Mama Shelter

What Mama Shelter does

Mama Shelter is a boutique hotel brand founded in 2008 and headquartered in Issy-les-Moulineaux, France, operating 20+ design-forward hotels across 12 countries in Western and Eastern Europe, the Middle East, Southeast Asia, and (from end of 2026) the Americas and Africa. The brand is owned by UK-based Ennismore Holdings Limited and operates in commercial partnership with Accor S.A., which provides distribution through the Accor Live Limitless (ALL) loyalty program and GDS channels. Individual properties are held by separate legal entities (MAMA SHELTER SAS, SARL CMIL, KNSA Hospitality Zurich AG, etc.) under franchise or management agreements with Ennismore, giving the brand an asset-light expansion profile.

The core product spans three integrated lines: accommodation (rooms S to XXL with 5-star bedding, in-house organic amenities, free Wi-Fi, and complimentary movie streaming), food and beverage (homemade city-specific menus, rooftop bars, cocktail programs, buffet breakfasts, Sunday brunches), and work/celebrate spaces (Ateliers meeting rooms, co-working areas, screening rooms, event privatization). The underlying technology stack is a standard hospitality commerce platform: an integrated multi-property booking engine on mamashelter.com, restaurant reservations via third-party platforms SevenRooms and Zenchef, a broad payment-processing stack (Adyen, Stripe, OGONE, Ingenico, CyberSource, Banque Casino, Silkpay, ShareGroop, AsiaPay, First Data, plus Apple Pay, Google Pay, Alipay, WeChat Pay, and PayPal), AWS-hosted infrastructure, and WCAG 2.1 Level AA accessibility compliance.

Mama Shelter monetizes through five revenue streams: hotel accommodation (primary), F&B, meetings and events, branded merchandise via Mama Shop (mamalovesyou.com), and membership programs (its own Dis-loyalty subscription offering up to 50% off stays and 10% off F&B, plus integration with Accor ALL). Go-to-market is a hybrid direct-to-consumer/partner model — direct via its own website, mobile experience, and Dis-loyalty subscription, supplemented by OTAs, GDS, the Accor distribution network, and social/email marketing. Target customers are leisure travelers (primary), business travelers and corporate groups, families (children under 12 stay and eat free), and event/private-celebration buyers. The brand carries 501-1,000 employees and has no public revenue disclosure in the available data.

Name

Mama Shelter

Legal name

MAMA SHELTER SAS

Website

https://mamashelter.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mama Shelter is a Paris-based boutique hotel brand (owned by Ennismore, partnered with Accor) operating 20+ design-forward properties across 12 countries, offering integrated accommodation, F&B, and meeting/event spaces to leisure and business travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Family-Oriented Full-Service Hotels (THAGAAAF)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel chain
• Hotel accommodation services
• Restaurant and bar operations
• Meeting room rental
• Hospitality loyalty programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Room rentals across 20+ Mama Shelter properties in France, Europe, Middle East, Asia, Americas, and Africa. Offers various room types from S to XXL with 5-star bedding, free Wi-Fi, and complimentary movie streaming.
2. Food and Beverage: Restaurants, bars, and rooftop establishments offering homemade dishes reflecting each city setting. Known for generous buffet breakfasts, relaxed rooftop gatherings, and lively Sunday brunches.
3. Meetings and Events: Ateliers (meeting rooms), flexible co-working spaces, screening rooms, and event spaces for business and leisure gatherings. Also offers privatization services for groups.
4. Merchandise Sales: Mama Shop selling branded products including bedding, candles, fragrances, apparel, and novelty gift sets through mamalovesyou.com.
5. Membership Programs: Dis-loyalty membership subscription offering instant discounts (up to 50% off hotel stays, 10% off food and drink, free daily coffee) and participation in Accor Live Limitless (ALL) loyalty program.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mama Shelter operates a portfolio of boutique hotels offering design-led accommodation (room types S to XXL with 5-star bedding, free Wi-Fi, and complimentary movie streaming), in-house restaurants and bars with city-specific menus, rooftop venues, and event/meeting spaces across more than 20 global locations. The brand also operates the Mama Shop e-commerce merchandise store and the Dis-loyalty subscription membership, and participates in the Accor Live Limitless (ALL) loyalty program.

Product overview

Mama Shelter is a boutique hotel chain operating as part of the Ennismore group, offering a unified hospitality platform that combines accommodation, food & beverage, and work/celebration services. The core product consists of design hotels across 24+ global locations featuring stylish rooms (S to XXL sizes), in-house restaurants and bars with city-specific menus, rooftop gatherings, and meeting/co-working spaces. The portfolio includes the primary Mama Shelter Hotels accommodation product, Mama Restaurants & Bars for F&B services, and Ateliers meeting spaces. Additional offerings encompass the Mama Shop merchandise store, Dis-loyalty membership subscription program, and various promotional packages (Sexy Mama, Mama Deal, Summer Offer). Mama Shelter positions itself as a lifestyle hospitality brand with playful design, 5-star bedding, free Wi-Fi, and movie streaming as standard amenities across properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Mama Shelter Hotels Boutique hotel chain offering design bedrooms (S to XXL sizes) with 5-star bedding, in-house organic amenities, free Wi-Fi, complimentary movie streaming, and photo booths across more than 20 properties in Europe, Middle East, Asia, Americas, and Africa.
• Mama Restaurants & Bars Food and beverage outlets offering homemade dishes reflecting each city setting, expert cocktail menus, generous buffet breakfasts, relaxed rooftop gatherings, and lively Sunday brunches across Mama Shelter properties.
• Ateliers Meeting Rooms

