Brandhouse

What Brandhouse does

Brandhouse is a full-service Danish brand consultancy founded in 1991 and headquartered in Copenhagen at Middelfartgade 17. The firm employs 80+ specialists spanning consultants, designers, creatives, and tech/digital professionals who deliver integrated brand strategy, design, and creative services across the physical, digital, and analog customer journey. The company's flagship proprietary asset is Branded Behaviour®, a registered annual customer-centric companies survey that has accumulated over 450,000 customer experiences across seven years, tracking 187–250 of Denmark's largest retail and service companies and positioning Brandhouse as the authoritative source for Danish customer-experience benchmarking.

Revenue is generated through project-based professional services engagements with enterprise and government clients. Brandhouse operates as a strategic partner embedded in client C-suite processes, adapting team composition and competencies to each brand's needs rather than executing discrete tasks. Service modules span Strategy, Analysis, Branding, Concept Development, Digital Solutions, Public Relations, Content Marketing, Design, Brand Activation, Film Production, Graphic Production, and Dialogue & Automation. The go-to-market motion is sales-led, supplemented by event-driven thought leadership through the annual Branded Behaviour® reports.

Brandhouse is the Danish partner in the ICOM network, an independent alliance of 80+ marketing communications agencies across 60+ countries, providing international delivery capacity for global client projects. The firm is privately held with no disclosed funding rounds, no parent company, and no public listing. The client roster includes multinational enterprises such as Volkswagen, Škoda, 7-Eleven, Ritter Sport, and Fernet-Branca, alongside Danish market leaders Netto, Synoptik, and Uno-X, with a 30+ year tenure on the 7-Eleven account indicating deep relationship lock-in. The company has no disclosed subsidiaries, no API/SDK offerings, no app products, and no certifications/compliance disclosures in the available data.

Name

Brandhouse

Legal name

Brandhouse

Website

https://brandhouse.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandhouse is a Copenhagen-based brand consultancy founded in 1991 that delivers integrated brand strategy, design, and creative services to Denmark's largest retail and service enterprises. Its proprietary Branded Behaviour® survey tracks 450,000+ customer experiences across 200+ Danish companies.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Brand strategy consulting
• Brand identity design
• Creative agency services
• Customer experience research
• Integrated marketing communications

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Brand Strategy and Consultancy: Core consulting services working with client management on brand positioning and strategy development. Works closely with clients' management and marketing management to create brand positioning.
2. Creative Services: Design, branding, concept development, content marketing, film production, and brand activation services across all marketing disciplines.
3. Marketing Analytics: Annual Customer-Centric Companies Survey and analysis services, with partnerships with YouGov for survey execution.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Brandhouse is a full-service brand consultancy that builds corporate identity and brand value through integrated strategy, analysis, design, concept development, digital, content marketing, PR, brand activation, dialogue and automation, graphic production and film/video production. Its flagship proprietary offering is the Branded Behaviour® Customer-Centric Companies Survey, an annual study tracking customer experiences with Denmark's 200 largest retail and service companies. The firm works as a long-term strategic partner alongside client management teams to develop brand positioning and execute it across the entire customer journey.

Product overview

Brandhouse is a full-service branding agency operating as a single unified offering rather than a platform-plus-modules architecture. The company combines brand strategy, design, and creativity to help brands create value for their customers. Their core product is the Branded Behaviour® Customer-Centric Companies Survey, which is Denmark's largest customer analysis tracking over 200 retail and service companies. Supporting the core research offering are integrated service modules including Strategy, Analysis, Branding, Concept Development, Digital Solutions, Public Relations, Content Marketing, Design, Brand Activation, Film Production, Graphic Production, and Dialogue & Automation. The company employs 80+ specialists including consultants, designers, creatives, tech and digital specialists who work closely with client management teams. Brandhouse is part of the international ICOM network spanning 60+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Behaviour® rapporter (Customer-Centric Companies Survey)

Quantifiable outcome

• 59% increase in booked eye tests for Synoptik
• +6 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ICOM NetworkcoreStrategic or Co-development PartnerBrandhouse is the Danish part of the global ICOM network, an independent network of more than 80 like-minded marketing communications agencies in over 60 countries. This partnership enables international reach and collaboration on global brand projects.
• YouGovcoreStrategic or Co-development PartnerPartnership with YouGov to conduct 15,000 interviews annually for the Branded Behaviour® Customer-Centric Companies Survey, supporting the largest customer analysis in Denmark.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Kunde & Co: Danish creative and brand agency with a similar full-service brand-building offering across strategy, design, and activation for Nordic enterprise clients. Direct competitor for the same Danish enterprise brand mandates Brandhouse targets.
• Advance (Advance Denmark): Copenhagen-based creative and brand agency serving Danish and Nordic enterprise clients with strategy, advertising, and digital services. Comparable headcount tier and overlapping client verticals (retail, FMCG, automotive).
• People Group: Danish brand consultancy and creative agency operating in the same Copenhagen market with similar strategy-plus-execution positioning. Direct competitor for Danish enterprise brand transformation mandates.

Broad incumbents

• Interbrand: Global brand consultancy with a brand strategy, naming, and design offering that overlaps Brandhouse's core services. Larger scale and broader geographic footprint make it a competitor on multinational mandates pursued via ICOM.
• Landor & Fitch: Global brand and design consultancy offering brand strategy, identity, and experience design. Comparable in core strategy-and-design services, with deeper international presence Brandhouse reaches indirectly through ICOM.
• Siegel+Gale: Global brand strategy and design firm specializing in simplicity-driven branding. Overlaps with Brandhouse's brand strategy, positioning, and identity offerings for enterprise clients.
• Superunion: WPP-owned global brand and design consultancy with strategy, identity, and brand experience capabilities. Overlaps with Brandhouse's strategy-plus-execution model and competes on international enterprise mandates.

Regional players

• Geelmuyden Kiese: Norway-headquartered communications and PR consultancy with Nordic reach. Comparable in the PR, content, and corporate communications modules of Brandhouse's offering, with stronger Norwegian market position.
• Rud Pedersen: Nordic public affairs and communications consultancy. Comparable in the public relations and stakeholder communications components of Brandhouse's service portfolio, with broader Nordic government and policy coverage.

Others

• Bessermachen: Digital and brand consultancy listed on Brandhouse's own website as a sister or affiliated property. Adjacent ecosystem participant indicating group-level service extension beyond Brandhouse's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Brandhousecph
• LinkedInlinkedin.com/company/brandhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandhouse