Wearethecity
WeAreTheCity is a UK-based media and community platform founded in 2008 that provides free career resources, networking, events, and award programmes for women in business, monetised through enterprise sponsorships, bespoke events, and talent development services sold to corporate HR and DEI departments across financial services, consulting, and technology.
- Company typePrivate
- Founded2008
- HeadquartersRayleigh, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wearethecity does
WeAreTheCity is a UK-based media and community platform founded in 2008 by Dr Vanessa Vallely OBE, operating wearethecity.com as a free website providing career resources, networking, an events calendar, a job board and multiple award programmes for women in business. The company runs a portfolio of nationally recognised UK awards (Rising Stars, TechWomen100, Pioneer 20, Thrive20, Trailblazer 50, Themis20) and large-scale events including One Tech World (2,000 attendees, 100+ speakers) and WeAreTech Festival. The technology stack is a standard web-based content platform with newsletter, social media and self-serve member access; no proprietary AI models, patents, or APIs are disclosed.
The company's revenue model is enterprise B2B, funded by corporate sponsors and partners. Free individual access is monetised through paid corporate services: bespoke events, talent accelerator programmes, award programme sponsorships, and community-building services sold to HR and DEI departments. Named enterprise customers span financial services (Bank of America, Barclays, Morgan Stanley, NatWest, Nomura, Oliver Wyman, MUFG), consulting (Accenture, EY, PwC, Dentsu), technology (Bloomberg), legal (Reed Smith), retail (Tesco, Dunelm), government (DWP) and education (Warwick Business School). Sub-brands extend reach into adjacent segments: WeAreTechWomen for women in technology, WeAreTheCity India (launched 2015) for South Asia, and KNIT (launched 2025) a cross-sector network for DEI professionals. An AI Training Programme delivered with Full Fathom Five AI represents a newer productised training revenue stream. Headcount is small (11-50 employees), the entity is privately held with no disclosed institutional funding, and no public revenue figures are available.
Wearethecity firmographics
Firmographics- Name
- Wearethecity
- Legal name
- We Are The City LTD
- Website
- https://wearethecity.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeAreTheCity is a UK-based media and community platform founded in 2008 that provides free career resources, networking, events, and award programmes for women in business, monetised through enterprise sponsorships, bespoke events, and talent development services sold to corporate HR and DEI departments across financial services, consulting, and technology.
- Ownership category
- akta.pro rank
Where Wearethecity is headquartered
LocationHeadquarters
- HQ city
- Rayleigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Wearethecity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Enterprise Corporate Services: The company offers paid services to corporate clients including bespoke events, talent accelerator programmes, award programmes, and community building initiatives for their female talent.
- Award Programme Partnerships: Companies sponsor and participate in award programmes such as Rising Stars, TechWomen100, Pioneer 20, Thrive20, and Trailblazer 50 as part of their diversity and inclusion strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wearethecity product offering
Product offeringCore offering
WeAreTheCity operates a free online platform delivering women's career development resources, networking, awards programmes, and events, supported by a sister platform WeAreTechWomen focused on women in technology. It also sells bespoke events, talent accelerator programmes, AI training, award sponsorships, and community-building services to corporate clients to help them attract, retain, and develop diverse female talent.
Product overview
WeAreTheCity operates as a unified platform for women's career development, consisting of the core WeAreTheCity website and its sister brand WeAreTechWomen. The portfolio includes award programmes (Rising Stars Awards, TechWomen100 Awards), major events (One Tech World, WeAreTech Festival), professional development services (Talent Accelerator Programmes, AI Training Programme, Masterclasses & Webinars), community networks (KNIT, The Network Directory), and research publications. The company also offers bespoke events and community-building services for corporate clients.
Differentiator
Problem solved
Functional benefit
Brands
- WeAreTechWomen: A dedicated platform for women in technology, providing tech-specific awards (TechWomen100), events (One Tech World, WeAreTech Festival), and networking opportunities for women in tech careers
- KNIT
- Rising Stars
- TechWomen100
- Pioneer 20
- Thrive20
- Trailblazer 50
Products and services
- WeAreTheCity Platform Free online platform for women in business, providing career advice, networking, events calendar, job listings, and award nomination access.
- WeAreTechWomen Sister platform focused specifically on women in technology, featuring tech-specific awards (TechWomen100), events (One Tech World, WeAreTech Festival), and AI training programmes.
- Rising Stars Awards Nationally recognised awards programme celebrating the achievements of rising talent among women in business, with annual awards ceremonies and winners recognition.
- TechWomen100 Awards Awards programme recognising and celebrating the achievements of women working in technology roles across industries.
- One Tech World Annual large-scale virtual technology conference connecting women globally for a full day of ideas, shared experiences, and practical insight across multiple stages.
- WeAreTech Festival Hybrid festival bringing together women in tech for deeper conversations, new connections, and shared experiences in London with online accessibility.
- Talent Accelerator Programmes Career-led learning and development programmes designed to support women at every stage of their careers, from leadership development to confidence building and progression.
- KNIT Network Cross-sector network for diversity, equity, and inclusion professionals focused on Knowledge, Networking, Innovation and Transformation, providing a platform for DEI practitioners to share ideas and develop practical solutions.
