LilaConnect
LilaConnect is a UK retail FTTH broadband ISP and subsidiary of Freedom Fibre, delivering symmetric full fibre plans (150Mb to 2.5Gb), VoIP, and social tariff programmes to residential and business customers in the Stoke-on-Trent area.
- Company typePrivate
- Founded2019
- HeadquartersGuildford, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What LilaConnect does
LilaConnect Limited is a UK-based retail internet service provider (ISP) specialising in full fibre (FTTH) broadband for residential and business customers. Founded in 2019 and headquartered in Stoke-on-Trent, the company is a subsidiary of Freedom Fibre, whose open-access fibre network forms the underlying infrastructure over which LilaConnect delivers its services. The company's core product portfolio centres on four symmetric-speed broadband tiers — 150Mb (£19.99/month), 1Gb (£29.99/month), 1Gb Pro (£39.99/month, bundled with a Wi-Fi 7 router), and 2.5Gb Pro (£59.99/month) — supported by the LilaTalk VoIP home phone sub-brand and optional add-ons including Price Lock (price protection until 2030 for £2.50/month) and Wi-Fi boosters.
Technically, LilaConnect operates an open-access FTTH network model allowing customers to select from multiple service providers via its client portal (account.lilaconnect.co.uk), and it pairs symmetric upload/download speeds with Wi-Fi 7 dual-band CPE on premium tiers as a differentiation lever against asymmetric incumbent providers. The business model is pure subscription recurring revenue on 12- or 24-month contracts with auto-renewal, supplemented by one-time installation fees and modest add-on revenue. GTM is primarily self-serve through the website (with telephone support), leveraging Trustpilot reputation (4.5/5 'Excellent') and the One Touch Switch process, which offers up to £300 in bill credit to offset competitor early termination fees. Strategic distribution partnerships include Freedom Fibre (network and retail ISP channel) and Stoke-on-Trent City Council (social tariff programme for digital inclusion, launched July 2026). The company is privately held, does not publicly disclose revenue, and has no recorded external funding rounds.
LilaConnect firmographics
Firmographics- Name
- LilaConnect
- Legal name
- LilaConnect Limited
- Website
- https://lilaconnect.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LilaConnect is a UK retail FTTH broadband ISP and subsidiary of Freedom Fibre, delivering symmetric full fibre plans (150Mb to 2.5Gb), VoIP, and social tariff programmes to residential and business customers in the Stoke-on-Trent area.
- Ownership category
- akta.pro rank
LilaConnect industry classification
Industry- Product category
- Residential Full Fibre Broadband
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)
- akta.pro secondary industries
- Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE), Small Business/SoHo Routers & Gateways (HDAFAIAH)
Keywords
Where LilaConnect is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LilaConnect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations
Revenue model
- Residential Full Fibre Broadband Subscription: Monthly subscription fees from residential customers for broadband connectivity across multiple speed tiers (150Mb, 1Gb, 1Gb Pro, 2.5Gb Pro). Contract terms of 12 or 24 months with automatic renewal.
- Business Full Fibre Broadband Subscription: Monthly subscription fees from business customers for fibre connection and maintenance services, with registration fees and early termination charges applicable
- Price Lock Add-on: £2.50/month optional add-on for price protection, providing additional monthly recurring revenue per customer
- Additional Services (LilaTalk VoIP, Wi-Fi Boosters): Add-on services including VoIP home phone and Wi-Fi extenders available as optional extras at checkout
- Connection and Installation Fees: Registration fees and installation charges for new customers, plus fees for additional installation visits, equipment replacements, and service modifications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 150Mb entry-level plan for lighter households |
| Subscription | Monthly | 1Gb mid-tier plan for most homes |
| Subscription | Monthly | 1Gb Pro plan with Wi-Fi 7 router for connected homes |
| Subscription | Monthly | 2.5Gb Pro top-tier plan for performance-focused homes |
| Subscription | Monthly | Social tariff 150Mbps for eligible low-income households |
| Subscription | Monthly | Social tariff 1Gbps for eligible low-income households |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
LilaConnect product offering
Product offeringCore offering
LilaConnect is a UK retail internet service provider delivering FTTH (Fibre-to-the-Home) full fibre broadband to residential and business customers over Freedom Fibre's open access network. Its core offer is a tiered range of symmetric broadband plans (150Mb, 1Gb, 1Gb Pro, 2.5Gb Pro) on 12 or 24-month subscriptions, with optional add-ons such as the Price Lock price guarantee, LilaTalk VoIP home phone, and Wi-Fi boosters. New customers can switch from existing providers via the One Touch Switch process with up to £300 in bill credit.
