Hooda Math

What Hooda Math does

Hooda Math is a publisher and operator of a free online educational gaming platform serving K-12 students, teachers, and parents. Founded in 2008 by former middle school math teacher Michael Edlavitch, the company is headquartered in St. Louis Park, Minnesota and operates as a bootstrapped, family-owned LLC with 1-10 employees and no institutional funding. The platform offers over 1,000 browser-based games organized by grade level (Kindergarten through High School) and math topic (addition, subtraction, multiplication, division, fractions, integers, algebra, geometry, physics), complemented by timed tests, math video tutorials, virtual manipulatives, and an expanding set of casual game categories including escape, runner, clicker, and life-sim titles.

The underlying technology is built on HTML5 and JavaScript, with the company having translated legacy Flash games into JavaScript to preserve content as Flash was deprecated. The platform is specifically optimized for school Chromebooks and configured to work through classroom network filters, positioning it as one of the few gaming destinations accessible in school environments. Hooda Math is COPPA-compliant, WCAG 2.1 Level AA conformant, and publishes a Section 508 VPAT. Distribution spans the hoodamath.com website, iOS and Android app stores (including offline versions), Google Classroom share integration, and a multi-channel social presence (YouTube, TikTok, Instagram, Reddit, Facebook, X).

Hooda Math monetizes exclusively through contextual Google AdSense advertising with behavioral targeting disabled and no personally identifiable information collected. The platform is free to all users with no downloads, subscriptions, or accounts required, and go-to-market is primarily product-led and community-driven, relying on teacher recommendations and word-of-mouth. Recent strategic activity includes a sustained cadence of new game launches through 2024-2026 (with several titles reportedly developed in hours using Anthropic's Claude AI), the introduction of the Club Hooda loyalty program in beta, and the release of offline mobile apps.

Name

Hooda Math

Legal name

Hooda Math LLC

Website

https://hoodamath.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Hooda Math is a free online educational gaming platform serving K-12 students and teachers with over 1,000 browser-based math games organized by grade and topic. Founded in 2008, the bootstrapped, family-owned Minnesota LLC monetizes through Google AdSense advertising.

Ownership category

akta.pro rank

Product category

Educational Gaming

NAICS

Educational Services (611), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math Games, Puzzles & Recreational Math Programs (EDAMAEAM)

akta.pro secondary industries

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH), Online Math Enrichment Platforms & Courses (EDAMAEAF)

Keywords

• Educational math games
• Online learning platform
• K-12 education games
• Browser-based games
• Math practice tools

Headquarters

HQ city

Saint Louis Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Free platform monetized through contextual advertising. Only Google AdSense is used for advertising, with contextual ads based on page content, not user behavior. No behavioral targeting or personally identifiable information collection.
2. Mobile App Distribution: iOS and Android apps distributed through App Store and Google Play, likely generating revenue through app-based advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hooda Math operates a free, browser-based educational gaming platform offering over 1,000 math games spanning K-12 grade levels and topics including addition, subtraction, multiplication, division, fractions, integers, algebra, geometry, and physics. The platform is accessible via the web without downloads or subscriptions, and is also distributed through iOS and Android mobile apps (including offline versions), optimized to function on school Chromebooks and through classroom network filters.

Product overview

Hooda Math is a free online educational game platform founded by a middle school math teacher, offering over 1000 math games for all ages. The platform provides a unified experience across web browsers (optimized for Chromebooks and school networks), iOS and Android mobile apps, and offline app versions. The core product consists of math games organized by grade level (Kindergarten through High School) and math topic (Addition, Subtraction, Multiplication, Division, Fractions, Integers, Algebra, Geometry, Physics), complemented by supplementary tools including Timed Tests, Math Movies, Tutorials, and Manipulatives. Additional offerings include unblocked games designed for school environments, the Club Hooda loyalty program, and various game categories such as Papa's Games (restaurant management series), Escape Games, Physics Games, Logic Games, Board Games, Run Games, and Clicker Games. The platform is COPPA-compliant and accessible, with WCAG 2.1 Level AA conformance, making it suitable for classroom and home use.

Differentiator

Problem solved

Functional benefit

Brands

• Club Hooda: A gamified loyalty program where users earn Hooda Points by playing games daily, with streak rewards and progression features.

Products and services

• Hooda Math Web Platform Free online educational gaming platform offering over 1,000 math games organized by grade level (Kindergarten through High School) and topic (Addition, Subtraction, Multiplication, Division, Fractions, Integers, Algebra, Geometry, Physics). Accessible directly through any web browser with no downloads, accounts, or subscriptions required.
• Hooda Math Mobile (iOS)

Quantifiable outcome

• All games free to play with no downloads or subscriptions required
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Google AdSensecoreOthersHoodaMath only works with Google AdSense for advertising. Google AdSense provides contextual ads based on page content, not user behavior. Behavioral targeting is disabled and no personally identifiable information is collected. Google is fully COPPA-compliant.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Funbrain: Funbrain is a free K-8 educational games and reading/math platform originally from Pearson, comparable to Hooda Math in age range, browser-based delivery, and school-friendly positioning.
• Prodigy Education: Prodigy runs a game-based math learning platform targeting grades 1–8 with adaptive practice and a fantasy game wrapper—overlapping directly with Hooda Math's K-12 math games positioning.
• Coolmath Games: Coolmath Games is a free browser-based math and logic game site widely used in schools and at home, with the same freemium, ad-supported business model and 'unblocked at school' positioning as Hooda Math.
• Math Playground: Math Playground offers free online math games, logic puzzles, and problem-solving videos for grades 1–6, with a teacher-trust distribution footprint that mirrors Hooda Math's school use cases.

Broad incumbents

• ABCmouse (Age of Learning): ABCmouse is a large K–3 educational games platform, similar to Hooda Math in serving elementary classrooms with curriculum-aligned game content but operating on a subscription model and at far greater scale.
• IXL Learning: IXL provides adaptive math (and other subject) practice with a school-licensing B2B motion—overlapping with Hooda Math's K-12 math practice use case but at much larger scale and via paid subscriptions.
• Kahoot!: Kahoot is a widely used game-based formative assessment platform for teachers and students, with overlapping classroom-embedding use cases to Hooda Math's Share-to-Google-Classroom distribution.
• Khan Academy: Khan Academy is a free, much larger educational platform covering K-12 math (and beyond) with practice, videos, and teacher dashboards—a broad incumbent whose math surface overlaps heavily with Hooda Math's.

Emerging players

• Blooket: Blooket is a game-based learning platform that hosts teacher-led quizzes and review games used in K-12 classrooms, sharing Hooda Math's gamification-of-school-content model with strong teacher adoption.

Others

• PBS Kids: PBS Kids offers free, COPPA-compliant educational games online for kids, sharing Hooda Math's ad-supported (PBS), privacy-first, K-5 game-based learning positioning rather than competing for the same teacher workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HoodaMath
• YouTubeyoutube.com/@hoodamath
• Facebookfacebook.com/hoodamath
• Instagraminstagram.com/hooda_math
• TikToktiktok.com/@hooda_math
• LinkedInlinkedin.com/company/hooda-math-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooda Math