26 North Yachts
26 North Yachts is a private, Fort Lauderdale-based luxury yacht brokerage co-founded in 2011 by Mike Carlson and Nicholas Scherb, serving high-net-worth individuals across yacht sales, charter, new construction, dockage, charter management, and travel concierge services from offices in Florida and Rhode Island.
- Company typePrivate
- Founded2011
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 26 North Yachts does
26 North Yachts (legal entity: 26 North Yacht Sales, Inc.) is a privately held luxury yacht brokerage founded in 2011 and headquartered in Fort Lauderdale, Florida, with additional offices in Naples, FL, and Newport, RI. The firm was co-founded by Mike Carlson (CPYB-certified broker) and Nicholas Scherb (USCG 500-Ton Master Oceans licensed captain), and operates as a horizontal brokerage serving high-net-worth individuals across buying, selling, chartering, and new yacht construction.
The company's service portfolio spans eight product lines: (1) buy-side and sell-side luxury yacht brokerage for pre-owned and new vessels; (2) luxury yacht charter bookings via its 26 North Charter division; (3) new yacht construction guidance leveraging relationships with global shipyards; (4) yacht charter management that monetizes owner vessels during off-hours; (5) yacht dockage at an exclusive Fort Lauderdale marina; (6) a luxury travel concierge; (7) yacht financing facilitation; and (8) the proprietary 26 North Charter Fleet. There is no proprietary technology platform disclosed; the offering is a traditional high-touch brokerage supported by content marketing, earned media (Boat International, WSJ, Fox Business, ABC News), boat-show presence (Palm Beach, Fort Lauderdale), and the firm's North Report Magazine.
The revenue model is purely transaction-based commissions plus ancillary recurring revenue: brokerage commissions on yacht sales, commissions on charter bookings (paid by the vessel, not the charterer), commissions on new construction builds, monthly dockage fees at the Fort Lauderdale marina, charter management fees, and professional concierge fees. Pricing is quote-based, with cited charter ranges of $20,000-$50,000/week for catamarans, $40,000-$120,000/week for mid-size motor yachts, and $150,000+/week for superyachts. The firm has 11-50 employees, is wholly owned by its two co-founders, and shows no external funding, parent company, or institutional ownership.
26 North Yachts firmographics
Firmographics- Name
- 26 North Yachts
- Legal name
- 26 North Yacht Sales, Inc.
- Website
- https://26northyachts.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 26 North Yachts is a private, Fort Lauderdale-based luxury yacht brokerage co-founded in 2011 by Mike Carlson and Nicholas Scherb, serving high-net-worth individuals across yacht sales, charter, new construction, dockage, charter management, and travel concierge services from offices in Florida and Rhode Island.
- Ownership category
- akta.pro rank
26 North Yachts industry classification
Industry- Product category
- Luxury Yacht Brokerage
- NAICS
- Boat Dealers (441222), Marinas (713930)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)
- akta.pro secondary industries
- Crewed Yacht Charters (Luxury Crewed) (THAEAEAA), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)
Keywords
Where 26 North Yachts is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
26 North Yachts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Yacht Sales Commission: The company earns commissions on the sale of luxury yachts, connecting buyers with sellers through its global inventory of vessels. Brokering fees are transaction-based, negotiated per deal.
- Yacht Charter Commission: 26 North Charter earns commissions on yacht charter bookings, placing clients with crewed charter yachts worldwide. The service is offered at no direct cost to the charterer — the broker is compensated through the yacht.
- New Yacht Construction / Build Commission: The company guides clients through new luxury yacht and superyacht construction, acting as an intermediary between buyers and world-class shipyards. Revenue is earned through commissions on completed builds.
- Dockage Services: The company provides yacht dockage services at an exclusive marina in Fort Lauderdale for vessels over 40 feet, offering deep-water slips and floating docks with country club amenities.
- Yacht Charter Management: For yacht owners, the company offers charter management services that monetize vessels during off-hours, handling reservations, maintenance, and financials — generating recurring management fees.
- Luxury Travel Concierge: The company offers personalized luxury travel concierge services, including itinerary planning and exclusive access to global hotspots, potentially generating fees for arrangement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Yacht sales — transaction-based brokerage commissions negotiated per deal |
| Transaction based/ take rate | Pay-as-you-go | Yacht charter — commission-based broker service at no cost to the charterer |
| Unit Pricing | Monthly | Dockage — competitive rates on deep-water slips for vessels over 40 feet in Fort Lauderdale |
| Subscription | Annual | Yacht charter management — full-service monetization program for yacht owners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
26 North Yachts product offering
Product offeringCore offering
26 North Yachts is a luxury yacht brokerage that buys, sells, and charters motor yachts and superyachts. It also guides clients through new yacht construction projects with world-class shipyards and offers complementary services such as yacht charter management for owners, dockage at its Fort Lauderdale marina, yacht financing, and luxury travel concierge.
Product overview
26 North Yachts is a premier luxury yacht brokerage and charter company offering a comprehensive suite of services for yacht buyers, sellers, and charter clients. The portfolio is organized around four core pillars: (1) Luxury Yacht Sales & Charter Services covering both new construction and pre-owned vessel brokerage; (2) Yacht Charter Services featuring the 26 North Charter Fleet with access to hundreds of crewed vessels and personalized itinerary planning; (3) New Yacht Construction & Shipyard Services guiding clients through bespoke builds with global shipyard partnerships; and (4) Ancillary services including Yacht Charter Management for owner monetization, Yacht Dockage at their Fort Lauderdale marina, Luxury Travel Concierge, and Yacht Financing. The company operates offices in Fort Lauderdale, FL, Naples, FL, and Newport, RI.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Yacht Sales & Charter Services Full-service luxury yacht brokerage offering buy-side and sell-side brokerage services for luxury motor yachts and sailing yachts, with expertise in both new construction and pre-owned vessel transactions.
