What Simone Perele does

Simone Pérèle is a French luxury lingerie and intimate apparel brand founded in 1948, headquartered in Paris with a regional US office in New York. The company designs, manufactures, and sells premium bras, panties, shapewear, nightwear, swimwear, and ready-to-wear clothing through two main channels: an owned direct-to-consumer e-commerce platform (simone-perele.com and us.simone-perele.com) shipping to over 100 countries, and a network of company-owned retail stores in more than 30 countries. Its product portfolio spans 15+ core and fashion collections (Karma, Comète, Caresse, Saga, Intrigue, Plume, Wish, Andora, Délice, Rêve, Essentiel, Subtile, Story, Idole, Radieuse, Précieuse, Romance, plus limited editions) plus specialized lines for plus sizes (Curve, up to 115H), maternity (Eden), post-surgery, activewear (Harmony), and a collaboration with SMOON for period panties.

The company's core technology is rooted in French atelier craftsmanship, including proprietary 3D molded bra construction, spacer foam engineering, and sheer stretch lace work, supported by premium materials such as French lace, silk, satin, and microfiber. Pricing sits in the accessible-luxury band (bras $29-$199+, panties $55-$70, shapewear bodysuits from $120, nightwear from $130+), with promotional sales up to 50% off and free US shipping over $95. The business model is direct-to-consumer with no disclosed enterprise customers, supported by a points-based Simone Rewards loyalty program and buy-now-pay-later integrations (Shop, Klarna, Afterpay). Marketing is primarily digital and earned media: Instagram, Facebook, YouTube, email acquisition ($20 off first order), seasonal lookbooks, and a 2025 product placement partnership with Prime Video's 'Off Campus' series. The company is privately held with no disclosed external funding, parent company, or subsidiaries, and revenue is not publicly disclosed.

Name

Simone Perele

Legal name

Simone Pérèle International

Website

https://simone-perele.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Simone Pérèle is a privately held French luxury lingerie brand founded in 1948, designing and selling premium bras, shapewear, nightwear, swimwear, and ready-to-wear via owned e-commerce to 100+ countries and retail stores in 30+ countries, serving women across everyday, occasion, plus-size, maternity, and activewear segments.

Ownership category

akta.pro rank

Product category

Luxury Lingerie & Intimate Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (45811)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Bras & Bralettes (CRAAAIAA), Panties & Briefs (CRAAAIAB), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

Keywords

• Luxury lingerie
• Women's intimate apparel
• French lingerie brand
• Shapewear nightwear
• Swimwear ready-to-wear

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations

Revenue model

1. Lingerie Sales: Core revenue from bras and panties across multiple collections including core (Karma, Comète, Caresse, Rêve, Singulière), fashion (Idole, Radieuse, Précieuse, Romance), and limited edition lines. Products sold at full price and through seasonal sales (up to 50% off)
2. Shapewear: Body contouring and shaping garments including bodysuits, briefs, shorts, and bras with light to medium control, sold through dedicated shapewear collection
3. Nightwear and Sleepwear: Sleepwear, loungewear, silk collections, and pajama sets under collections like Satin Secrets, Aurore, Shadow, Dream, and Nocturne
4. Swimwear: Swimwear collections including one-piece swimsuits, bikinis, and beachwear, with 2026 lookbook featuring new collections like Paloma and Magnetic
5. Ready-to-Wear: Clothing line including bodysuits, tops, bottoms, dresses, cashmere, and silk loungewear under the ready-to-wear category

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Simone Pérèle designs, manufactures, and retails luxury French lingerie and women's intimate apparel, offering bras, panties, shapewear, nightwear, swimwear, and ready-to-wear collections. The assortment spans everyday essentials, bridal, maternity, plus-size (Curve), and exclusive collaboration pieces, sold through owned e-commerce and a network of company-owned and partner boutiques worldwide.

Product overview

Simone Perele is a French luxury lingerie and intimate apparel brand offering a comprehensive portfolio of products organized into core categories (bras, panties, shapewear, nightwear, swimwear, and ready-to-wear clothing) alongside multiple branded collections. The core bra offering spans diverse styles including plunge, half cup, full cup, underwired, non-wired, push-up, triangle, strapless, bralettes, bodysuits, and sports bras. Core collections include Andora (3D demi styles), Caresse (elegant basics), Comete (lace and spacer foam), Delice (3D moulded), Intrigue (sheer sensuality), Karma (stretch lace), Reve (romantic florals), Saga (timeless icon), Wish (colorful vibrance), Essentiel (everyday essentials), Plume (modern lace essentials), and Subtile/Story (shapewear). Limited edition fashion collections include Instant, Idole, Radieuse, Precieuse, Romance, Eugenie, Louise, and Artifice. The brand also offers specialized swimwear collections (Paloma, Magnetic), the Harmony sport line, nightwear collections (Satin Secrets, Love Me silk), and clothing pieces (Alma, Jade). Partnerships include a collaboration with SMOON for period panties. Payment integration options include Shop Pay, Klarna, and Afterpay for buy-now-pay-later functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Essentiel: Core everyday luxury lingerie collection
• Story

