BAIS insurance technology

What BAIS insurance technology does

BAIS insurance technology (legal entity: BA Insurance Systems Pty Ltd) is a privately held Australian insurance technology company founded in 1993 by Jim Armstrong and Andrew Morris, headquartered in Pymble, Sydney. The company develops iBAIS, a cloud-based insurance management platform covering the full policy lifecycle — quoting, binding, policy administration, claims management, client management, trust accounting, bordereau reporting, general ledger, and management reporting — alongside an integrated suite of online solutions including broker and customer self-service portals. The platform is built on the proprietary DesignBAIS development toolkit, runs on Microsoft .NET with a Universe Database Engine, and supports Windows, UNIX, and cloud deployment with multi-currency and multi-language capability. iBAIS has been cloud-based for over 25 years and was the world's first fully browser-based insurance system when launched in 2006; iBAIS 3.0 (October 2025) added voice-controlled natural language AI capabilities powered by a ringfenced ChatGPT integration and the iNavigator insurance knowledge platform.

The company serves insurance brokers, underwriting agencies, and small-to-medium insurers primarily across Australia and New Zealand, with operations extending to PNG, Singapore, Indonesia, the Philippines, Thailand, and Mauritius. Revenue is generated through annual subscription fees for the iBAIS platform, add-on modules (Financial Services, Customer Self Service Portal, Premium Funding, Auto Rating/Rating Engine), and professional services for custom online solutions development. Go-to-market is direct enterprise sales supported by industry event presence at UAC Expos, NIBA, and Steadfast conventions, plus channel leverage through UAC membership (1 in 5 UAC members are clients) and Steadfast Client Trading Platform integration. iBAIS currently processes AU$3.5bn in premiums, 1.4m transactions, and 1m policies annually, with a cumulative AU$42m invested in platform development. The company has 11-50 employees and remains founder-controlled, with Armstrong as Chairman, Morris as Director, and David Hampton (promoted from General Manager) as CEO since May 2021.

Name

BAIS insurance technology

Legal name

BA Insurance Systems Pty Ltd

Website

https://baisgroup.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

BAIS insurance technology (founded 1993, Sydney) develops iBAIS, a cloud-based insurance management platform serving brokers, underwriting agencies, and insurers across Australia, New Zealand, and Asia Pacific, processing AU$3.5bn in premiums annually.

Ownership category

akta.pro rank

Product category

Insurance Technology / Insurtech Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Insurance management software
• Policy administration platform
• Claims management system
• Insurance broker software
• Underwriting agency platform

Headquarters

HQ city

Pymble

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. iBAIS Insurance Platform Subscription: Cloud-based SaaS insurance management platform providing policy administration, claims management, client portals, and accounting capabilities. Operated as a subscription model with continual updates included. Supports quote, bind and pay capabilities.
2. Online Solutions Development: Custom online solutions development for insurance industry including quote, bind and pay web products, client and broker portals, and end-to-end solutions with seamless integration to client systems.
3. Add-on Modules: Optional add-on modules including Financial Services, Customer Self Service Portal, Premium Funding, Auto Rating/Rating Engine, and Time-costing capabilities available for additional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BAIS sells iBAIS, a cloud-based, browser-native insurance management platform that handles the full insurance lifecycle (quote, bind, policy administration, claims, client management, trust accounting, bordereau and management reporting) for insurance brokers, underwriting agencies, insurers and select adjacent industries across Australia, New Zealand and Asia Pacific. iBAIS is sold primarily as an annual subscription and is supplemented by add-on modules (Customer Self Service Portal, Financial Services, Premium Funding, Auto Rating Engine) and custom Online Solutions built on the proprietary DesignBAIS toolkit. The latest iBAIS 3.0 release (October 2025) added AI voice control and natural-language querying.

