Werksta
Werksta is Sweden's leading independent collision and body damage repair chain, operating over 40 workshops with roughly 800 employees and repairing approximately 100,600 vehicles annually. It serves private car owners, insurance companies, and Tesla, generating revenue on a per-repair basis.
- Company typePrivate
- Founded2015
- HeadquartersDanderyd, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Werksta does
Werksta Sweden AB is Sweden's largest independent collision and body damage repair chain, operating over 40 workshops with approximately 800 employees and repairing roughly 100,600 vehicles per year. The company is a subsidiary of Werksta Group (parent: Werksta Nordic AB) and operates across Sweden, with the wider group extending into Norway, Finland, and the Netherlands. Its service portfolio spans body panel repair (plåtskador), collision damage repair (krockskador), car painting (billackering), windscreen repair and replacement (vindrutor), paintless dent repair, electric and hybrid vehicle repairs, and authorized service and maintenance, plus a Dealy partnership for Ligier/Microcar light vehicle repairs.
The core technical infrastructure combines physical workshops with a digital front-end: customers can book inspections online, walk in for drop-in assessments, or submit damage photographs remotely via the Werksta website (digital skadebesiktning) routed through a Cabgroup booking platform. Werksta holds Tesla-approved body repair chain status in Sweden, ISO 9001:2015 quality certification, and ISO 14001:2015 environmental certification, all issued by A.g.R Certification Sweden AB. The 2023 Green Repair initiative standardizes climate-smart repair methods (used parts, digital inspection, low-emission chemicals) and was validated by SBTi-approved climate targets in 2025.
Werksta makes money through per-job repair transactions billed to private vehicle owners, insurance companies (which refer policyholders and reimburse claims), or vehicle manufacturers (Tesla and warranty-program authorizations). Customer acquisition channels include insurance and OEM referrals, SEO and content marketing (Aktuellt blog, Facebook, Instagram, LinkedIn), online booking, and a phone-based customer center. Pricing is not publicly disclosed; the initial damage assessment is always free, and quotations are issued after inspection. The pricing model is transactional per repair job, with revenue mix split across collision repair, windscreen services, paint, and maintenance workstreams.
Werksta firmographics
Firmographics- Name
- Werksta
- Legal name
- Werksta Sweden AB
- Website
- https://werksta.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Werksta is Sweden's leading independent collision and body damage repair chain, operating over 40 workshops with roughly 800 employees and repairing approximately 100,600 vehicles annually. It serves private car owners, insurance companies, and Tesla, generating revenue on a per-repair basis.
- Ownership category
- akta.pro rank
Werksta industry classification
Industry- Product category
- Automotive Collision Repair Services
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industries
- Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG), Chassis Repair & Maintenance (Twist Locks, Landing Gear, Frame, Suspension) (TLAKACAJ)
Keywords
Where Werksta is headquartered
LocationHeadquarters
- HQ city
- Danderyd
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Werksta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Damage Repair Services: Werksta generates revenue through professional repair services for vehicle body damage, including crash damage (plåt- och lackskador), windscreen repairs and replacements, paintless dent repair, and car paint repairs and resprays. Revenue is earned on a per-job basis, typically billed to the customer directly or through their insurance company.
- Windscreen Repair and Replacement: Separate service stream for windscreen stone chip repairs (approx. 30 minutes) and full windscreen replacements (typically one working day). Customers with glass insurance pay only the deductible.
- Service and Maintenance: Selected workshops offer authorized service and maintenance on vehicles, providing additional per-job revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Damage inspection (plåt- och lackskador) — free of charge |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Werksta product offering
Product offeringCore offering
Werksta operates a nationwide chain of physical body repair workshops in Sweden providing professional vehicle collision damage repair, car painting and respray, windscreen repair and replacement, paintless dent repair, and manufacturer-authorized repairs for electric/hybrid vehicles including Tesla. Services are initiated via free damage assessments available in-workshop, via digital photo submission, or walk-in, with revenue earned per repair job either billed directly to customers or processed through their insurance claims.
Product overview
Werksta is Sweden's leading collision repair chain operating over 40 workshops with approximately 800 employees. The company operates a platform-plus-modules service model centered on automotive damage repair. Core offerings include Bilreparation (car repair) for all vehicle brands, covering body panel, paint, and collision damage; Skadebesiktning (damage assessment) services; Krockskador (collision damage) repairs; Billackering (car painting) in-house; and Vindrutor (windscreen) repair and replacement. Specialized services include El- och hybridbilar (electric and hybrid vehicle repair) and Tesla-reparation as an authorized Tesla repair chain. The portfolio includes both damage repair workshops and service workshops for ongoing maintenance. Supporting services include Digital skadebesiktning (digital damage assessment via photo submission) for remote assessment, and Green Repair—a sustainability program promoting climate-smart repair methods using recycled parts and environmental best practices. Werksta also offers Mopedbilar (light vehicle) repair services under partnerships. The business model integrates both physical workshop services and digital booking/assessment tools, with authorizations from specific vehicle manufacturers for warranty-covered repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- Bilreparation (Car Repair) Professional repair of body panel, paint, and collision damage across all car brands with guarantee preservation.
- Skadebesiktning (Damage Assessment) Initial free, no-obligation assessment taking approximately 20 minutes to determine what needs repair; available as workshop appointment, drop-in, or digital photo submission.
- Krockskador (Collision Damage Repair) Professional repair of collision damage including body panel work and structural repairs for all vehicle brands.
- Billackering (Car Painting and Respray) Complete car painting and respray services performed at Werksta's own painting workshops, including color matching and finish restoration.
