Vet & Lazy

What Vet & Lazy does

Vet & Lazy is a craft brewery founded in 2015 in Rotterdam, Netherlands, operating from the BlueCity complex in the converted former Tropicana subtropical swimming paradise on the Maas River waterfront. The brewery produces a portfolio of eight specialty beers — including Dubbel Wit Zomerfit (7% wheat), Bohemian Pilsener (4.7%), Je Moeder Tripel (8.5% Belgian Tripel), Yankee Yoga (6% NEIPA), St. Guinefort (6.7% Belgian Blond), Sweet Baby Jesus (5.6% Weizen), Linkebal II (2.5% mandarin radler), and Flaccid Flamingo (0.4% non-alcoholic NEIPA) — with grain sourced from Buijtenland van Rhoon, a sustainable agriculture area approximately 1.1 km from the brewery. Production technology centers on traditional craft brewing with a circular-economy overlay: rest streams from local producers are integrated into recipes, and the brewery partners with regional suppliers such as BrabantHop (hops) and Olympic Fruit (mandarin juice).

The company operates a multi-channel revenue model that combines on-premise, e-commerce, wholesale, experience, and B2B gifting. The flagship on-site Bierkaai bar runs 15 dedicated Vet & Lazy taps and more than 80 rotating guest beers from small Dutch craft breweries, open Wednesday through Sunday. National packaged-beer and merchandise sales are handled through the Brother Beer webshop, while wholesale distribution reaches fine beer retailers, bars, cafes, and supermarkets across the Netherlands. Ancillary revenue streams include guided brewery tours (groups of 10+, up to six days per week) and corporate gift packages with custom-labeled beers, marketed as turnkey B2B solutions.

Vet & Lazy is privately held by its four co-founders: Ruben (brewer), Okke (sustainability, brewing, and technology), Niels (finance), and Leon (administration, sales, and hospitality). The team is intentionally small, and the business shows no evidence of external institutional funding beyond a small 2017 Stichting ifund grant. Production has scaled from a 30-liter experimental batch in 2015 to 800 liters per batch at approximately 40 hectoliters per month, with a stated target of 100 hectoliters per month, signaling ongoing capacity expansion rather than rapid scale-up.

Name

Vet & Lazy

Legal name

Vet & Lazy Brouwerij

Website

https://lazy.vet

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Vet & Lazy is a Rotterdam-based craft brewery operating from BlueCity, producing eight specialty beers with locally and circularly sourced ingredients, selling through its on-site Bierkaai bar, the Brother Beer webshop, Dutch wholesale, brewery tours, and B2B gift packages.

Ownership category

akta.pro rank

Product category

Craft Beer Brewery

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewery
• Specialty beer
• Sustainable brewing
• Urban brewery
• Local grain sourcing

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beer Sales (On-site — Bierkaai bar): Direct beer sales across 15 taps at the Bierkaai bar in Rotterdam, serving the full Vet & Lazy lineup plus 80+ other Dutch craft beers. The bar also offers food (cold and warm snacks). Bar open Wed–Sun.
2. Beer Sales (Home Delivery & Retail): Pre-packaged beers sold via the Brother Beer webshop for national home delivery, and through other fine beer retailers and supermarkets across the Netherlands.
3. Brewery Tours & Experiences: Guided brewery tours (groups of 10+, up to 6 days/week) include beer process explanation, catacomb exploration of the Tropicana building, product tasting ('biersafari'), and optional close-out at the Bierkaai. Booked via contact form.
4. Gift Packages & Private Label Beer: Corporate gift packages, Christmas hampers, relationship gifts, and custom-labeled beers for B2B clients. Custom packaging and delivery handled end-to-end.
5. Merchandise Sales: Branded merchandise including hats, shirts, and glasses sold via the webshop and at the bar.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Vet & Lazy is a craft brewery in Rotterdam that produces and sells eight specialty beers—including Dubbel Wit Zomerfit wheat beer, Bohemian Pilsener, Je Moeder Belgian Tripel, Yankee Yoga NEIPA, St. Guinefort Belgian Blond, Sweet Baby Jesus Weizen, Linkebal II mandarin Radler, and Flaccid Flamingo non-alcoholic NEIPA—using locally sourced grain from Buijtenland van Rhoon. Beyond brewing, it runs the on-site Bierkaai taproom (15 taps, 80+ rotating guest beers), hosts paid brewery tours, and fulfills B2B corporate gift package orders (including custom-labeled beers).

Product overview

Vet & Lazy is a craft brewery based in BlueCity Rotterdam (former Tropicana) offering a portfolio of 8 core specialty beers including Dubbel Wit Zomerfit (7% wheat beer), Bohemian Pilsener (4.7% pilsner), Je Moeder Tripel (8.5% Belgian Tripel), Yankee Yoga (6% NEIPA), St. Guinefort (6.7% Belgian Blond), Sweet Baby Jesus (5.6% weizen), Linkebal II (2.5% mandarin radler), and Flaccid Flamingo (0.4% non-alcoholic NEIPA). The company also operates the Bierkaai bar with 15 taps, offers brewery tours, provides gift package services including custom-labeled beers, and sells products through their online shop and Brother Beer e-commerce platform. All beers feature local ingredients, including grains from Buijtenland van Rhoon and citrus from Olympic Fruit, with a focus on local and circular production.

