Reshoevn8r
Reshoevn8r (Got Clean Kicks LLC) is a Phoenix-based shoe care products company founded in 2010 that sells patented sneaker cleaning kits, solutions, brushes, and repellents direct-to-consumer, serving sneaker collectors, general consumers, and aspiring shoe-cleaning entrepreneurs via an Executive Club membership program.
- Company typePrivate
- Founded2010
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reshoevn8r does
Reshoevn8r (legally Got Clean Kicks LLC) is a Phoenix, Arizona-based, privately held shoe care products company founded in 2010. The company develops and sells a portfolio of cleaning, protection, and maintenance products for sneakers and other footwear — including cleaning solutions, three-tier bristle brush systems (soft, medium, stiff), adjustable shoe trees, and water/stain repellents. Its technology anchor is a patented sneaker laundry bag and cleaning system (the Signature Kit) that enables consumers to safely machine-wash sneakers, framed by the company as the only such patented system on the market. Complementary SKUs cover suede/nubuck care, mink oil conditioning, sole oxidation reversal (Sole Revive), and outsole protective films (Sole Shields).
The company operates a direct-to-consumer e-commerce storefront at reshoevn8r.com as its primary channel, complemented by Amazon, Costco (water/stain repellent), a wholesale program for retailers, and a $289 Executive Club Membership that trains and certifies entrepreneurs to start shoe cleaning businesses using Reshoevn8r products. Revenue mechanics are primarily one-time product sales ranging from $14.88 (Horsehair Suede Brush) to $218.88 (Executive Shoe Cleaning System), supplemented by Recharge-powered Subscribe & Save subscriptions offering 10–15% recurring discounts on replenishment products. Tiered bundle architecture ladders entry-level customers from the $34.88 Essential Kit through the $49.88 Signature Kit to higher-ASP bundles.
Customer acquisition is powered by a content-led growth model centered on a YouTube channel with 1.6M subscribers, 310M+ video views, and 2,100+ free cleaning tutorials. The primary customer segment is sneakerheads and collectors maintaining $200+ pairs (Nike, Jordan, Adidas, Yeezy, New Balance), with secondary segments in entrepreneurial shoe cleaners (Executive Club) and general consumers seeking material-safe cleaning products. The company claims 10M+ pairs cleaned cumulatively, 18,000+ verified reviews at a 4.9/5 average, and earned media coverage in GQ, Forbes, Hypebeast, Complex, ESPN, Sole Collector, Highsnobiety, and Sneaker Freaker.
Reshoevn8r firmographics
Firmographics- Name
- Reshoevn8r
- Legal name
- Got Clean Kicks LLC
- Website
- https://reshoevn8r.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reshoevn8r (Got Clean Kicks LLC) is a Phoenix-based shoe care products company founded in 2010 that sells patented sneaker cleaning kits, solutions, brushes, and repellents direct-to-consumer, serving sneaker collectors, general consumers, and aspiring shoe-cleaning entrepreneurs via an Executive Club membership program.
- Ownership category
- akta.pro rank
Reshoevn8r industry classification
Industry- Product category
- Shoe Care Products
- NAICS
- Toilet Preparation Manufacturing (32562), Footwear and Leather Goods Repair (81143)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sneaker Cleaning & Restoration Services (HSAJAIAD)
- akta.pro secondary industries
- Shoe Cleaning & Polishing Services (HSAJAIAA), Leather Shoe Conditioning, Dyeing & Recoloring (HSAJAIAE), Shoe Waterproofing & Protective Coatings (HSAJAIAH), Shoe Deodorizing, Sanitization & Odor Removal (HSAJAIAI)
Keywords
Where Reshoevn8r is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Reshoevn8r business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (One-time): Direct e-commerce sales of shoe cleaning kits, solutions, brushes, and accessories through reshoevn8r.com. One-time purchase model with products ranging from $14.88 to $218.88.
- Subscription (Subscribe & Save): Recharge-powered subscription model offering 10-15% recurring discounts on regular orders. Available for cleaning solutions and repellent products.
