Olympic Fruit

What Olympic Fruit does

Olympic Fruit B.V. is a Netherlands-based importer and distributor of fresh fruit serving retailers, wholesalers, exporters, caterers and hospitality operators across Northwest Europe. Founded in 2001 and headquartered in Barendrecht, the company sources from more than 18 countries year-round across five product categories — grapes, citrus, stone fruit, soft fruit, and exotics — and runs two wholly owned grower operations: Cederberg Farm in South Africa and Dojrana Farm in Macedonia, used to secure counter-seasonal supply. Olympic Fruit operates as a subsidiary of Fruitful Ventures, which also controls Fresh Pack Logistics, a co-located logistics partner providing a 12,000 M2 warehouse with 6,000 pallet places, temperature-controlled zones, packing stations and cross-docking facilities. The company's quality program is anchored by an in-house QC One inspection logging system and a dedicated quality team, supported by four sector certifications: PlanetProof (sustainable production), Skal (organic handling), IFS Broker (food safety in trading) and Global Gap (sustainable primary production). The company markets two proprietary brands, Fruit & Joy and Bloom, offering innovative packing formats and a premium positioning line for retail and wholesale clients. The commercial model is B2B sales-led enterprise field sales with a long-term, relationship-based go-to-market; pricing is transaction-based and not publicly disclosed. No public funding, M&A, or app/API platform is present, and the company operates entirely as a privately held trading business within the Fruitful Ventures group.

Name

Olympic Fruit

Legal name

Olympic Fruit

Website

https://olympicfruit.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Olympic Fruit is a Netherlands-based fresh fruit importer and distributor that sources from 18+ countries year-round, supplying retailers, wholesalers, exporters and hospitality operators across Northwest Europe under its own Fruit & Joy and Bloom brands.

Ownership category

akta.pro rank

Product category

Fresh Fruit Import and Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industry

Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Fresh fruit import
• Wholesale produce distribution
• Fresh produce supply
• Cold chain logistics
• Produce category management

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fruit Import and Distribution: Import and distribution of fresh fruit from over 18 countries year-round. Revenue generated through sale of fruit products to retailers, wholesalers, exporters, and hospitality sector in Northwest Europe.
2. Own Brand Products: Innovative packing solutions with own brands Fruit & Joy and Bloom, adding value through branding and packaging differentiation

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Olympic Fruit imports and distributes fresh fruit from over 18 countries year-round, focusing primarily on grapes, citrus, and stone fruit, with additional soft fruit and exotic fruit categories. The company supplies retailers, wholesalers, exporters, caterers, and the hospitality sector across Northwest Europe, complemented by its own branded product lines Fruit & Joy and Bloom. Distribution is supported by sister-company Fresh Pack Logistics (co-located under parent group Fruitful Ventures) for storage, packing, repacking, and transport.

Product overview

Olympic Fruit operates as a fruit importer and distributor offering a portfolio of fresh produce across five core product categories: grapes, citrus, stone fruit, soft fruit, and exotics. The company sources from over 18 countries year-round through a global network of long-standing growing partners, including two company-owned grower locations in South Africa and Macedonia. Olympic Fruit distributes to retailers, wholesalers, exporters, and the hospitality sector in Northwest Europe under its own brands — Fruit & Joy and Bloom — which complement its core import and distribution services. The company also provides logistics, packing, and value-added services through its partnership with Fresh Pack Logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Fruit & Joy: Own brand of fruit products marketed by Olympic Fruit
• Bloom

Products and services

• Grapes One of Olympic Fruit's three flagship specialty categories (alongside citrus and stone fruit), grapes are sourced year-round from a global network of innovative growing partners for distribution to retailers and wholesalers in Northwest Europe.
• Citrus Core specialty category for Olympic Fruit, sourced from global growing partners and distributed to retail and wholesale customers in Northwest Europe as part of the company's year-round fresh fruit portfolio.
• Stone Fruit Stone fruit category (including peaches, plums, and apricots) handled by Olympic Fruit as one of its three flagship specialty areas, sourced through global growing partnerships for distribution in Northwest Europe.
• Soft Fruit Soft fruit category including berries, sourced via Olympic Fruit's global partner network to complement its grape, citrus, and stone fruit specialties.
• Exotics Exotic fruit category sourced from global partners, complementing Olympic Fruit's core specialties of grapes, citrus, and stone fruit within its full fresh fruit portfolio.
• Fruit & Joy Fruit & Joy is Olympic Fruit's own brand offering innovative packing solutions targeting the retail and wholesale market in Northwest Europe, adding value through branding and packaging differentiation on top of the core fresh fruit offering.
• Bloom Bloom is Olympic Fruit's premium fruit brand, offered alongside Fruit & Joy to clients in Northwest Europe, providing differentiated branded fruit products on top of the company's core import and distribution services.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fresh Pack LogisticscoreStrategic or Co-development PartnerLogistics partner providing full control of storage, handling and distribution processes with different temperature zones. Co-located on same site enabling quick response and physical inventory overview. Services include own packing station, import & storage, cross-dock facilities, value added logistics, packing and repacking.
• Fruitful VenturescoreStrategic or Co-development PartnerParent group containing both Olympic Fruit and Fresh Pack Logistics, enabling highly efficient and quick operations through shared ownership.
• Dojrana FarmcoreStrategic or Co-development PartnerOwn grower location in Macedonia as part of vertical integration strategy
• Cederberg FarmcoreStrategic or Co-development PartnerOwn grower location in South Africa as part of vertical integration strategy
• BonnysaminorStrategic or Co-development PartnerSourcing partner for fruit supply
• Global Gap Certified PartnersminorStrategic or Co-development PartnerMultiple sourcing partners holding Global Gap certification for sustainable primary production
• On the way to PlanetProofminorStrategic or Co-development PartnerIndependent quality label certification partnership for sustainable food production
• Skal Certified PartnersminorStrategic or Co-development PartnerSourcing partners with Skal certification for organic product handling
• IFS Broker Certified PartnersminorStrategic or Co-development PartnerPartners certified under IFS Broker standard for food safety in trading companies

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Greenyard: Largest European fresh produce supplier with vertically integrated operations across fruit, vegetables, and prepared products. Comparable as a broad-based Northwest European fruit distributor serving the same retail customers as Olympic Fruit.
• Fyffes: European-headquartered tropical fruit importer and distributor (now part of Sumitomo). Comparable in fresh fruit sourcing and European distribution, though larger and more banana-focused.
• Bakker Barendrecht: Netherlands-based fresh produce distributor (part of Greenyard) supplying Dutch and European retailers. Based in the same Barendrecht logistics cluster as Olympic Fruit.
• The Greenery: Dutch fresh produce subsidiary of Coöperatie DOOR, supplying retailers and food service across Europe. Comparable in market and customer base (Dutch and Northwest European retailers) with a broader category portfolio.
• Total Produce / Dole plc: Global fresh produce giant with major European fruit and vegetable operations. Comparable as a large-scale fruit importer and distributor serving European retail customers.

Direct peers

• Special Fruit: Belgian specialist importer of fresh fruit (including exotics, berries, and specialties) supplying European retailers and wholesalers. Highly comparable in product focus, sourcing model, and customer types.
• Eosta: Dutch distributor of organic and fair-trade fresh produce with strong sustainability and traceability positioning. Comparable sustainability certification portfolio and Northwest European retail focus.
• Cool Fresh International: Dutch specialist importer/distributor of fresh fruit (grapes, citrus, stone fruit, exotics) to European retailers. Direct overlap in product categories and customer profile.
• Nature's Pride: Netherlands-based importer and distributor of fresh fruit and vegetables, including exotics and ready-to-eat. Direct competitor with a similar sourcing, ripening, and packaging model for European retail customers.

Regional players

• Berry Gardens: UK berry grower cooperative marketing soft fruit to UK retailers. Comparable as a specialist fresh produce supplier with vertical integration into soft fruit, though focused on UK rather than Northwest Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/olympicfruit
• LinkedInlinkedin.com/company/olympicfruit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Fruit