Astrato Analytics
Astrato Analytics is a London-based warehouse-native cloud BI platform that runs live queries on Snowflake, BigQuery, Databricks, and other cloud data warehouses, serving enterprises and SaaS companies replacing legacy tools like Tableau, Qlik, and Power BI with self-service dashboards, embedded analytics, and writeback data apps.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Astrato Analytics does
Astrato Analytics is a London-based, privately held business intelligence software company founded in 2023 by the creators of Vizlib (a Qlik extension business acquired earlier that year). Its core product is a warehouse-native cloud BI platform that runs live SQL queries directly against Snowflake, BigQuery, Databricks, Amazon Redshift, PostgreSQL, ClickHouse, Supabase, Dremio, and MotherDuck, eliminating the data extraction, replication, and scheduled refresh cycles typical of legacy BI tools such as Tableau, Qlik, Power BI, and Domo. The platform is organized around three usage modes — Guided Self-Service for business users, Embedded Analytics for SaaS-style white-labelled customer-facing dashboards, and Data Apps & Workflows with native warehouse writeback — underpinned by a native semantic layer, 70+ chart types, automated branded Excel/PDF/PowerPoint reporting, and the Nash AI agentic assistant that builds and maintains governed dashboards in plain language.
Astrato sells primarily through a direct field-sales motion anchored on demo requests, supplemented by a global network of certified services and reseller partners and technology partnerships with Snowflake, Google Cloud, and Databricks. Pricing is described as a flexible per-user, usage-based, or hybrid subscription model on annual billing cadence, with the company claiming 50-75% cost savings versus Qlik. The customer base spans enterprise regulated buyers in healthcare, pharma, and financial services (IAG Loyalty, Northeast Georgia Health System, Ceres Pharma, Doctena, Switch RCM) alongside SaaS and SMB adopters using embedded analytics (Impensa, PetScreening, BookNook, PeerMusic, Freedom2Hear, Elbiil, Gray Decision Intelligence). The company reported fivefold year-on-year revenue growth and closed a $5 million seed round led by Big Pi Ventures in April 2025, with use of funds directed at market expansion and AI capability development. As of mid-2025 Astrato holds SOC 2 Type II, GDPR, HIPAA, and ISO 27001 certifications and operates primarily in EMEA and Oceania via its Notitia channel partnership.
Astrato Analytics firmographics
Firmographics- Name
- Astrato Analytics
- Legal name
- Astrato Analytics
- Website
- https://astrato.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astrato Analytics is a London-based warehouse-native cloud BI platform that runs live queries on Snowflake, BigQuery, Databricks, and other cloud data warehouses, serving enterprises and SaaS companies replacing legacy tools like Tableau, Qlik, and Power BI with self-service dashboards, embedded analytics, and writeback data apps.
- Ownership category
- akta.pro rank
Astrato Analytics industry classification
Industry- Product category
- Cloud Business Intelligence (BI) Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where Astrato Analytics is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Astrato Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cloud BI Platform Subscription: Astrato operates a usage-based and subscription hybrid model for its cloud-native BI platform. Pricing is flexible per-user, usage-based, or hybrid. The platform is described as having 'usage-based pricing'. No perpetual license model is indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Flexible pricing: per-user, usage-based, or hybrid models available |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Astrato Analytics product offering
Product offeringCore offering
Astrato sells a cloud-native, warehouse-native business intelligence platform that runs live queries directly on Snowflake, BigQuery, Databricks, Amazon Redshift, PostgreSQL, ClickHouse, Supabase, Dremio, and MotherDuck without data replication. Its commercial offerings are organized around three core product modules — Guided Self-Service (drag-and-drop BI for business users), Embedded Analytics (white-label customer-facing dashboards via a single iframe), and Data Apps & Workflows (operational dashboards with native writeback and no-code actions) — supplemented by automated branded reporting (Excel, PDF, PowerPoint) and Nash AI, an agentic assistant that generates governed dashboards from plain-language prompts.
Product overview
Astrato Analytics offers a warehouse-native cloud BI platform with three core use modes: Guided Self-Service (for business users exploring data with drag-and-drop dashboards), Embedded Analytics (for pixel-perfect, white-labeled customer-facing portals), and Data Apps & Workflows (for operational dashboards with writeback and automation). The platform centers on a Semantic Layer that connects live to major cloud data warehouses (Snowflake, BigQuery, Databricks, Redshift, PostgreSQL, ClickHouse, Supabase, Dremio, MotherDuck) without data duplication. Nash AI is the agentic BI assistant that builds dashboards in plain language. Reporting & Distribution enables automated branded Excel, PDF, PowerPoint delivery via email, Slack, Teams, and cloud storage. Data Visualization provides 70+ chart types with alternative measures/dimensions. The platform is positioned as a next-gen replacement for legacy BI tools like Qlik, Tableau, and Power BI, offering 50-75% cost savings and 25-50% faster development.
