GreenSheen Paint

What GreenSheen Paint does

GreenSheen Paint is a Denver-headquartered paint recycling company founded in 2010 by Kevin Callahan, a former painting contractor. The company collects leftover architectural paint from consumers, municipalities, and nonprofits through free door-to-door pickup (in parts of Colorado and Staten Island, NY), drop-off at approximately 2,000 sites nationwide, and periodic recycling events, and processes it through a proprietary multi-stage latex paint filtration and refining system developed by Callahan. Output is a premium recycled-content latex paint line (GreenSheen Paint) available in 18 pre-tinted designer eggshell colors and pack sizes ranging from 1-gallon cans to 275-gallon totes, sold under a 5-year warranty; a branded sub-product, Up Paint, was launched in 2022.

The company's product portfolio extends beyond paint to include a 5-gallon HDPE bucket washing and reuse service launched at the Denver facility in 2023, plus industrial plastic shredding operations in Washington and New York that convert empty paint containers into regrind for new bucket manufacturing. GreenSheen reports cumulative diversion of over 20 million pounds of paint from landfills since founding, a 95% paint-to-paint recycling rate, and an 86% total landfill diversion rate across all materials. Six physical facilities support operations across four states (California, Colorado, New York, and Washington).

GreenSheen earns revenue from multiple streams: wholesale sales of recycled paint through authorized drop-ship arrangements with Ace Hardware, True Value, and United Hardware cooperatives and through Habitat for Humanity ReStores; fees received from the Colorado paint stewardship program for residential pickups; grants and contracted services for plastic container recycling; bucket washing services offered to other entities; and bulk international paint exports handled via partner PaintExports.com. Pricing at retail is set by individual resellers; GreenSheen's positioning is that its paint sells at a fraction of the cost of virgin latex alternatives, targeting professional contractors, rental property managers, fix-and-flip investors, farm and ranch operators, and budget-conscious consumers. The company is entirely founder-owned with no disclosed institutional funding and operates with 11–50 employees.

Name

GreenSheen Paint

Legal name

GreenSheen Paint

Website

https://greensheenpaint.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenSheen Paint is a Denver-based paint recycling company that collects leftover architectural latex paint and converts it into affordable recycled-content paint sold through national hardware retailers including Ace Hardware, True Value, United Hardware, and Habitat for Humanity ReStores.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Paint Recycling Services: GreenSheen collects leftover architectural paint from municipalities, non-profits, and consumers through pickup services, drop-off sites, and events. In Colorado, the company receives fees from a state paint stewardship program funded by fees on new paint sales for each pickup performed. This revenue offsets collection and processing costs.
2. Recycled Paint Sales: GreenSheen transforms collected paint into premium recycled-content latex paint sold through hardware retailers (Ace Hardware, True Value, United Hardware), Habitat for Humanity ReStores, and independent retailers. Paint is sold at a fraction of the cost of virgin paint, making it affordable while generating revenue from the recycled product. Available in 1-gallon cans, 5-gallon pails, 55-gallon drums, and 275-gallon totes.
3. Container Reuse and Recycling Services: GreenSheen offers bucket washing as a service to other businesses, governmental agencies, or entities wanting to reuse 5-gallon buckets. They also sell reused buckets and offer a wash-exchange program. Industrial plastic shredders process containers with regrind sent to manufacturers for reformation into new recycled buckets.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

GreenSheen Paint collects leftover architectural paint from across the United States through residential pickups, drop-off sites, and recycling events, then processes it through a proprietary multi-stage filtration and purification system to manufacture premium recycled-content latex paint. The finished paint is sold in 1-gallon cans, 5-gallon pails, 55-gallon drums, and 275-gallon totes at a fraction of the cost of virgin paint through hardware retailers and commercial channels, complemented by bucket washing and plastic container recycling services.

Product overview

GreenSheen Paint is a paint recycling company that collects leftover architectural paint from across the United States and recycles it into premium, affordable latex paints. The core product portfolio consists of GreenSheen Paint (18 pre-tinted designer colors in eggshell finish, available in 1-gallon to 275-gallon containers with 5-year warranty) and Up Paint (a branded innovation). Services include paint recycling with free door-to-door pickup in Colorado and New York, drop-off at facilities/events/retail sites, plus paint bucket washing/reuse and plastic container shredding operations. Products are distributed through Ace Hardware, True Value, United Hardware, and Habitat for Humanity ReStores at hundreds of retailers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Up Paint: A branded product created through the GreenSheen process, considered for Time Magazine's 2022 Best Inventions and featured on Fast Company's list of The Most Innovative Products of 2022.

