32 Bar Blues
32 Bar Blues is a private, bootstrapped DTC e-commerce retailer based in Oxnard, California, selling men's clothing, footwear, gifts, and music-themed accessories to jazz, blues, and Americana enthusiasts and quality-focused menswear shoppers through its own BigCommerce website and phone orders.
- Company typePrivate
- Founded2012
- HeadquartersOxnard, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 32 Bar Blues does
32 Bar Blues is a privately held, direct-to-consumer e-commerce retailer specializing in men's clothing, footwear, and music-themed gifts and accessories. Founded in 2011 with its first clothing collection launched in 2012, the company is headquartered in Oxnard, California, and operates as 32 Bar Blues, LLC. Its customer base centers on adult men who value quality, artisan-crafted menswear with original designs, along with jazz, blues, and Americana music enthusiasts who purchase themed apparel, music albums (CDs and vinyl), books, and gift certificates. Secondary segments include gift buyers purchasing digital gift certificates in $50-$500 denominations or music-themed gifts.
The core product portfolio is organized into Clothing (button-front shirts, knit shirts, outerwear, sweaters, T-shirts, vests, shorts, and pants), Shoes (boots, oxfords and loafers, sneakers and sandals), and Gifts and Accessories (bags and leather goods, belts, books, eyewear, hats and scarves, wristwear, and music). The Bravura Collection is a curated sub-brand of artist-inspired designs. The company runs on a BigCommerce e-commerce platform with SSL encryption and ships domestically and internationally from the US via standard, 2-day, and overnight options. All orders are processed through the company's own website or by phone; the company explicitly does not sell through physical retail or third-party marketplaces.
The business model combines one-time product sales with a distinctive arts patronage layer. Since 2012, the Featured Artists program has honored more than 100 pioneers of American music, writing, and photography, with all profits from sales of their work going directly to them. The 32 Bar Blues Foundation formalizes partnerships with nonprofit arts organizations including the Jazz Foundation of America, Chiaroscuro Records, Detroit Jazz Festival, Jazz Across America, Jazz Syndicate, Keeping the Blues Alive, Notes for Notes, and Jazz House Kids. Benefit albums and merchandise direct 100% of profits to the JFA Musicians' Emergency Fund. The company is bootstrapped with no disclosed funding rounds, employs 11-50 people, and is led by founder and chairman Bruce Willard.
32 Bar Blues firmographics
Firmographics- Name
- 32 Bar Blues
- Legal name
- 32 Bar Blues, LLC
- Website
- https://32barblues.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 32 Bar Blues is a private, bootstrapped DTC e-commerce retailer based in Oxnard, California, selling men's clothing, footwear, gifts, and music-themed accessories to jazz, blues, and Americana enthusiasts and quality-focused menswear shoppers through its own BigCommerce website and phone orders.
- Ownership category
- akta.pro rank
Where 32 Bar Blues is headquartered
LocationHeadquarters
- HQ city
- Oxnard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
32 Bar Blues business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Clothing and Accessories: 32 Bar Blues generates revenue through direct e-commerce sales of men's clothing including button-front shirts, knit shirts, outerwear, sweaters, pants, shorts, shoes (boots, oxfords, loafers, sneakers, sandals), and accessories (bags, leather goods, belts, books, eyewear, hats, scarves, wristwear, music). Products are sold at various price points ranging from under $20 to over $300.
- Gift Certificates: Digital gift certificates sold in denominations of $50, $100, $200, $250, and $500. Delivered via email to recipients within 24 hours. No processing or maintenance fees and guaranteed to never expire.
- Music Albums and Books: Sale of jazz and blues music albums, CDs, and books. Includes benefit albums where 100% of profits are donated to the Jazz Foundation of America's Musicians' Emergency Fund. Products feature various artists including jazz, blues, and Americana musicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Certificates available in fixed denominations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
32 Bar Blues product offering
Product offeringCore offering
32 Bar Blues operates a direct-to-consumer online storefront selling men's apparel, footwear, and a curated assortment of gifts and accessories (including music CDs, vinyl, and books), all featuring original, music-inspired designs with an emphasis on artisan craft and enduring style. A defining feature of the catalog is the Featured Artists program—since 2012 the company has honored more than 100 pioneers of American music, writing, and photography, with all profits from sales of featured artists' work going directly to those artists or to partner nonprofit arts organizations via the 32 Bar Blues Foundation.
