Easel
Easel (Easel.ly) operates a subscription-based unlimited graphic design service backed by a pool of 30+ experienced designers, serving SMBs in the print, sign, and vehicle wrap industries, alongside a self-serve infographic creation platform with 6 million users.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Easel does
Easel (operating as Easel.ly / Easelly) is a Wyoming-registered LLC (Cuana, LLC) that runs two products: a self-serve web platform for creating infographics and visual content from customizable templates, and a subscription-based Unlimited Graphic Design Service that gives customers on-demand access to a pooled bench of 30+ designers with at least five years of experience. The service delivers output across more than 25 design categories — signage, vehicle wraps, business cards, logos, flyers, brochures, packaging, presentations, and infographics — with tiered turnaround SLAs of 24-72 hours depending on plan.
The technical stack is conventional SaaS: AWS-hosted infrastructure with SSL encryption in transit and at rest, S3 storage, AWS Firewall Manager, daily/monthly database backups, and optional multi-factor authentication. Authentication is via Google OAuth, payments run through Stripe Checkout, and reCAPTCHA protects sign-up. The platform also holds FERPA, COPPA, California Student Privacy Certification, and the K-12 School Service Provider Pledge, positioning it for use in school and educational settings in addition to commercial customers.
Commercially, Easel sells through a self-serve website with three monthly tiers — Trial ($200, 8 design hours / 2 tasks), Starter ($500, 30 hours / 12 tasks), and Pro ($1,100, 60 hours / 24 tasks) — plus inside-sales support for larger inquiries. Pricing is pay-per-month with no contracts and a 7-day money-back guarantee. The primary customer segment is SMBs in the print, sign, and vehicle wrap industries, supported by testimonials from named buyers in those verticals and a self-reported "Trusted by 1000s" claim. Distribution is global via the website, with marketing driven through content, organic social (Twitter, Instagram, YouTube), and customer testimonials. The company is founder-led (Vernon Southward), privately held with no disclosed institutional funding beyond a 2019 Founder Friendly Labs event, and operates with a reported 1-10 person core team.
Easel firmographics
Firmographics- Name
- Easel
- Legal name
- Cuana, LLC
- Website
- https://easel.ly
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Easel (Easel.ly) operates a subscription-based unlimited graphic design service backed by a pool of 30+ experienced designers, serving SMBs in the print, sign, and vehicle wrap industries, alongside a self-serve infographic creation platform with 6 million users.
- Ownership category
- akta.pro rank
Easel industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (54143), Software Publishers (513210)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where Easel is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Subscription Design Services: Monthly recurring subscription revenue from three service tiers (Trial $200/mo, Starter $500/mo, Pro $1,100/mo). Revenue based on design hours or task counts per tier. No contracts, pay-per-month model with 7-day money-back guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trial Plan - 3 Month Trial at $200/month with 8 Design Hours |
| Subscription | Monthly | Starter Plan - $500/month with 30 Design Hours or 12 Design Tasks |
| Subscription | Monthly | Pro Plan - $1,100/month with 60 Design Hours or 24 Design Tasks |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Easel product offering
Product offeringCore offering
Easel operates an online infographic creation platform (Easel.ly) that lets users build infographics and visual content from customizable templates, alongside a subscription-based Unlimited Graphic Design Service that gives customers on-demand access to a team of 30+ designers with 5+ years of experience. Customers submit design briefs covering print, signage, vehicle wraps, business cards, logos, flyers, infographics, brochures, packaging, and presentations, and receive deliverables with 24–72 hour turnaround times and unlimited revisions on a no-contract, monthly billing basis.
Product overview
Easel is a graphic design platform consisting of two main offerings: the Easel.ly online platform for creating infographics using customizable templates, and the Unlimited Graphic Design Service for hiring professional designers on a subscription basis. The platform specializes in print and digital design including signage, vehicle wraps, business cards, logos, and flyers. Pricing tiers (Trial at $200/month, Starter at $500/month, and Pro at $1,100/month) provide varying levels of design hours and turnaround times.
