps, CNN television, podcasts/audio platforms, newsletters, and international editions.
CNN Business is primarily a consumer media property rather than an enterprise software business. The disclosed revenue model includes advertising across web and mobile, subscription or membership offerings through CNN subscription products and newsletters, and affiliate or partner revenue from sponsored content and financial product relationships. Core news access is free and advertising-supported, while specific subscription pricing tiers are not disclosed in the available material.
CNN Business firmographics
Firmographics- Name
- CNN Business
- Legal name
- Cable News Network
- Website
- https://money.cnn.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CNN Business is CNN's business and finance news section, serving business news consumers, retail investors, and professionals with articles, video, market data, financial calculators, and analysis across web, mobile, audio, and connected-TV channels.
- Ownership category
- akta.pro rank
CNN Business industry classification
Industry- Product category
- Business News Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industries
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)
Keywords
Where CNN Business is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
CNN Business business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue: CNN Business generates advertising revenue through display ads, video ads, and sponsored content on its website and mobile platforms. The site features advertising slots and sponsored/partner content sections.
- Subscription/Membership: CNN offers subscription services including CNN+, newsletters, and premium content through subscription tiers. The site promotes subscription options with various membership levels.
- Affiliate/Partner Revenue: CNN Business features sponsored partner content and affiliate relationships with financial products and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to news content |
Distribution channels5 records
Marketing channels7 records
CNN Business product offering
Product offeringCore offering
CNN Business is the business and finance news division of CNN, delivering breaking news, market analysis, real-time stock market data, and personal finance content across multiple sections including Markets, Tech, and Media. The platform offers editorial articles, video, podcasts, financial calculators, and market sentiment indicators such as the Fear & Greed Index. It is delivered via web, mobile apps, connected TV platforms, podcasts, and the CNN television network.
Product overview
CNN Business operates as a news and media platform with a modular architecture centered on the main CNN Business news portal. The platform encompasses market data tools (CNN Markets, Fear & Greed Index, Financial Calculators), multimedia content (CNN Videos, CNN Watch, CNN Audio/Podcasts), interactive engagement (CNN Games), and e-commerce content (CNN Underscored). Distribution extends through the CNN App for mobile iOS and Android users, creating an interconnected ecosystem for business and financial news delivery.
Differentiator
Problem solved
Functional benefit
Brands
- CNN Underscored: A section covering consumer-focused content including electronics, fashion, beauty, home, travel, and deals.
- CNN 10
- CNN Sans
Products and services
- CNN Business Business and finance news division of CNN providing breaking news, analysis, and market coverage across Markets, Tech, and Media sections for general consumers and professionals.
- CNN Markets Real-time stock market data and financial news section featuring Dow, S&P 500, and NASDAQ indices, market movers, and pre/after-hours trading data for retail investors and market watchers.
- CNN Financial Calculators Suite of financial planning and calculation tools supporting personal finance decisions for individual consumers.
- Fear & Greed Index Proprietary market sentiment indicator showing current investor sentiment on a scale from extreme fear to extreme greed, used by retail investors to gauge market mood.
- CNN App Mobile application for iOS and Android providing on-the-go access to CNN news content, audio podcasts, and video.
- CNN Podcasts Audio podcast content including flagship shows All There Is with Anderson Cooper, Chasing Life with Dr. Sanjay Gupta, The Assignment with Audie Cornish, Terms of Service with Clare Duffy, and CNN 5 Things, distributed on Apple Podcasts and Spotify.
- CNN Underscored Product review, deals, and shopping content covering electronics, fashion, beauty, health & fitness, home, travel, and gifts for consumer readers.
- CNN Watch Video streaming platform featuring shows, films, network TV live content, and clips for news and entertainment viewers.
Companies that use CNN Business
Customer profileSegments3 records
Ideal customer profiles3 records
CNN Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CNN Business partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- BATS (Cboe Global Markets)coreBATS provides stock quote data and market information for CNN Business market data displays. The partnership enables real-time stock quotes, market indices, and trading data integration on CNN's financial pages.
- FactSet Research SystemscoreFactSet provides financial data and analytics that power market information displayed on CNN Business. FactSet's research data supports market coverage and financial analysis features.
- Chicago Mercantile Exchange (CME)coreChicago Mercantile Exchange provides market data licensing for futures and derivatives pricing information featured on CNN Business.
- Dow JonescoreDow Jones provides market index data and branding licensing for Dow Jones Industrial Average coverage. The partnership enables branded market indices display on CNN Business.
- Standard & Poor's (S&P)coreS&P provides S&P 500 index data and related financial information licensing for CNN Business market coverage.
