Wyscout

What Wyscout does

Wyscout is a B2B enterprise SaaS platform that operates the world's largest library of soccer video and performance data, covering more than 1,000 competitions and 600,000 players worldwide. The platform provides professional football clubs, youth organizations, performance analysts, and recruitment teams with video scouting tools, advanced search and query functions, detailed player and match reports, shadow-team and shortlist workflows, XML/Sportscode export, and a programmatic data API for downstream integration. Core technology is a video-and-data analytics platform with computer-vision-assisted video processing and recommendation capabilities layered on top of licensed content rights; the system is delivered via web UI and APIs and integrates natively with the broader Hudl Pro Suite ecosystem (Instant Save, Statsbomb, Hudl core platform).

The company monetizes primarily through enterprise subscription agreements priced on a quote basis (annual billing, tiers not publicly disclosed), with a 'Request a Demo' consultative sales motion targeting professional football clubs globally. Distribution is largely channeled through Hudl's enterprise sales infrastructure and Pro Suite positioning, with case-study customers including Wolverhampton Wanderers and Urawa Reds illustrating use cases in remote scouting and modernized recruitment workflows. Multi-year content rights agreements with leagues (Swiss Super League, Slovakia top-tier, Danish League) underpin the data moat, while the Youth Competitions Pack, Wyscout Data API, and the recent Statsbomb integration (July 2025) signal continued product and commercial expansion.

Wyscout was founded in 2004 (Chiavari, Italy) and has been a wholly-owned subsidiary of Hudl, Inc. (Lincoln, Nebraska, USA) since 2022. The company is privately held and does not disclose standalone revenue; its parent, Hudl, has raised over $600 million in funding from Accel, Bain Capital, and Nelnet at a valuation exceeding $1 billion. Wyscout's founder, Matteo Campodonico, continues in an executive leadership role. Headcount is reported in the 251-500 band, and operating geographies span Europe, Asia-Pacific, and global markets through licensed content.

Name

Wyscout

Legal name

Hudl, Inc.

Website

https://wyscout.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Wyscout is a B2B enterprise SaaS platform operating the world's largest soccer video and data library, covering 1,000+ competitions and 600,000+ players. It serves professional football clubs, youth organizations, and recruitment teams with scouting, performance analysis, and data API products, distributed as part of Hudl's Pro Suite.

Ownership category

akta.pro rank

Product category

Sports Video & Data Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Football video analytics
• Player scouting platform
• Soccer data API
• Sports performance analysis
• Talent recruitment software

Headquarters

HQ city

Chiavari

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. SaaS Subscription Platform: Wyscout operates as a subscription-based platform providing access to its video and data library for professional scouting, performance analysis, coaching, and educational purposes. The platform is offered as part of Hudl's Pro Suite ecosystem, suggesting a recurring subscription revenue model with tiered access levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wyscout is a soccer video and data analytics platform providing the world's largest library of football match footage and performance statistics, covering more than 1,000 competitions and 600,000+ players worldwide. The platform enables professional football clubs, recruitment teams, and performance analysts to scout players, run advanced queries and comparisons, generate reports, and integrate data via APIs, with native workflow integration to Hudl's Pro Suite.

Product overview

Wyscout is a comprehensive soccer video and data platform operated by Hudl, consisting of a core platform (the world's largest library of soccer video and data covering 1,000+ competitions) supplemented by specialized modules and API products. The main Wyscout Platform serves as the unified interface for video scouting, performance analysis, and talent recruitment, while Wyscout Data provides a dedicated API for programmatic data access. Additional offerings include the Scouting Area for recruitment workflows, Youth Competitions Pack for accessing youth tournaments, and the Football API for business integrations. The platform integrates natively with Hudl's broader Pro Suite ecosystem, enabling seamless video transfer and combined video-data analysis workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Wyscout Platform: The main soccer video and data platform offering scouting, performance analysis, and video library access.
• Wyscout Scouting Area
• Wyscout Data
• Wyscout Data API
• Youth Competitions Pack
• Wyscout for Business