Product overview

BAIS insurance technology offers iBAIS, a comprehensive cloud-based insurance management platform designed for Australian and international insurance markets. The product portfolio centers on iBAIS (now at version 3.0) with its AI-powered voice control capabilities, supplemented by the DesignBAIS development toolkit that underpins the platform. Add-on modules include Online Solutions for broker/client portals, Customer Self Service Portal, Financial Services Module, Auto Rating Engine, and Premium Funding capabilities. The platform handles the complete insurance lifecycle from quote and bind through to policy administration, claims management, trust accounting, bordereau reporting, and management reporting. A strategic partnership with Wilbur extends capabilities to include claims management integration. The system processes AU$3.5 billion in premiums annually across more than 1 million policies.

Differentiator

Problem solved

Functional benefit

Brands

• iBAIS: The flagship insurance platform from BAIS insurance technology, providing policy, claims and client management with online solutions. iBAIS 3.0 features AI-powered voice control and natural language capabilities.

Quantifiable outcome

• AU$3.5 billion premiums processed annually
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• iNavigatorcoreTechnology or Integration · 26 October 2025iNavigator provides leading insurance knowledge management platform that powers iBAIS 3.0's insurance knowledge database. When users ask insurance knowledge related questions, responses are driven by iNavigator. Users can be confident that answers given are correct and apply to Australia.
• WilburcoreTechnology or Integration · 4 June 2021Unique relationship between BAIS and Wilbur to provide end-to-end policy and claims solutions. Integration of Wilbur's Claim Suite with BAIS policy administration solution provides comprehensive view of policy and claims data. Pilot with major Australian underwriting agency demonstrated considerable efficiencies and benefits. Joint solution provides best-in-class policy administration and digital claims management.
• Underwriting Agencies Council (UAC)coreStrategic or Co-development PartnerBAIS is a proud member of UAC with one in five UAC members being clients of BAIS. UAC promotes BAIS iBAIS platform to members. BAIS participates in UAC Expos across Australia. Sheri Andrews, Head of Client Services and Marketing, profiled by UAC.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Applied Systems: Global insurance technology provider for brokers (Applied Epic, Applied Rating) with strong ANZ presence. A direct competitor for broker-side platforms where iBAIS Online Solutions competes.
• Vertafore: North American insurance technology platform serving agencies and brokers with AMS, rating and management tools. A comparable incumbent for BAIS's broker/agency platform strategy, though primarily US-focused.
• Guidewire Software: Global incumbent for P&C insurance core systems (PolicyCenter, BillingCenter, ClaimCenter). Competes with iBAIS across policy administration, claims, and increasingly for broker/underwriting agency modernisation in APAC.
• Ebix Australia: Australian arm of Ebix's insurance exchange and software portfolio, covering life, annuities and P&C platforms. Competes with BAIS for insurer-side and distribution-side modernisation deals in Australia.

Direct peers

• Duck Creek Technologies: US-based core insurance platform vendor (policy, billing, claims) serving P&C insurers and underwriting entities globally, directly competing with iBAIS for mid-market Australian and Asia-Pacific deals.
• Majesco: Cloud-native insurance platform vendor (Policy, Billing, Claims, L&A) competing for mid-market insurer and MGAs in APAC — overlapping with iBAIS's insurer and underwriting-agency segments.
• Sapiens International: Provider of insurance software platforms for property/casualty, life and reinsurance. Competes with iBAIS in core policy administration and is expanding into underwriting-agency and broker technology in APAC.
• Javln: Australasian insurance software provider focused on brokers and underwriting agencies with cloud platforms for policy admin, claims and bordereaux — competing head-to-head with iBAIS in the same AU/NZ niches.
• Charles Taylor Insuretech: Insuretech arm of Charles Taylor focused on policy administration and claims for insurers and MGAs, competing in the same core-system replacement opportunities BAIS targets.

Others

• WTW (Insurance Technology): Global insurance brokerage with its own technology/insuretech offering for carriers and agencies. Adjacent rather than directly competing, but a relevant ecosystem participant BAIS partners and competes with for influence over broker technology choices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ba-insurance-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAIS insurance technology