What Theobald Software does

Theobald Software GmbH is a German-headquartered software vendor specializing in certified interfaces that extract, integrate, and automate data exchange between SAP ERP systems and more than 30 external destinations — including BI/analytics platforms (Power BI, Tableau, Qlik, Alteryx, Knime, Reporting Services), cloud storage (Amazon S3, Azure, Google Cloud Storage, Microsoft Fabric, HUAWEI Storage), data warehouses (Snowflake, Amazon Redshift, Oracle, SQL Server, MySQL, PostgreSQL, DB2, Exasol, SAP HANA), and process integration tools (Microsoft Power Platform, SharePoint Online, Azure Logic Apps, Nintex, WEBCON BPS, MS Dynamics). The company was founded in 2004 and is headquartered in Stuttgart, Germany, with regional offices in Seattle and Wiesbaden (the latter housing acquired subsidiary bluetelligence GmbH). Its core technology is a proprietary .NET-based RFC/BAPI/IDoc integration stack that connects directly to SAP function modules and BAPIs, with no ABAP development required on the customer side, and includes differentiated capabilities such as Table CDC delta-load processing and multi-destination architecture.

The product portfolio spans the Xtract family (Xtract Universal for multi-destination extraction, Xtract IS and Xtract IS for Azure for SQL Server Integration Services, Xtract for Alteryx, Xtract Core as a whitelabel Web API server, and Board Connector for the Board planning platform), the ERPConnect .NET programming library for custom interface development, and yunIO for SAP process automation via web services. In 2025 the company launched MCP for SAP & AI, a Model Context Protocol server that enables AI agents to access SAP data in real time and execute transactions. ERPConnect 2024.11 holds ICC certification for SAP S/4HANA Cloud Private Edition (release 2023), and the company maintains ISO/IEC 27001 and GDPR (Proliance Data Privacy Seal) certifications. Theobald Software is an official SAP, AWS, and Microsoft partner.

The company operates a hybrid GTM combining direct field sales, self-serve free 30-day trial downloads across the full product suite, channel co-selling through SAP, AWS, and Microsoft ecosystems (including AWS and Azure marketplace listings), and partner-led distribution via SIs and integration platform partners (Alteryx, Board, Nintex, Salesforce, WEBCON BPS). Revenue is generated through subscription and perpetual software licenses sold per destination, supplemented by professional services and training. The company serves 1,700+ active customers worldwide across chemicals, automotive, manufacturing, consumer goods, energy, telecommunications, food & beverage, and aerospace — including Mercedes-Benz, Shell, Airbus, Coca-Cola, Bayer, Unilever, ThyssenKrupp, Deutsche Telekom, PUMA, and Samsung.

Name

Theobald Software

Legal name

Theobald Software GmbH

Website

https://theobald-software.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Theobald Software is a German-founded SAP integration software vendor (est. 2004) providing certified .NET-based interfaces that connect SAP systems to 30+ BI, cloud, data warehouse, and process automation destinations. It serves 1,700+ global enterprise customers across automotive, chemicals, manufacturing, and consumer goods.

Ownership category

akta.pro rank

Product category

SAP Integration Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

akta.pro secondary industries

Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH), Data Platform, BI & Analytics Integration (BPAEAAAI)

Keywords

• SAP integration solutions
• SAP data extraction
• SAP process automation
• ERP connectivity software
• Enterprise data integration

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: The company sells perpetual (one-time) and subscription-based licenses for its product suite. Licenses are typically sold per destination (e.g., separate licenses for Power BI, Snowflake, etc.) with each destination delivered in a separate license.
2. One-Time Perpetual Licenses: Perpetual license option available alongside subscription models. ERPConnect products support both perpetual and subscription licensing models.
3. Professional Services: Individual training and professional services are offered as add-on offerings when customer teams need specialized onboarding or implementation support.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Theobald Software develops and sells a portfolio of certified SAP integration software that enables organizations to extract, integrate, and expose SAP data to external platforms such as BI/analytics tools, cloud storage, data warehouses, and process automation systems. Its product suite includes Xtract Universal, Xtract IS, ERPConnect, yunIO, and MCP for SAP & AI, built on proprietary RFC/BAPI/IDoc integration technology. The company serves 1,700+ active enterprise and mid-market customers worldwide through direct sales, the SAP partner ecosystem, and cloud marketplaces.

Product overview

Theobald Software offers a portfolio of SAP integration products enabling data extraction, process integration, and API-based connectivity across cloud, BI/analytics, databases, and enterprise applications. The core product line includes Xtract Universal (universal extraction tool for multiple destinations), Xtract IS (SQL Server Integration Services plug-in), Xtract for Alteryx (Alteryx integration), Board Connector (Board planning software), and yunIO (web service automation for cloud). ERPConnect is a .NET programming library for custom interface development, while Xtract Core provides a whitelabel Web API server. Xtract IS for Azure extends SSIS capabilities to Azure. The company also offers MCP for SAP & AI (Model Context Protocol for AI agent integration) and acquired bluetelligence for SAP metadata and documentation automation.