Products and services

• Wyscout Platform The core Wyscout platform: the world's largest library of soccer video and performance data covering more than 1,000 competitions worldwide, providing evidence-based scouting, advanced search and player comparison tools, detailed reports, and integration with Hudl analysis tools for professional football clubs, recruitment teams, and performance analysts.
• Wyscout Data API A comprehensive soccer data API providing programmatic access to performance, scouting, and recruitment analysis data, enabling developers and teams to integrate player statistics and metrics into custom applications and workflows.
• Wyscout Scouting Area Dedicated scouting tools within the Wyscout platform enabling talent identification and player evaluation workflows for recruitment professionals, including shadow teams and player lists for shortlist creation.
• Wyscout Youth Competitions Pack Extended access to youth soccer competitions worldwide, including exclusive tournaments, designed to support scouting and player development programs in identifying emerging talent.
• Wyscout Football API Business-facing API offering soccer data and video integration capabilities for enterprise partners and commercial applications.

Quantifiable outcome

• Approximately 1,000 hours per month of administrative time saved through Instant Save feature
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Swiss Super LeaguecoreOthers · 1 January 2024Wyscout has a content rights agreement with the Swiss Super League covering six seasons, providing licensed video content for professional scouting, performance analysis, coaching, and educational purposes.
• Slovakia Top-Tier LeaguecoreOthers · 1 January 2024Wyscout maintains content rights agreements with Slovakia's top-tier league for five seasons, providing exclusive licensed content for the platform's scouting and analysis capabilities.
• Danish LeaguecoreOthers · 1 January 2024Wyscout has a three-season content rights agreement with the Danish League with an extension option, providing comprehensive video coverage for professional scouting purposes.
• HudlflagshipStrategic or Co-development Partner · 1 January 2022Hudl acquired Wyscout in 2022 as a key component of its expansion into professional scouting and video analysis. The acquisition brought over 600,000 players into Hudl's database and expanded its Pro Suite ecosystem to include Wyscout's video library and scouting tools. Wyscout now operates as a product under the Hudl brand, with deep integration including the 'Instant Save' feature allowing seamless workflow between platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Second Spectrum: Second Spectrum provides AI-powered video tracking and tactical analytics for professional sports teams — overlapping with Wyscout's computer vision and tactical analysis offerings.
• Stats Perform (Opta): Stats Perform operates Opta, the leading sports data and analytics provider with deep football coverage — the most direct competitor to Wyscout in pro football scouting data, advanced metrics, and live event data feeds.
• StatsBomb: StatsBomb provides advanced football event data and analytics used by top clubs for recruitment and opposition analysis; now integrated with Wyscout's video library, but historically a direct competitor in football analytics.
• Hudl Instat: Instat, also a Hudl product, provides video and data scouting for multiple sports — a sister product to Wyscout serving overlapping club scouting needs and competing for the same internal Hudl platform budget.
• Sportlogiq: Sportlogiq provides AI-driven sports analytics and video tracking primarily for hockey and soccer — a comparable sport-specific analytics peer with similar AI video and data offerings.

Broad incumbents

• Catapult Sports: Catapult is a public-listed sports performance and analytics platform with wearable tracking and video analysis across multiple sports — broader than Wyscout's football-only focus, but competes for club analytics budgets.
• Genius Sports: Genius Sports provides data, technology, and broadcast services across global sports including Second Spectrum and Tracab; competes with Wyscout in sports data, video, and tracking feeds for football and other sports.
• Hudl: Hudl is Wyscout's parent company and broader sports video platform serving 230,000+ teams; while the parent, Hudl's analysis ecosystem (Sportscode, Studio) is also a complementary/overlapping platform with Wyscout in the Pro Suite.
• Deltatre: Deltatre provides digital, broadcast, and data solutions for major sports leagues and federations — competes for club and league digital/video/data contracts alongside Wyscout's media-adjacent offerings.

Emerging players

• SkillCorner: SkillCorner is an emerging football data provider specializing in broadcast tracking and physical data for clubs and media — a smaller, growing competitor to Wyscout's player and video data layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wyscout
• Facebookfacebook.com/wyscout
• LinkedInlinkedin.com/company/wyscout

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyscout