Jason Markk
Jason Markk is a Los Angeles-based direct-to-consumer e-commerce brand founded in 2007 that formulates and sells premium PFAS-free, plant-based shoe care, hat care, leather care, and apparel care products through its owned online storefront, targeting sneaker collectors, families, and eco-conscious consumers.
- Company typePrivate
- Founded2007
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jason Markk does
Jason Markk Inc. is a Los Angeles-based direct-to-consumer e-commerce company that designs, formulates, and sells premium shoe care and cleaning products under the Jason Markk brand. Founded in 2007 by Jason Mark Angsuvarn, the company operates with a small team of 1–10 employees and sells exclusively through its owned online storefront at jasonmarkk.com. Its product portfolio spans three core categories — cleaning solutions (Premium Deep Cleaning Solution, Ready-To-Use Foam Cleaner), protection sprays (Repel Stain & Water Repellent Spray), and on-the-go wipes (Quick Wipes) — supplemented by brushes, microfiber towels, suede kits, and refill pouches. The portfolio has been extended beyond footwear into adjacent categories including hat care, leather care, apparel care, and home fabric care.
The company's technical proposition is built around proprietary formulations using PFAS-free, plant-based, and biobased ingredients, with the flagship Repel spray using a water-based breathable barrier technology in place of conventional per- and polyfluoroalkyl substances. Jason Markk holds EPA Safer Choice certification on its Refresh Odor Neutralizer and Deep Cleaning Solution, USDA Certified Biobased Product designation, Certified B Corporation status, and publicly labels products as formulated without parabens or phthalates. Product architecture follows a system-of-care model: individual SKUs are priced between $26.40 and $71.00 and are increasingly sold through curated bundles (Sneakerhead, Suede Care, Daily Defense, Deep Clean, Back To School) designed to drive multi-product adoption and higher average order values.
Commercially, Jason Markk generates revenue through two streams: one-time product sales via its Shopify-based storefront and a recurring Subscribe & Save auto-delivery program on a 60-day cadence that offers a 20% discount. The customer base is distributed across three primary personas — sneaker enthusiasts and collectors (primary), active families, and eco-conscious consumers — with no disclosed B2B, wholesale, or retail partnerships. Pricing signals include a $49 free-shipping threshold and bundling strategies that encourage repeat purchases, but the company has not disclosed revenue figures, funding history, or institutional ownership in the available data.
Jason Markk firmographics
Firmographics- Name
- Jason Markk
- Legal name
- Jason Markk Inc.
- Website
- https://jasonmarkk.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jason Markk is a Los Angeles-based direct-to-consumer e-commerce brand founded in 2007 that formulates and sells premium PFAS-free, plant-based shoe care, hat care, leather care, and apparel care products through its owned online storefront, targeting sneaker collectors, families, and eco-conscious consumers.
- Ownership category
- akta.pro rank
Jason Markk industry classification
Industry- Product category
- Footwear Cleaning and Care Products
- NAICS
- Health and Personal Care Retailers (456), Shoe Retailers (458210)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Shoe & Leather Care (Polishes, Protectants, Cleaners) (CRADAKAL)
- akta.pro secondary industries
- Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL), Shoe Waterproofing & Protective Coatings (HSAJAIAH)
Keywords
Where Jason Markk is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Jason Markk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time purchase of individual products and bundled care kits at various price points ranging from $26.40 to $71.00 per item.
- Subscription / Auto-Delivery: 60-day recurring subscription program offering 20% discount on all products. Auto-Delivery ensures repeat purchases and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscribe & Save - 20% off with 60-day Auto-Delivery |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Jason Markk product offering
Product offeringCore offering
Jason Markk manufactures and sells premium shoe care products including liquid cleaners, water- and stain-repellent sprays, sneaker wipes, cleaning brushes, and bundled cleaning kits targeted at sneaker owners and shoe collectors. The formulations are plant-based, PFAS-free, and carry EPA Safer Choice certification, and the products are sold direct-to-consumer via the company's website, including a recurring autoship subscription offering.
Product overview
Jason Markk is a premium shoe care products company offering a comprehensive portfolio of cleaning, protection, and maintenance solutions for footwear, hats, leather goods, and home fabrics. The product line centers on three core product categories (Repel Stain & Water Repellent Spray, Refresh Odor Neutralizer, Quick Wipes) supported by various cleaner formulations (Ready-To-Use Foam Cleaner, Premium Deep Cleaning Solution) and professional-grade tools (suede cleaning kits, brushes, microfiber towels). These are offered both individually and as curated bundles designed for specific use cases (Suede Care, Deep Clean, Sneakerhead, Family bundles). Key differentiators include EPA Safer Choice certification, PFAS-free formulations, plant-based materials, and Certified B Corporation status. The company operates a subscription model (60-day autoship with 20% discount) and e-commerce direct-to-consumer channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Shoe Cleaner Liquid shoe cleaning solution formulated for sneakers and footwear, positioned as a premium, plant-based, PFAS-free cleaner for individual consumers.