Product overview
32 Bar Blues is an e-commerce retailer specializing in men's clothing, footwear, and music-themed gifts and accessories. The core product portfolio includes: Clothing (button-front shirts, knit shirts, outerwear, sweaters, T-shirts, vests, shorts, and pants), Shoes (boots, oxfords, loafers, sneakers, and sandals), and Gifts & Accessories (bags, leather goods, belts, books, eyewear, hats, scarves, wristwear, and music). The Bravura Collection sub-brand features artist-inspired designs, with profits from featured artists' work going directly to them. The 32 Bar Blues Foundation partners with jazz and blues nonprofit organizations, with select products (Jazz Foundation Benefit albums, merchandise) donating 100% of profits to these causes. Gift Certificates are available in $50-$500 denominations. The Final Refrain Sale offers discounted clearance items. The company operates on a BigCommerce e-commerce platform with no documented public API.
Differentiator
Problem solved
Functional benefit
Brands
- Bravura Collection: A featured collection of curated products.
Products and services
- Men's Clothing Men's apparel line covering button-front shirts (long-sleeved, short-sleeved, jac-shirts, linen, print, specialty shirts), knit shirts (henleys, polos, pullovers, specialty knits, sweaters), outerwear (jackets, knit jackets, leather outerwear, sport coats, vests), T-shirts, shorts, and pants, emphasizing original designs, artisan craft, and enduring style in fabrics such as cotton and linen. Intended for men seeking distinctive, well-constructed casual and semi-formal clothing.
- Men's Shoes Men's footwear including boots, oxfords and loafers, and sneakers and sandals, offered in styles suitable for casual and semi-formal occasions as a complement to the 32 Bar Blues clothing line.
- Gifts & Accessories Curated assortment of gifts and accessories including bags and leather goods, belts, books, eyewear (sunglasses, readers), hats and scarves, wristwear (bracelets), music items (CDs, vinyl), and gifts. Many items feature music-inspired designs and benefit jazz and blues foundations.
- Gift Certificate Digital gift certificates sold in fixed denominations of $50, $100, $200, $250, and $500, delivered via email to the recipient within 24 hours, with no processing or maintenance fees, no expiration, and redemption available online or by phone.
- Bravura Collection A curated sub-brand collection of clothing and accessories featuring original, artist-inspired designs. Since 2012 the program has honored more than 100 pioneers of American music, writing, and photography, with all profits from sales of featured artists' work going directly to those artists.
- Jazz Foundation Benefit Albums and Merchandise Music albums and merchandise (CDs, vinyl records, books, apparel) developed in partnership with the Jazz Foundation of America and Chiaroscuro Records, including One Good Turn CD (20th Anniversary Re-Release) and In The Key Of Chiaroscuro holiday album, where 100% of profits are donated directly to the Jazz Foundation of America's Musicians' Emergency Fund.
Quantifiable outcome
- Over 100 music pioneers honored since 2012
Companies that use 32 Bar Blues
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
32 Bar Blues technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
32 Bar Blues partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Jazz Foundation of AmericacoreThrough a special partnership, 32 Bar Blues offers benefit albums (One Good Turn CD, In The Key Of Chiaroscuro) where 100% of profits are donated directly to the Jazz Foundation's Musicians' Emergency Fund. The company also sells JFA benefit merchandise including vinyl records, t-shirts, and the All Blues benefit album. Profits support musicians in need.
- Chiaroscuro RecordscorePartnership with Hank O'Neal's Chiaroscuro Records for the release of benefit compilation albums. The One Good Turn 20th Anniversary Re-Release and In The Key Of Chiaroscuro holiday album were produced through this collaboration, with all profits supporting the Jazz Foundation of America.
- Notes for NotesminorNotes for Notes is one of several nonprofit arts organizations supported by the 32 Bar Blues Foundation. The organization provides music education, instruments, and recording facilities for young people.
