Jochen Schweizer Events

What Jochen Schweizer Events does

Jochen Schweizer GmbH, headquartered at Mühldorfstraße 8, 81671 München, is the operator of Germany's leading online marketplace for experience gifts, listing approximately 9,000 distinct experiences across categories including Flying & Falling, Motorpower, Wellness, Indoor and Outdoor Activities, Water Sports, Culinary, Cultural, and Animal Encounters. Founded with a website copyright registered in 2004 and currently organized as a private limited company, it operates a wholly-owned subsidiary of ProSiebenSat.1 Group. The platform serves individual consumers across Germany and Austria purchasing Erlebnisgutscheine (individual experience vouchers, valid for 3 years and extendable), themed Geschenkboxen (gift boxes with curated bundles), and flexible Wertgutscheine (monetary vouchers), with a proprietary indoor venue — the Jochen Schweizer Arena in Taufkirchen — providing directly operated supply for select adrenaline experiences.

The business runs a primarily direct-to-consumer e-commerce motion through jochen-schweizer.de, complemented by a dedicated B2B sales channel (b2b.jochen-schweizer.de) targeting corporate buyers for employee incentives and team events. Revenue mechanics center on transaction fees from voucher sales priced between approximately €34.90 (e.g., Alpaka Wanderung) and over €1,000 (e.g., Ferrari driving, Heliskiing). Customer acquisition is supported by a multi-channel approach including email newsletters, social media presence across Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest, and XING, content marketing via the Jochen Schweizer Magazine, and an official partnership with PAYBACK — Germany's largest loyalty program — under which customers earn 1 PAYBACK °Punkt per €2 spent. Geographic coverage spans German regions including Bavaria, Hamburg, Berlin, Cologne, Dresden, NRW, North Sea, Baltic Sea, Allgäu, and Bodensee, alongside Austrian cities including Vienna, Salzburg, Linz, Innsbruck, and Graz.

The product portfolio was extended into Digitale Erlebnisse (Digital Experiences) such as digital city tours, scavenger hunts, and wine hiking tours, broadening the addressable surface beyond physically delivered activities. Management consists of two Geschäftsführer (Managing Directors), Christian Nau and Dr. Volker Tritschler. The company holds a 4.0/5 Trustpilot rating, operates with a headcount of 11–50 employees, and discloses no revenue, funding, or AI/technology-stack details in the available source material.

Name

Jochen Schweizer Events

Legal name

Jochen Schweizer GmbH

Website

https://jochen-schweizer.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Jochen Schweizer GmbH operates Germany's leading online marketplace for experience gifts, offering approximately 9,000 experiences across Germany and Austria to individual consumers and corporate buyers. The wholly-owned ProSiebenSat.1 subsidiary sells vouchers via its e-commerce platform and a dedicated B2B channel.

Ownership category

akta.pro rank

Product category

Experience Gifts Marketplace

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industries

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Experience gift vouchers
• Experience marketplace platform
• Adventure activities marketplace
• Corporate incentive gifts
• Leisure experience booking

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Experience Voucher Sales: One-time transaction fees from selling vouchers for experiences. Customers purchase vouchers that can be redeemed at local, independent experience providers across approximately 9,000 different experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jochen Schweizer operates an online marketplace platform that sells experience gift vouchers redeemable at approximately 9,000 local experience providers across Germany and Austria. Customers purchase individual experience vouchers, themed gift boxes, or flexible value vouchers covering categories such as skydiving, driving experiences, wellness, culinary events, water sports, and animal encounters. The company also operates the proprietary Jochen Schweizer Arena indoor adventure venue in Taufkirchen and offers digital experiences.

Product overview

Jochen Schweizer operates a multi-channel experience gift marketplace platform offering approximately 9,000 distinct experiences across Germany and Austria. The core product is the Erlebnisplattform (experience platform) where customers purchase vouchers redeemable at local partner providers. The product portfolio consists of specific Erlebnisgutscheine (individual experience vouchers) as the primary offering, supplemented by themed Geschenkboxen (gift boxes) for flexible choice among curated experiences, and flexible Wertgutscheine (value vouchers) as monetary gifts. The company also operates the proprietary Jochen Schweizer Arena indoor venue and offers select Digitale Erlebnisse (digital experiences). Experiences span 12+ categories including Flying & Falling (adrenaline sports), Motorpower (driving experiences), Wellness, Culinary experiences, Indoor/Outdoor Activities, Water Sports, and Animal Encounters, organized by recipient demographics (men, women, couples, families) and occasions (birthdays, weddings, holidays).

Differentiator

Problem solved

Functional benefit

Products and services

• Erlebnisgutscheine (Experience Vouchers)

Quantifiable outcome

• Over 9,000 experiences available
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• PAYBACKcoreGTM or Marketing PartnerOfficial partner of PAYBACK, Germany's largest loyalty/bonus program. Customers earn 1 PAYBACK °Punkt per 2€ spent on Jochen Schweizer purchases. Integration allows customers to collect and redeem points through the PAYBACK system.
• ProSiebenSat.1 GroupcoreOthersParent company of Jochen Schweizer GmbH. As a subsidiary, Jochen Schweizer operates under the compliance guidelines and behavioral code of ProSiebenSat.1 Group.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Headout: Mobile-first global marketplace for in-destination experiences and attractions; partial overlap with Jochen Schweizer's activity-booking core but skewed toward travelers.
• Tinggly: Global experience gifting brand focused on memorable gift experiences rather than goods; directly comparable gift-denomination and experience-voucher model.

Direct peers

• GetYourGuide: Global online travel activities and experiences marketplace; closest international comp on the consumer activity-booking side with comparable tours, attractions, and gift voucher functionality.
• Viator (Tripadvisor): Tripadvisor-owned marketplace for tours, activities and attractions worldwide; competes in the same activity-booking category with similar voucher/ticket redemption mechanic.
• Klook: Asia-headquartered global activities booking platform covering attractions, tours, and experiences; overlapping product surface and digital-first consumer marketplace model.
• Smartbox: Pan-European experience gift-box operator selling multi-choice gift boxes redeemable at experience partners; closest comp to Jochen Schweizer's themed Geschenkboxen product line.
• mydays: DACH-based experience voucher marketplace and direct historical competitor; merged with Jochen Schweizer under ProSiebenSat.1, similar gift voucher and themed gift-box model.

Broad incumbents

• Eventbrite: Global self-service ticketing and events marketplace; adjacent rather than identical — overlapping theme of marketplace-driven experiences and ticket redemption, but broader event-management scope.

Regional players

• Reservix: Germany-based ticketing platform for events, concerts, and attractions; partial overlap with Jochen Schweizer's event/experience redemption within the German market.
• BOLT (Freizeitpark + Erlebnisse): German online reselling of leisure experiences and short trips; comparable DACH-focused distribution of experience and short-break vouchers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/jochenschweizer
• Facebookfacebook.com/JochenSchweizer.de
• LinkedInlinkedin.com/company/jochen-schweizer-gmbh
• Instagraminstagram.com/jochenschweizer_erlebnisse
• Xx.com/jochenschweizer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jochen Schweizer Events