Differentiator
Problem solved
Functional benefit
Products and services
- Easel.ly Infographic Creation Platform Online self-service platform where users can sign up for a free account, choose from customizable infographic templates, and create, design, and share infographics and visual content using built-in tools for shapes, text, and design elements. Aimed at individuals, educators, students, and small teams who want to produce visuals on their own.
- Unlimited Graphic Design Service Subscription-based on-demand graphic design service providing access to a team of 30+ designers (5+ years experience) for unlimited design requests across signage, vehicle wraps, business cards, logos, flyers, infographics, brochures, packaging, presentations, and other print and digital assets, with deliverables delivered via email, text, Slack, or team channels. Aimed at print, sign, vehicle wrap companies, agencies, and SMBs that need professional design without hiring full-time staff.
Quantifiable outcome
- Save average $38,000 per annum on designer wages
- +3 more outcomes
Companies that use Easel
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Easel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Easel partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Easel competitors and assessment
Company assessmentDirect peers
- Design Pickle: Subscription-based unlimited graphic design service targeting SMBs and agencies with tiered monthly plans. Directly comparable business model, target customer, and design output categories (logos, social, print, signage) as Easel.ly.
- Kimp: Unlimited graphic design subscription service with tiered monthly plans and graphic plus video options. Closely comparable to Easel.ly on flat-fee subscription, design-category breadth, and SMB/marketing-team positioning.
- ManyPixels: Monthly subscription design service offering unlimited graphic design requests for a flat fee. Matches Easel.ly on core model, request-based workflow, and SMB/marketing-agency target buyer.
- Penji: Unlimited design subscription service with custom plan tiers and a custom-illustrations option. Comparable to Easel.ly in subscription model, design category coverage, and SMB customer profile.
- Flocksy: Unlimited graphic design and copywriting subscription service for marketing teams and agencies. Directly comparable on flat monthly fee, design-plus-copy bundle, and SMB/mid-market positioning.
- Designity: Subscription-based creative services platform matching SMBs with vetted US-based designers. Overlaps with Easel.ly on subscription design, curated designer pool, and SMB customer segment.
Broad incumbents
- Canva: Mass-market self-serve graphic design platform with a deep template library and free-tier reach. Competes with Easel.ly's template/infographic platform side and increasingly with subscription design services via Canva's enterprise offerings.
- Adobe: Dominant creative software suite (Photoshop, Illustrator, Express) with AI-powered design tools. Sets the broader pricing and capability benchmark for both design platforms and outsourced design services like Easel.ly.
- 99designs: Design contest and direct-hire marketplace owned by VistaPrint/Cimpress. Overlaps with Easel.ly on logo, print, and signage design categories for SMB customers.
Emerging players
- Fiverr: Global freelance marketplace for graphic design and creative services. Competes with Easel.ly for SMB design spend, especially in one-off logo, flyer, and signage projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Easel social profiles
Digital presenceEasel compliance and trust
Trust signalCompliance4 records
Easel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easel leadership team
Management profileNumber of profiles
Profiles1 record
Easel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easel
What does Easel do?
Easel operates an online infographic creation platform (Easel.ly) that lets users build infographics and visual content from customizable templates, alongside a subscription-based Unlimited Graphic Design Service that gives customers on-demand access to a team of 30+ designers with 5+ years of experience. Customers submit design briefs covering print, signage, vehicle wraps, business cards, logos, flyers, infographics, brochures, packaging, and presentations, and receive deliverables with 24–72 hour turnaround times and unlimited revisions on a no-contract, monthly billing basis.
Is Easel a public or private company?
Easel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easel founded?
Easel was founded in 2015. It employs 1 to 10 people.
Where is Easel based?
Easel is headquartered in Seattle, United States, in the North America region.
How does Easel make money?
One revenue line is on record: subscription Design Services.
Who are Easel's main competitors?
Direct peers on record are Design Pickle, Kimp, ManyPixels, Penji, Flocksy and Designity. Broad incumbents are Canva, Adobe and 99designs. Fiverr is listed as an emerging player.
Does Easel have an API?
No public API is recorded for Easel.
What industry is Easel in?
Easel's product category is Graphic Design Services. Its primary akta.pro industry code is EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 54143 and its SIC code is 7330.