Noisefeed

What Noisefeed does

Noisefeed Srl is a private Italian B2B data and media services company focused exclusively on professional football. Founded in 2016 and headquartered in Chiavari, Italy, the company operates a football industry data platform built around three integrated products: an Injury Database containing 220,000+ verified injury records across 45 leagues and 5 continents; a PR & Media Live Information product aggregating 100,000+ news items per day for communications and media professionals; and an API for programmatic data access. The platform also maintains 350,000+ player and personnel database profiles, exposed through a web application at app.noisefeed.com and supported by an undisclosed number of mobile apps.

The company monetizes via subscription-based recurring revenue on data and API access, sold as tailored solutions to enterprise customers rather than via self-serve plans. Its go-to-market is sales-led: pricing is not publicly disclosed, and the website funnels prospects to a 'Contact our sales team' CTA. Customer evidence indicates adoption by national federations such as the DFB (German Football Association) and FPF (Portuguese Football Federation), and by major clubs including AC Milan, Everton FC, AS Roma, SS Lazio, Atalanta BC, SL Benfica, Sporting CP, SE Palmeiras, and RB Leipzig, among numerous Italian clubs.

Operationally, Noisefeed runs lean (11-50 employees per firmographic data) and has not disclosed any external venture funding, M&A, or leadership changes beyond founders Nicolò Cavallo (Founder & CEO) and Marco Piccardo (CTO). No AI/ML capabilities, patents, regulatory milestones, or awards are publicly associated with the platform in the input data. The business profile points to a bootstrapped, vertically specialized sports data vendor competing on coverage breadth, data verification, and API integration rather than on advanced analytics or AI-driven insight.

Name

Noisefeed

Legal name

Noisefeed Srl

Website

https://www2.noisefeed.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Noisefeed is a private Italian B2B data platform that sells verified football injury data, live industry news, and API access to professional football clubs, federations, and media organizations across 45 leagues worldwide.

Ownership category

akta.pro rank

Product category

Sports Data Analytics

akta.pro primary industry

Sports Data Feeds & Integrity Monitoring (MPAEACAE)

Keywords

• Football injury data
• Sports data API
• Player injury tracking
• Football news monitoring
• Professional football analytics

Headquarters

HQ city

Chiavari

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Data/API Subscriptions: Subscription-based access to football data including injury information and live news feeds delivered via API. Sold as tailored solutions to professional football organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Noisefeed provides a professional football data platform combining a verified player injury database (45 leagues, 5 continents, 220,000+ records) with a high-volume live football news and media-monitoring feed (100,000+ daily items), delivered through a web interface and an API for programmatic integration. The products are sold to professional football clubs, federations, and media organizations to support injury intelligence, scouting support, and editorial workflows.

Product overview

Noisefeed is a professional football data platform offering three integrated solutions: the Injury Database (a comprehensive repository of verified player injuries covering 45 leagues across 5 continents with over 220,000 records), the PR & Media service (delivering live football industry news with over 100,000 daily updates), and an API for programmatic access to the platform's data. The platform serves over 350,000 database profiles and counts major European football clubs among its customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Injury Database A verified, structured database of professional football player injuries covering 45 leagues across 5 continents with more than 220,000 historical records, used by professional football clubs, federations, and media organizations to inform squad management and reporting.
• PR & Media (Football News Feed) A high-volume live football news and media-monitoring feed ingesting more than 100,000 items per day, used by sports media, clubs, and federations to track transfers, rumors, and breaking stories in near real-time.
• Noisefeed API A programmatic API providing access to Noisefeed's injury database and live football news feed, allowing clubs, federations, and media organizations to integrate the data into their internal tools, scouting platforms, and editorial workflows.

Named customers11 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Catapult Sports: Athlete performance monitoring platform combining wearable GPS/IMU tracking with analytics for elite teams. Overlaps with Noisefeed in injury and load management use cases for professional football performance and medical staff.
• Stats Perform (Opta): The dominant global sports data company, providing Opta-branded live and historical data feeds across multiple sports including football. Direct competitor in football data subscriptions and API delivery to clubs, leagues, federations, and media organizations.
• InStat: Football video and data analytics platform serving clubs and federations with match statistics, scouting tools, and injury-related insights. Direct competitor serving the same European club and federation customer base.
• Wyscout (Hudl): Football-focused video and data analytics platform, now part of Hudl, serving clubs, federations, and player agencies with match footage, scouting tools, and player data. Direct competitor for the same buyer personas (performance/medical/scouting staff).

Emerging players

• Sofascore: Live football scores and statistics platform with a consumer-facing app and a data/API business. Competes in adjacent football data territory, though primarily B2C with growing B2B data offerings.
• Football Benchmark: Football industry intelligence provider focused on financial, transfer, and club performance data. Adjacent peer serving the same professional football buyer base with a different data angle (financial rather than injury/media).
• Transfermarkt: Crowd-sourced football data platform covering player valuations, transfers, injuries, and squad information. Overlaps with Noisefeed on injury and player profile data, though driven by community contribution rather than professional curation.

Broad incumbents

• Sportradar: Public sports data and content company serving betting operators, media, and sports leagues globally. Comparable in data-feed business model and football coverage, though much broader in scope (betting, integrity, advertising).
• Genius Sports: Sports data, technology, and media company with deep relationships in football (official data partner for major federations) and betting operators. Competes in the same data-feed category as Noisefeed with a much larger customer footprint.

Others

• FBref (StatsBomb): Public-facing football statistics site operated by Sports Reference using StatsBomb data. Competes indirectly for attention and credibility in football data, though positioned as a free consumer resource rather than enterprise SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NoisefeedReal
• YouTubeyoutube.com/channel/UC6dWVsDRMLAtGP0Y7qOOUgQ
• Facebookfacebook.com/NoiseFeedOfficial
• LinkedInit.linkedin.com/company/noisefeed
• Instagraminstagram.com/noisefeedofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noisefeed