Differentiator
Problem solved
Functional benefit
Brands
- Nash AI: Astrato's agentic BI assistant that builds governed semantic models and dashboards in plain language.
Products and services
- Guided Self-Service Self-service BI product module that lets business users explore data with drag-and-drop dashboards and predefined metrics while power users use SQL, all working from one governed semantic layer. Targets enterprise and mid-market teams seeking to replace legacy BI backlogs with governed self-service analytics on cloud data warehouses.
- Embedded Analytics Embedded BI product module that delivers pixel-perfect, white-labelled dashboards embedded via a single iframe, multi-tenant by design, fully interactive, with automated branded reporting. Targets SaaS companies and product teams that need to ship customer-facing analytics inside their own applications without building a custom BI stack.
- Data Apps & Workflows Operational analytics product module that adds workflows to dashboards. Lets teams build apps that write back to the data warehouse in real time, automate approvals, trigger actions, and run scenario planning without code, powered by a built-in semantic layer and no-code action flows.
- Reporting & Distribution Reporting product module that exports analytics to branded Excel, PowerPoint, or PDF formats and schedules automated report delivery via email, Slack, Microsoft Teams, Google Drive, SharePoint, and Amazon S3 with encryption options and personalized 'Run as User' delivery respecting individual permissions.
- Nash AI AI product module that acts as an agentic BI assistant, building governed semantic models and dashboards from plain-language prompts. Available in the Workbook Editor and Semantic Layer editor and supports multiple AI providers including Google Gemini, OpenAI, Azure OpenAI, Snowflake Cortex, and Claude. Powers dashboard generation, dashboard updates, semantic model discovery, and AI-driven exploration across the Astrato platform.
Quantifiable outcome
- 50-75% cost saving over Qlik
- +6 more outcomes
Companies that use Astrato Analytics
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Astrato Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability10 records
Feature9 records
Astrato Analytics partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core apac channel, core technology partner, certified services partner and regional partner.
- Notitiacore apac channelNotitia is an Australian-owned data and digital transformation consultancy. The partnership enables Notitia to resell and deploy Astrato's AI-powered cloud BI platform to Australian clients. Target verticals include healthcare, infrastructure, retail, and financial services. The partnership complements Notitia's existing alliances with Qlik, Microsoft, and Databricks.
- Google Cloudcore technology partnerGoogle Cloud is listed as a Technology Partner with a 'Google Cloud Ready BigQuery' designation. Astrato's integration with Google BigQuery enables live-query analytics on BigQuery data warehouses. Google Cloud's data tools empower teams to scale analytics and AI globally.
- Databrickscore technology partnerDatabricks is listed as a Technology Partner. Astrato integrates with Databricks as a data source for live-query analytics. The Databricks lakehouse platform unifies data engineering, analytics, and AI on open standards.
- Snowflakecore technology partnerSnowflake is listed as a Technology Partner with a 'Snowflake Ready' certified designation. Snowflake is Astrato's primary data warehouse integration, and all customer case studies reference Snowflake implementations. The partnership includes co-marketing and validated technical integration.
- DI Squaredcertified services partnerDI Squared is a leading data consultancy and certified services partner specializing in building reliable and scalable analytics ecosystems. They design, deploy, and deliver impactful solutions from self-service dashboards to full-scale data products.
- Data Domainregional partnerData Domain is an NZ-based data transformation consultancy helping enterprises adopt Snowflake, AI, and governed self-service analytics. They provide implementation services in the New Zealand / ANZ region.
- Alpha FMCregional partnerAlpha FMC is an EMEA-focused Snowflake consultancy delivering data products, MLOps, and secure analytics environments. They are a certified services partner operating in the EMEA region.
- Data Denseregional partnerData Dense is a certified services partner specializing in BI modernization, helping businesses consolidate and visualize data with best-in-class cloud tools.
- DataTamersregional partnerDataTamers is an analytics consultancy in Europe known for simplifying complex data and building scalable, self-service BI platforms.
- RockIT Dataregional partnerRockIT Data is a US-based Salesforce and data cloud specialist, integrating CRM and analytics to power real-time insights for North American clients.
- Cleartelligenceregional partnerCleartelligence is a North American data consultancy combining strategy, Snowflake, and modern BI for end-to-end transformation projects.
- Datateerregional partnerDatateer is a US-based data engineering firm offering fully managed data platforms and ELT pipelines tailored for business teams using Snowflake.
- VDDregional partnerVDD is a data platform consultancy in EMEA focused on data governance, analytics, and delivering business-ready insights at speed using modern cloud data stacks.
- RebTechregional partnerRebTech is a Swedish data consultancy helping companies shift from legacy BI to agile, cloud-native analytics solutions.
