Djøf

What Djøf does

Djøf is a Danish private trade union serving 110,000+ knowledge-based professionals and 20,000+ students across social sciences, law, economics, management, HR, communication, and public policy in both private and public sectors. The organization is a member-owned entity headquartered in Copenhagen (Gothersgade 133) with 251-500 employees, and is the primary union for academic-professional employees in Denmark. Djøf also historically belongs to the AC (Akademikerne) confederation of Danish trade unions.

Core offerings are delivered through a digital member portal called Mit Djøf, built around self-service tools (Lønberegner salary calculator, Barselsberegner parental leave calculator, Kontrakttjek contract review, Lønstatistikker salary statistics, Løn- og tillægsomregner salary converter), supported by phone advisory (weekdays 9:00-14:30 for salary/employment conditions), career counseling, mentorship matching, professional networks, and specialized employment-law representation that extends to the Supreme Court. The platform authenticates members via MitID, is hosted on AWS infrastructure, and integrates third-party AI tooling (Deep Lex for contract review, AI Jura-assistent via Djøf Forlag). Djøf also operates 700+ annual events and 200+ courses, including a Diploma in Leadership program delivered in partnership with DTU.

Revenue is generated primarily through recurring quarterly membership dues, tiered by employment status: 1,062 DKK/quarter for private-sector employees, 1,102 DKK/quarter for public-sector employees, 657 DKK/quarter for self-employed, 381 DKK/quarter for unemployed members, 147 DKK/quarter for students (first year free), and 184 DKK/quarter for seniors/pensionists. Dues are reported directly to the Danish Tax Authorities and are tax-deductible up to 6,000 DKK per year. Distribution is direct-to-consumer via the indmeld.djoef.dk website with new-member trial offers (3 months free for professionals, 12 months for students); marketing is multi-channel across SEO, LinkedIn, email, and paid digital. Adjacent revenue streams are accessed through wholly-owned subsidiaries (Djøf Forsikring, Djøf Forlag, Akademikernes A-kasse) and co-owned affiliate partners (P+ pension fund, Lån & Spar Bank, Købstædernes Forsikring, Europæiske ERV, Deloitte, Danes Worldwide).

Name

Djøf

Legal name

Djøf

Website

https://djoef.dk

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Djøf is a Danish member-owned trade union serving 110,000+ professionals and 20,000+ students across law, economics, management, HR, communication, and public policy via digital tools, legal advisory, courses, and partner-integrated financial services.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Djøf generates revenue through recurring membership fees charged on a quarterly basis. Membership fees vary by employment status: private-sector employees pay 1,062 kr./quarter, public-sector employees pay 1,102 kr./quarter, self-employed pay 657 kr./quarter, unemployed members pay 381 kr./quarter, and students pay 147 kr./quarter. Fees include the collective agreement negotiation fund and special contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Djøf is a Danish trade union providing membership-based services to over 110,000 academic professionals and students in social sciences, law, economics, management, HR, and communication. Core offerings include specialized employment legal advice, salary negotiation support, contract review, career counseling, professional development courses, networking events, and insurance/pension products delivered via a digital member portal and partner ecosystem.

Product overview

Djøf is a trade union for academic professionals offering a unified membership platform with integrated digital tools and services. The core offering includes a member portal (Mit Djøf) with digital tools such as the Lønberegner (salary calculator), Barselsberegner (parental leave calculator), kontrakttjek (contract review service), lønstatistikker (salary statistics), and løn- og tillægsomregner (salary converter). These are complemented by advisory services including career counseling, mentorship matching, professional networks, and legal advice from specialized employment attorneys. The organization also provides over 200 courses and the Diploma in Leadership (in partnership with DTU), offered through its Kurser og uddannelser program. Related offerings include Djøf Forsikring (insurance via Købstædernes Forsikring), Djøf Forlag (publishing house with titles including Juristen and Samfundsøkonomen journals, plus an AI legal assistant), and the Jobunivers job portal. Additional services span pension (P+), travel insurance (Europæiske), tax assistance (TaxHelper), financial planning (Boovot, Norm Invest), legal documents (Legal Desk), and mortgage refinancing (Howden Realkredit), largely delivered through partner integrations. The membership tiers include students, employed professionals (public/private sector), self-employed, unemployed, and seniors, with differentiated pricing and trial periods.

Differentiator

Problem solved

Functional benefit

Brands

• Djøf Forsikring: Insurance products offered to Djøf members through Købstædernes Forsikring
• Djøf Forlag
• Mit Djøf
• Jobunivers
• P+
• Akademikernes A-kasse

Products and services

• Barselsberegner (Parental Leave Calculator)

Quantifiable outcome

• Members save an average of 30,000 kr. annually on banking and financial products through Boovot financial optimization service
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record.

• Købstædernes ForsikringStrategic or Co-development Partner
• P+ (Pensionskassen for Akademikere)Strategic or Co-development Partner
• Akademikernes A-kasse (AKA)Strategic or Co-development Partner
• Lån & Spar BankStrategic or Co-development Partner
• DeloitteStrategic or Co-development Partner
• Danes WorldwideStrategic or Co-development Partner
• Europæiske ERVChannel Partner/ Reseller/ Distributor
• DTU (Technical University of Denmark)Strategic or Co-development Partner
• Nordic partner unionsStrategic or Co-development Partner
• Studenteransattes Landsforbund (SUL)Strategic or Co-development Partner

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDA (Ingeniørforeningen IDA): Denmark's largest trade union and professional association for engineers and technical/scientific professionals. Closest direct analogue to Djøf: a Danish academic professional association offering salary negotiation, legal advice, course/event programming, and member-benefit partnerships on a subscription basis.
• Dansk Magisterforening (DM): Danish trade union for holders of master's and PhD degrees in humanities, social sciences, and communication. Directly overlaps Djøf's core social-science membership segment, with the same subscription, legal-advice, and salary-negotiation model.
• Prosa: Danish trade union for IT, communications, and digital professionals. Comparable as a Danish knowledge-worker union employing the same membership-fee/advice/events model, with overlap on tech-enabled and adjacent professional segments.
• Lederne (The Danish Association of Managers and Executives): Danish union/association for managers and executives. Overlaps with Djøf's public-sector manager members and competes on similar value proposition (salary negotiation, legal advice, career support) for adjacent professional cohorts.
• Business Danmark: Danish trade union for salaried employees in business, finance, IT, and law. Directly overlaps Djøf's mid-tier private-sector professionals using the same subscription, advisory, and contract-review model.

Broad incumbents

• Akademikerne (AC): The Danish confederation of academic professionals' associations of which Djøf is a member. AC operates broadly across all academic member unions rather than competing with any single one, making it the umbrella incumbent in the space.
• HK Danmark: Large Danish trade union for commercial, clerical, and public administration employees. Operates the same union model (dues, salary negotiation, legal advice, courses) at much higher scale but in a non-academic segment.

Regional players

• SACO: Swedish confederation of academic professional associations — the Swedish equivalent of Djøf's Danish AC system. Same trade-union business model for academic professionals, operating in a different (but structurally similar) Nordic market.
• Akademikernes Fellesorganisasjon (AF): Norwegian confederation of academic professional unions. Closest Nordic cross-border analogue to Akademikerne/AC, representing Norwegian academics with the same membership-fee and advisory services model.
• TCO (Tjänstemännens Centralorganisation): Swedish confederation of white-collar professional unions. Comparable academic-adjacent Nordic union model offering dues-based advisory services, events, and benefits, but serving the Swedish salaried workforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/djoef
• Facebookfacebook.com/djoef.dk
• LinkedInlinkedin.com/company/163471

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Djøf