What Europæiske ERV does

Europæiske ERV is Denmark's oldest and largest travel insurance company, operating as a product brand under ERGO Forsikring A/S — a wholly-owned subsidiary of German insurer ERGO Group AG. Founded in 1921 and headquartered at Frederiksberg Allé 3 in Copenhagen since 1960, the company serves private individuals, families, businesses, and inbound travelers with a portfolio that includes tiered annual coverage (Rejseforsikring Plus, Basis, and Ung), single-trip policies, cancellation insurance, ski and backpacker coverage, technical equipment protection, group travel, and an Incoming Insurance product covering foreign visitors to Denmark and the Schengen area. A commercial line addresses business travel, expatriate assignments, and corporate annual agreements. In June 2025 the legal entity merged with Norwegian ERGO Forsikring AS and was renamed ERGO Forsikring A/S, absorbing the Swedish branch as ERGO Försäkring Filial and consolidating Nordic operations under a single Danish parent.

The technical platform combines a digital insurance portal supporting online quotes, policy purchase, and claims submission with proprietary service infrastructure: Videodoktor, a 24/7 Danish-speaking video consultation bundled with private policies; the ERV Alarm Central coordinating medical care, hospital admissions, and evacuations across a network of 40,000 hospitals and 10,000 doctors; 11 Euro-Center service offices across six continents staffed with Scandinavian-speaking personnel; and the WorldRescue evacuation service developed in cooperation with the Danish Ministry of Foreign Affairs to handle war zones, terrorism, natural disasters, and epidemics. Integration partners span Nets, MobilePay, Apple Pay, and major card schemes for payments, Adtraction for affiliate distribution, and Trustpilot and UserWay for feedback and accessibility.

Revenue is generated primarily through insurance premiums — recurring annual subscriptions for multi-trip policies and one-time purchases for single-trip and cancellation coverage — priced per traveler, destination, trip duration, age, and coverage zone, with a 1.1% insurance tax. Go-to-market is hybrid: direct online sales at erv.dk and europaeiske.dk, embedded distribution through banking partnerships covering approximately 7 million card customers (Swedbank, EnterCard, Forex Bank, Santander, Klarna), travel-agency reseller channels earning commission, an Adtraction-managed affiliate program paying 10% commission on order value, phone-based inside sales, and a dedicated corporate sales team. The recently announced entry into Danish health insurance in 2025 represents the first material extension beyond the historical travel-insurance core.

Name

Europæiske ERV

Legal name

ERGO Forsikring A/S

Website

https://europaeiske.dk

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Europæiske ERV is Denmark's oldest and largest travel insurance company, providing private, corporate, expatriate, and incoming Schengen-area coverage under ERGO Forsikring A/S. It distributes via direct online, banking partners covering ~7 million card customers, and travel-agency resellers.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Insurance Carriers (5241), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Medical Travel Insurance (Emergency Medical, Evacuation & Repatriation) (FSAJAJAB)

akta.pro secondary industries

Travel Insurance (Trip Cancellation/Interruption & Delay) (FSAJAJAA), Group Travel & Corporate Travel Accident Insurance (FSAJAJAK), Travel Medical Insurance (Individual) (FSAIAEAI), Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Travel insurance
• Cancellation insurance
• Business travel coverage
• Expatriate insurance
• Medical evacuation services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Travel Insurance Products: Core revenue from annual and single-trip travel insurance policies sold to private individuals and businesses, with tiered coverage levels (Basis, Plus, Ung, Backpacker, Ski). Premiums charged based on trip duration, coverage zone, and traveler age.
2. Cancellation Insurance: Revenue from cancellation insurance products, both as standalone single-trip and as add-on to annual policies, covering trip cancellation due to illness, injury, or other covered reasons.
3. Technical Equipment Insurance: Specialized insurance for valuable technical equipment (cameras, computers, drones, sports equipment) during travel, available as single-trip or annual coverage.
4. Incoming Insurance: Travel insurance products for foreign visitors to Denmark and Schengen area, providing medical coverage for non-EU citizens and supplementary coverage for EU citizens.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Europæiske ERV is Denmark's oldest and largest travel insurance company, offering travel, cancellation, and related insurance products to private individuals and corporate customers. Core offerings include tiered annual and single-trip travel insurance policies (Plus, Basis, Ung, Backpacker, Ski), cancellation insurance, business travel insurance, and expatriate insurance, complemented by a proprietary 24/7 alarm center, global Euro-Center service office network across six continents, and a Danish-speaking Videodoktor telemedicine service.