- OSS Groupregional partnerOSS Group is a cloud-first data specialist in ANZ (Australia/New Zealand), helping enterprises modernize with Snowflake and cutting-edge data platforms.
- Codex Consultingregional partnerCodex Consulting is a trusted advisor in data strategy and architecture, helping global firms design and deliver modern analytics ecosystems using Snowflake and Astrato.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Astrato Analytics competitors and assessment
Company assessmentBroad incumbents
- Domo: Cloud BI platform explicitly named by Astrato customers (Doctena) as the tool being replaced. Comparable on enterprise dashboards, data apps, and self-service analytics.
- Tableau (Salesforce): Long-established BI incumbent and one of the legacy tools Astrato explicitly targets for replacement (IAG Loyalty, PetScreening, others). Comparable on dashboarding, self-service, and embedded use cases.
- Looker (Google Cloud): Enterprise BI platform owned by Google Cloud with a strong semantic modeling layer (LookML). Competes with Astrato in cloud-native analytics and is one of the platforms Astrato displaces in customer migrations.
- Qlik: Legacy BI incumbent whose customers are a primary target for Astrato (50-75% cost saving claim is benchmarked vs. Qlik). Comparable on enterprise BI and dashboarding, but Astrato's founders originally built Vizlib on top of Qlik.
- Microsoft Power BI: Dominant enterprise BI platform bundled into the Microsoft 365 ecosystem. Astrato explicitly positions against Power BI on cost and time-to-value; comparable on self-service analytics and Microsoft-centric enterprise deployments.
Direct peers
- ThoughtSpot: AI-powered analytics platform with natural-language search and embedded analytics, targeting enterprise BI modernization. Directly comparable to Astrato on the AI-driven self-service and embedded-analytics narratives.
- Sigma Computing: Cloud-native BI platform that runs live queries directly on cloud data warehouses (Snowflake, BigQuery, Databricks, Redshift). Most direct competitor to Astrato on warehouse-native architecture, spreadsheet-style UI, and embedded analytics for SaaS companies.
- Mode Analytics: Analytics platform combining SQL-based reporting, visual dashboards, and embedded analytics, primarily on cloud warehouses. Targets the same enterprise data teams replacing legacy BI.
- Pyramid Analytics: Enterprise decision intelligence platform with a strong semantic layer, governed self-service, and direct-query architecture. Closest peer to Astrato on warehouse-native BI for enterprises, and a fellow EMEA-headquartered vendor.
Emerging players
- Preset (Apache Superset): Cloud-hosted version of the open-source Apache Superset BI tool, targeting data teams that want warehouse-native dashboarding with low cost. Competes with Astrato on the modern, low-cost, warehouse-native BI segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Astrato Analytics social profiles
Digital presenceAstrato Analytics compliance and trust
Trust signalCompliance6 records
Astrato Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrato Analytics leadership team
Management profileNumber of profiles
Profiles1 record
Astrato Analytics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrato Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrato Analytics
What does Astrato Analytics do?
Astrato sells a cloud-native, warehouse-native business intelligence platform that runs live queries directly on Snowflake, BigQuery, Databricks, Amazon Redshift, PostgreSQL, ClickHouse, Supabase, Dremio, and MotherDuck without data replication. Its commercial offerings are organized around three core product modules — Guided Self-Service (drag-and-drop BI for business users), Embedded Analytics (white-label customer-facing dashboards via a single iframe), and Data Apps & Workflows (operational dashboards with native writeback and no-code actions) — supplemented by automated branded reporting (Excel, PDF, PowerPoint) and Nash AI, an agentic assistant that generates governed dashboards from plain-language prompts.
Is Astrato Analytics a public or private company?
Astrato Analytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Astrato Analytics founded?
Astrato Analytics was founded in 2023. It employs 11 to 50 people.
Where is Astrato Analytics based?
Astrato Analytics is headquartered in London, United Kingdom, in the Europe region.
How does Astrato Analytics make money?
One revenue line is on record: cloud BI Platform Subscription.
Who are Astrato Analytics's main competitors?
Broad incumbents on record are Domo, Tableau (Salesforce), Looker (Google Cloud), Qlik and Microsoft Power BI. Direct peers are ThoughtSpot, Sigma Computing, Mode Analytics and Pyramid Analytics. Preset (Apache Superset) is listed as an emerging player.
Does Astrato Analytics have an API?
Yes. Astrato offers a REST API (Private Preview) for triggering report execution via POST requests with Personal Access Token (PAT) authentication. The API supports triggering scheduled reports on-demand, enabling integration with external workflows and CI/CD pipelines. Developer documentation is at help.astrato.io.
What industry is Astrato Analytics in?
Astrato Analytics's product category is Cloud Business Intelligence (BI) Software. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 5182 and its SIC code is 7372.