- Detroit Jazz FestivalminorOne of the nonprofit arts organizations supported by the 32 Bar Blues Foundation. The company partners with and promotes nonprofit arts organizations that provide education, training, encouragement, opportunity, support, and exposure.
- Jazz House KidsminorJazz House Kids is supported through the 32 Bar Blues Foundation as part of the company's commitment to promoting artists and their work through partnerships with nonprofit arts organizations.
- 32 Bar Blues FoundationcoreThe company's own foundation that supports nonprofit arts organizations providing education, training, encouragement, opportunity, support, and exposure for artists. Augments the company's efforts to promote artists and their work.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
32 Bar Blues competitors and assessment
Company assessmentDirect peers
- Taylor Stitch: Heritage-inspired DTC menswear brand emphasizing craftsmanship and community-driven design. Comparable to 32 Bar Blues in DTC-only operations and artisan-style product narrative.
- Todd Snyder: DTC menswear label blending American heritage with cultural and artistic collaborations. Comparable in its music- and culture-tinged premium positioning.
- Buck Mason: DTC menswear brand focused on American-made essentials with strong design DNA. Comparable as a digitally native menswear competitor targeting similar quality-conscious male shoppers.
- Ledbury: Premium DTC menswear brand known for shirting and refined casualwear. Comparable as a similarly sized, design-led niche menswear label.
- John Varvatos: Premium menswear brand rooted in rock-and-roll heritage and musician collaborations. Closest comparable to 32 Bar Blues in combining music-culture identity with original menswear design.
Emerging players
- Marine Layer: DTC casual menswear and womenswear brand with music-culture marketing and comfort-focused product. Comparable as a younger, digitally native casualwear competitor with a similar brand-tone overlap.
- Proper Cloth: DTC menswear brand specializing in custom shirts and quality basics. Comparable as a similarly sized digital-first menswear operator in the premium casual segment.
Broad incumbents
- Brooks Brothers: Iconic American heritage menswear brand with broad assortment. Comparable as a larger incumbent operating in the same classic-heritage menswear space.
- Bonobos: Large DTC menswear brand (now under WHP Global) offering pants, shirts, and suits. Comparable as a digitally native menswear competitor with broader scale and assortment.
- J. Crew: Established American heritage apparel retailer with deep menswear assortment. Comparable in menswear category overlap and classic-American aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
32 Bar Blues social profiles
Digital presence32 Bar Blues financial estimates
Financial estimateRevenue estimate
Valuation estimate
32 Bar Blues leadership team
Management profileNumber of profiles
Profiles1 record
32 Bar Blues funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
32 Bar Blues M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 32 Bar Blues
What does 32 Bar Blues do?
32 Bar Blues operates a direct-to-consumer online storefront selling men's apparel, footwear, and a curated assortment of gifts and accessories (including music CDs, vinyl, and books), all featuring original, music-inspired designs with an emphasis on artisan craft and enduring style. A defining feature of the catalog is the Featured Artists program—since 2012 the company has honored more than 100 pioneers of American music, writing, and photography, with all profits from sales of featured artists' work going directly to those artists or to partner nonprofit arts organizations via the 32 Bar Blues Foundation.
Is 32 Bar Blues a public or private company?
32 Bar Blues is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 32 Bar Blues founded?
32 Bar Blues was founded in 2012. It employs 11 to 50 people.
Where is 32 Bar Blues based?
32 Bar Blues is headquartered in Oxnard, United States, in the North America region.
How does 32 Bar Blues make money?
Three revenue lines are on record. Product Sales - Clothing and Accessories are the primary driver. The others are gift Certificates and music Albums and Books.
Who are 32 Bar Blues's main competitors?
Direct peers on record are Taylor Stitch, Todd Snyder, Buck Mason, Ledbury and John Varvatos. Emerging players are Marine Layer and Proper Cloth. Broad incumbents are Brooks Brothers, Bonobos and J. Crew.
Does 32 Bar Blues have an API?
No public API is recorded for 32 Bar Blues.