Craft Media Digital

Name

Craft Media Digital

Legal name

CraftDC

Website

https://craftdc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations and Public Affairs Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Public relations services
• Public affairs advocacy
• Corporate communications
• Digital advertising services
• Creative production services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communications and Marketing Agency Services: CRAFT generates revenue through fee-based professional services as a communications agency. Services include public affairs, public relations, digital advertising, creative production, and media relations. Revenue is project-based or retainer arrangements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

CRAFT Media Digital is a unified Corporate Branding, Public Relations, and Public Affairs agency that delivers integrated communications campaigns for Fortune 500 corporations, trade associations, non-profits, political campaigns, and PACs. Its service portfolio spans public affairs and advocacy, PR and media relations, digital advertising, creative production (video, design, events), social media and website development, grassroots engagement, issue reputation management, and thought leadership. The agency supplements these services with CRAFT GPT, a proprietary AI platform trained on 14 years of communications learnings that supports campaign strategy and content generation.

Product overview

CRAFT Media Digital is a unified Corporate Branding, Public Relations, and Public Affairs agency that operates as a collection of communicators across digital, media, and creative disciplines. The company offers an integrated suite of services including Advertising, Communications, Public Affairs & Advocacy, PR & Media Relations, Creative Services (Design & Video Production), Full Digital Services, Events, Issue Reputation Management, and Grassroots Engagement. The agency's approach combines these services to deliver comprehensive communications campaigns. In 2024, CRAFT launched CRAFT GPT, a proprietary AI model trained on 14 years of communications learnings, which enhances their service delivery across all practice areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Digital and traditional advertising services including campaign strategy, media planning, and execution across multiple channels for enterprise clients.
• Communications Services Strategic communications development and messaging that tells client stories and resonates with target audiences across stakeholders.
• Public Affairs & Advocacy Combines proven tactics with cutting-edge solutions to drive high-quality engagement with key influencers who shape opinion, reputation, and policy. Leverages earned and paid media, digital strategy, stakeholder engagement, and campaign-style advocacy tactics for corporate, association, and non-profit clients.
• PR & Media Relations Creates winning public relations strategies across all media to elevate client brands. Places clients in national media publications, on television, and in trade press.
• Creative Services In-house designers, artists, and producers develop compelling creative including video, advertising, marketing, events, and print materials for client campaigns.
• Digital Services Full digital service offerings including digital advertising, social media strategy, and website development for client campaigns.
• Events Experiential marketing and event production that cultivates emotional connections with target audiences through live brand experiences, including high-profile productions such as the API State of American Energy event and US Chamber of Commerce State of American Business address.
• Issue Reputation Management Reputation defense and management services to help clients shape and move issues and defend their reputation.
• Grassroots Engagement Mobilizes grassroots audiences to take advocacy action through targeted campaigns and outreach.
• Thought Leadership Positions clients as thought leaders through strategic media placement and executive communications initiatives.
• CRAFT GPT Proprietary AI model trained on 14 years of CRAFT communications learnings, providing tailored PR and public affairs campaign solutions, content generation, voice matching, and integration of historical successes with projected media consumption trends. Supports CRAFT's service delivery across all practice areas with human oversight maintained for all AI-assisted work.

Quantifiable outcome

• Increased leads by 115% and website traffic by 150% for Big Blue Marble Academy in 6 months
• +7 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• The HillcoreStrategic or Co-development PartnerCRAFT partners with The Hill for event production, having co-produced the White House Correspondents' event 'Politics Without Prejudice: A Toast to Freedom of the Press.' The partnership delivers high-profile events for Washington's elite featuring entertainment and networking.
• US Chamber of CommercecoreStrategic or Co-development PartnerLong-standing partnership with US Chamber of Commerce including event production, video production for State of American Business address, and chamber advocacy campaigns. CRAFT produced video content for Chamber CEO Tom Donohue's address.
• American Petroleum Institute (API)coreStrategic or Co-development PartnerOngoing agency of record relationship with API for brand narrative development, State of American Energy event production, and industry reputation campaigns. CRAFT helped execute largest and most successful State of American Energy event in 2020.
• National Retail Federation (NRF)coreStrategic or Co-development PartnerStrategic partnership for advocacy campaigns including successful BAT Tax opposition (Public Affairs Campaign of the Year), Shop Safe Shop Early pandemic campaign, and ongoing retail industry communications.
• SSG FootballminorStrategic or Co-development PartnerPartnership with sports agency SSG Football for NFL player engagement at SXSW events. CRAFT supported player panels hosted by US Chamber of Commerce and TwinLogic Strategies.
• The Creative CoalitionminorStrategic or Co-development PartnerPartnership supporting Hollywood fly-in for White House Correspondents' Dinner. CRAFT provided PR support landing exclusives for Tim Daly on Tucker Carlson Tonight, Alyssa Milano on MSNBC, and Matt Walsh with New York Times.
• Famous DCminorStrategic or Co-development PartnerMedia partnership for content features and polls. Famous DC featured CRAFT's Harlem Shake video in a poll comparing CRAFT vs NMS Shake videos.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: The world's largest PR firm, headquartered in the US and serving Fortune 500 corporations globally. Comparable to CRAFT in offering integrated PR, public affairs, and corporate communications services, but at vastly greater scale and with global reach.
• Burson: Global PR and public affairs agency (formed from the merger of BCW and Hill & Knowlton under WPP). Directly competes for the same Fortune 500 and trade association communications mandates as CRAFT but with a much larger global footprint.
• Ketchum: Major global PR firm within the Omnicom network, with a strong US public affairs practice. Competes with CRAFT for corporate communications, brand PR, and integrated campaigns for Fortune 500 clients.
• Ogilvy PR: Global public relations arm of WPP's Ogilvy network, offering integrated brand PR, public affairs, and digital communications. Overlaps with CRAFT's full-service offering but at much larger scale.
• Hill+Knowlton: Global public relations and public affairs firm with deep public policy expertise. Directly comparable to CRAFT in serving corporations and trade associations on policy and reputation campaigns.

Direct peers

• APCO Worldwide: Washington DC-headquartered communications and public affairs consultancy with global reach. Closely matches CRAFT's positioning in policy-shaping, corporate communications, and advocacy work for major corporations and associations.
• SKDK: Washington DC-based public affairs and political consultancy serving corporations, nonprofits, and political campaigns. Mirrors CRAFT's political-heritage positioning and integrated advocacy + communications model for similar client profiles.
• Glover Park Group (now FGS Global): DC-headquartered strategic communications and public affairs firm, now part of FGS Global. A direct peer in size and scope, focused on corporate reputation, public affairs, and crisis communications for major US corporations and trade associations.
• DDC Public Affairs: Washington DC-based public affairs and political advertising agency serving corporate, association, and political clients. Closely comparable to CRAFT in scale, service mix, and DC-centric advocacy positioning.

Emerging players

• Targeted Victory: US digital-first political and advocacy firm serving campaigns, PACs, and corporations. Comparable to CRAFT in its data-driven, digital-forward approach to public affairs and advocacy campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/craftdc
• Facebookfacebook.com/CRAFTMediaDigital
• LinkedInlinkedin.com/company/craft-media-digital
• Instagraminstagram.com/craftdc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Media Digital