Her-Age
Her-Age is a Milan-based curated recommerce platform, founded in 2021, that authenticates and resells pre-owned luxury fashion from brands such as Chanel, Hermès and Louis Vuitton to global collectors, discerning individuals and estate custodians through a Shopify storefront, an NFT provenance option and an appointment-only Milan Brera boutique.
- Company typePrivate
- Founded2021
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Her-Age does
Her-Age is a Milan-based curated recommerce platform founded in 2021 that buys, sells and consigns authenticated pre-owned and vintage luxury fashion from designer houses including Chanel, Hermès, Louis Vuitton, Dior, Gucci, Prada, Balenciaga, Saint Laurent and Cartier. It serves a global base of private collectors, discerning individuals and estate custodians seeking authenticated designer bags, ready-to-wear, shoes, accessories and fine jewellery, organized by era from the 1960s to the 2020s and curated (not open marketplace) for authenticity, rarity and timeless character. The company supports both ends of the transaction: a full-service consignment offering that handles authentication with certificate, professional photography, pricing strategy, secure storage, listing and global promotion, and a buyer-facing white-glove purchase experience with secure payments, buyer protection and fully insured DHL Express worldwide shipping, plus an appointment-only physical boutique at Via Palermo 18 in Milan Brera.
The technology stack is a Shopify-based e-commerce storefront (her-age-store.myshopify.com) extended with an expert authentication workflow and operational integrations for payments (PayPal, Revolut, Visa, Mastercard, Maestro, Scalapay, Klarna, Satispay), logistics (DHL Express insured shipping) and security (hCaptcha). Multi-currency checkout (EUR, USD, GBP) and digital provenance via an NFT option further differentiate the platform. Distribution is digital-direct-to-consumer globally, complemented by the Milan showroom, and marketing runs through Instagram, TikTok, Pinterest, YouTube, LinkedIn, an email/newsletter funnel (offering 10% off first order and seasonal HER10 codes) and the Hidden Boulevards editorial blog.
The business model is a consignment-driven marketplace that earns a transaction fee on each sale; items are priced individually (no subscription or membership), with sell-through dependent on the platform's authentication standards, curated demand for vintage luxury, and its global buyer reach via organic and content-driven acquisition channels. The company is privately held, has no disclosed investors or parent, and operates with a 1-10 employee base.
Her-Age firmographics
Firmographics- Name
- Her-Age
- Legal name
- Her-Age
- Website
- https://her-age.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Her-Age is a Milan-based curated recommerce platform, founded in 2021, that authenticates and resells pre-owned luxury fashion from brands such as Chanel, Hermès and Louis Vuitton to global collectors, discerning individuals and estate custodians through a Shopify storefront, an NFT provenance option and an appointment-only Milan Brera boutique.
- Ownership category
- akta.pro rank
Her-Age industry classification
Industry- Product category
- Luxury Resale
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Used Merchandise Retailers (459510), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Managed Consignment & Authentication-led Resale (CRAFAGAN)
- akta.pro secondary industries
- Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN), Luxury Consignment Boutiques (Online/Offline) (CRAKAKAE), Pre-owned, Vintage & Resale Luxury (Multi-category) (CRAKAFAN)
Keywords
Where Her-Age is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Her-Age business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Consignment Commission: Her-Age operates as a curated consignment marketplace. Sellers submit high-value luxury pieces for authentication and curation. Upon sale, the platform takes a commission on the transaction. The platform manages authentication, photography, pricing strategy, listing, promotion, storage, and shipping for sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Item Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Her-Age product offering
Product offeringCore offering
Her-Age operates a curated online marketplace for authenticated pre-owned and vintage luxury designer fashion, offering bags, ready-to-wear clothing, shoes, accessories, and jewellery from prestigious houses such as Chanel, Hermès, Louis Vuitton, Gucci, Dior, Prada, and Saint Laurent. The platform provides a white-glove consignment service that manages authentication, professional photography, pricing strategy, online listing, secure storage, and fully insured worldwide shipping for sellers. A physical appointment-only boutique in Milan's Brera district complements the digital platform for in-person viewing of selected pieces.
Product overview
Her-Age operates as a highly curated online marketplace and consignment service for authenticated pre-owned and vintage luxury designer fashion. The core offering consists of the Her-Age Curated Marketplace (her-age.com), which features authenticated designer bags, ready-to-wear clothing, shoes, accessories, and jewellery from prestigious fashion houses including Chanel, Hermès, Louis Vuitton, Gucci, Prada, Dior, Balenciaga, and Saint Laurent. The company complements its digital platform with a physical Her-Age Milan Boutique at Via Palermo, 18, where select items can be viewed by appointment. Additionally, Her-Age offers a white-glove Consignment & Selling Service that manages the entire selling process for luxury item owners. The platform organizes inventory by designer, product category, and era (from '60s to '20s), and features editorial content through its Hidden Boulevards blog.