- AI Training Programme Dedicated AI training programme delivered in partnership with Full Fathom Five AI, designed to help women move beyond basic AI tool use into real capability development.
- Bespoke Corporate Events Custom-designed events for corporate clients to deliver diversity, inclusion, and female talent initiatives, including IWD-themed events and networking evenings.
Companies that use Wearethecity
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Wearethecity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wearethecity partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- WeAreTechWomencoreWeAreTechWomen is a sister brand/platform operated by WeAreTheCity, focusing specifically on women in technology with dedicated AI training programmes, TechWomen100 awards, and technology-focused events.
- ETM GroupminorETM Group supported the IWD City & Tech Social event hosted by WeAreTheCity and WeAreTechWomen, providing venue support at Kitty Hawk in London.
- WiprocoreWipro co-hosts KNIT Q2 2026 DEI event with WeAreTheCity, focusing on the future of work in the age of AI and diversity and inclusion practices.
- CapcocoreCapco co-hosts KNIT Q2 2026 DEI practitioner event with WeAreTheCity, addressing AI and workplace transformation through a DEI lens.
- AccenturecoreCorporate partner for diversity and inclusion initiatives, appearing as a client logo and sponsor of WeAreTheCity events and programmes.
- Bank of America Merrill LynchcoreLong-standing corporate partner supporting women in business initiatives and events.
- BarclayscoreCorporate diversity partner participating in award programmes and events.
- EYcoreCorporate partner for diversity initiatives and women in business programmes.
- PwCcoreCorporate diversity partner supporting WeAreTheCity events and talent programmes.
- Morgan StanleycoreCorporate partner for women in finance and diversity programmes.
- BloombergcoreCorporate diversity partner supporting women in technology and business initiatives.
- Full Fathom Five AIcoreAI training provider partnership delivering dedicated AI training programmes for women through WeAreTechWomen, focusing on practical AI skills and ethical considerations.
- Braeward PartnersminorDavid Morris from Braeward Partners led L&D discussion at KNIT Q2 2026 event, focusing on DEI learning trends.
- Mairi McHaffie / Scene Change Creative ConsultantsminorMairi McHaffie delivers emotional intelligence masterclasses for WeAreTheCity, covering communication skills and workplace dynamics.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wearethecity competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Global ticketing and event platform that powers community-led events and corporate programming — comparable in events-driven GTM and self-serve/enterprise hybrid distribution.
- Stylist Magazine: UK women-focused media brand running events (Stylist Live), awards, and commercial partnerships with corporates — comparable in the women-audience media plus live-events model.
- Mumsnet: Large UK women-focused community monetising via advertising, partnerships, and events — comparable freemium consumer model and UK-centric women audience, though broader parenting scope.
- CIPD (Chartered Institute of Personnel & Development): UK professional body that runs conferences, awards, and learning programmes for HR/DEI practitioners — overlapping with WATC's KNIT DEI practitioner network and corporate DEI training angle.
Direct peers
- Ellevate Network: Global professional networking community for women offering events, mentorship circles, and corporate programmes — comparable in offering mix of free community access plus enterprise services.
- AllBright: UK-based women's professional network and members' club offering events, mentoring, courses and corporate partnerships aimed at advancing women in business — closely comparable to WeAreTheCity on geography, audience, and B2B/consumer dual model.
- Everywoman: UK platform running awards programmes (e.g., Everywoman in Technology Awards) and leadership development events for women in business — overlaps with WATC's Rising Stars and Talent Accelerator offerings.
- LeanIn.org: Global non-profit offering peer circles, learning resources, and corporate partnership programmes for women in the workplace — directly comparable in mission, audience, and B2B community-building services.
- Women in Tech: A UK-headquartered organisation running awards, events, and programmes for women in technology — directly comparable to WeAreTechWomen's awards/events portfolio and corporate sponsorship model.
Emerging players
- The Female Lead: UK platform amplifying women's stories through media, research and school programmes — adjacent peer with overlapping audience of women in business and similar brand-driven content approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wearethecity social profiles
Digital presenceWearethecity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wearethecity leadership team
Management profileNumber of profiles
Profiles2 records
Wearethecity subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wearethecity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wearethecity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wearethecity
What does Wearethecity do?
WeAreTheCity operates a free online platform delivering women's career development resources, networking, awards programmes, and events, supported by a sister platform WeAreTechWomen focused on women in technology. It also sells bespoke events, talent accelerator programmes, AI training, award sponsorships, and community-building services to corporate clients to help them attract, retain, and develop diverse female talent.
Is Wearethecity a public or private company?
Wearethecity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wearethecity founded?
Wearethecity was founded in 2008. It employs 11 to 50 people.
Where is Wearethecity based?
Wearethecity is headquartered in Rayleigh, United Kingdom, in the Europe region.
How does Wearethecity make money?
Two revenue lines are on record. Enterprise Corporate Services are the primary driver. The others are award Programme Partnerships.
Who are Wearethecity's main competitors?
Broad incumbents on record are Eventbrite, Stylist Magazine, Mumsnet and CIPD (Chartered Institute of Personnel & Development). Direct peers are Ellevate Network, AllBright, Everywoman, LeanIn.org and Women in Tech. The Female Lead is listed as an emerging player.
Does Wearethecity have an API?
No public API is recorded for Wearethecity.