- Vindrutor (Windscreen Services) Windscreen stone chip repair (approximately 30 minutes) and full windscreen replacement (typically one working day); customers with glass insurance pay only the deductible.
- El- och hybridbilar (Electric and Hybrid Vehicle Repair) Specialized repair services for electric and hybrid vehicles of various brands, performed according to manufacturer repair instructions including aluminium welding and electrical safety procedures.
- Tesla-reparation (Tesla Repair) Authorized Tesla repair services covering all damage types from minor surface damage to windscreens and major structural damage, available at multiple Werksta locations in Sweden.
- Mopedbilar (Light Vehicle / Moped Car Repair) Repair services for light vehicles including Ligier and Microcar under agreement with Dealy.
- Service och underhåll (Vehicle Service and Maintenance) Authorized service and maintenance at selected Werksta workshops, providing ongoing vehicle maintenance and manufacturer-prescribed servicing.
- Green Repair (Climate-Smart Repair Service) Climate-smart repair methodology covering the full repair lifecycle from inspection to waste management, using used and repaired spare parts and environmentally friendly chemicals to minimize CO2e emissions; saves approximately 13,400 tonnes CO2e per year.
Quantifiable outcome
- Approximately 100,600 cars repaired per year
- +6 more outcomes
Companies that use Werksta
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Werksta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Werksta partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- DealyminorWerksta entered into an agreement with Dealy regarding damage repair of Ligier and Microcar mopeds. The partnership addresses the growing demand for moped car repairs in Sweden.
- TeslacoreWerksta is a Tesla approved body repair chain in Sweden. Werksta's technicians are trained in Tesla vehicles' electrical and mechanical qualities, aluminium welding, body structure, and special repair requirements. Werksta offers Tesla body repair services at multiple locations across Sweden.
- A.g.R Certification Sweden ABcoreA.g.R Certification Sweden AB is the accredited certification body that certifies all Werksta Sweden workshops according to ISO 9001:2015 (quality management) and ISO 14001:2015 (environmental management).
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Werksta competitors and assessment
Company assessmentDirect peers
- Mekonomen Group: Leading Nordic automotive aftermarket service and parts chain (workshops, retail, wholesale). Directly comparable to Werksta as a multi-brand Nordic vehicle repair operator with insurer and fleet customer overlap.
- Fix Auto: Global franchise network specializing in collision and body repair. Comparable to Werksta through its multi-country collision repair positioning, insurer-approved model, and franchisee-driven workshop network.
- Holgers Bilglas: Swedish windscreen and auto glass repair chain. Comparable to Werksta's windscreen service line (Vindrutor) with overlapping Nordic customer base and glass-insurance reimbursement model.
- First Stop: European multi-brand vehicle service and tire chain (Bridgestone-owned). Comparable to Werksta in multi-country workshop footprint, fleet and insurance customer overlap, and standardized service offerings.
- Kwik-Fit: Europe's largest fast-fit automotive service chain, with strong UK and continental presence. Comparable to Werksta through its high-density multi-site workshop model, insurer partnerships, and broad consumer/SMB service mix.
Broad incumbents
- Caliber Collision: Largest US collision repair chain with 1,800+ locations. Comparable to Werksta as a scaled, multi-state/multi-country collision repair platform pursuing consolidation, insurer relationships, and operational standardization.
- Crash Champions: Large US collision repair chain operating ~700+ locations. Comparable to Werksta's roll-up model with aggressive M&A, insurer network positioning, and a national footprint in a fragmented industry.
- Service King Collision: US-based multi-site collision repair chain. Directly comparable in business model: multi-shop operator, insurer-direct relationships, OEM certifications, and standardized operating procedures.
- Maaco: North America's largest franchised paint and body repair chain. Comparable to Werksta in core offerings (paint, body, collision) with a franchise model that competes on scale and brand recognition.
- Bosch Car Service: Global Bosch-branded independent workshop network covering mechanical and body services. Comparable to Werksta through multi-brand authorized service positioning, technical certifications, and broad insurer/auto maker partnerships.
Market position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Werksta social profiles
Digital presenceWerksta compliance and trust
Trust signalCompliance2 records
Werksta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werksta leadership team
Management profileNumber of profiles
Profiles8 records
Werksta subsidiaries and ownership
Company hierarchySubsidiaries11 records
Werksta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werksta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werksta
What does Werksta do?
Werksta operates a nationwide chain of physical body repair workshops in Sweden providing professional vehicle collision damage repair, car painting and respray, windscreen repair and replacement, paintless dent repair, and manufacturer-authorized repairs for electric/hybrid vehicles including Tesla. Services are initiated via free damage assessments available in-workshop, via digital photo submission, or walk-in, with revenue earned per repair job either billed directly to customers or processed through their insurance claims.
Is Werksta a public or private company?
Werksta is a private company. It is classified as corporate owned and is currently operating.
When was Werksta founded?
Werksta was founded in 2015. It employs 11 to 50 people.
Where is Werksta based?
Werksta is headquartered in Danderyd, Sweden, in the Europe region.
How does Werksta make money?
Three revenue lines are on record. Vehicle Damage Repair Services are the primary driver. The others are windscreen Repair and Replacement and service and Maintenance.
Who are Werksta's main competitors?
Direct peers on record are Mekonomen Group, Fix Auto, Holgers Bilglas, First Stop and Kwik-Fit. Broad incumbents are Caliber Collision, Crash Champions, Service King Collision, Maaco and Bosch Car Service.
Does Werksta have an API?
No public API is recorded for Werksta.
What industry is Werksta in?
Werksta's product category is Automotive Collision Repair Services. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of TLAKAEAH, Body Shop Mechanical & Suspension Repair (Post-Collision). Its NAICS code is 811121 and its SIC code is 7600.