Products and services

• Bras The brand's core category, offering a wide range of bra styles including 3D moulded, spacer foam, sheer, push-up, plunge, full-cup, and strapless options in cup sizes up to G/H across multiple named collections (Andora, Caresse, Comète, Délice, Intrigue, Karma, Rêve, Saga, Wish, etc.).
• Panties Women's underwear including briefs, thongs, hipsters, and bikinis in coordinating collections and fabrics (lace, microfiber, modal, cotton) designed to complement the bra range.
• Shapewear (Subtile / Story collections) Body-shaping undergarments designed to smooth and support under clothing, including shaping briefs, bodysuits, and slips for everyday and occasion wear.
• Nightwear Women's sleepwear including chemises, nightgowns, pajamas, and loungewear pieces such as the Satin Secrets and Love Me silk lines.
• Swimwear (Paloma / Magnetic collections) Women's swimsuits, bikinis, tankinis, and one-pieces designed with the brand's signature support and shaping construction, offered in various coverage levels and prints.
• Ready-to-Wear (Essentiel / Plume collections) Everyday apparel pieces such as tops, slips, and layering garments extending the brand's lingerie aesthetic into outerwear-ready clothing.
• Sport Bras (Harmony collection) Active and lounge bras offering higher support levels and breathable fabrics for low-to-medium impact activity.
• Bridal Edit Curated selection of white and ivory lingerie, including bustiers, basques, bridal bodysuits, and garters intended for wedding and honeymoon wear.
• Maternity Lingerie (Eden collection) Nursing bras and maternity underwear designed for pregnancy and postpartum, with features for ease of breastfeeding and changing body shape.
• Curve (Plus-Size Lingerie) Specialized plus-size intimate apparel assortment offering extended band and cup sizing with the brand's signature fit and styling.
• Gift Card Digital gift cards usable across the brand's online stores, available in various denominations for gifting purposes.

Quantifiable outcome

• Products featured in Prime Video's 'Off Campus' series, driving brand visibility through entertainment placement

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Prime Video / Amazon StudioscoreGTM or Marketing Partner · 1 January 2025Simone Pérèle products were featured in Prime Video's original series 'Off Campus.' Costume designer Charlene Akuamoah selected specific Simone Pérèle pieces (including Karma Sheer Demi and Intrigue Sheer Demi in black) for characters Hannah and Allie. The brand actively promotes this association through a dedicated 'Bras seen on Off Campus' marketing page on their US website, leveraging entertainment placement for brand visibility and consumer acquisition.
• SMOONminorStrategic or Co-development PartnerCollaborative partnership for Simone Pérèle x SMOON period panties collection, combining expertise in intimate apparel with sustainable periodwear innovation.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Chantelle: Chantelle is a French heritage intimate apparel brand founded in 1876, offering bras, panties, and shapewear globally. It is one of the closest direct peers to Simone Pérèle with comparable luxury positioning, French craftsmanship heritage, multi-category portfolio, and worldwide DTC and retail distribution.
• Aubade: Aubade is a French luxury lingerie maison with similar heritage to Simone Pérèle, specializing in premium bras, panties, and corsetry. It serves the same high-end intimate apparel customer with comparable craftsmanship-led positioning and global retail presence.
• Maison Lejaby: Maison Lejaby is a French lingerie brand headquartered in Lyon offering premium bras, bodysuits, and shapewear. It competes head-to-head with Simone Pérèle across product type, price point, customer profile, and distribution model including DTC and selective retail.
• La Perla: La Perla is a global ultra-luxury lingerie and loungewear house comparable to Simone Pérèle in its premium positioning, multi-category portfolio (lingerie, sleepwear, swimwear, RTW), and worldwide DTC plus department-store distribution.
• Cosabella: Cosabella is an Italian luxury lingerie brand known for lace craftsmanship and color-rich designs. It mirrors Simone Pérèle's premium positioning, lace engineering, multi-category scope, and direct-to-consumer plus specialty retail distribution.
• Wacoal: Wacoal is a Japanese-founded premium intimate apparel company with strong fitting expertise and extended size ranges. It is a direct peer to Simone Pérèle in core lingerie categories, fit engineering, plus-size coverage, and global multi-channel distribution.

Broad incumbents

• Calvin Klein Underwear: Calvin Klein Underwear is a mass-premium intimates brand within PVH's portfolio. It competes with Simone Pérèle in bras, panties, and loungewear but at lower price points and broader distribution across department stores and specialty retail.
• Victoria's Secret: Victoria's Secret is the dominant global lingerie retailer, including its PINK line, serving a broad mass-to-premium customer base. It overlaps with Simone Pérèle in bras, panties, and loungewear but operates at significantly larger scale and price-point breadth.

Emerging players

• ThirdLove: ThirdLove is a digitally-native intimate apparel brand known for half-cup sizing and fit-focused innovation. It overlaps with Simone Pérèle in premium bras, fit engineering, and DTC distribution but is differentiated by mobile-first tech and a younger customer base.
• Savage X Fenty: Savage X Fenty is a digitally-native intimates and loungewear brand with celebrity-driven marketing and inclusive sizing. It intersects with Simone Pérèle in bras, panties, shapewear, and loungewear, but competes more aggressively on price, body inclusivity, and social media reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SimonePerele
• Facebookfacebook.com/SimonePereleOfficiel
• Instagraminstagram.com/simoneperele_paris
• Xx.com/simoneperele_us
• LinkedInlinkedin.com/company/simone-perele

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simone Perele