Sinclair Oil

Name

Sinclair Oil

Legal name

Sinclair Oil

Website

https://sinclairoil.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Petroleum Refining and Fuel Distribution

NAICS

Gasoline Stations (4571), Petroleum Refineries (32411), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Retail fuel sales
• Petroleum refining products
• Engine lubricants fluids
• Industrial fuel supply
• Gas station branding

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Fuel Sales: Revenue from sale of gasoline and diesel fuel through independent Sinclair-branded stations across 30+ states. The company operates through licensees and dealers who purchase fuel products and brand rights.
2. Industrial & Commercial Products: Sale of jet fuel, asphalt, petroleum coke, sulfur, bunker fuel oil, railroad diesel, and other refinery byproducts to commercial and industrial customers including mining operations and contractors.
3. Lubricants & Fluids: Sale of motor oils (conventional, synthetic, synthetic blend), transmission fluids, hydraulic fluids, gear oils, greases, and antifreeze products under the Sinclair brand through various packaging sizes.
4. Branded Merchandise: Sale of DINO-branded merchandise including patches, sticker packs, and other promotional items. Net proceeds from certain merchandise support the Folds of Honor charitable partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sinclair Oil sells branded gasoline, diesel, and other refined petroleum products through a network of over 1,600 independent Sinclair-branded stations across more than 30 U.S. states, including its proprietary DINOCARE TOP TIER engine-cleaning gasoline, Tier 3 low-emission gasoline, and ELITE DIESEL premium diesel. It also supplies an extensive line of lubricants and fluids (antifreezes, motor oils, transmission fluids, gear oils, hydraulic oils, greases, DEF), industrial and commercial products (jet fuel, asphalt, railroad diesel, petroleum coke, sulfur, bunker fuel oil), and consumer-facing digital tools including the DINOPAY mobile payment app, Mobile Advantage loyalty credit card, and Fleet Track Online fleet management system.

Product overview

Sinclair Oil is an HF Sinclair Corporation (NYSE:DINO) subsidiary operating over 1,600 independent Sinclair-branded stations across more than 30 states. Founded in 1916, the company offers a diversified portfolio of fuel and petroleum products centered around DINOCARE® TOP TIER™ engine-cleaning gasoline and ELITE DIESEL® fuels. Beyond retail fuels, Sinclair provides an extensive line of automotive Lubricants & Fluids including PEAK and POLAR antifreeze products, synthetic and conventional motor oils, transmission fluids, gear oils, hydraulic oils, and greases for both consumer and commercial applications. Industrial & Commercial offerings include jet fuel, asphalt, railroad diesel, and petroleum coke. Digital customer offerings include the DINOPAY® mobile payment app, Mobile Advantage™ loyalty cards, and Fleet Track Online for commercial fleet management. The company's iconic green dinosaur mascot DINO, dating to 1930s advertising campaigns, serves as the primary brand identity.

Differentiator

Problem solved

Functional benefit

Brands

• DINOCARE: TOP TIER engine-cleaning gasoline technology offered at Sinclair stations.
• ELITE DIESEL
• DINOPAY
• Mobile Advantage
• DINO Store

Products and services

• DINOCARE Technology TOP TIER engine-cleaning gasoline designed to help clean engine deposits and maintain vehicle performance, sold at Sinclair-branded stations.
• Tier 3 Gas Refined gasoline product meeting EPA Tier 3 emissions standards for reduced environmental impact.
• ELITE DIESEL Premium diesel fuel product designed for commercial and consumer vehicles with winterized variants available for cold weather operation.
• Sinclair Lubricants and Fluids Full line of branded automotive and industrial lubricants including PEAK and POLAR antifreeze/coolant products, synthetic and heavy-duty motor oils, transmission fluids, gear oils, hydraulic and industrial oils, greases, and PEAK BLUE Diesel Exhaust Fluid (DEF) for consumer and commercial use.
• Jet Fuel Aviation fuel supplied to commercial and private aircraft operators.
• Asphalt Petroleum-based asphalt products for road construction and industrial applications.
• Railroad Diesel Diesel fuel products formulated for railroad locomotive operations.
• Petroleum Coke Solid carbon material produced during petroleum refining for industrial fuel and manufacturing applications.
• DINOPAY App Mobile payment application allowing customers to pay at the pump with their phone at participating Sinclair locations and access promotional fuel discounts.
• Mobile Advantage Credit card program offering fuel savings and rewards for Sinclair customers at Sinclair-branded stations.
• Fleet Track Online Online fleet management and tracking system for commercial carriers operating at Sinclair stations.
• DINO Store Online store selling DINO-branded apparel, accessories, patches, sticker packs, plush toys, and collectibles, with net proceeds from certain merchandise supporting the Folds of Honor partnership.

Quantifiable outcome

• Raised $3.1 million over 4 years for Folds of Honor scholarships
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Folds of HonorcoreStrategic or Co-development Partner · 1 January 2022Since 2022, Sinclair has partnered with Folds of Honor to support the families of fallen or disabled service members and first responders through educational scholarships. Sinclair's annual Fueling Folds of Honor campaign includes station donations, merchandise sales, and matching funds. Over four years, Sinclair has raised $3.1 million providing 201 scholarships in 2026. Lt Col Dan Rooney is the founder of Folds of Honor, and Col Nick Nichols serves as President.
• HF Sinclair CorporationcoreOthersSinclair Oil became a subsidiary of HF Sinclair Corporation (NYSE: DINO) in 2022 when Sinclair Oil joined with the former HollyFrontier Corporation to form HF Sinclair. HF Sinclair is the parent company providing corporate governance and financial backing for Sinclair Oil operations.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PBF Energy: Independent U.S. refiner with branded and unbranded fuel marketing and a logistics footprint. Directly comparable on refining economics, branded distribution, and exposure to crack-spread dynamics.
• Sunoco LP: Master limited partnership focused on motor fuel distribution to independent dealers and distributors. Comparable on the wholesale fuel distribution and branded dealer model that Sinclair uses across its 1,600+ station network.
• Murphy USA: U.S. fuel and convenience retailer operating a high-volume, low-cost branded station network. Closely comparable to Sinclair's licensee-based branded retail model and to its digital/promotional playbook.
• Marathon Petroleum: Major U.S. refiner and fuel marketer with extensive branded retail and wholesale operations. Closely comparable in scale, refining-marketing integration, and broad product portfolio including gasoline, diesel, jet fuel, and asphalt.
• Phillips 66: Integrated U.S. refiner and fuel marketer with a large branded-station network, lubricants and midstream operations. Directly comparable to Sinclair's vertically integrated refining-plus-branded-downstream model and similar marketing structure.
• Delek US Holdings: U.S. downstream operator with refining, branded retail (DK/Delek), and logistics. Similar mid-sized independent refiner-marketer profile to Sinclair within HF Sinclair's portfolio.
• Valero Energy: Large U.S. independent refiner with branded fuel marketing and wholesale distribution. Comparable on the refining-plus-branded-wholesale model and on supply of gasoline, diesel, and refined products to third-party marketers.

Emerging players

• Casey's General Stores: Large U.S. convenience-store operator that also sells fuel, with growing prepared-food and digital offerings. Comparable as a fuel-and-convenience retailer competing for the same consumer fuel wallet, though Casey's is vertically integrated on the retail side.

Regional players

• Maverik: Regional fuel and convenience retailer concentrated in the Western U.S., overlapping heavily with Sinclair's geographic footprint. Comparable as a regional branded retailer competing for road-trip and commuter fuel share.

Broad incumbents

• BP Products North America: Major integrated oil major with TravelCenters of America, ampm, and ARCO retail brands across the U.S. Comparable as a broader incumbent competitor with overlapping retail fuels, lubricants, and convenience offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfRhkCggh4sjuzb7gJoheuA/feed
• Facebookfacebook.com/SinclairOilCorp
• Instagraminstagram.com/sinclairoilcorp
• Xx.com/SinclairOilCorp
• LinkedInlinkedin.com/company/sinclair-oil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinclair Oil