What 4mation Technologies does

4mation Technologies (legal entity 4mation Techworks Pty Ltd) is a Sydney-based custom software and AI development agency founded in 2001 by Dane Eldridge. The company employs over 50 staff and operates from Surry Hills, Sydney, drawing on 24 years of delivery experience. Its service portfolio spans four pillars: Artificial Intelligence (consulting, workplace modernisation, prototyping, integration, application development, chatbots, AI agents), Strategy and Design (digital strategy, UX/UI, mobile app design, solution design, rapid prototyping), Software Development (custom software, web and mobile applications, website development, low-code development, system integration, project rescue, staff augmentation), and Service Desk (cloud services and ongoing support and maintenance). The underlying technology stack includes .NET, React, JavaScript, Node.js, PHP, Flutter, Strapi, multiple CMS platforms (WordPress, Kentico, Umbraco, Sitecore), low-code platforms, and ChatGPT integration, supported by AWS, Salesforce, Xero, MYOB, eWAY, and Mixpanel partner relationships.

The firm serves enterprise, mid-market, and government clients across Australia, with named customers including NSW Government, Atlassian, Lendlease, HCF, Allens, Integrity Life, NATA, The Athlete's Foot (FITZI fitting system with over 4,000 sensors), Ego Pharmaceuticals (QV IQ AI chatbot), Altus Traffic (2.5 million service hours annually), First State Super, Billbergia, and Ego Pharmaceuticals. Revenue is generated through two primary engagement models — Fixed Cost Project delivery with a fixed-cost, on-time, bug-free guarantee, and Ongoing Agile Development on a monthly subscription with reduced hourly rates — supplemented by Staff Augmentation, Managed Support and Maintenance, and Cloud Services.

In August 2025, 4mation joined Liveware Group, signalling a strategic combination to expand AI capability and delivery speed. The company is privately held with no public listing, no disclosed funding rounds, and no disclosed revenue figures.

Name

4mation Technologies

Legal name

4mation Techworks Pty Ltd

Website

https://4mation.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

4mation Technologies is a Sydney-based custom software and AI development agency founded in 2001, serving Australian enterprise, mid-market, and government clients with custom applications, AI solutions, and staff augmentation.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

Low-Code/No-Code Application Platforms (HDAEAKAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Custom software development
• AI application development
• Staff augmentation services
• Web application development
• Cloud services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Project-based custom software development services delivered at fixed cost or via ongoing agile engagement. Provides web applications, mobile applications, website development, system integration, and low-code solutions.
2. Artificial Intelligence Services: AI consulting, workplace modernisation, AI integration, chatbot development, AI agents, and AI application development services.
3. Staff Augmentation: Provides single specialists or whole teams to augment client development teams. Flexible levels of dedicated monthly hours at reduced rates.
4. Support & Maintenance: Ongoing support, maintenance, and cloud services for delivered solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

4mation Technologies is a Sydney-based custom software and AI development agency that designs, builds, and supports bespoke web, mobile, and AI applications for enterprises, government agencies, and mid-market companies. It also provides staff augmentation by placing senior developers, designers, and architects into client teams on a flexible monthly basis.

Product overview

4mation Technologies is a Sydney-based custom software and AI development agency with 24 years of experience serving Australian fast-growing companies, government agencies, and Fortune 500 organizations. The company offers a comprehensive portfolio of services organized around four core pillars: AI (workplace modernization, consulting, prototyping, integration, application development, chatbots, and agents), Strategy and Design (digital strategy, UX/UI design, mobile app design, solution design, rapid prototyping), Software Development (custom software, web applications, mobile applications, websites, low-code development, system integration), and Support & Maintenance (cloud services, ongoing support). Their engagement models include Fixed Cost Projects for defined deliverables and Ongoing Agile Development for flexible collaboration, supplemented by Staff Augmentation services. Notable solutions include the FITZI sensor-based fitting technology platform and various AI-powered chatbots and automation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Bespoke software solutions built to specification for unique business requirements, delivered with reliability, quality assurance, and seamless user experiences. Targets enterprises and mid-market businesses requiring tailored technology.
• AI Application Development Design and build of custom AI applications that integrate into business operations, leveraging modern AI technologies such as foundation models and ChatGPT.
• AI Consulting Expert advisory on identifying AI opportunities, building implementation roadmaps, and selecting appropriate AI technologies for business needs.
• AI Chatbots Conversational AI solutions for customer service, Q&A, and business process automation delivered through chatbot interfaces, such as the QV IQ skincare chatbot for Ego Pharmaceuticals.
• AI Agents AI agent services that deploy autonomous systems handling multi-step processes and decision-making with minimal human intervention for business workflows.
• AI Integration Integration of AI capabilities into existing systems and workflows to automate processes and enhance operational efficiency for businesses.
• AI Workplace Modernisation Transformation of business technology infrastructure to an AI-driven future by integrating the latest AI advancements into workplace operations.
• AI Prototype Rapid development of AI proof-of-concept prototypes to validate ideas and demonstrate AI potential before full-scale implementation.
• Web Applications Custom web-based software applications designed for scalability, user experience, and seamless functionality across devices.
• Mobile Applications Native and cross-platform mobile application development for iOS and Android devices.
• Website Development Professional website design and development including custom builds, eCommerce solutions, and responsive design.
• Low-Code Development Accelerated application development using low-code platforms for faster delivery of web applications.
• System Integration Integration services connecting disparate systems and applications, including payment gateways (eWAY), CRM (Salesforce), and accounting software (Xero, MYOB).
• User Experience Design (UX) User-centered design methodology creating intuitive and engaging digital experiences through research, wireframing, and usability testing.
• User Interface Design (UI) Visual design of digital interfaces creating aesthetically pleasing and functional user interfaces.
• Digital Strategy Strategic planning and consulting to define digital transformation roadmaps and technology investment priorities.
• Solution Design Technical architecture and solution design services to translate business requirements into implementable technical specifications.
• Rapid Prototype Fast-track prototyping and MVP development to validate concepts and gather user feedback quickly.
• Cloud Services Cloud infrastructure services including Amazon Web Services (AWS) implementation, migration, and management.
• Ongoing Support and Maintenance Continuous system maintenance, updates, monitoring, and performance optimization services for delivered solutions.
• Staff Augmentation Provision of skilled technology specialists (developers, designers, architects) to augment client development teams on a flexible monthly basis, as a single specialist or whole team.

Quantifiable outcome

• Fixed cost, on time, bug-free delivery guaranteed
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, premier and core.

• Liveware GroupflagshipStrategic or Co-development Partner · 12 August 20254mation joined Liveware Group in August 2025, enabling delivery of faster, smarter AI-driven transformation. The joining brings shorter delivery times and deeper AI expertise, combining Liveware's capabilities with 4mation's established services.
• MixpanelpremierTechnology or Integration · 5 November 2018Strategic partnership announced November 2018 to bring Mixpanel's advanced analytics product to Australia. 4mation became a premier Mixpanel partner to deliver analytics solutions to Australian clients.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Partner providing cloud services and solutions. Company is an Amazon Web Services Partner with staff certified as AWS Solutions Architects.
• SalesforcecoreTechnology or IntegrationIntegration partnership for Salesforce CRM integration services, allowing clients to connect 4mation-built solutions with Salesforce platforms.
• XerocoreTechnology or IntegrationIntegration partnership for Xero accounting software integration, enabling financial data synchronization in built solutions.
• MYOBcoreTechnology or IntegrationIntegration partnership for MYOB accounting integration, enabling accounting data connectivity in developed solutions.
• eWAYcoreTechnology or IntegrationIntegration partnership for eWAY payment gateway integration services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EPAM Systems: Global provider of software engineering, product development, and AI/data services with an Australian presence. Directly comparable to 4mation on custom application development and staff augmentation, though at significantly larger scale.
• AND Digital: UK-headquartered digital transformation and custom software consultancy with a focus on enterprise clients. Comparable to 4mation on custom software delivery, agile engagement, and staff augmentation, though geographically focused in the UK.
• Thoughtworks: Global custom software engineering and digital transformation firm with significant Australian operations. Comparable in custom software development, AI/data services, and enterprise consulting — though at much larger scale.
• Bilue: Sydney-based digital product agency building custom web, mobile, and AI applications for Australian enterprises. Closely comparable to 4mation in size, geography, service mix (custom dev + design + AI), and enterprise/mid-market focus.
• Endava: London-listed technology services firm delivering custom software, AI, and digital transformation across regulated industries. Comparable in business model (custom software + agile development), with growing APAC presence.
• Luminary: Melbourne-based digital agency specializing in custom web, mobile, and eCommerce development with strong Australian enterprise client base. Comparable to 4mation in geography, size range, and custom digital product delivery model.

Broad incumbents

• Slalom: Global consulting firm with a large custom software and AI/digital practice serving enterprise clients. Competes with 4mation for enterprise custom dev and AI mandates, but operates at much broader scale and across more geographies.
• Accenture: Global professional services giant with a substantial Australian custom application development and AI practice. Competes with 4mation for enterprise digital transformation and AI projects, though as part of a vastly broader portfolio.
• Deloitte Digital: Big Four firm's digital consulting arm offering custom software, AI, and enterprise transformation in Australia. Overlaps with 4mation on enterprise custom builds and AI integration, particularly for government and large corporates.
• KPMG Australia (Digital & Technology): Big Four firm providing technology consulting, custom development, and AI services to Australian enterprises and government. Overlaps with 4mation on custom software and AI mandates, particularly in regulated sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/4mationsydney
• Facebookfacebook.com/4mationtechnologies
• LinkedInlinkedin.com/company/4mation-technologies-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4mation Technologies