DI Squared
DI Squared is a US-based, privately held data analytics and engineering consultancy that delivers technology-agnostic professional services across data strategy, engineering, analytics, AI, and migration for enterprise and mid-market clients in healthcare, manufacturing, retail, and utilities. Founded circa 2003 with 11–50 employees, the firm has served 200+ clients across 10+ countries.
- Company typePrivate
- Founded2003
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DI Squared does
DI Squared is a US-based, privately held data analytics and engineering consultancy founded circa 2003 and headquartered in Atlanta. The firm delivers professional services across six core service lines: Data Strategy Consulting, Data Engineering, Data Analytics & Insights, AI & Cognitive Solutions, Delivery Modernization, and Data Migration. It operates a technology-agnostic model, with deep specialization in Qlik alongside capabilities across Power BI, Snowflake, Databricks, Microsoft Fabric/Azure, AWS, Google Cloud, SAP, and various data integration tools (Fivetran, Talend, dbt, Matillion, Dagster).
The company's notable proprietary contribution is the Qlik Ops Toolkit, an open-source PowerShell framework co-developed with Pupfish Analytics for automating Qlik Cloud administration and large-scale migrations. Its revenue is generated exclusively through professional services engagements priced on a custom, scope-based model with multi-year contracts; initial client engagement is via a free 1:1 consultation. The go-to-market is sales-led and consultative, anchored by content marketing, industry event participation (notably Qlik Connect), and analyst-driven thought leadership (commissioned IDC research).
DI Squared serves enterprise and mid-market clients across four primary verticals — Retail/Consumer Products, Manufacturing, Utilities, and Healthcare & Life Sciences — with named customers including Takeda Pharmaceuticals, Jacuzzi, Dorman Products, Aerojet Rocketdyne, Hood Industries, Transcourt, Gehl Foods, DNC Parks & Resorts at KSC, and College of Southern Nevada. The firm operates across 10+ countries via a remote-first team of 11–50 employees, with cumulative client engagements exceeding 200 over its 20+ year history. Ownership is concentrated in three founding partners: Rakesh Mehta (CEO), Doug Robbins (CFO), and Trey Smith (COO).
DI Squared firmographics
Firmographics- Name
- DI Squared
- Legal name
- DI Squared LLC
- Website
- https://disqr.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DI Squared is a US-based, privately held data analytics and engineering consultancy that delivers technology-agnostic professional services across data strategy, engineering, analytics, AI, and migration for enterprise and mid-market clients in healthcare, manufacturing, retail, and utilities. Founded circa 2003 with 11–50 employees, the firm has served 200+ clients across 10+ countries.
- Ownership category
- akta.pro rank
DI Squared industry classification
Industry- Product category
- Data Analytics Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs) (AFABAMAL)
Keywords
Where DI Squared is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
DI Squared business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services / Consulting Engagements: DI Squared generates revenue through professional services engagements, providing data strategy consulting, data engineering, data analytics & insights, delivery modernization, data migration, and AI & cognitive solutions. Engagements are typically long-term partnerships focused on guiding clients through their data transformation journey from initial assessment through implementation and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
DI Squared product offering
Product offeringCore offering
DI Squared is a technology-agnostic data analytics and engineering consultancy that guides enterprise and mid-market clients through their entire data journey—from strategy through implementation. They deliver six core service lines: Data Strategy Consulting, Data Engineering, Data Analytics & Insights, AI & Cognitive Solutions, Delivery Modernization, and Data Migration, leveraging best-fit platforms including Qlik, Power BI, Snowflake, Databricks, Azure, and SAP. They also maintain the open-source Qlik Ops Toolkit for Qlik Cloud administration and migration.
Product overview
DI Squared is a data analytics and engineering consultancy offering professional services rather than a standalone SaaS product. Their portfolio consists of six core consulting service lines—Data Strategy, Data Engineering, Data Analytics & Insights, AI & Cognitive Solutions, Delivery Modernization, and Data Migration—delivered by a team of consultants. They are a Qlik-aligned full-stack partner with 20+ years of experience helping 200+ clients across healthcare, retail, utilities, and manufacturing industries. Their primary technology toolkit includes Qlik, Power BI, Snowflake, Databricks, Microsoft Azure, SAP, and various data integration platforms. Their notable proprietary contribution is the Qlik Ops Toolkit, an open-source PowerShell framework for Qlik environment management co-developed with Pupfish Analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Qlik Ops Toolkit Free, open-source PowerShell framework for Qlik Cloud environment administration and migration automation, co-developed with Pupfish Analytics. Provides modular qlik-cli wrapper functions with error handling, centralized logging, and reusable operational scripts for large-scale migrations and platform-wide load script modifications. Available to organizations using or migrating to Qlik platforms.
- Data Strategy Consulting Advisory services on data and analytics strategy, technology selection, and roadmap development to help enterprise and mid-market organizations build scalable data foundations for AI-readiness and long-term operating models.
- Data Engineering Design and implementation of data pipelines, ETL/ELT processes, data warehouse modernization, and cloud data platform implementations using tools such as Snowflake, Databricks, Microsoft Azure, SAP, and related integration platforms.