- Executive Club Membership: $289 subscription-based membership for entrepreneurs wanting to start shoe cleaning businesses. Includes comprehensive cleaning kit, exclusive merchandise, 20% product discount, and certification program.
- Wholesale: Wholesale program for retailers and businesses to purchase Reshoevn8r products for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Essential Shoe Cleaning Kit - Entry level hand cleaning kit |
| One time/ perpetual license | Pay-as-you-go | Signature Shoe Laundry Cleaning Kit - Best selling kit with machine washing capability |
| One time/ perpetual license | Pay-as-you-go | Ultimate Shoe Clean + Protect System - Best value comprehensive bundle |
| One time/ perpetual license | Pay-as-you-go | Executive Shoe Cleaning System - Most comprehensive all-in-one kit |
| Subscription | Monthly | Shoe Water + Stain Repellent - Protection spray |
| Subscription | Monthly | 32oz Cleaning Solution Refill - Bulk refill bottle |
| Subscription | Multi-year contract | Executive Club Membership - Business startup program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Reshoevn8r product offering
Product offeringCore offering
Reshoevn8r designs, manufactures, and sells shoe care products, anchored by its patented sneaker laundry cleaning system that enables safe machine washing of sneakers. The product line spans cleaning kits, all-natural cleaning solutions, 3-brush sets, suede and leather conditioners, water and stain repellents, deodorizers, crease protectors, and outsole treatments. Customers primarily buy direct through reshoevn8r.com, with additional availability via Amazon, Costco, wholesale, and a subscription-based Executive Club program for entrepreneurs starting shoe cleaning businesses.
Product overview
Reshoevn8r is a shoe care products company offering a comprehensive portfolio of cleaning, protection, and maintenance solutions for sneakers and footwear. The core product line centers on two flagship cleaning kits: the Essential Shoe Cleaning Kit (hand-cleaning focused, entry-level) and the Signature Shoe Laundry Cleaning Kit (patented system enabling machine-washing, their best-seller). These are supplemented by material-specific solutions including the Dry Suede Shoe Cleaning Kit and Suede Revive System for delicate materials, along with accessories (sneaker wipes, laundry bags, brushes, shoe trees, odor eliminators). Protection products include the Water + Stain Repellent spray, Mink Oil conditioner, and Sole Shields/Sole Revive for outsole care. The company offers tiered bundles (Ultimate Clean + Protect System, Executive Shoe Cleaning System) and a subscription-based Executive Club Membership for entrepreneurs starting shoe cleaning businesses. All products are positioned as safe for various materials including leather, suede, nubuck, mesh, canvas, knit, and rubber. The company claims 10M+ pairs cleaned, 18,000+ reviews at 4.9/5 stars, and 15+ years in business since 2010.
Differentiator
Problem solved
Functional benefit
Products and services
- Essential Shoe Cleaning Kit
Quantifiable outcome
- Cleans up to 50 pairs per kit
- +2 more outcomes
Companies that use Reshoevn8r
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Reshoevn8r technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Reshoevn8r partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Youngs CleanerscoreOfficial Shoe Care Partner - Youngs Cleaners is an official partner of Reshoevn8r, indicating a professional cleaning service partnership.
- Sneaks 3:16minorSpotlight partner - professional sneaker cleaning service highlighted by Reshoevn8r in Executive Club section.
- KL CleansminorSpotlight partner - professional sneaker cleaning service highlighted by Reshoevn8r in Executive Club section.
- Clean SnkrsminorSpotlight partner - professional sneaker cleaning service highlighted by Reshoevn8r in Executive Club section.
- Revival StudiosminorSpotlight partner - professional sneaker cleaning service highlighted by Reshoevn8r in Executive Club section.
