Raine & Horne

What Raine & Horne does

Raine & Horne is a privately held Australian real estate franchise network founded in 1883 by Tom Raine and Joseph Horne in Sydney, operating 200+ offices across New South Wales, Queensland, Victoria, South Australia, Tasmania, and Western Australia. The company provides full-service brokerage across residential, commercial, rural, business-for-sale, and international property segments, with additional revenue from in-house mortgage broking (R&H Home Loans), the Raine & Horne Connect buyer referral platform, R&H TV media, and the R&H Foundation charitable sub-brand. The technology stack centres on the proprietary Amplify™ AI-powered marketing tool, which uses artificial intelligence to interpret property and buyer data and match potential buyers to listings via social and search channels; the network's analytical capabilities were materially upgraded in June 2026 through an enterprise partnership with REA Group granting access to PropTrack data and Realtair workflow tools.

The business operates as a franchise model — independently owned offices operate under the Raine & Horne brand while the corporate entity captures revenue through franchise/licensing fees, technology and marketing platform licensing, corporate commercial operations (including the Commercial National Auction Event, which has accumulated approximately $155M in industrial, retail, and office sales since its November 2023 launch), and ancillary services such as mortgage broking. Customer concentration is low: revenue derives from thousands of distributed residential, commercial, rental, and rural transactions across individual consumers, SMB investors, and commercial property buyers. Strategic momentum in the available evidence is concentrated in commercial auction scaling, AI-augmented marketing via Amplify, and the REA Group enterprise partnership, while disclosure gaps — no audited revenue, no funding history, and no network GMV figure — limit financial triangulation.

Name

Raine & Horne

Legal name

Raine & Horne

Website

https://raineandhorne.com.au

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Raine & Horne is a privately held Australian real estate franchise network, founded in 1883, operating 200+ offices nationwide across residential, commercial, rural, and international property services, supported by proprietary AI marketing (Amplify) and a Commercial National Auction Event.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Rural property services
• Property management rentals
• Real estate franchise network

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Raine & Horne earns commission on residential, commercial, and rural property sales transactions conducted through its franchise network of 200+ offices across Australia.
2. Property Rental Management: Revenue from residential, commercial, and holiday rental management services, including tenant placement and ongoing property management fees.
3. Franchise Fees: Franchise network generates licensing and support fees from independently operated Raine & Horne franchise offices.
4. Business Sales: Sale of businesses through dedicated business-for-sale listings and specialized agent services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Raine & Horne operates a national franchise network of 200+ offices across Australia delivering residential, commercial, rural, and international property sales, rentals, and property management services. Revenue is generated through transaction commissions on sales, recurring property and rental management fees, franchise licensing and support fees, and mortgage broking commissions. Distinct add-on offerings include the Amplify AI-powered buyer matching tool, the Raine & Horne Connect referral platform, the quarterly Commercial National Auction Event, and R&H Home Loans broker services.

Product overview

Raine & Horne is a long-established Australian real estate franchise network (founded 1883) operating 200+ offices across residential, commercial, rural, and international property markets. The core offering is the franchise network itself, supported by proprietary tools including Amplify (AI-powered buyer-to-property matching and social/search marketing), Raine & Horne Connect (buyer leads and referral platform), and the Raine & Horne Commercial National Auction Event (quarterly auction program). The network also offers integrated mortgage broking services (R&H Home Loans), media content (R&H TV), and charitable initiatives (R&H Foundation). In June 2026, Raine & Horne entered an enterprise partnership with REA Group, gaining access to PropTrack data and Realtair workflow tools for the entire 200+ office network.

Differentiator

Problem solved

Functional benefit

Brands

• R&H TV: Media platform featuring property news and insights
• R&H Foundation
• Amplify
• Raine & Horne Connect

Products and services

• Residential Property Sales and Buying Brokerage service for homeowners and buyers looking to sell or purchase residential property, with obligation-free appraisals, off-market listings, and Amplify AI-powered buyer matching through local Raine & Horne agents.
• Commercial Property Sales and Leasing Brokerage service for commercial property investors and enterprises selling, buying, or leasing industrial, retail, and office assets through the dedicated Raine & Horne Commercial division.
• Rural Property Sales Brokerage service for farms, rural estates, and agricultural properties handled by Stock and Station-credentialed agents across regional Australia.
• Residential and Commercial Rental Management Ongoing residential, commercial, and holiday rental management including tenant placement, rental appraisals, and landlord support services across the franchise network.
• Raine & Horne Commercial National Auction Event Quarterly national auction event run by Raine & Horne Commercial to transact industrial, retail, and office properties through competitive multi-bidder auctions.
• R&H Home Loans (Mortgage Broking) In-house mortgage broking service assisting property buyers with home loan finance on behalf of clients (rather than banks) to secure competitive rates.
• Business Sales Listing and advisory service for buying and selling businesses, provided through specialized franchise agents in the network.
• International Property Services Real estate service connecting Australian buyers with overseas property opportunities and international clients with Australian property, delivered through the Raine & Horne International division.

Quantifiable outcome

• National Auction Event accumulated ~$155 million in sales since November 2023
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• REA GroupcoreTechnology or Integration · 5 June 2026Enterprise partnership between REA Group and Raine & Horne network covering 200+ offices across Australia. The partnership provides Raine & Horne franchise offices with access to PropTrack data (property analytics and market intelligence) and Realtair workflow tools (transaction management and collaboration platform). This integration enhances the network's analytical capabilities and operational efficiency for franchise agents.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Century 21 Australia: Master franchise of a globally recognised real estate brand operating across Australian residential sales, commercial, and rentals. Competes for the same franchisee pool and vendor/buyer mind share as Raine & Horne.
• Ray White: Australia's largest privately owned real estate group, operating a franchise network across residential, commercial, and rural sales plus property management. Direct competitor to Raine & Horne on every dimension of the Australian franchise brokerage market.
• LJ Hooker: Long-established Australian real estate franchise network offering residential sales, commercial, property management, and mortgage services. Closely comparable in heritage, franchise structure, and multi-vertical service stack to Raine & Horne.
• RE/MAX Australia: Global franchise real estate network with Australian presence in residential and commercial sales plus rentals. Directly competes for franchisees, agents, and listings in overlapping Australian geographies with Raine & Horne.
• Belle Property: Australian boutique real estate franchise focused on premium residential sales, project marketing, and property management. Comparable in franchise distribution, geographic spread, and service mix targeting the same vendors and investors as Raine & Horne.
• McGrath Estate Agents: Australian residential real estate agency network with a sales-led franchise model and focus on premium urban markets. Overlaps directly with Raine & Horne on residential listings, project marketing, and agent-level franchise economics.
• PRDnationwide: Australian full-service real estate franchise offering residential, commercial, and project marketing. Comparable multi-vertical franchise model targeting similar vendor segments as Raine & Horne, especially in regional markets.
• Harcourts: International real estate franchise group with Australian franchise offices covering residential, commercial, and rural sales. Comparable franchise-led go-to-market and multi-segment property services in Australia.

Broad incumbents

• Domain Holdings (Domain Group): Australian digital real estate portal and adjacent services platform owned by Nine Entertainment. Competes for vendor attention, listing distribution, and buyer lead generation while complementing brokerage franchises in the same transaction funnel as Raine & Horne.
• Sotheby's International Realty (Australia affiliate): Global luxury real estate brand with Australian affiliate network targeting premium residential and lifestyle property. Comparable on the premium/luxury and international cross-border segments of Raine & Horne's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rainehorne
• Facebookfacebook.com/rhdubbo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raine & Horne