Product overview

Europæiske ERV is Denmark's oldest and largest travel insurance company with over 100 years of experience, operating as a product brand under ERGO Forsikring A/S following a June 2025 merger. The company offers a comprehensive portfolio of travel insurance products for both private individuals and businesses. Private offerings include tiered coverage levels: Rejseforsikring Plus (premium), Rejseforsikring Basis (standard), and Rejseforsikring Ung (budget for under 36), available as annual multi-trip or single-trip policies. Add-on modules include cancellation insurance, ski insurance, technical equipment coverage, and the Videodoktor video consultation service. Business products include Erhvervsrejseforsikring with short-term and annual options, as well as Udstationeringsforsikring for expatriates. Special products include Backpacker insurance, Incoming Insurance for foreign visitors to Denmark/Schengen, and group travel coverage. All products are sold under the Europæiske ERV brand with access to a 24/7 alarm center and global network of 40,000 hospitals and 10,000 doctors.

Differentiator

Problem solved

Functional benefit

Products and services

• Rejseforsikring Plus (Travel Insurance Plus) Premium tier annual travel insurance for private individuals offering comprehensive coverage including illness/injury, home transportation, baggage delay compensation up to DKK 1,000/day, ruined vacation compensation up to DKK 50,000/person, vacation property insurance, and 24/7 access to the Videodoktor Danish-speaking video doctor service.
• Rejseforsikring Basis (Travel Insurance Basis) Standard tier annual travel insurance for private individuals covering emergency medical treatment, home transport, dental treatment, baggage delay compensation up to DKK 600/day, and delayed arrival compensation.
• Rejseforsikring Ung (Travel Insurance Young) Budget travel insurance designed for travelers under 36 years of age, providing essential coverage including medical treatment, home transport, and basic travel protections at an affordable premium.
• Årsrejseforsikring (Annual Travel Insurance) Annual multi-trip travel insurance covering unlimited trips throughout the policy year for frequent private travelers who travel multiple times annually.
• Enkeltrejseforsikring (Single Trip Insurance) Single-trip travel insurance for occasional private travelers, covering one trip with a maximum duration of 7 days at the most economical price point.
• Skirejseforsikring (Ski Travel Insurance) Specialized winter sports travel insurance covering injuries occurring on slopes and ski-related incidents for travelers participating in skiing and other snow sports.
• Backpacker Travel Insurance Travel insurance designed for backpackers and young travelers undertaking extended trips, providing enhanced baggage coverage and protections tailored to long-duration budget travel.
• Grupperejser (Group Travel Insurance) Travel insurance for group travel arrangements, covering multiple travelers under a single policy with unified administration and group-level pricing.
• Afbestillingsforsikring (Cancellation Insurance)

