Jochen Schweizer Events
Jochen Schweizer GmbH operates Germany's leading online marketplace for experience gifts, offering approximately 9,000 experiences across Germany and Austria to individual consumers and corporate buyers. The wholly-owned ProSiebenSat.1 subsidiary sells vouchers via its e-commerce platform and a dedicated B2B channel.
- Company typePrivate
- Founded2004
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jochen Schweizer Events does
Jochen Schweizer GmbH, headquartered at Mühldorfstraße 8, 81671 München, is the operator of Germany's leading online marketplace for experience gifts, listing approximately 9,000 distinct experiences across categories including Flying & Falling, Motorpower, Wellness, Indoor and Outdoor Activities, Water Sports, Culinary, Cultural, and Animal Encounters. Founded with a website copyright registered in 2004 and currently organized as a private limited company, it operates a wholly-owned subsidiary of ProSiebenSat.1 Group. The platform serves individual consumers across Germany and Austria purchasing Erlebnisgutscheine (individual experience vouchers, valid for 3 years and extendable), themed Geschenkboxen (gift boxes with curated bundles), and flexible Wertgutscheine (monetary vouchers), with a proprietary indoor venue — the Jochen Schweizer Arena in Taufkirchen — providing directly operated supply for select adrenaline experiences.
The business runs a primarily direct-to-consumer e-commerce motion through jochen-schweizer.de, complemented by a dedicated B2B sales channel (b2b.jochen-schweizer.de) targeting corporate buyers for employee incentives and team events. Revenue mechanics center on transaction fees from voucher sales priced between approximately €34.90 (e.g., Alpaka Wanderung) and over €1,000 (e.g., Ferrari driving, Heliskiing). Customer acquisition is supported by a multi-channel approach including email newsletters, social media presence across Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest, and XING, content marketing via the Jochen Schweizer Magazine, and an official partnership with PAYBACK — Germany's largest loyalty program — under which customers earn 1 PAYBACK °Punkt per €2 spent. Geographic coverage spans German regions including Bavaria, Hamburg, Berlin, Cologne, Dresden, NRW, North Sea, Baltic Sea, Allgäu, and Bodensee, alongside Austrian cities including Vienna, Salzburg, Linz, Innsbruck, and Graz.
The product portfolio was extended into Digitale Erlebnisse (Digital Experiences) such as digital city tours, scavenger hunts, and wine hiking tours, broadening the addressable surface beyond physically delivered activities. Management consists of two Geschäftsführer (Managing Directors), Christian Nau and Dr. Volker Tritschler. The company holds a 4.0/5 Trustpilot rating, operates with a headcount of 11–50 employees, and discloses no revenue, funding, or AI/technology-stack details in the available source material.
Jochen Schweizer Events firmographics
Firmographics- Name
- Jochen Schweizer Events
- Legal name
- Jochen Schweizer GmbH
- Website
- https://jochen-schweizer.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jochen Schweizer GmbH operates Germany's leading online marketplace for experience gifts, offering approximately 9,000 experiences across Germany and Austria to individual consumers and corporate buyers. The wholly-owned ProSiebenSat.1 subsidiary sells vouchers via its e-commerce platform and a dedicated B2B channel.
- Ownership category
- akta.pro rank
Jochen Schweizer Events industry classification
Industry- Product category
- Experience Gifts Marketplace
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking (HSACAKAF)
- akta.pro secondary industries
- Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where Jochen Schweizer Events is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Jochen Schweizer Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Experience Voucher Sales: One-time transaction fees from selling vouchers for experiences. Customers purchase vouchers that can be redeemed at local, independent experience providers across approximately 9,000 different experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual experience vouchers with per-person pricing |
| Unit Pricing | Pay-as-you-go | Gift boxes with bundled experiences |
| Unit Pricing | Pay-as-you-go | Value vouchers for flexible redemption |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Jochen Schweizer Events product offering
Product offeringCore offering
Jochen Schweizer operates an online marketplace platform that sells experience gift vouchers redeemable at approximately 9,000 local experience providers across Germany and Austria. Customers purchase individual experience vouchers, themed gift boxes, or flexible value vouchers covering categories such as skydiving, driving experiences, wellness, culinary events, water sports, and animal encounters. The company also operates the proprietary Jochen Schweizer Arena indoor adventure venue in Taufkirchen and offers digital experiences.
Product overview
Jochen Schweizer operates a multi-channel experience gift marketplace platform offering approximately 9,000 distinct experiences across Germany and Austria. The core product is the Erlebnisplattform (experience platform) where customers purchase vouchers redeemable at local partner providers. The product portfolio consists of specific Erlebnisgutscheine (individual experience vouchers) as the primary offering, supplemented by themed Geschenkboxen (gift boxes) for flexible choice among curated experiences, and flexible Wertgutscheine (value vouchers) as monetary gifts. The company also operates the proprietary Jochen Schweizer Arena indoor venue and offers select Digitale Erlebnisse (digital experiences). Experiences span 12+ categories including Flying & Falling (adrenaline sports), Motorpower (driving experiences), Wellness, Culinary experiences, Indoor/Outdoor Activities, Water Sports, and Animal Encounters, organized by recipient demographics (men, women, couples, families) and occasions (birthdays, weddings, holidays).
Differentiator
Problem solved
Functional benefit
Products and services
- Erlebnisgutscheine (Experience Vouchers)
Quantifiable outcome
- Over 9,000 experiences available
- +1 more outcomes
Companies that use Jochen Schweizer Events
Customer profileSegments5 records
Ideal customer profiles5 records
Jochen Schweizer Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jochen Schweizer Events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PAYBACKcoreOfficial partner of PAYBACK, Germany's largest loyalty/bonus program. Customers earn 1 PAYBACK °Punkt per 2€ spent on Jochen Schweizer purchases. Integration allows customers to collect and redeem points through the PAYBACK system.
- ProSiebenSat.1 GroupcoreParent company of Jochen Schweizer GmbH. As a subsidiary, Jochen Schweizer operates under the compliance guidelines and behavioral code of ProSiebenSat.1 Group.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Jochen Schweizer Events competitors and assessment
Company assessmentEmerging players
- Headout: Mobile-first global marketplace for in-destination experiences and attractions; partial overlap with Jochen Schweizer's activity-booking core but skewed toward travelers.
- Tinggly: Global experience gifting brand focused on memorable gift experiences rather than goods; directly comparable gift-denomination and experience-voucher model.
Direct peers
- GetYourGuide: Global online travel activities and experiences marketplace; closest international comp on the consumer activity-booking side with comparable tours, attractions, and gift voucher functionality.
- Viator (Tripadvisor): Tripadvisor-owned marketplace for tours, activities and attractions worldwide; competes in the same activity-booking category with similar voucher/ticket redemption mechanic.
- Klook: Asia-headquartered global activities booking platform covering attractions, tours, and experiences; overlapping product surface and digital-first consumer marketplace model.
- Smartbox: Pan-European experience gift-box operator selling multi-choice gift boxes redeemable at experience partners; closest comp to Jochen Schweizer's themed Geschenkboxen product line.
- mydays: DACH-based experience voucher marketplace and direct historical competitor; merged with Jochen Schweizer under ProSiebenSat.1, similar gift voucher and themed gift-box model.
Broad incumbents
- Eventbrite: Global self-service ticketing and events marketplace; adjacent rather than identical — overlapping theme of marketplace-driven experiences and ticket redemption, but broader event-management scope.
Regional players
- Reservix: Germany-based ticketing platform for events, concerts, and attractions; partial overlap with Jochen Schweizer's event/experience redemption within the German market.
- BOLT (Freizeitpark + Erlebnisse): German online reselling of leisure experiences and short trips; comparable DACH-focused distribution of experience and short-break vouchers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jochen Schweizer Events social profiles
Digital presenceJochen Schweizer Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jochen Schweizer Events leadership team
Management profileNumber of profiles
Profiles2 records
Jochen Schweizer Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jochen Schweizer Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jochen Schweizer Events
What does Jochen Schweizer Events do?
Jochen Schweizer operates an online marketplace platform that sells experience gift vouchers redeemable at approximately 9,000 local experience providers across Germany and Austria. Customers purchase individual experience vouchers, themed gift boxes, or flexible value vouchers covering categories such as skydiving, driving experiences, wellness, culinary events, water sports, and animal encounters. The company also operates the proprietary Jochen Schweizer Arena indoor adventure venue in Taufkirchen and offers digital experiences.
Is Jochen Schweizer Events a public or private company?
Jochen Schweizer Events is a private company. It is classified as corporate owned and is currently operating.
When was Jochen Schweizer Events founded?
Jochen Schweizer Events was founded in 2004. It employs 11 to 50 people.
Where is Jochen Schweizer Events based?
Jochen Schweizer Events is headquartered in München, Germany, in the Europe region.
How does Jochen Schweizer Events make money?
One revenue line is on record: experience Voucher Sales.
Who are Jochen Schweizer Events's main competitors?
Emerging players on record are Headout and Tinggly. Direct peers are GetYourGuide, Viator (Tripadvisor), Klook, Smartbox and mydays. Eventbrite is listed as a broad incumbent. Regional players are Reservix and BOLT (Freizeitpark + Erlebnisse).
Does Jochen Schweizer Events have an API?
No public API is recorded for Jochen Schweizer Events.
What industry is Jochen Schweizer Events in?
Jochen Schweizer Events's product category is Experience Gifts Marketplace. Its primary akta.pro industry code is HSACAKAF, Tours, Activities & Experiences Booking, with a secondary code of BPAMAHAK, Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs). Its NAICS code is 561520 and its SIC code is 7900.