Differentiator

Problem solved

Functional benefit

Products and services

• Dubbel Wit Zomerfit Wheat beer (witbier) at 7% alcohol brewed with grapefruit, orange, lime zest, cardamom, coriander, and Szechuan pepper. The first beer brewed at Vet & Lazy.
• Bohemian Pilsener Pilsner at 4.7% alcohol brewed with Kazbek hop, featuring a surprisingly full body with a smooth, seductive finish and a hint of hop.
• Je Moeder Tripel Belgian Tripel at 8.5% alcohol with floral aromas of elderflower and a sweet-sour taste of hibiscus, featuring a classic spicy blonde tripel with a soft, lightly sweet finish.
• Yankee Yoga Tropical NEIPA at 6% alcohol, fresh and perfect for sunny days, with a soft finish that brings complete relaxation and predominantly fruity tones.
• St. Guinefort Belgian Blond at 6.7% alcohol brewed with barley and wheat malt from Buijtenland van Rhoon, featuring a full malty finish and aroma of Styrian Golding hops.
• Sweet Baby Jesus Weizen (wheat beer) at 5.6% alcohol brewed with grains from Buijtenland van Rhoon, producing aromas of clove and banana.
• Linkebal II Mandarin Radler at 2.5% alcohol, a refreshing sweet thirst quencher made from Sweet Baby Jesus weizen mixed with fresh pomelo, grapefruit, lemon juice, and mandarin juice from Olympic Fruit.
• Flaccid Flamingo Non-alcoholic NEIPA at 0.4% alcohol, a highly drinkable beer for designated drivers (BOB) with hoppy, grapefruit, malty, bitter, and minty flavors.
• Bierkaai Taproom Bar On-site taproom bar with 15 Vet & Lazy beer taps plus 80+ rotating guest beers from other small Dutch craft breweries, offering food (cold and warm snacks) Wed–Sun.
• Brewery Tours Guided brewery tours for groups of 10+ people including explanations of the beer brewing process and exploration of the iconic Tropicana catacombs, available 6 days per week until 18:00; optional close-out at the Bierkaai bar.
• Gift Packages (Corporate Gifts & Custom-Label Beer) Custom gift solutions including Christmas packages, corporate gifts, and beers with custom labels, providing end-to-end gift service for B2B clients.

Quantifiable outcome

• Production scaled from 30 liters (2015 first batch) to 800 liters per batch (~40 hl/month) within ~3 years, with a growth target of 100 hl/month.
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BlueCitycoreStrategic or Co-development Partner · 1 January 2019Vet & Lazy's brewery is physically located in BlueCity, the iconic Rotterdam building formerly known as Tropicana. BlueCity serves as a hub for circular economy businesses and sustainable entrepreneurs, providing Vet & Lazy with a unique urban brewing location and alignment with the sustainability ecosystem.
• Buijtenland van RhooncoreStrategic or Co-development PartnerThe Buijtenland van Rhoon is a sustainable agriculture area ~1.1 km from the brewery that grows barley and wheat specifically for Vet & Lazy's beer production. The partnership supports local circular agriculture, biodiversity, and nature conservation goals alongside economic viability for local farmers.
• BrabantHopminorStrategic or Co-development PartnerBrabantHop supplies hops to Vet & Lazy for use in their craft beer production. Listed as a partner on the website's partner section.
• Olympic FruitminorStrategic or Co-development PartnerOlympic Fruit supplies fresh mandarin juice used in Vet & Lazy's Linkebal II mandarin Radler. The fresh citrus ingredient is key to the product's flavor profile.
• BierkaaicoreChannel Partner/ Reseller/ DistributorThe Bierkaai is Vet & Lazy's own on-site taproom and bar, featuring 15 Vet & Lazy taps and 80+ rotating guest beers from other small Dutch craft breweries. It also serves food and hosts events. Bierkaai operates Wed–Sun and drives both direct revenue and customer acquisition for the brewery.
• Brother BeercoreChannel Partner/ Reseller/ DistributorBrother Beer operates the online shop for Vet & Lazy beers, handling national home delivery of packaged beers and merchandise. It is the primary e-commerce channel for the brewery.
• HalfbakedminorOthersListed as a partner on the Vet & Lazy website. Nature and details of the partnership are not specified in the source material.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vetenlazy
• LinkedInlinkedin.com/company/vet-lazy-brouwerij
• Instagraminstagram.com/vetlazy
• TikToktiktok.com/@vetlazybierkaai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vet & Lazy