Care Finders Total Care
CareFinders Total Care is a Modivcare subsidiary providing in-home personal care, private duty nursing, and specialty services across 7 states, primarily through 17 New Jersey branches. The company serves 5,000+ families funded by Medicaid, VA, LTC insurance, and private pay.
- Company typePrivate
- Founded1995
- HeadquartersCherry Hill, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Care Finders Total Care does
CareFinders Total Care is a New Jersey-based home healthcare services provider founded in 1995, operating as a wholly-owned service line within Modivcare (NASDAQ: MODV). The company delivers in-home personal care, private duty nursing, and specialty services to seniors and individuals with chronic conditions, dementia, autism, and post-acute needs across 17 physical branch locations in New Jersey, with service availability in seven states (Connecticut, Florida, Massachusetts, New Jersey, New York, Pennsylvania, and West Virginia). The company has served more than 5,000 families since inception and is described in its own materials as the fastest growing home care provider in New Jersey.
The service portfolio spans hourly home care, 24-hour live-in care, private duty nursing (RN/LPN-delivered wound care, ventilator care, tracheostomy care, and medication administration), personal care assistance with activities of daily living, and specialty programs for Alzheimer's/dementia, hospice, autism, and diabetes management. Technology infrastructure is operational rather than clinical: HHAeXchange mobile application and IVR call-in systems provide Electronic Visit Verification (EVV) compliance under the 21st Century Cures Act, while integration with Modivcare's non-emergency medical transportation network and VRICares remote patient monitoring platform extend service breadth. A branded "Total Care" model features RN assessments every 60 days, with caregivers matched to members based on health needs, cultural sensitivities, hobbies, and personal interests.
The business operates through three primary reimbursement streams: (1) Medicaid, VA Aid and Attendance, Division of Disability Services, and Office on Aging program payments, (2) long-term care insurance settlements, and (3) private pay, with services billed hourly or on a 24-hour live-in basis. Customer acquisition runs through direct phone inquiries, walk-in branch traffic, website contact forms, government-program referrals, and an RN-led in-home assessment that converts prospects into members. The company has no disclosed AI/ML capabilities, patents, or proprietary technology stack beyond third-party EVV tooling, and its competitive positioning rests on local branch density, caregiver matching, and Modivcare parent-company integration rather than technology differentiation.
Care Finders Total Care firmographics
Firmographics- Name
- Care Finders Total Care
- Legal name
- CareFinders Total Care
- Website
- https://carefinders.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CareFinders Total Care is a Modivcare subsidiary providing in-home personal care, private duty nursing, and specialty services across 7 states, primarily through 17 New Jersey branches. The company serves 5,000+ families funded by Medicaid, VA, LTC insurance, and private pay.
- Ownership category
- akta.pro rank
Care Finders Total Care industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (62161), Home Health Care Services (6216)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)
- akta.pro secondary industries
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Home Hospice Agencies (HLAFAEAC), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)
Keywords
Where Care Finders Total Care is headquartered
LocationHeadquarters
- HQ city
- Cherry Hill
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Care Finders Total Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Hourly Home Care Services: Billed per hour for in-home personal care and companionship services provided by trained aides and caregivers.
- Live-In Care Services: 24-hour residential care services where caregivers reside with members requiring continuous support.
- Private Duty Nursing: High-tech skilled nursing services performed by RNs and LPNs as directed by members' physicians, including tracheostomy care, wound care, ventilator care, and medication administration.
- Personal Care Services: Assistance with activities of daily living including dressing, bathing, eating, toileting, and ambulation.
- Government Program Reimbursement: Revenue from Medicaid, Veterans Affairs Aid and Attendance, Division of Disability Services, and Office on Aging funded programs.
- Long-Term Care Insurance: Services covered under long-term care insurance policies for individuals requiring assistance with ADLs.
- Private Pay: Out-of-pocket payment for families and individuals paying directly for home care services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Care Finders Total Care product offering
Product offeringCore offering
Care Finders Total Care delivers in-home healthcare services through trained aides, certified caregivers, registered nurses, and licensed practical nurses. Core offerings include hourly personal care, live-in care, private duty care, personal care (ADL assistance), and private duty nursing for conditions such as tracheostomy, wound care, ventilator care, and medication administration. Specialty services cover Alzheimer's/dementia, hospice, autism, diabetes, and school-based needs, all structured under a Total Care Program that includes RN-led assessments every 60 days.
Product overview
Care Finders Total Care is a home healthcare services provider offering a unified 'Total Care' platform that delivers comprehensive in-home care through multiple service models. The core portfolio includes personal care (hourly, live-in, and private duty options), private duty nursing with high-tech medical services, and specialty care for Alzheimer's/dementia, hospice, autism, and diabetes. The company operates as part of the Modivcare healthcare network, providing integrated access to non-emergency medical transportation and remote patient monitoring services. CareFinders leverages Electronic Visit Verification (EVV) technology for compliance and utilizes HHAeXchange mobile applications for caregiver scheduling and documentation. Services are available across seven states (Connecticut, Florida, Massachusetts, New Jersey, New York, Pennsylvania, and West Virginia) through a network of branch locations, with over 5,000 families served since 1995.
Differentiator
Problem solved
Functional benefit
Products and services
- Hourly Care Flexible in-home care services provided on an hourly basis for individuals who need assistance with daily activities but do not require round-the-clock support.
- Live-In Care Continuous in-home care where a caregiver resides in the member's home to provide ongoing support and assistance with daily living activities.
- Private Duty Care Customized care services tailored to individual needs, ranging from hourly care to live-in support, provided by professional caregivers.
- Nursing Care Professional nursing services delivered by registered nurses who perform in-home visits to assess needs and coordinate appropriate care.
- Personal Care
Quantifiable outcome
- 5,000+ families served since 1995
- +1 more outcomes
Companies that use Care Finders Total Care
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Care Finders Total Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Care Finders Total Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ModivcarecoreCareFinders is a service of Modivcare, a large healthcare organization leading the transformation to better connect people with care. Modivcare provides non-emergency medical transportation, remote patient monitoring, meal delivery, and personal and home care services. CareFinders operates as the personal and home care division within the Modivcare ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Care Finders Total Care competitors and assessment
Company assessmentDirect peers
- Home Instead: Home Instead is the largest franchised provider of personal care, companionship, and home helper services for older adults in the U.S. It is a direct competitor to CareFinders' hourly, live-in, and personal care offerings, with a similar multi-state franchise model and payer mix.
- BrightStar Care: BrightStar Care is a franchised home care and medical staffing provider offering both non-medical personal care and skilled nursing/private duty nursing. It competes head-to-head with CareFinders across the same service lines and payer channels.
- Bayada Home Health Care: Bayada is one of the largest U.S. providers of home health, hospice, and personal care services, with strong Northeast presence including New Jersey. It is highly comparable to CareFinders in service breadth (personal care + private duty nursing + hospice) and payer mix.
- Comfort Keepers: Comfort Keepers is a national franchised provider of in-home care services for seniors, including personal care, companionship, and specialized dementia care. It directly overlaps with CareFinders' core personal care and dementia/Alzheimer's service lines.
- Visiting Angels: Visiting Angels is one of the largest privately-owned U.S. home care franchisors, offering personal care, Alzheimer's care, and respite services. Its franchise-driven multi-state model and elder-care focus mirror CareFinders' core operations.
- Help at Home: Help at Home is the largest U.S. personal care services provider focused on Medicaid waiver populations, operating across more than a dozen states. It competes with CareFinders for Medicaid-funded HCBS members and shares the multi-state personal care positioning.
- Senior Helpers: Senior Helpers is a franchised in-home care provider specializing in Alzheimer's and dementia care, personal care, and companion services for seniors. It is a direct competitor with overlapping specialty dementia offerings and franchise-based distribution.
- Right at Home: Right at Home is a national franchised provider of in-home care and assistance for older adults and adults with disabilities. Its service mix, target population, and franchise distribution model closely match CareFinders' personal care and dementia service offerings.
Broad incumbents
- Aveanna Healthcare: Aveanna Healthcare (NASDAQ: AVAH) is a large diversified home health platform offering private duty nursing, personal care, and medical solutions across 30+ states. It competes with CareFinders in private duty nursing and pediatric home health and operates at significantly greater scale.
- Amedisys: Amedisys is a leading home health and hospice provider operating across the U.S. It overlaps with CareFinders in skilled home health and hospice and brings broader scale and Medicare-certified home health capabilities CareFinders does not offer.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Care Finders Total Care social profiles
Digital presenceCare Finders Total Care compliance and trust
Trust signalCompliance4 records
Care Finders Total Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Finders Total Care leadership team
Management profileNumber of profiles
Profiles7 records
Care Finders Total Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Finders Total Care M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Finders Total Care
What does Care Finders Total Care do?
Care Finders Total Care delivers in-home healthcare services through trained aides, certified caregivers, registered nurses, and licensed practical nurses. Core offerings include hourly personal care, live-in care, private duty care, personal care (ADL assistance), and private duty nursing for conditions such as tracheostomy, wound care, ventilator care, and medication administration. Specialty services cover Alzheimer's/dementia, hospice, autism, diabetes, and school-based needs, all structured under a Total Care Program that includes RN-led assessments every 60 days.
Is Care Finders Total Care a public or private company?
Care Finders Total Care is a private company. It is classified as corporate owned and is currently operating.
When was Care Finders Total Care founded?
Care Finders Total Care was founded in 1995. It employs 1,001 to 5,000 people.
Where is Care Finders Total Care based?
Care Finders Total Care is headquartered in Cherry Hill, United States, in the North America region.
How does Care Finders Total Care make money?
Seven revenue lines are on record. Hourly Home Care Services are the primary driver. The others are live-In Care Services, private Duty Nursing, personal Care Services, government Program Reimbursement, long-Term Care Insurance and private Pay.
Who are Care Finders Total Care's main competitors?
Direct peers on record are Home Instead, BrightStar Care, Bayada Home Health Care, Comfort Keepers, Visiting Angels, Help at Home, Senior Helpers and Right at Home. Broad incumbents are Aveanna Healthcare and Amedisys.
Does Care Finders Total Care have an API?
No public API is recorded for Care Finders Total Care.
What industry is Care Finders Total Care in?
Care Finders Total Care's product category is Home Healthcare Services. Its primary akta.pro industry code is HSABAHAJ, Private Duty 24/7 Nursing (RN/LPN) In-Home Care, with a secondary code of HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical). Its NAICS code is 62161 and its SIC code is 8082.