Pure Laundry Spa
Pure Laundry Spa is a Lebanese boutique laundry and dry-cleaning operator with four retail locations in Mount Lebanon, offering ten specialized service lines (express, tailoring, baby care, sportswear, eco products) and a premium concierge tier to time-constrained consumers and travelers.
- Company typePrivate
- Founded2013
- HeadquartersAz Zalqa', Lebanon
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pure Laundry Spa does
Pure Laundry Spa s.a.rl is a privately held Lebanese boutique laundry and dry-cleaning operator founded in 2013 and headquartered in Zalka, Mount Lebanon. The company runs four retail storefronts across the Beirut metropolitan area — Zalka (headquarters), Adma, Mtayleb, and a year-round anchor inside ABC Dbayeh mall — and complements its in-store drop-off model with door-to-door pickup and delivery, including a premium Pearl concierge service and hotel drop-off. It targets time-constrained professionals, frequent travelers, families with infants, sports enthusiasts, and special-occasion customers, and serves each segment with a distinct service line.
The company's underlying capability is built on imported German and Italian equipment (Miele, Veit, Ilsa) housed in an in-house laboratory, combined with an exclusive collaboration with Kreussler Textile Care of Germany for specialized color protection and commercial wet/dry cleaning. It offers ten service categories — Express (4-hour turnaround), Travel, Season (vacuum storage), Cut (tailoring), Baby, Celebration, Sports, Essence (home fragrance), Eco (retail cleaning products), and Shine (shoe care) — plus the Pearl premium tier. Customer touchpoints include a mobile app (iOS/Android), SMS notifications, an Easy Drop subscription membership, and active social channels.
Commercially, Pure Laundry Spa earns transaction-based fees on per-garment cleaning, tailoring, and ancillary services, supplemented by a recurring subscription/membership program and prospective franchise/licensing fees as it pursues international expansion. The company is led by CEO Elias Bou Farah and Operations & Marketing Manager Jad Francis, is structured as a Lebanese s.a.rl limited liability company, has no disclosed external investors or funding rounds, and operates within the challenging macroeconomic environment of post-2019 Lebanon.
Pure Laundry Spa firmographics
Firmographics- Name
- Pure Laundry Spa
- Legal name
- Pure Laundry Spa s.a.rl
- Website
- https://purelaundryspa.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Laundry Spa is a Lebanese boutique laundry and dry-cleaning operator with four retail locations in Mount Lebanon, offering ten specialized service lines (express, tailoring, baby care, sportswear, eco products) and a premium concierge tier to time-constrained consumers and travelers.
- Ownership category
- akta.pro rank
Pure Laundry Spa industry classification
Industry- Product category
- Dry Cleaning and Laundry Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (except Coin-Operated) (81232)
- akta.pro primary industry
- Same-Day / Express Wash-and-Fold (HSAJABAB)
- akta.pro secondary industry
- Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL)
Keywords
Where Pure Laundry Spa is headquartered
LocationHeadquarters
- HQ city
- Az Zalqa'
- HQ country
- Lebanon
- HQ region
- Middle East
Offices4 records
Markets served
Pure Laundry Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Laundry and Dry Cleaning Services: Core revenue from laundry, dry cleaning, and garment care services. Transaction-based pricing for individual items including shirts, suits, pants, curtains, and specialized garments. Services include express/same-day turnaround, standard cleaning, and specialized care.
- Membership/Subscription Program: Personalized membership card system offering easier drop-off and collection. Customers subscribe to receive membership benefits including dedicated laundry bag, SMS notifications when garments are ready, and no-wait service.
- Franchise Fees: Revenue from franchising model where ambitious business-minded individuals invest in opening Pure Laundry Spa locations, offering high returns on low risk investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Easy Drop - Standard membership for regular customers |
| Transaction based/ take rate | Pay-as-you-go | Fast Service - Express turnaround options |
| Transaction based/ take rate | Pay-as-you-go | Seasonal Promotion - Volume-based discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Pure Laundry Spa product offering
Product offeringCore offering
Pure Laundry Spa operates boutique laundry and dry-cleaning retail locations in Lebanon, offering a menu of 10 specialized garment-care services plus a premium Pearl concierge tier. Core services include Express (4-hour/same-day turnaround), Travel, Season, Cut (tailoring), Baby, Celebration, Sports, Essence, Eco, and Shine processing, supported by door-to-door pickup and delivery and a mobile app. The company also generates franchise revenue through an international licensing program.
Product overview
Pure Laundry Spa is a boutique laundry and dry cleaning service operating in Lebanon with multiple locations. The company offers 10 core service lines (Express, Travel, Season, Cut/Tailoring, Baby, Celebration, Sports, Essence, Eco, and Shine) plus the premium Pearl luxury service. The Express service serves as the flagship offering with same-day and 4-hour turnaround times. Specialized services address specific customer needs including travel preparation, seasonal storage protection, tailoring alterations, baby clothing care, celebration garment maintenance, and sportswear treatment. The company also provides eco-friendly home products through its Eco and Essence service lines, and operates a mobile app with SMS notifications for customer convenience. The Pearl service represents a premium tier offering door-to-door luxury concierge laundry care.
Differentiator
Problem solved
Functional benefit
Products and services
- Express Service Same-day laundry service with 4-hour turnaround, operating 365 days a year for customers needing rapid cleaning turnaround.
- Travel Service Laundry and pressing service specifically designed for travelers, including packaging garments ready for direct placement into suitcases.
- Season Service Seasonal garment protection service including moth, mildew, and weather damage prevention, with vacuum packaging for storage and wardrobe space optimization.
- Cut (Tailoring) Service Professional tailoring and alteration service including garment repair (rips, tears, zippers, buttons), new clothing alterations, and adjustments with 3-hour collection time.