- Warner Bros. DiscoverycoreWarner Bros. Discovery is the parent company of CNN, providing corporate ownership, distribution infrastructure, advertising sales, and platform syndication across the broader media conglomerate's properties including HBO, TNT, TBS, and streaming platforms.
- Apple (App Store distribution)coreApple distributes the CNN app through the iOS App Store and Apple TV App Store, providing platform distribution to Apple's user base of iPhone, iPad, and Apple TV users.
- Google (Google Play distribution)coreGoogle distributes the CNN app through Google Play Store for Android devices and Android TV, providing platform distribution to Android users.
- Amazon (Fire TV distribution)coreAmazon distributes CNN content through Fire TV apps, providing streaming platform access to Amazon Fire TV and Fire Tablet users.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
CNN Business competitors and assessment
Company assessmentDirect peers
- Bloomberg News: Bloomberg's consumer-facing news and market data destination competes directly with CNN Business for U.S. and global business-news readers, offering articles, videos, and real-time market data with overlapping tools (indices, watchlists, sentiment). It is the closest direct competitor due to its combined news + data product mix.
- CNBC: CNBC is the most direct U.S. competitor — a cable-and-digital business news network with overlapping market-data screens, video journalism, and a strong financial-services advertiser base. CNBC.com replicates CNN Business's web/app-first market-data and news experience with a similar target audience.
- Reuters: Reuters.com delivers global business and markets news, real-time data, and analysis to consumers and professionals. It directly competes with CNN Business on cross-border business coverage and breaking financial news, with a comparable multi-platform web/app distribution.
- The Wall Street Journal: WSJ is the benchmark U.S. business newspaper with a strong paywall, market data, and video offering on WSJ.com and the WSJ app. It competes with CNN Business for high-value business readers and advertisers, and is the standard against which CNN Business's subscription strategy must be measured.
- Financial Times: FT is a global business-news subscription brand with deep markets coverage and a strong B2B/professional audience. Its paywalled model and premium positioning represent both a direct competitor to CNN Business and a benchmark for the kind of subscription economics CNN Business is targeting.
- MarketWatch: MarketWatch is a digital-first U.S. markets and business-news site owned by News Corp, with real-time quotes, personal-finance tools, and a newsletter stack that closely mirrors CNN Business's product surface. Direct head-to-head competitor for retail-investor and personal-finance audiences.
- Yahoo Finance: Yahoo Finance is a top U.S. destination for retail investors combining real-time market data, news, and portfolios. It competes with CNN Markets and CNN Business on market-data tools, tickers, and investing-news SEO, often outranking general news sites on investor queries.
- Forbes: Forbes is a long-standing U.S. business-news brand covering markets, personal finance, and business leadership with a digital-first model. It overlaps with CNN Business on business-news SEO and high-value business readership, particularly for personal finance and entrepreneurship.
Emerging players
- Morning Brew: Morning Brew is a digital-native business-news brand built on newsletters and short-form daily coverage targeting younger professionals. It is an emerging challenger that competes for the same top-of-funnel business-news reader and ad dollar with a lighter, more consumer format.
- The Information: The Information is a subscription-driven digital business-news outlet focused on tech and finance with deep investigative reporting. It is an emerging premium competitor targeting professional readers, representing where CNN Business's subscription product could move if it leans into premium analysis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CNN Business social profiles
Digital presenceCNN Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
CNN Business leadership team
Management profileNumber of profiles
Profiles1 record
CNN Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CNN Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CNN Business
What does CNN Business do?
CNN Business is the business and finance news division of CNN, delivering breaking news, market analysis, real-time stock market data, and personal finance content across multiple sections including Markets, Tech, and Media. The platform offers editorial articles, video, podcasts, financial calculators, and market sentiment indicators such as the Fear & Greed Index. It is delivered via web, mobile apps, connected TV platforms, podcasts, and the CNN television network.
Is CNN Business a public or private company?
CNN Business is a private company. It is classified as corporate owned and is currently operating.
When was CNN Business founded?
CNN Business was founded in 1980. It employs 1,001 to 5,000 people.
Where is CNN Business based?
CNN Business is headquartered in New York, United States, in the North America region.
How does CNN Business make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription/Membership and affiliate/Partner Revenue.
Who are CNN Business's main competitors?
Direct peers on record are Bloomberg News, CNBC, Reuters, The Wall Street Journal, Financial Times, MarketWatch, Yahoo Finance and Forbes. Emerging players are Morning Brew and The Information.
Does CNN Business have an API?
No public API is recorded for CNN Business.
What industry is CNN Business in?
CNN Business's product category is Business News Media. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 5131 and its SIC code is 2711.