Differentiator
Problem solved
Functional benefit
Products and services
- Her-Age Curated Marketplace An online marketplace where individual collectors and estates consign authenticated pre-owned and vintage luxury designer items for sale to discerning global buyers. Inventory spans 100+ designer brands with each piece reviewed for authenticity, rarity, and condition before listing.
- Consignment & Selling Service A managed consignment service that handles the entire selling workflow for private collectors, discerning individuals, and estate custodians, including expert authentication, professional photography, pricing strategy, online listing, secure storage, and worldwide insured shipping. The platform takes a commission on each completed sale.
- Her-Age Milan Boutique A physical retail showroom at Via Palermo 18 in Milan's Brera district where selected luxury pieces can be viewed in person by appointment, complementing the online marketplace with a tactile, in-person buying experience.
Quantifiable outcome
- 1-5 business days shipping from receipt of payment
Companies that use Her-Age
Customer profileSegments3 records
Ideal customer profiles2 records
Her-Age technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
Her-Age partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Her-Age competitors and assessment
Company assessmentDirect peers
- Vestiaire Collective: Global authenticated luxury resale marketplace offering pre-owned designer fashion across bags, clothing, shoes and accessories. Closely comparable to Her-Age in core proposition (authenticated luxury resale) but at vastly larger scale and broader seller funnel.
- The RealReal: US-based authenticated luxury consignment marketplace covering fashion, jewellery and accessories. Direct peer given shared consignment-plus-authentication model and overlap in luxury brands and categories.
- Fashionphile: Authenticated pre-owned luxury handbag and accessories resale platform. Comparable in focus on authentication, consignment, and high-AOV luxury categories, though with a stronger handbag-centric assortment than Her-Age.
- 1stDibs: Online marketplace for luxury fashion, jewellery, furniture and art, with vetted dealer network. Comparable as a curated, higher-end luxury marketplace though broader in category scope than Her-Age.
- Collector Square: European (Paris-based) authenticated pre-owned luxury resale platform with physical showrooms. Closely mirrors Her-Age's curated, authentication-led consignment model and multi-brand luxury focus.
- ReSee: Paris-based authenticated luxury resale platform specialising in pre-owned designer fashion and accessories. Comparable in curated positioning, vintage emphasis, and European luxury customer base.
- Rebag: Authenticated pre-owned luxury handbag and accessories resale platform with buy, sell and trade-in model. Overlaps with Her-Age's handbag-anchored assortment and authentication-first positioning.
Emerging players
- Depop: Peer-to-peer resale marketplace with a strong vintage and designer fashion presence. Partial overlap with Her-Age in pre-owned fashion but lacks the curated authentication and luxury maison focus.
Broad incumbents
- Sotheby's: Global auction house with dedicated fashion, accessories and jewellery auctions, including authenticated consignments. Adjacent incumbent competing for estate-level luxury consignments that Her-Age also targets.
- Christie's: Global auction house active in luxury fashion, jewellery and accessories. Comparable at the high-end consignment and authentication layer, especially for estate-sourced vintage pieces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Her-Age social profiles
Digital presenceHer-Age financial estimates
Financial estimateRevenue estimate
Valuation estimate
Her-Age leadership team
Management profileNumber of profiles
Profiles3 records
Her-Age funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Her-Age M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Her-Age
What does Her-Age do?
Her-Age operates a curated online marketplace for authenticated pre-owned and vintage luxury designer fashion, offering bags, ready-to-wear clothing, shoes, accessories, and jewellery from prestigious houses such as Chanel, Hermès, Louis Vuitton, Gucci, Dior, Prada, and Saint Laurent. The platform provides a white-glove consignment service that manages authentication, professional photography, pricing strategy, online listing, secure storage, and fully insured worldwide shipping for sellers. A physical appointment-only boutique in Milan's Brera district complements the digital platform for in-person viewing of selected pieces.
Is Her-Age a public or private company?
Her-Age is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Her-Age founded?
Her-Age was founded in 2021. It employs 1 to 10 people.
Where is Her-Age based?
Her-Age is headquartered in Milan, Italy, in the Europe region.
How does Her-Age make money?
One revenue line is on record: consignment Commission.
Who are Her-Age's main competitors?
Direct peers on record are Vestiaire Collective, The RealReal, Fashionphile, 1stDibs, Collector Square, ReSee and Rebag. Depop is listed as an emerging player. Broad incumbents are Sotheby's and Christie's.
Does Her-Age have an API?
No public API is recorded for Her-Age.
What industry is Her-Age in?
Her-Age's product category is Luxury Resale. Its primary akta.pro industry code is CRAFAGAN, Managed Consignment & Authentication-led Resale, with a secondary code of CRAAAFAN, Luxury Fashion Resale, Vintage & Pre-owned. Its NAICS code is 458 and its SIC code is 5600.