Differentiator

Problem solved

Functional benefit

Brands

• Xtract Universal: Flexible SAP interface for databases, analytics, BI or cloud solutions
• Xtract for Alteryx
• Xtract Core
• Xtract IS
• Xtract IS for Azure
• ERPConnect
• Board Connector
• yunIO
• bluetelligence

Products and services

• Xtract Universal Flexible SAP interface for extracting data to databases, analytics, BI and cloud solutions. Supports multiple simultaneous destinations and Table CDC delta load capability for near real-time data updates.
• Xtract for Alteryx Drag-and-drop toolbox for the Alteryx Designer that enables direct integration of SAP data into Alteryx workflows.
• Xtract Core Whitelabel Web API server that enables developers to build and deliver custom SAP interfaces for third-party use.
• ERPConnect
• Board Connector Provides direct access to SAP data from within Board planning and analytics software.
• Xtract IS for Azure Plug'n'Play solution for SAP and Azure SQL Server Integration Services, enabling cloud-based SAP data extraction.
• Xtract IS SAP plug-in for SQL Server Integration Services (SSIS) to extract mass data from SAP systems.
• yunIO SAP process automation via web services for cloud environments. Enables seamless data transfer between SAP and third-party systems, including Microsoft Cloud and Power Platform.
• MCP for SAP & AI Model Context Protocol server enabling AI agents to access SAP data in real time, execute transactions, and automate business processes.
• bluetelligence Automated software for cross-system SAP documentation, data lineage, impact analyses, and KPI cataloging. Now part of the Theobald Group following acquisition of bluetelligence GmbH.

Quantifiable outcome

• 15x improvement in SAP table loading times for certain tables using Xtract Universal (Symrise AG testimonial)
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationOfficial SAP partner with certified integration products. ERPConnect 2024.11 has been certified by SAP for integration with SAP S/4HANA Cloud Private Edition based on ICC Integration Assessment. SAP actively recommends Theobald Software as a certified integration option for SAP customers.
• AWS (Amazon Web Services)coreTechnology or IntegrationStrong partnership with AWS. Products like Xtract IS for Azure and Xtract Core are integrated with AWS ecosystem. Theobald Software is listed as an AWS partner providing SAP integration for AWS-based cloud environments.
• MicrosoftcoreTechnology or IntegrationStrong partnership with Microsoft. Multiple products integrate with Microsoft ecosystem including Azure, Azure Logic Apps, Power Platform, SharePoint Online, MS Dynamics, and Microsoft Fabric. Products Xtract IS for Azure and yunIO are specifically designed for Microsoft environments.
• bluetelligence GmbHcoreStrategic or Co-development Partnerbluetelligence is now part of the Theobald Group. bluetelligence specializes in automated software for cross-system SAP documentation, data lineage, impact analyses, and KPI cataloging. Their Wiesbaden office extends Theobald Software's SAP data management capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lobster Data (Lobster Solutions): German-based SAP data integration vendor offering EDI, ETL, and API management tools. Most directly comparable to Theobald in geographic origin, customer base (DACH enterprises), and SAP-centric integration focus.
• CData Software: Provides standards-based data connectivity drivers and connectors for hundreds of enterprise sources including SAP. Competes with Theobald's Xtract Universal and Board Connector in the SAP-to-analytics integration layer.
• Magnitude (formerly Simba Technologies): Provider of standards-based data connectivity drivers including ODBC/JDBC for SAP. Competes in the SAP data access and connectivity layer with a similar low-level developer-tool positioning.

Broad incumbents

• MuleSoft (Salesforce): Enterprise iPaaS platform with SAP ECC and S/4HANA connectors. Competes as part of a broader integration suite rather than SAP-specialized toolchain, but increasingly targets SAP integration use cases.
• Boomi: Cloud-native iPaaS platform acquired by SAP. Provides SAP-specific integration templates and is now part of SAP's broader integration strategy, creating both partnership and competitive dynamics with Theobald.
• Workato: Enterprise automation and integration platform with SAP ERP and S/4HANA connectors. Targets similar enterprise buyers for cross-application process automation including SAP systems.
• Celigo: Cloud integration platform with SAP-certified connectors and pre-built integration flows. Competes in the same enterprise SAP-to-cloud integration use cases.
• SnapLogic: AI-driven integration platform with SAP Snap Packs and Iris AI. Competes for the same enterprise SAP data integration workloads with broader iPaaS positioning.
• Informatica: Enterprise data integration and management platform with deep SAP metadata-aware connectors. A large incumbent addressing SAP-to-analytics, master data, and governance use cases.
• SAP Integration Suite: SAP's own iPaaS offering bundled with SAP BTP. The primary incumbent risk: SAP's own certified integration tooling that competes directly with Theobald's offerings for native SAP integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheobaldSoftw
• YouTubeyoutube.com/channel/UCpox5ku09NezMZvSBUUhpJw
• LinkedInlinkedin.com/company/theobald-software
• Facebookfacebook.com/TheobaldSoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theobald Software