Sucre
Sucre is a New Orleans-founded luxury patisserie operating six retail boutiques across Louisiana, Georgia, and Texas, selling handcrafted French-inspired desserts (macarons, gelato, cupcakes, entremets) to consumers, corporate clients, and event planners, with nationwide shipping via Goldbelly and a franchise expansion channel.
- Company typePrivate
- Founded2007
- HeadquartersNew Orleans, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sucre does
Sucre is a New Orleans-founded luxury patisserie operating six retail boutiques under the "Sucre Sweet Boutique" brand across Louisiana (Magazine Street flagship, two French Quarter locations on Royal Street), Georgia (Woodstock, Peachtree Corners/Forum), and Texas (Houston). The company sells handcrafted French-inspired desserts — including gluten-free macarons, cupcakes, French-style layered entremets, gelato and sorbet, confections, and a beverage program — and serves individual consumers, tourists, corporate gifting clients, and event planners (weddings, parties) who order custom favors on a 10-14 day lead time.
The business is built on a commodity technology stack rather than proprietary systems: the e-commerce store runs on Shopify, local pickup and delivery is powered by Toast with a Square site for online ordering, store locator functionality comes from Stockist, and nationwide shipping is fulfilled exclusively through a Goldbelly marketplace partnership that extends the brand's reach to all 50 U.S. states. A published franchise inquiry channel ([email protected]) signals intent to scale via licensed operators. No public APIs, mobile apps, or proprietary AI/ML capabilities are evidenced.
Revenue is generated through five concurrent streams: in-store retail sales, local pickup and third-party delivery via Toast, nationwide shipping via Goldbelly (transaction-fee economics), corporate gifting, and party/wedding favors. Marketing is conducted primarily through organic Instagram and Facebook presence, an email newsletter ("Our Mail is Delicious"), content-driven store-locator pages, and Goldbelly referrals. The company operates as a privately held, Louisiana-domiciled business with no disclosed parent company, institutional investors, or funding rounds.
Sucre firmographics
Firmographics- Name
- Sucre
- Legal name
- Sucré
- Website
- https://shopsucre.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sucre is a New Orleans-founded luxury patisserie operating six retail boutiques across Louisiana, Georgia, and Texas, selling handcrafted French-inspired desserts (macarons, gelato, cupcakes, entremets) to consumers, corporate clients, and event planners, with nationwide shipping via Goldbelly and a franchise expansion channel.
- Ownership category
- akta.pro rank
Sucre industry classification
Industry- Product category
- Specialty Desserts and Confectionery
- NAICS
- Baked Goods Retailers (445291), Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Patisseries & Dessert Boutiques (CRAHAGAB)
- akta.pro secondary industries
- Cupcake Shops (THAFAGAG), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Dessert Cafes (Coffee + Desserts) (THAFADAH), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Sucre is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Sucre business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- In-Store Retail Sales: Customers purchase desserts, macarons, gelato, and confections directly at physical boutique locations.
- Online Ordering - Local Pickup/Delivery: Customers place orders via Toast platform for local pickup at Magazine Street location or local delivery through third-party delivery service.
- Nationwide Shipping via Goldbelly: Partnership with Goldbelly enables nationwide shipping of Sucré sweets throughout the United States.
- Corporate Gifting: Business partnerships for corporate gift orders, requiring 10-14 days advance notice.
- Party and Wedding Favors: Custom orders for events including party and wedding favors, requiring 10-14 days advance notice.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sucre product offering
Product offeringCore offering
Sucre manufactures and sells handcrafted French-inspired desserts through its own retail boutiques and online channels. Core products include gluten-free macarons, cupcakes, French-style entremets, gelato and sorbet, confections, and specialty beverages. The company supplements retail sales with local pickup, local delivery, nationwide shipping via Goldbelly, and custom corporate gifting and party/wedding favor orders.
Product overview
Sucré is a New Orleans founded luxury brand patisserie offering a unified sweet boutique experience. The product portfolio centers on handcrafted French-inspired desserts and sweets, with core offerings including Macarons (gluten-free almond-based sandwich cookies in multiple flavors), Cupcakes, Entremets (French-style layered cakes), Gelato & Sorbet, and Confections. The company operates multiple physical store locations across New Orleans (Magazine, Royal Street), Georgia (Woodstock, Forum/Peachtree Corners), and Texas (Houston), with beverage service complementing the dessert offerings at most locations. Beyond physical retail, services include local delivery via Toast, nationwide shipping via Goldbelly, corporate gifting programs, and custom party/wedding favor orders. The company positions itself as a luxury escape and gift destination.
Differentiator
Problem solved
Functional benefit
Products and services
- Macarons Handcrafted French-inspired almond-based sandwich cookies available in multiple flavors including Almond, Blackberry Citrus, Café au Lait, Chocolate, Pistachio, Strawberry, and Vanilla, with a rotating seasonal King Cake flavor. Macarons are gluten-free.
- Cupcakes Handcrafted cupcakes available in Cookies & Cream, Red Velvet, Sucré Confetti, and Strawberry Vanilla flavors, with a rotating seasonal Caramel Apple flavor.
- Entremets French-style layered cakes and desserts including Strawberry Dome, Peanut Butter Dome, Caramel Pecan Cheesecake, Pistachio Raspberry, and S'mores Bar, with rotating seasonal varieties.