- Yacht Charter Services Luxury yacht charter planning and booking services with access to hundreds of high-end vessels, providing personalized itineraries and crewed charter experiences worldwide.
- New Yacht Construction & Shipyard Services Guided new luxury yacht construction services connecting clients with world-class shipyards, managing the complete build process from concept through delivery with personalized customization.
- Yacht Charter Management Yacht owner services that monetize vessels during off-hours, handling reservations, maintenance, financials, and complete operational support.
- Yacht Dockage Services Yacht dockage services for vessels over 40 feet at an exclusive marina in Fort Lauderdale, offering deep-water slips, floating docks, and country club amenities.
- Luxury Travel Concierge One-on-one travel concierge services providing personalized assistance with itineraries, arrangements, and exclusive access to global destinations.
- Yacht Financing Financing services to assist clients with purchasing luxury yachts, offering financial guidance and solutions for yacht acquisitions.
- 26 North Charter Fleet The company's curated fleet of charter-ready luxury yachts available for rental, representing the company's proprietary charter inventory.
Quantifiable outcome
- Sells luxury yachts 39% faster and closer to asking price than competitors
Companies that use 26 North Yachts
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
26 North Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
26 North Yachts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Naked Warrior Projectminor26 North Yachts partnered with Naked Warrior Project, a non-profit organization, to launch a highly successful fishing tournament. One hundred percent of the proceeds support fallen Navy SEALs and their families. This partnership reflects the company's commitment to philanthropy and community engagement in the maritime industry.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
26 North Yachts competitors and assessment
Company assessmentDirect peers
- IYC (International Yacht Collection): Global yacht brokerage with sales, charter, and management services, competing for the same high-end charter and sales clientele as 26 North Charter.
- Denison Yachting: Large U.S.-based yacht brokerage with sales, charter, new construction, and management services across multiple U.S. offices; the most directly comparable competitor to 26 North Yachts in scale, service breadth, and target market.
- Northrop & Johnson: Global luxury yacht brokerage offering yacht sales, charter, and management services, directly competing with 26 North in the HNW and superyacht segments across the U.S. and Mediterranean.
- Burgess: International superyacht sales, charter, and management broker with a global office network, competing for the same ultra-high-net-worth clients and new construction commissions that 26 North targets.
- Camper & Nicholsons: Heritage global yacht brokerage with sales, charter, new construction, and yacht management services, comparable in service breadth and international reach to 26 North's full-service model.
- Fraser Yachts: Global yacht sales, charter, and management company with offices in major yachting hubs, competing directly for both brokerage commissions and charter management clients.
- HMY Yachts: U.S.-based yacht sales and charter broker with strong Florida presence, providing comparable brokerage, charter, and new construction services in overlapping geographies.
- Allied Marine: Florida-based luxury yacht brokerage with sales and charter services, a direct competitor in the Southeast U.S. market for pre-owned and new yacht transactions.
- Merle Wood & Associates: Boutique yacht brokerage focused on large yacht sales and new construction representation, comparable to 26 North's superyacht and new construction guidance services.
Others
- YachtWorld: Online yacht listings marketplace that aggregates broker inventory; a key ecosystem channel and competitive substitute for traditional brokerage discovery used by HNW buyers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
26 North Yachts social profiles
Digital presence26 North Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
26 North Yachts leadership team
Management profileNumber of profiles
Profiles10 records
26 North Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
26 North Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 26 North Yachts
What does 26 North Yachts do?
26 North Yachts is a luxury yacht brokerage that buys, sells, and charters motor yachts and superyachts. It also guides clients through new yacht construction projects with world-class shipyards and offers complementary services such as yacht charter management for owners, dockage at its Fort Lauderdale marina, yacht financing, and luxury travel concierge.
Is 26 North Yachts a public or private company?
26 North Yachts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 26 North Yachts founded?
26 North Yachts was founded in 2011. It employs 11 to 50 people.
Where is 26 North Yachts based?
26 North Yachts is headquartered in Fort Lauderdale, United States, in the North America region.
How does 26 North Yachts make money?
Six revenue lines are on record. Yacht Sales Commission is the primary driver. The others are yacht Charter Commission, new Yacht Construction / Build Commission, dockage Services, yacht Charter Management and luxury Travel Concierge.
Who are 26 North Yachts's main competitors?
Direct peers on record are IYC (International Yacht Collection), Denison Yachting, Northrop & Johnson, Burgess, Camper & Nicholsons, Fraser Yachts, HMY Yachts, Allied Marine and Merle Wood & Associates. YachtWorld is listed as an others.
Does 26 North Yachts have an API?
No public API is recorded for 26 North Yachts.
What industry is 26 North Yachts in?
26 North Yachts's product category is Luxury Yacht Brokerage. Its primary akta.pro industry code is THAJALAE, Private Yacht & Luxury Boat Charters (With Crew), with a secondary code of THAEAEAA, Crewed Yacht Charters (Luxury Crewed). Its NAICS code is 441222 and its SIC code is 7359.