- Baby Service Specialized baby clothing care using ecological baby soap, soft-touch processing, with all items washed separately from other garments to protect delicate newborn skin.
- Celebration Service Specialist cleaning service for wedding dresses, graduation suits, and other occasion-specific garments using dedicated techniques for careful cleaning and safe storage.
- Sports Service Professional sportswear cleaning for ski clothing and motorsports gear, including specialist cleaning techniques, waterproofing treatment, and fabric protection to maintain garment performance and longevity.
- Essence Service Home ambiance product line offering natural scented oils for home, car, or office use, designed to provide a spa-like relaxation sensation.
- Eco Service Eco-friendly product line including detergents and soaps for home use, formulated to be gentle on skin and fabrics while being environmentally responsible.
- Shine Service Shoe care service offering professional shining and deep cleaning to restore footwear appearance and hygiene.
- Pearl Service Luxury concierge laundry service featuring door-to-door collection and delivery, VIP packaging, and personalized care for exclusive customers.
- Easy Drop Membership Subscription membership program offering personalized membership card with dedicated laundry bag, SMS notifications when garments are ready, and no-wait service for regular customers.
- Franchise Licensing Program Franchise opportunity for business-minded individuals to open Pure Laundry Spa retail locations in new markets, positioned as a low-risk, high-return consumer services investment.
Quantifiable outcome
- 4-hour turnaround for shirts; same-day for all other items
- +2 more outcomes
Companies that use Pure Laundry Spa
Customer profileSegments5 records
Ideal customer profiles4 records
Pure Laundry Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pure Laundry Spa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kreussler Textile CarecorePure Laundry Spa has achieved a collaboration with Kreussler Textile Care, German experts in professional textile care. They specialize in commercial laundry, wet cleaning and dry cleaning, providing specialized services in color protection and garment rejuvenation for a more specialized service domain.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pure Laundry Spa competitors and assessment
Company assessmentDirect peers
- Rinse: U.S. on-demand laundry and dry-cleaning pickup/delivery service with a strong digital/app layer. Comparable to Pure Laundry Spa's Pearl door-to-door premium tier and mobile-app-driven customer experience.
- Laundryheap: UK-born on-demand laundry and dry-cleaning pickup/delivery service operating across the UK, Europe, and MENA including Lebanon-adjacent markets. Closely matches Pure Laundry Spa's pickup-and-delivery premium positioning and same-day turnaround ambitions.
- Mulberrys Garment Care: U.S. premium dry-cleaning and laundry franchise with boutique retail stores and concierge pickup/delivery. Comparable on multi-store boutique footprint, premium pricing, and franchise-driven geographic growth strategy.
- 5àsec: Global boutique laundry and dry-cleaning franchise network with hundreds of owned and franchised stores across Europe, MENA, and beyond. Closely comparable to Pure Laundry Spa on retail-storefront model, brand-led positioning, and franchise expansion playbook.
- Mr. Jeff: Tech-enabled laundry and dry-cleaning franchise operating across Latin America, Europe, and Asia. Comparable franchise-driven international growth model, multi-service offering, and tech-forward operational layer to Pure Laundry Spa.
Regional players
- Zipjet: European on-demand laundry and dry-cleaning pickup/delivery service active primarily in the UK and Germany. Comparable on premium pickup/delivery model and lifestyle branding; primarily serves European geographies rather than MENA.
Broad incumbents
- Tide Dry Cleaners: U.S. dry-cleaning and laundry chain backed by Procter & Gamble's Tide brand. Comparable on retail-storefront laundry service model; serves as a broad incumbent demonstrating how a brand-led laundry chain can scale nationally.
Emerging players
- Cleanly: U.S.-based on-demand laundry pickup/delivery startup with a mobile-first experience. Comparable on logistics-heavy pickup/delivery model and digital customer engagement, targeting similar time-constrained urban professional segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Laundry Spa social profiles
Digital presencePure Laundry Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Laundry Spa leadership team
Management profileNumber of profiles
Profiles2 records
Pure Laundry Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Laundry Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Laundry Spa
What does Pure Laundry Spa do?
Pure Laundry Spa operates boutique laundry and dry-cleaning retail locations in Lebanon, offering a menu of 10 specialized garment-care services plus a premium Pearl concierge tier. Core services include Express (4-hour/same-day turnaround), Travel, Season, Cut (tailoring), Baby, Celebration, Sports, Essence, Eco, and Shine processing, supported by door-to-door pickup and delivery and a mobile app. The company also generates franchise revenue through an international licensing program.
Is Pure Laundry Spa a public or private company?
Pure Laundry Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Laundry Spa founded?
Pure Laundry Spa was founded in 2013. It employs 11 to 50 people.
Where is Pure Laundry Spa based?
Pure Laundry Spa is headquartered in Az Zalqa', Lebanon, in the Middle East region.
How does Pure Laundry Spa make money?
Three revenue lines are on record. Laundry and Dry Cleaning Services are the primary driver. The others are membership/Subscription Program and franchise Fees.
Who are Pure Laundry Spa's main competitors?
Direct peers on record are Rinse, Laundryheap, Mulberrys Garment Care, 5àsec and Mr. Jeff. Zipjet is listed as a regional player. Tide Dry Cleaners is listed as a broad incumbent. Cleanly is listed as an emerging player.
Does Pure Laundry Spa have an API?
No public API is recorded for Pure Laundry Spa.
What industry is Pure Laundry Spa in?
Pure Laundry Spa's product category is Dry Cleaning and Laundry Services. Its primary akta.pro industry code is HSAJABAB, Same-Day / Express Wash-and-Fold, with a secondary code of HSAJACAL, Eco-Friendly / Green Pickup & Delivery Laundry Services. Its NAICS code is 812320.