- Gelato & Sorbet Italian-style frozen desserts. Gelato flavors include Vanilla Bean, Banana, Salted Caramel, Toasted Almond, Sea Salt Caramel, Dark Chocolate, Espresso, Mint Chocolate Chip, and Amarena Cherry. Sorbet flavors include Mango, Wild Berry, and Peach. Flavors vary by location.
- Confections Assorted sweet treats including Almond Petit Four, Brownie, Butter Madeleine, Citrus Madeleine, Chocolate Chip Cookie, and Southern Candied Pecans.
- Beverages Hot and cold beverages including espresso-based drinks, drip coffee, matcha, hot tea, butterfly mint tea, lavender London fog, Sucré fizz, hot chocolate, chocolate milk, milkshakes, affogato, café glacé, and bottled drinks (Coke, Diet Coke, Sprite, Perrier, Bottled Water). Espresso-based and tea beverages are not offered at the Covington location.
- Corporate Gifting Custom corporate gift ordering service for businesses, requiring orders to be placed at least 10-14 days in advance for client appreciation, employee gifts, and corporate events.
- Party & Wedding Favors Custom party and wedding favor ordering service for events, requiring orders to be placed at least 10-14 days in advance.
Companies that use Sucre
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Sucre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Sucre partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GoldbellycoreGoldbelly is the exclusive nationwide shipping partner for Sucré, enabling customers anywhere in the United States to order and receive Sucré sweets. This partnership extends Sucré's reach beyond its physical locations to a national customer base.
- ToastcoreToast provides the online ordering platform for local pickup and delivery at Sucré's Magazine Street location. Customers can place advance orders through Toast for same-day pickup or scheduled delivery.
- Shopify Inc.coreShopify provides the e-commerce platform hosting the shopsucre.com online store, enabling product sales and customer account management.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Sucre competitors and assessment
Company assessmentDirect peers
- Ladurée: French-founded luxury patisserie famous for macarons, with boutiques in multiple U.S. cities. Directly comparable to Sucré as a French-inspired luxury dessert brand operating multi-location retail.
- Magnolia Bakery: Iconic American bakery known for cupcakes and classic desserts with multiple U.S. retail locations and nationwide shipping. Closely comparable to Sucré's product mix (cupcakes, classic American desserts) and multi-location retail model.
- Sprinkles Cupcakes: Premium cupcake chain with multiple retail locations and nationwide cupcake ATM/online ordering. Directly comparable to Sucré's cupcake product line and multi-channel DTC strategy.
- Baked by Melissa: New York-based bite-sized cupcake and dessert brand sold through DTC e-commerce and retail. Comparable to Sucré as a premium, gift-oriented dessert brand with strong direct-to-consumer and gifting focus.
- Georgetown Cupcake: Premium cupcake retailer founded in Washington D.C. with multiple locations and nationwide shipping. Comparable to Sucré in product mix, gifting orientation, and expansion model beyond founding city.
- Dominique Ansel Bakery: New York-based French-inspired pastry shop known for the Cronut and elevated desserts. Comparable to Sucré's French patisserie positioning, premium pricing, and tourist-driven flagship location strategy.
- Carlo's Bake Shop: Celebrity-driven premium bakery with multi-location retail, cakes, and pastry products. Comparable to Sucré in multi-location premium cake/dessert retail and event/corporate order services.
- Jeni's Splendid Ice Creams: Premium scoop shop chain with gelato-style ice creams, nationwide shipping, and counter-service boutiques. Comparable to Sucré on gelato/sorbet product line and omni-channel distribution including Goldbelly.
- Milk Bar: Premium dessert brand founded by Christina Tosi with multi-location retail and nationwide shipping via Goldbelly. Comparable to Sucré in modern luxury dessert positioning, omni-channel DTC, and gifting orientation.
Others
- Goldbelly: Online marketplace for nationwide shipping of artisanal foods from iconic restaurants and bakeries. Sucré is a featured vendor on this platform, making Goldbelly a critical channel partner rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sucre social profiles
Digital presenceSucre compliance and trust
Trust signalCompliance1 record
Sucre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sucre leadership team
Management profileNumber of profiles
Sucre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sucre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sucre
What does Sucre do?
Sucre manufactures and sells handcrafted French-inspired desserts through its own retail boutiques and online channels. Core products include gluten-free macarons, cupcakes, French-style entremets, gelato and sorbet, confections, and specialty beverages. The company supplements retail sales with local pickup, local delivery, nationwide shipping via Goldbelly, and custom corporate gifting and party/wedding favor orders.
Is Sucre a public or private company?
Sucre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sucre founded?
Sucre was founded in 2007. It employs 101 to 250 people.
Where is Sucre based?
Sucre is headquartered in New Orleans, United States, in the North America region.
How does Sucre make money?
Five revenue lines are on record. In-Store Retail Sales are the primary driver. The others are online Ordering - Local Pickup/Delivery, nationwide Shipping via Goldbelly, corporate Gifting and party and Wedding Favors.
Who are Sucre's main competitors?
Direct peers on record are Ladurée, Magnolia Bakery, Sprinkles Cupcakes, Baked by Melissa, Georgetown Cupcake, Dominique Ansel Bakery, Carlo's Bake Shop, Jeni's Splendid Ice Creams and Milk Bar. Goldbelly is listed as an others.
Does Sucre have an API?
No public API is recorded for Sucre.
What industry is Sucre in?
Sucre's product category is Specialty Desserts and Confectionery. Its primary akta.pro industry code is CRAHAGAB, Patisseries & Dessert Boutiques, with a secondary code of THAFAGAG, Cupcake Shops. Its NAICS code is 445291 and its SIC code is 2050.