Quantifiable outcome

• Covers up to DKK 10,000,000 for personal liability claims
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• KlarnaminorGTM or Marketing Partner · 1 January 2020New partnership announced in 2020 for travel insurance offerings through Klarnakortet, expanding distribution to Klarna's customer base in Denmark.
• SkiStarminorGTM or Marketing Partner · 1 January 2020New partnership announced in 2020 for ski travel insurance products, targeting ski vacation customers booking through SkiStar.
• SwedbankcoreGTM or Marketing PartnerLong-standing banking partnership providing card-based travel insurance for Swedbank customers, covering approximately 7 million card customers across Scandinavia.
• EnterCardcoreGTM or Marketing PartnerBanking partnership providing card-based travel insurance for EnterCard customers, part of the approximately 7 million card customers served through banking partners.
• Forex BankcoreGTM or Marketing PartnerBanking partnership providing card-based travel insurance for Forex Bank customers, part of the approximately 7 million card customers served through banking partners.
• SantandercoreGTM or Marketing PartnerBanking partnership providing card-based travel insurance for Santander customers, part of the approximately 7 million card customers served through banking partners.
• AdtractionminorGTM or Marketing PartnerAffiliate marketing partner managing the affiliate program, handling tracking, reporting, and commission payments for partners promoting Europæiske ERV products.
• Euro-Center Global NetworkcoreTechnology or IntegrationProprietary global assistance network of 11 service offices (Euro-Centers) across 6 continents with Scandinavian-speaking staff, coordinating medical care with 40,000 hospitals and 10,000 doctors worldwide.
• Danish Ministry of Foreign AffairscoreStrategic or Co-development PartnerCollaboration on WorldRescue evacuation service development, based on Europæiske ERV's extensive international experience. The service coordinates evacuations with the Ministry during crises.
• Travel Agencies (General)coreChannel Partner/ Reseller/ DistributorNetwork of Danish travel agencies selling Europæiske ERV insurance products through web integration, booking systems, and referral links as licensed agents.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tryg: One of the largest Nordic insurance companies headquartered in Denmark, offering travel insurance alongside property, casualty, and health lines. Directly comparable as a Danish/Nordic generalist insurer with overlapping travel-insurance products and distribution through banks, agents, and direct channels.
• Codan: Danish insurance company (part of Intact Financial's RSA Scandinavia unit) offering travel, motor, home, and commercial lines to Danish consumers. Directly competes with Europæiske ERV on travel insurance sold through similar banking and broker channels in Denmark.
• Gouda Rejseforsikring: Specialist Nordic travel-insurance brand now part of Gjensidige, historically a direct competitor to Europæiske ERV with focus on annual policies and corporate travel. Highly comparable on product mix and Scandinavian customer base.
• AIG Travel: Global travel insurance business of AIG offering single-trip, annual, and corporate travel coverage with worldwide assistance networks. Directly comparable as a multinational travel-insurance carrier targeting similar customer segments including corporate accounts and affluent leisure travelers.
• World Nomads: Specialist travel insurance provider focused on backpackers, adventure travelers, and long-haul leisure segments. Comparable on niche travel-insurance specialization, online distribution, and brand-led positioning toward younger/independent travelers.

Broad incumbents

• Allianz Travel: Travel insurance arm of global insurer Allianz Group, one of the world's largest travel-insurance providers with extensive agent and airline partnerships. Comparable as a multinational incumbent in the same product category but with broader product portfolio and larger global scale.
• AXA Travel Insurance: Travel insurance offering from AXA Group, distributed globally through agents, banks, and corporate channels. Comparable as a broad incumbent with overlap on annual and single-trip products and corporate travel solutions, though travel is one of many lines.

Regional players

• If Skadeförsäkring: Leading Nordic P&C insurer owned by Sampo Group, offering travel insurance across Sweden, Norway, Finland, Denmark, and the Baltics. Comparable on Nordic regional footprint and corporate-channel distribution, though travel is one line within a broader portfolio.
• Alm. Brand: Danish insurance group offering banking and insurance products (P&C, life, health) to Danish consumers. Comparable as a Danish incumbent selling travel insurance through similar bank-bundling models, though travel is a sub-line of a larger P&C business.
• Gjensidige: Norwegian mutual insurer (now parent of Gouda Rejseforsikring) offering travel insurance across the Nordics with emphasis on bank-distribution and direct channels. Comparable on Nordic geographic scope and travel-insurance specialization through its Gouda subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/ERGOForsikring
• LinkedInlinkedin.com/company/europeiske-rejseforsikring
• Instagraminstagram.com/ergoforsatning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europæiske ERV