- Repel Water and Stain Spray Spray-on protectant for sneakers and shoes designed to repel water and stains using PFAS-free chemistry.
- Sneaker Wipes Pre-moistened wipes for on-the-go cleaning of sneakers and casual footwear, targeted at individual consumers.
- Cleaning Brush and Tool Accessories Branded brushes and accessories designed to be used with Jason Markk cleaning solutions to clean sneakers and shoes.
- Premium Sneaker Cleaning Kit Bundled kit combining Jason Markk cleaning solution with brush and accessories for home use, targeted at sneaker owners and collectors.
- Combo / Bundle Kits
- Autoship Subscription (60-Day Refills)
Companies that use Jason Markk
Customer profileSegments3 records
Ideal customer profiles1 record
Jason Markk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Jason Markk partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Jason Markk competitors and assessment
Company assessmentDirect peers
- Crep Protect: Crep Protect is a globally distributed sneaker care brand offering cleaning kits, repel sprays, and wipes. It is the most direct comparable to Jason Markk in target customer (sneakerheads), product mix, and DTC-plus-retail distribution model.
- Reshoevn8r: Reshoevn8r sells sneaker cleaning solutions, brushes, and kits directly to sneaker enthusiasts and resellers. Its bundled cleaning system and DTC focus mirror Jason Markk's bundle-led, consumer-direct merchandising approach.
- Sneaker Lab: Sneaker Lab offers eco-friendly, biodegradable sneaker cleaning products with a similar sustainability-driven positioning. It directly competes for the conscious-consumer and sneakerhead segments Jason Markk targets.
- Angelus Brand: Angelus sells sneaker cleaning solutions, dyes, and restoration products to collectors and customizers. It overlaps with Jason Markk in cleaning formulas and the sneakerhead consumer persona, though it leans more into customization.
- Tipton's Shoe & Boot Care: Tipton's is a US-based specialty retailer of shoe, boot, and leather care products including cleaners, conditioners, and waterproofing sprays — overlapping directly with Jason Markk's product categories and customer use cases.
Emerging players
- Crep Protection (Cricket Sole): An emerging sneaker-care brand focused on premium protectants and cleaning kits sold via DTC. Comparable to Jason Markk in target market and product type, though smaller in scale and assortment breadth.
- Quick'n Brite: Quick'n Brite markets non-toxic, plant-based multi-surface cleaners with comparable eco-friendly and safety certifications to Jason Markk's lineup. It intersects on the conscious-consumer value proposition though not specifically shoe-focused.
Broad incumbents
- KIWI (SC Johnson): KIWI, owned by SC Johnson, is the legacy mass-market shoe polish and care brand with global retail distribution. It competes broadly in shoe care but lacks Jason Markk's premium, sustainability-led positioning for the sneakerhead segment.
- Saphir (Avel): Saphir is a long-established French premium leather and shoe care brand with specialty retail distribution. It overlaps with Jason Markk's leather-care products but serves a more formal/traditional footwear customer rather than sneaker enthusiasts.
Regional players
- Pedag: Pedag is a German footwear care and insole brand selling leather cleaners, waterproofing, and shoe-care accessories across European retail. Comparable to Jason Markk's leather-care line but operating primarily in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jason Markk social profiles
Digital presenceJason Markk compliance and trust
Trust signalCompliance4 records
Jason Markk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jason Markk leadership team
Management profileNumber of profiles
Profiles1 record
Jason Markk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jason Markk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jason Markk
What does Jason Markk do?
Jason Markk manufactures and sells premium shoe care products including liquid cleaners, water- and stain-repellent sprays, sneaker wipes, cleaning brushes, and bundled cleaning kits targeted at sneaker owners and shoe collectors. The formulations are plant-based, PFAS-free, and carry EPA Safer Choice certification, and the products are sold direct-to-consumer via the company's website, including a recurring autoship subscription offering.
Is Jason Markk a public or private company?
Jason Markk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jason Markk founded?
Jason Markk was founded in 2007. It employs 1 to 10 people.
Where is Jason Markk based?
Jason Markk is headquartered in Los Angeles, United States, in the North America region.
How does Jason Markk make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are subscription / Auto-Delivery.
Who are Jason Markk's main competitors?
Direct peers on record are Crep Protect, Reshoevn8r, Sneaker Lab, Angelus Brand and Tipton's Shoe & Boot Care. Emerging players are Crep Protection (Cricket Sole) and Quick'n Brite. Broad incumbents are KIWI (SC Johnson) and Saphir (Avel). Pedag is listed as a regional player.
Does Jason Markk have an API?
No public API is recorded for Jason Markk.
What industry is Jason Markk in?
Jason Markk's product category is Footwear Cleaning and Care Products. Its primary akta.pro industry code is CRADAKAL, Shoe & Leather Care (Polishes, Protectants, Cleaners), with a secondary code of CRAAADAL, Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care). Its NAICS code is 456 and its SIC code is 2844.