Quantifiable outcome

• Up to 50% off hotel stays with Dis-loyalty membership
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Ennismore Holdings LimitedcoreStrategic or Co-development PartnerMama Shelter is a brand part of the Ennismore group. Ennismore operates Mama Shelter's website and provides hotel know-how, brands, distribution, sales, marketing, and loyalty services. Mama Shelter properties are operated under franchise or management agreements with Ennismore.
• Accor S.A.coreStrategic or Co-development PartnerEnnismore has partnership agreements with Accor S.A. and its subsidiaries. Mama Shelter participates in the Accor Live Limitless (ALL) loyalty program, allowing members to earn and redeem points across both brands. Data is shared between Ennismore and Accor for loyalty program management and analytics.
• SevenRoomssupportingTechnology or IntegrationThird-party restaurant reservation platform used by Mama Shelter properties for table bookings, including Mama Restaurant Dubai, Mama Trattoria Dubai, Mama Sky Pool Dubai, Mama Restaurant Singapore, and Mama Shelter Rooftop Singapore.
• ZenchefsupportingTechnology or IntegrationRestaurant reservation platform (Zenchef) used by Mama Shelter properties including Mama Skypool for booking management.
• Amazon Web Services (AWS)supportingTechnology or IntegrationWebsite hosting provided by Amazon Web Services EMEA SARL, a company under Luxemburgish law with head office at 38 avenue John F. Kennedy, L 1855 Luxembourg.
• Payment Service ProviderssupportingTechnology or IntegrationOnline payment processing through multiple providers: Adyen, Stripe, OGONE, Ingenico Payment Services, CyberSource, Banque Casino, Silkpay, ShareGroop, AsiaPay, First Data. Mobile payments include Apple Pay, Google Pay, Alipay, WeChat Pay.
• Web UsabilitysupportingTechnology or IntegrationAccessibility consulting partner that conducts periodic accessibility reviews of Mama Shelter's websites to ensure compliance with WCAG 2.1 Level AA standards.
• Dis-loyaltycoreGTM or Marketing PartnerTravel and food membership platform that Mama Shelter has joined, offering bigger discounts for visiting new places. Members receive up to 50% off hotel stays, 10% off food and drink, and free coffee daily.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Hoxton: Design-led boutique hotel brand under IHG with strong food & beverage programming, open lobby concepts, and a horizontal segmentation across urban European cities. Closely comparable to Mama Shelter's lifestyle-via-F&B playbook and city-by-city localism.
• 25hours Hotels: European boutique lifestyle hotel brand known for playful, story-driven design, integrated F&B, and co-working/multi-use spaces. Sister brand within the Ennismore portfolio; comparable in positioning, F&B emphasis, and urban European footprint.
• Moxy Hotels: Marriott's lifestyle/boutique brand targeting design-conscious millennial and Gen Z travelers with affordable pricing, vibrant social spaces, and F&B. Closely comparable to Mama Shelter in target demographic, design-led positioning, and affordable-luxury price band.
• Yotel: Tech-forward compact lifestyle hotels targeting younger travelers in urban hubs with smart-room design and social lobby spaces. Comparable on affordable-luxury positioning and urban targeting, though tighter on F&B programming than Mama Shelter.
• citizenM: Self-described lifestyle boutique hotel chain operating in major global cities with compact, design-led rooms, tech-forward booking, and vibrant social/lobby F&B spaces. Directly comparable on affordable-luxury positioning, urban footprint, and tech-integrated guest experience.
• Hotel Indigo: IHG's boutique brand emphasizing locally inspired design and neighborhood storytelling. Comparable to Mama Shelter in boutique positioning, neighborhood-tier design language, and global multi-city presence.

Emerging players

• Generator Hostels: Design-led hostel/hybrid hotel brand serving social travelers in major European cities with vibrant bars and event spaces. Partial overlap with Mama Shelter's social-space, F&B, and millennial positioning at a lower price tier.

Broad incumbents

• Marriott International: Largest global hotel group operating lifestyle/boutique brands (Moxy, Aloft, Edition) plus loyalty (Marriott Bonvoy). Comparable as a global multi-brand incumbent with a dedicated lifestyle portfolio spanning comparable price and demographic tiers.
• Accor SA: Global hospitality incumbent operating Ibis, Novotel, Sofitel, Fairmont, Raffles, and Ennismore lifestyle brands including Mama Shelter. Both distribution partner and broad-spectrum competitor across luxury, premium, midscale, and lifestyle segments.

Regional players

• MEININGER Hotels: European hybrid hotel-hostel brand combining affordable rooms with shared social spaces, primarily concentrated in Germany and Austria. Partial overlap with Mama Shelter in Europe-focused design-led lodging and value-tier positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mama_shelter
• Facebookfacebook.com/MamaShelterOfficial
• LinkedInlinkedin.com/company/mama-shelter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mama Shelter