Product overview
LilaConnect is an FTTH (Fiber-to-the-Home) open access systems provider that operates a full fibre broadband network in partnership with Freedom Fibre. The company provides residential customers with installation, access to, and maintenance of fibre infrastructure and associated equipment. LilaConnect's product portfolio centres on Full Fibre Broadband services (150Mb, 1Gb, 1Gb Pro, and 2.5Gb Pro plans) complemented by LilaTalk VoIP home phone services. Additional offerings include Price Lock for price protection, Switch Credit incentives up to £300, and a Client Portal for self-service account management. The company utilises a Portal platform through which customers can select service providers for internet and phone services. LilaConnect is a subsidiary of Freedom Fibre and primarily serves the Stoke-on-Trent area in Staffordshire, UK.
Differentiator
Problem solved
Functional benefit
Brands
- LilaTalk: VoIP home phone service offered as part of LilaConnect's broadband packages, providing voice over internet protocol telephone services.
Products and services
- Full Fibre Broadband FTTH (Fibre-to-the-Home) full fibre broadband service providing high-speed internet connectivity to residential and business customers with symmetrical upload and download speeds.
- 150Mb Plan Entry-level full fibre broadband plan offering 150 Mbps upload and download speeds for lighter households at £19.99/month for the first 12 months, rising to £23.49/month from month 13. Free installation on 24-month plan, standard router included.
- 1Gb Plan Mid-tier full fibre broadband plan offering 1 Gbps symmetrical upload and download speeds for busy homes streaming, working and gaming simultaneously at £29.99/month for the first 12 months, rising to £33.49/month from month 13. Free installation on 24-month plan, standard router included.
- 1Gb Pro Plan Premium full fibre broadband plan offering 1 Gbps symmetrical speeds with an included Wi-Fi 7 router for enhanced home Wi-Fi performance at £39.99/month for the first 12 months, rising to £43.49/month from month 13. Free installation on 24-month plan.
- 2.5Gb Pro Plan Top-tier full fibre broadband plan offering 2.5 Gbps symmetrical upload and download speeds with an included Wi-Fi 7 router for performance-focused homes with lots of devices at £59.99/month for the first 12 months, rising to £63.49/month from month 13. Free installation on 24-month plan.
- LilaTalk (VoIP) Voice over IP home phone service delivered over LilaConnect's fibre broadband connection, enabling landline calls via internet protocol for residential customers.
- Client Portal Self-provisioning web-based customer portal (account.lilaconnect.co.uk) for viewing and paying invoices, upgrading services, and managing payment methods.
- Social Tariff Broadband Programme Discounted full fibre broadband packages for eligible low-income council tenants in Stoke-on-Trent, offered in partnership with Stoke-on-Trent City Council: 150 Mbps at £17.49/month and 1 Gbps at £27.49/month for digital inclusion.
Quantifiable outcome
- Saves £198 over 24 months compared to BT and EE on 1 Gigabit plan
- +1 more outcomes
Companies that use LilaConnect
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
LilaConnect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LilaConnect partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Stoke-on-Trent City CouncilcoreJoint programme with Freedom Fibre and Stoke-on-Trent City Council to provide discounted full fibre broadband to council tenants through social tariff packages. LilaConnect provides 150 Mbps at £17.49/month and 1 Gbps at £27.49/month for eligible low-income households to improve digital inclusion in the area.
- Freedom FibrecoreFreedom Fibre is the network infrastructure operator providing the full fibre network that LilaConnect uses to deliver retail broadband services to end customers. LilaConnect operates as a retail ISP partner reselling services over the Freedom Fibre network in the Stoke-on-Trent area. The partnership enables LilaConnect to offer full fibre broadband services to residential and business customers in the region.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
LilaConnect competitors and assessment
Company assessmentDirect peers
- Hyperoptic: UK altnet ISP providing full fibre broadband with symmetric speeds to residential and business customers in buildings and MDUs. Closest direct peer — competes on FTTH, symmetric gigabit speeds, and price competitiveness versus incumbents.