- Vick AlmightycoreFeatured restoration expert in Reshoevn8r's Shoe Care Academy YouTube series. Creates collaborative tutorials demonstrating products on premium sneakers like Salehe Bembury x New Balance collabs.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Reshoevn8r competitors and assessment
Company assessmentDirect peers
- Jason Markk: Closest direct competitor — sells sneaker cleaning kits, solutions, and brushes via DTC and retailers; near-identical target customer (sneakerheads) and similar product architecture including a 'hand cleaning' kit lineup.
- Crep Protect: London-based sneaker care brand selling cleaning kits, wipes, and rain/stain repellents; targets the same sneakerhead segment with comparable kits, e.g., Crep Protect 'Ultimate Sneaker Kit' as a direct substitute to the Signature Kit.
- Sneaker Lab: Sneaker-focused cleaning solutions and accessories brand operating globally; comparable product mix (cleaner, brush, protection) and overlapped sneakerhead customer base.
- Shoe MGK: US-based shoe care brand offering cleaning and whitening kits; competes head-to-head in DTC sneaker and leather shoe cleaning, with overlapping merchandising and bundling structures.
- Angelus Direct: Sneaker-specific cleaning, dyeing, and restoration products brand; comparable craft-oriented customer and overlapping accessory catalog (brushes, dyes, protectors).
Broad incumbents
- Kiwi (SC Johnson): Heritage shoe polish/cleaning brand owned by SC Johnson with mass-market retail distribution; competes broadly in shoe care but does not specialize in sneaker cleaning like Reshoevn8r.
- Saphir (Avel): Premium leather shoe care brand offering polishes, conditioners, and cleaners; overlaps in leather conditioning/mink oil category but focused on dress shoes rather than sneakers.
- Sof Sole: Footwear accessory brand offering insoles, cleaners, and protectors; broader shoe-care portfolio sold through sporting goods retailers with some overlap in cleaning products.
- Meltonian: Long-standing shoe polish and leather care brand; overlaps with Reshoevn8r in the shoe care category but oriented to traditional leather footwear rather than sneaker culture.
Emerging players
- Pink Miracle: Smaller DTC shoe cleaner brand sold primarily on Amazon; partial overlap in sneaker cleaning solutions but with a narrower product line and less content-driven brand presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reshoevn8r social profiles
Digital presenceReshoevn8r financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reshoevn8r leadership team
Management profileNumber of profiles
Profiles1 record
Reshoevn8r funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reshoevn8r M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reshoevn8r
What does Reshoevn8r do?
Reshoevn8r designs, manufactures, and sells shoe care products, anchored by its patented sneaker laundry cleaning system that enables safe machine washing of sneakers. The product line spans cleaning kits, all-natural cleaning solutions, 3-brush sets, suede and leather conditioners, water and stain repellents, deodorizers, crease protectors, and outsole treatments. Customers primarily buy direct through reshoevn8r.com, with additional availability via Amazon, Costco, wholesale, and a subscription-based Executive Club program for entrepreneurs starting shoe cleaning businesses.
Is Reshoevn8r a public or private company?
Reshoevn8r is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reshoevn8r founded?
Reshoevn8r was founded in 2010. It employs 11 to 50 people.
Where is Reshoevn8r based?
Reshoevn8r is headquartered in Phoenix, United States, in the North America region.
How does Reshoevn8r make money?
Four revenue lines are on record. Product Sales (One-time) is the primary driver. The others are subscription (Subscribe & Save), executive Club Membership and wholesale.
Who are Reshoevn8r's main competitors?
Direct peers on record are Jason Markk, Crep Protect, Sneaker Lab, Shoe MGK and Angelus Direct. Broad incumbents are Kiwi (SC Johnson), Saphir (Avel), Sof Sole and Meltonian. Pink Miracle is listed as an emerging player.
Does Reshoevn8r have an API?
No public API is recorded for Reshoevn8r.
What industry is Reshoevn8r in?
Reshoevn8r's product category is Shoe Care Products. Its primary akta.pro industry code is HSAJAIAD, Sneaker Cleaning & Restoration Services, with a secondary code of HSAJAIAA, Shoe Cleaning & Polishing Services. Its NAICS code is 32562 and its SIC code is 2844.