- Data Analytics & Insights
- AI & Cognitive Solutions
- Delivery Modernization Agile coaching, program management, and DataOps practices to improve data project delivery and team productivity for enterprise data teams.
- Data Migration Migration services from legacy on-premise systems to cloud platforms, including database migrations, ERP migrations, and Qlik on-premise to Qlik Cloud transitions.
Quantifiable outcome
- 5.9% operational improvements and 24% innovation acceleration for organizations with AI-ready foundations (IDC research)
- +3 more outcomes
Companies that use DI Squared
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles6 records
DI Squared technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature3 records
DI Squared partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AstratocoreStrategic partnership announced July 2025 to deliver sustainable advanced analytics solutions. DI Squared, a leading data consultancy specializing in building reliable and scalable analytics ecosystems, partnered with Astrato, a self-service cloud BI platform, to revolutionize how organizations access, analyze, and act on data across their enterprises.
- Pupfish AnalyticscoreCo-developed the open-source Qlik Ops Toolkit framework together with Pupfish Analytics. The toolkit streamlines Qlik environment administration and migration through modular PowerShell functions, operational scripts, and automated workflows. This collaboration demonstrates DI Squared's commitment to community-driven innovation in the Qlik ecosystem.
- QlikcoreQlik partner status with full-stack expertise in Qlik analytics and data integration solutions. DI Squared leverages Qlik's analytics platform extensively in client engagements and has co-developed the open-source Qlik Ops Toolkit for Qlik Cloud administration and migration.
- IDC (International Data Corporation)minorDI Squared commissioned IDC research on enterprise intelligence architectures and AI-ready data foundations. This research is used for thought leadership content and marketing materials, positioning DI Squared as an expert in enterprise data strategy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
DI Squared competitors and assessment
Company assessmentDirect peers
- Analytics8: Data and analytics consultancy of comparable size that designs and implements data platforms, BI, and analytics solutions for enterprise clients. Closely aligned with DI Squared on Qlik and broader data engineering/analytics services model.
- Pandera Systems: Data and analytics consultancy focused on modern data platforms (Snowflake, Databricks) and BI implementations. Directly comparable in service mix, target mid-market/enterprise customer profile, and technology-agnostic positioning.
- SPR Consulting: Chicago-based data and analytics consultancy with deep Qlik and enterprise BI expertise. Directly comparable as a Qlik-aligned boutique consultancy serving enterprise clients.
- KPI Partners: Qlik Elite Partner and enterprise analytics consultancy with strong QlikView/Qlik Sense implementation track record. Closely comparable to DI Squared in Qlik-centric service delivery.
- Wavicle Data Solutions: Data analytics, engineering, and cloud data platform consultancy serving enterprise clients across Snowflake, Azure, and analytics ecosystems. Directly comparable in services mix and customer profile.
Broad incumbents
- Slalom: Large technology and data consultancy with deep Qlik, Snowflake, Microsoft, and cloud data practice serving enterprise and mid-market. Overlaps with DI Squared on data engineering and analytics but offers a much broader portfolio.
- West Monroe Partners: Mid-market-focused technology and data consultancy with strong data/analytics, cloud, and M&A integration practices. Comparable target segment and analytics services overlap.
- Capgemini: Global systems integrator with a large data, analytics, and AI practice. Competes with DI Squared on enterprise data modernization engagements but operates at much larger scale across all major platforms.
- Accenture: Largest global consultancy with deep data and analytics, AI, and cloud practices — including acquired Qlik/data partners. Competes with DI Squared on enterprise data strategy and modernization RFPs at the high end.
- Cognizant: Global IT services firm with a sizable data and analytics practice serving enterprise clients across healthcare, manufacturing, and financial services. Comparable in industry verticals and analytics modernization scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DI Squared social profiles
Digital presenceDI Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
DI Squared leadership team
Management profileNumber of profiles
Profiles6 records
DI Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DI Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DI Squared
What does DI Squared do?
DI Squared is a technology-agnostic data analytics and engineering consultancy that guides enterprise and mid-market clients through their entire data journey—from strategy through implementation. They deliver six core service lines: Data Strategy Consulting, Data Engineering, Data Analytics & Insights, AI & Cognitive Solutions, Delivery Modernization, and Data Migration, leveraging best-fit platforms including Qlik, Power BI, Snowflake, Databricks, Azure, and SAP. They also maintain the open-source Qlik Ops Toolkit for Qlik Cloud administration and migration.
Is DI Squared a public or private company?
DI Squared is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DI Squared founded?
DI Squared was founded in 2003. It employs 11 to 50 people.
Where is DI Squared based?
DI Squared is headquartered in Atlanta, United States, in the North America region.
How does DI Squared make money?
One revenue line is on record: professional Services / Consulting Engagements.
Who are DI Squared's main competitors?
Direct peers on record are Analytics8, Pandera Systems, SPR Consulting, KPI Partners and Wavicle Data Solutions. Broad incumbents are Slalom, West Monroe Partners, Capgemini, Accenture and Cognizant.
Does DI Squared have an API?
No public API is recorded for DI Squared.
What industry is DI Squared in?
DI Squared's product category is Data Analytics Consulting. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of AFABAMAL, Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs). Its NAICS code is 541511 and its SIC code is 7370.