- Community Fibre: London-focused altnet ISP offering FTTH broadband with symmetric speeds and competitive pricing. Direct peer operating the same open access / altnet FTTH retail model as LilaConnect, but concentrated in London.
- CityFibre: UK wholesale open access FTTH network operator partnering with ISPs to deliver full fibre broadband. Direct peer in the open access FTTH model — LilaConnect's parent Freedom Fibre operates a similar wholesale model.
- Zen Internet: UK independent ISP offering full fibre broadband with strong customer service reputation and competitive pricing. Comparable to LilaConnect as a smaller UK ISP focused on service quality over scale.
Broad incumbents
- Virgin Media (O2): UK cable and fibre broadband incumbent with broad nationwide footprint. Competes with LilaConnect on speed, price, and bundle offerings — cited by LilaConnect as a price comparison reference.
- BT (Openreach): UK incumbent telecoms provider with the largest retail broadband base and Openreach-controlled network. LilaConnect explicitly benchmarks price savings against BT/EE, indicating direct head-to-head competition.
- Plusnet: Value-focused UK ISP owned by BT Group. LilaConnect benchmarks price savings against Plusnet on gigabit plans, indicating direct competitive overlap in the budget-conscious residential segment.
- Sky Broadband: Major UK ISP with broad retail footprint and bundled entertainment offerings. Competes with LilaConnect for residential broadband subscribers, particularly through Openreach FTTP resells.
- EE (BT Group): UK mobile and broadband provider within BT Group. LilaConnect explicitly benchmarks price savings against EE on gigabit plans, indicating direct head-to-head competition in residential broadband.
Regional players
- Trooli: UK regional altnet ISP delivering FTTH broadband in underserved areas of the South East. Comparable as a regional altnet competing on speed and service quality, but operating in a different geography from LilaConnect's Stoke-on-Trent focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
LilaConnect social profiles
Digital presenceLilaConnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
LilaConnect leadership team
Management profileNumber of profiles
LilaConnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LilaConnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LilaConnect
What does LilaConnect do?
LilaConnect is a UK retail internet service provider delivering FTTH (Fibre-to-the-Home) full fibre broadband to residential and business customers over Freedom Fibre's open access network. Its core offer is a tiered range of symmetric broadband plans (150Mb, 1Gb, 1Gb Pro, 2.5Gb Pro) on 12 or 24-month subscriptions, with optional add-ons such as the Price Lock price guarantee, LilaTalk VoIP home phone, and Wi-Fi boosters. New customers can switch from existing providers via the One Touch Switch process with up to £300 in bill credit.
Is LilaConnect a public or private company?
LilaConnect is a private company. It is classified as corporate owned and is currently operating.
When was LilaConnect founded?
LilaConnect was founded in 2019. It employs 51 to 100 people.
Where is LilaConnect based?
LilaConnect is headquartered in Guildford, United Kingdom, in the Europe region.
How does LilaConnect make money?
Five revenue lines are on record. Residential Full Fibre Broadband Subscription is the primary driver. The others are business Full Fibre Broadband Subscription, price Lock Add-on, additional Services (LilaTalk VoIP, Wi-Fi Boosters) and connection and Installation Fees.
Who are LilaConnect's main competitors?
Direct peers on record are Hyperoptic, Community Fibre, CityFibre and Zen Internet. Broad incumbents are Virgin Media (O2), BT (Openreach), Plusnet, Sky Broadband and EE (BT Group). Trooli is listed as a regional player.
Does LilaConnect have an API?
No public API is recorded for LilaConnect.
What industry is LilaConnect in?
LilaConnect's product category is Residential Full Fibre Broadband. Its primary akta.pro industry code is HDAIABAC, Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers, with a secondary code of BPAEAEAE, Wireless Networking Services (Wi‑Fi, Private LTE/5G). Its NAICS code is 517111 and its SIC code is 4813.