Mast-Jaegermeister CZ

What Mast-Jaegermeister CZ does

Mast-Jaegermeister CZ s.r.o. is a Prague-headquartered wholesale distribution subsidiary of the German family-owned spirits group Mast-Jägermeister SE (Wolfenbüttel, Germany). The company operates as the exclusive regional distributor for the Jägermeister brand and a portfolio of complementary spirits (whisky, rum, gin, liqueurs, vodka, and tequila) across the Czech Republic and Slovak Republic markets. Its core product is the flagship Jägermeister herbal liqueur, a digestif made from 56 herbs, flowers, roots, and fruits, presented in a signature medicine-bottle format. The subsidiary also distributes 'Inovace' — limited-edition and innovative Jägermeister variants.

The company generates revenue through B2B wholesale distribution, supplying retail partners (stores, bars, restaurants) across the Czech and Slovak markets. It supports its trade customers with wholesale flyers ('velkoobchodní letáky') and digital graphic asset portals (SharePoint/Box) to enable in-store and on-premise branding. Commercial technology is limited to standard marketing infrastructure: Google AdWords, Remarketing, AdSense, Analytics, YouTube, and OneTrust consent management, with no proprietary platform or technology product. Customer support is delivered through dedicated Czech-language contacts for ordering, reception, and accounting.

The entity is privately held, employs 101-250 people, and is fully owned and governed by its German parent Mast-Jägermeister SE — the manufacturer and brand owner of Jägermeister. The subsidiary's strategic positioning is therefore derivative of the parent group's brand, product, and marketing decisions; it executes regional distribution, brand activation, and trade marketing rather than driving independent product development or technology innovation.

Name

Mast-Jaegermeister CZ

Legal name

Mast-Jaegermeister CZ s.r.o.

Website

https://mast-jaegermeister.cz

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

101–250 employees

Short description

Mast-Jaegermeister CZ s.r.o. is the Prague-based Czech and Slovak wholesale distribution subsidiary of German Mast-Jägermeister SE, distributing the Jägermeister herbal liqueur and complementary premium spirits portfolio to retail and on-premise trade partners across the two markets.

Ownership category

akta.pro rank

Product category

Spirits Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Premium spirits distribution
• Herbal liqueur brands
• Wholesale beverage distribution
• Spirits portfolio brands
• Alcoholic beverage distribution

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Alcoholic Beverage Sales: Mast-Jaegermeister CZ generates revenue through the distribution and sale of alcoholic beverages, primarily the Jägermeister herbal liqueur and other spirits brands including whisky, rum, gin, liqueurs, vodka, and tequila. Revenue comes from wholesale distribution to retailers in the Czech and Slovak Republic.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mast-Jaegermeister CZ s.r.o. is the Czech subsidiary of Mast-Jäermeister SE that distributes and manages premium spirits and beverage brands in the Czech and Slovak markets. The product portfolio is centered on the flagship Jägermeister herbal liqueur (made from 56 herbs, flowers, roots, and fruits) and includes distributed spirits brands across whisky, rum, gin, liqueurs, vodka, and tequila. The company sells through wholesale distribution channels to retail partners including bars, restaurants, and retail stores.

Product overview

Mast-Jaegermeister CZ s.r.o. is the Czech subsidiary of Mast-Jägermeister SE, distributing alcoholic beverages in the Czech Republic. The company offers a portfolio of spirits brands centered around its flagship product Jägermeister (herbal liqueur), supplemented by a range of distributed spirits including whisky, rums, gins, liqueurs, vodkas, and tequila. The distribution business operates through wholesale channels, providing marketing support and branded materials to retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Jägermeister The flagship herbal liqueur product of Mast-Jaegermeister CZ. A German digestif made from 56 herbs and botanicals, distributed in the Czech Republic market to wholesale and retail partners.
• Whisky Whisky products distributed by Mast-Jaegermeister CZ as part of its broader spirits portfolio for wholesale and retail partners in the Czech and Slovak Republic.
• Rumy (Rums) Rum products distributed by Mast-Jaegermeister CZ as part of its broader spirits portfolio for wholesale and retail partners in the Czech and Slovak Republic.
• Giny (Gins) Gin products distributed by Mast-Jaegermeister CZ as part of its broader spirits portfolio for wholesale and retail partners in the Czech and Slovak Republic.
• Likéry (Liqueurs) Liqueur products distributed by Mast-Jaegermeister CZ as part of its broader spirits portfolio for wholesale and retail partners in the Czech and Slovak Republic.
• Vodky Vodka products distributed by Mast-Jaegermeister CZ as part of its broader spirits portfolio for wholesale and retail partners in the Czech and Slovak Republic.
• Tequila Tequila products distributed by Mast-Jaegermeister CZ as part of its broader spirits portfolio for wholesale and retail partners in the Czech and Slovak Republic.
• Inovace (Innovations) Innovative or new product variants under the Jägermeister brand, including limited editions or new flavor profiles, distributed in the Czech and Slovak Republic.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mast-Jägermeister SEcoreOthersMast-Jaegermeister CZ s.r.o. is a wholly-owned subsidiary of Mast-Jägermeister SE, based in Wolfenbüttel, Germany. The German parent company is the manufacturer and brand owner of Jägermeister and other spirit brands distributed in the Czech and Slovak markets through the subsidiary.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stock Czech Brands (formerly Stock Spirits Group): Stock Czech Brands is a leading Central European spirits producer and distributor headquartered in the Czech Republic, with brands including Stock Original, Fernet Stock, and Bozkov. It is a direct comparable to Mast-Jaegermeister CZ as a multi-brand spirits distributor serving CZ and SK on-trade and retail channels.
• Rudolf Jelínek: Rudolf Jelínek is a Czech premium spirits producer famous for its plum brandy (slivovice) and other fruit distillates, distributing through Czech retail and HoReCa. It competes for the same on-trade placements and retail shelf space as Mast-Jaegermeister CZ, particularly in the premium and traditional Czech spirits segments.
• Jan Becher (Becherovka): Becherovka is the iconic Czech herbal liqueur from Karlovy Vary, owned by Pernod Ricard. It is the closest direct competitor to Jägermeister in the Czech market, competing in the same herbal bitter/digestif category and on-trade shot-and-mixed-drink occasions.

Broad incumbents

• Pernod Ricard: Pernod Ricard is one of the world's largest premium spirits groups, owning Becherovka, Absolut, Jameson, and Chivas. As a broad incumbent it competes head-to-head with Mast-Jaegermeister CZ's portfolio across retail, on-trade, and distribution partnerships in Czech and Slovak markets.
• Diageo: Diageo is a global premium spirits giant (Johnnie Walker, Smirnoff, Captain Morgan, Baileys). It operates its own CEE distribution and competes for the same Czech and Slovak on-trade accounts and retail listings that Mast-Jaegermeister CZ serves.
• Rémy Cointreau: Rémy Cointreau is a French premium spirits group (Rémy Martin, Cointreau, LOUIS XIII). It competes in the premium on-trade and retail segments across CEE with a comparable distribution footprint and brand-led GTM motion to Mast-Jaegermeister CZ.
• Brown-Forman: Brown-Forman is a major American premium spirits company (Jack Daniel's, Woodford Reserve, Finlandia). It has established CEE distribution and competes for the same premium placements and consumer occasions that drive Mast-Jaegermeister CZ's business.
• Campari Group: Campari Group owns Aperol, Campari, Skyy Vodka, and Grand Marnier, distributing across CEE through regional partners. Its bitter/apertivo portfolio and on-trade focus make it a broad incumbent comparable to Mast-Jaegermeister CZ.
• Bacardi Limited: Bacardi Limited owns Bacardi rum, Grey Goose, Patrón, and Bombay Sapphire, with established CEE distribution. Its multi-category rum, gin, and tequila portfolio directly overlaps with the secondary brands Mast-Jaegermeister CZ distributes alongside Jägermeister.
• Suntory Global Spirits (formerly Beam Suntory): Suntory Global Spirits owns Jim Beam, Maker's Mark, and Laphroaig, distributing across CEE. Its premium whisky and bourbon focus and established on-trade relationships make it a broad incumbent comparable to Mast-Jaegermeister CZ in the Czech and Slovak markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jagermeistercz
• Facebookfacebook.com/jagermeister.cz
• LinkedInlinkedin.com/company/mast-jaegermeister-cz-s-r-o
• Instagraminstagram.com/jagermeistercz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mast-Jaegermeister CZ