Ballsy
Ballsy is a privately held direct-to-consumer men's personal care brand specializing in below-the-belt intimate hygiene products including activated charcoal body washes, anti-chafing deodorants, and solid colognes, sold exclusively online at ballwash.com.
- Company typePrivate
- Founded2017
- HeadquartersInglewood, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ballsy does
Ballsy, Inc. is a privately held, direct-to-consumer men's personal care brand founded in 2017 by Adam Hendle and headquartered in Inglewood, California. The company specializes in below-the-belt intimate hygiene products, built around purpose-formulated body washes, deodorants, anti-chafing treatments, and solid colognes that use activated charcoal combined with plant extracts (coconut oil, aloe vera, chamomile, bamboo, cucumber) and are free from sulfates, parabens, phthalates, and synthetic dyes. The flagship product, Ballwash, is offered in 8oz and 16oz pump formats and anchors a broader catalog that includes Ballguard (a cream-to-powder anti-chafing barrier), Nut Rub solid cologne in seven scent variants, Pitstick deodorant, Sack Spray, Boobguard (a women's-adjacent anti-chafing product), and accessory items such as the Sud Sack exfoliator.
The business operates exclusively through its owned e-commerce storefront at ballwash.com, with fulfillment handled by a partner warehouse in New Jersey and free shipping on orders over $45. Revenue is generated through one-time DTC purchases priced between $7.99 and $34.99, a recurring subscription program (Ballscriptions) offering 10% off products with monthly, bi-monthly, or quarterly cadence via Recharge Payments, and $25 digital gift cards. Acquisition is driven by organic social (Instagram, TikTok, Facebook), an Impact.com-powered affiliate program with $5/$5 referral credits, a 15% off first-order email capture, an SMS program via Postscript, and earned media coverage in Forbes, Men's Health, Cosmopolitan, and BuzzFeed. The company reports 4,000+ verified reviews across flagship SKUs with 4.5+ star averages and maintains a content blog, 'The Nuts,' covering grooming and men's health topics including a 'Give a Sack' testicular cancer awareness campaign. The company is small (1-10 employees), bootstrapped with no disclosed external funding or institutional investors, and holds no disclosed patents or trademarks.
Ballsy firmographics
Firmographics- Name
- Ballsy
- Legal name
- Ballsy, Inc.
- Website
- https://ballwash.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ballsy is a privately held direct-to-consumer men's personal care brand specializing in below-the-belt intimate hygiene products including activated charcoal body washes, anti-chafing deodorants, and solid colognes, sold exclusively online at ballwash.com.
- Ownership category
- akta.pro rank
Where Ballsy is headquartered
LocationHeadquarters
- HQ city
- Inglewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ballsy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: One-time purchase of personal care products including body wash, deodorants, solid colognes, and accessories through the company's e-commerce platform. Products are priced between $7.99-$34.99 with occasional sales and bundle discounts.
- Subscription (Ballscriptions): Recurring subscription model offering 10% discount on all products. Customers can manage frequency (monthly, bi-monthly, or quarterly shipments) and cancel anytime through their account portal or email support.
- Gift Cards: Digital e-gift cards available in $25 denominations for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ballwash Body Wash (8oz) |
| Unit Pricing | Pay-as-you-go | Ballwash XL with Pump (16oz) |
| Unit Pricing | Pay-as-you-go | Ballguard (3.4oz) |
| Unit Pricing | Pay-as-you-go | Nut Rub Solid Cologne (0.85oz) |
| Unit Pricing | Pay-as-you-go | Pitstick Deodorant (2.75oz) |
| Unit Pricing | Pay-as-you-go | Sack Spray (2oz) |
| Unit Pricing | Pay-as-you-go | Sud Sack Exfoliating Tool |
| Unit Pricing | Pay-as-you-go | Jolly Jewels Sack Pack (Bundle) |
| Subscription | Monthly | Subscription Model (Ballscription) |
| Unit Pricing | Pay-as-you-go | E-Gift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Ballsy product offering
Product offeringCore offering
Ballsy is a direct-to-consumer men's personal care brand specializing in below-the-belt intimate hygiene products. Its core product line includes Ballwash (activated charcoal body wash in 8oz and 16oz sizes), Ballguard (anti-chafing liquid-powder deodorant), Nut Rub (solid cologne in multiple scents), Pitstick (natural deodorant), Sack Spray (refreshing deodorizer), and complementary accessories and gift sets. Products are formulated without sulfates, parabens, phthalates, or synthetic dyes, leveraging activated charcoal and natural plant extracts. The brand sells primarily through its own e-commerce storefront with a subscription option (Ballscriptions) for recurring delivery.