Products and services

• GreenSheen Paint Premium recycled-content latex paint made from collected leftover architectural paint, available in 18 pre-tinted designer colors with eggshell finish for interior and exterior use, sold at a fraction of the cost of virgin paint with a 5-year warranty against defects. Available in 1-gallon cans, 5-gallon pails, 55-gallon drums, and 275-gallon totes for DIY consumers, contractors, and commercial buyers.
• Up Paint A branded recycled-content paint product created through GreenSheen's proprietary latex paint processing technology, offered as an innovative, eco-friendly paint line tied to the company's circular-economy story.
• Paint Recycling / Pickup Service Service that collects leftover architectural paint (latex, oil-based, stains, shellacs, lacquers, sealers, varnishes, urethanes) from households through free door-to-door pickup in qualifying Colorado counties and Staten Island, plus drop-off at GreenSheen facilities, recycling events, and approximately 2,000 PaintCare retail drop-off sites nationwide.
• Paint Bucket Washing Service Industrial washing service offered to businesses, governmental agencies, and other entities that want to reuse 5-gallon HDPE paint buckets; available as a wash-exchange program or for purchase of washed buckets.
• Plastic Paint Container Recycling Service Shredding and recycling service for plastic paint containers (5-gallon HDPE buckets and 1-gallon polypropylene cans) using industrial plastic shredders, with regrind sent to bucket manufacturers for reformation into recycled buckets.

Quantifiable outcome

• Over 20 million pounds of paint diverted from landfills
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Colorado Department of Public Health and Environment (CDPHE)coreStrategic or Co-development Partner · 30 June 2023CDPHE provided grant funding through the Recycling Resources Economic Opportunity (RREO) Program for GreenSheen to create a paint bucket reuse operation. The project was completed on June 30, 2023, with GreenSheen building a bucket wash line at their Denver facility.
• Ace HardwarecoreChannel Partner/ Reseller/ DistributorAce Hardware is an authorized drop-ship vendor for GreenSheen Paint, providing national retail distribution through independent hardware stores. GreenSheen Paint products are shipped directly to Ace Hardware locations for retail sale.
• True ValuecoreChannel Partner/ Reseller/ DistributorTrue Value is an authorized drop-ship vendor for GreenSheen Paint, enabling distribution through their hardware retailer network across the country.
• United HardwarecoreChannel Partner/ Reseller/ DistributorUnited Hardware is an authorized drop-ship vendor for GreenSheen Paint, providing additional retail distribution coverage.
• Habitat for HumanitycoreChannel Partner/ Reseller/ DistributorGreenSheen Paint is sold through Habitat for Humanity ReStores, nonprofit home improvement stores that provide affordable building materials. GreenSheen is a proud supporter of Habitat for Humanity.
• PaintExports.comminorChannel Partner/ Reseller/ DistributorPaintExports.com is GreenSheen's partner for bulk paint exports to international markets, handling international distribution logistics.
• PaintCarecoreStrategic or Co-development PartnerPaintCare provided grant funding to GreenSheen for purchasing industrial plastic shredders for facilities in Washington and New York. An additional shredder was purchased for the Colorado location. PaintCare is the paint stewardship organization that runs state paint recycling programs.
• Recycle ColoradominorOthersGreenSheen is a proud member of Recycle Colorado, a trade organization aligned with the company's recycling and sustainability mission.
• Rocky Mountain NAHMMAminorOthersGreenSheen is a proud member of the Rocky Mountain Chapter of NAHMMA (National Association of Hazardous Materials Managers), supporting industry leadership in hazardous materials management.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Largest U.S. paint and coatings manufacturer with broad architectural, industrial, and sustainability product lines sold through company-owned stores and major retailers. Most relevant as the incumbent whose pricing and emerging recycled-content initiatives define the ceiling GreenSheen can charge.
• Benjamin Moore: Premium architectural paint brand owned by Berkshire Hathaway, sold through independent retailers and Ace Hardware. Comparable because it occupies the same independent-dealer channel and competes for contractor shelf space.
• Behr: Major architectural coatings brand owned by Masco, sold primarily through Home Depot. Relevant incumbent competing for the same DIY/contractor retail consumer with extensive color and finish depth.
• PPG Industries: Global paints and coatings manufacturer with architectural (Glidden) and industrial lines. Comparable as a large diversified coatings company exploring sustainable and low-VOC formulations.

Regional players

• Vista Paint: West Coast-focused paint manufacturer with contractor and retail channels. Comparable as a regionally anchored manufacturer serving independent dealers and commercial contractors with value-positioned products.
• Kelly-Moore Paints: Western U.S. architectural paint manufacturer serving professional contractors and independent dealers. Comparable for its pro-channel distribution model and value-oriented positioning versus national brands.

Emerging players

• Clare Paint: Eco-friendly, direct-to-consumer paint startup with curated color lines and low-VOC formulas. Comparable as a smaller, sustainability-positioned paint brand targeting design-conscious consumers.
• Backdrop: Direct-to-consumer premium paint startup with a curated palette and sustainability positioning. Comparable for challenging incumbent paint economics through differentiated branding.
• Earthpaint: Small eco-friendly/recycled-content paint producer focused on natural and non-toxic formulations. Comparable as a niche, sustainability-led paint manufacturer competing with major brands on environmental attributes.

Others

• PaintCare: Non-profit paint stewardship organization that runs state paint recycling programs and funds per-pickup fees. Comparable as the regulatory infrastructure that both enables GreenSheen's collection revenue and channels feedstock to competing recyclers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/greensheenpaint
• LinkedInlinkedin.com/company/greensheenpaint

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenSheen Paint