Product overview
Ballsy is a men's personal care brand specializing in below-the-belt hygiene products. The core product lineup centers on Ballwash (activated charcoal body wash in 8oz and 16oz XL sizes), Ballguard (anti-chafing liquid powder deodorant), and Nut Rub (solid cologne with multiple scent options). Complementary products include Pitstick (activated charcoal deodorant), Sack Spray (pH-balanced refreshing spray), Sud Sack (exfoliating soap saver), and Boobguard (anti-chafing product). The brand also offers gift sets like the Jolly Jewels Sack Pack and e-gift cards. Products are marketed as free from harsh chemicals (sulfates, parabens, talc, aluminum) and emphasize natural ingredients like essential oils, plant extracts, and activated charcoal. The brand operates a subscription service called Ballscriptions and maintains a blog (The Nuts) covering hygiene tips and lifestyle content.
Differentiator
Problem solved
Functional benefit
Products and services
- Ballwash with Activated Charcoal
Quantifiable outcome
- Products rated 4.5+ stars with thousands of verified reviews across multiple products
Companies that use Ballsy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ballsy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Ballsy partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Ballsy competitors and assessment
Company assessmentDirect peers
- Lume: Lume is a DTC personal care brand focused on whole-body odor control (deodorants, body washes, soaps). Comparable to Ballsy's odor-and-chafing focus, though Lume started with women's products and is extending into men's — adjacent competition for the same active-lifestyle use case.
- Duke Cannon: Duke Cannon is a men's personal care brand with body washes, deodorants, and colognes sold through DTC plus major retail (Target, Walmart). Comparable to Ballsy in male-targeted grooming and premium natural positioning, but with mass-retail distribution Ballsy lacks.
- Every Man Jack: Every Man Jack offers men's body wash, deodorant, and grooming essentials with naturally-derived ingredients in mass retail. Comparable to Ballsy on ingredient positioning and body-wash/deodorant SKU overlap, at a broader distribution footprint.
- Dr. Squatch: Dr. Squatch sells natural-ingredient men's personal care (bar soaps, body washes, deodorants) via DTC with a bold, irreverent brand voice — directly comparable to Ballsy's activated-charcoal, sulfate-free positioning and edgy male-targeted marketing.
- Native: Native makes natural deodorant and body care for men and women via DTC and mass retail. Overlaps directly with Ballsy's Pitstick deodorant and ingredient-conscious positioning, while operating at much larger scale.
- Manscaped: Manscaped is the most direct competitor to Ballsy, both targeting men's below-the-belt grooming with body washes, deodorants, and anti-chafing products. Manscaped pairs grooming SKUs with electric trimmers, giving it a broader product moat but overlapping core customer (the grooming-conscious active man).
- Schmidt's Naturals: Schmidt's makes natural-ingredient deodorants and body care sold DTC and in retail. Compares with Ballsy's Pitstick on natural, aluminum-free deodorant positioning and similar mid-premium price band.
Broad incumbents
- Old Spice: Old Spice (P&G) is the dominant mass-market men's deodorant and body wash brand. It sells body washes and deodorants across all channels at low price points — a broad incumbent whose presence on every shelf shapes the mainstream competitive context Ballsy competes against.
- Harry's: Harry's is a venture-backed men's grooming platform (razors, body wash, deodorant) sold DTC plus in Target and Walmart. A broader incumbent in men's personal care that overlaps Ballsy's body wash and deodorant SKUs as part of a wider portfolio.
Emerging players
- Be Bodywise: Be Bodywise is a DTC personal care brand for women that also offers intimate hygiene and anti-chafing products. Comparable to Ballsy's Boobguard extension into adjacent intimate-care territory on the female side of the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Ballsy social profiles
Digital presenceBallsy compliance and trust
Trust signalCompliance1 record
Ballsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ballsy leadership team
Management profileNumber of profiles
Profiles1 record
Ballsy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ballsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ballsy
What does Ballsy do?
Ballsy is a direct-to-consumer men's personal care brand specializing in below-the-belt intimate hygiene products. Its core product line includes Ballwash (activated charcoal body wash in 8oz and 16oz sizes), Ballguard (anti-chafing liquid-powder deodorant), Nut Rub (solid cologne in multiple scents), Pitstick (natural deodorant), Sack Spray (refreshing deodorizer), and complementary accessories and gift sets. Products are formulated without sulfates, parabens, phthalates, or synthetic dyes, leveraging activated charcoal and natural plant extracts. The brand sells primarily through its own e-commerce storefront with a subscription option (Ballscriptions) for recurring delivery.
Is Ballsy a public or private company?
Ballsy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ballsy founded?
Ballsy was founded in 2017. It employs 1 to 10 people.
Where is Ballsy based?
Ballsy is headquartered in Inglewood, United States, in the North America region.
How does Ballsy make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Ballscriptions) and gift Cards.
Who are Ballsy's main competitors?
Direct peers on record are Lume, Duke Cannon, Every Man Jack, Dr. Squatch, Native, Manscaped and Schmidt's Naturals. Broad incumbents are Old Spice and Harry's. Be Bodywise is listed as an emerging player.
Does Ballsy have an API?
No public API is recorded for Ballsy.