What Vivetic Group does

Vivetic Group is a French business process outsourcing (BPO) and customer relationship management (CRM) services company founded in 1994 and headquartered in Aubervilliers, France. The company operates a dual in-shore/offshore delivery model, with operations in France and Madagascar, employing approximately 1,800 staff to serve around 200 clients. Its core services span customer relationship management, distance-selling support, back-office processing, and IT services delivered through a dedicated subsidiary called hubera. The company has also extended into data labeling and annotation services that support AI and machine learning development workflows.

Vivetic Group primarily serves French small and mid-sized enterprises (PME) and mid-cap companies (ETI), with a portfolio of named clients spanning e-commerce (Digitick, Motoblouz, Rue du Commerce), publishing and media (Groupe Marie Claire, Reworld Media), retail (Willemse France), and sports media (Groupe Amaury). The company monetizes through long-term BPO and CRM outsourcing contracts, with revenue mechanics tied to seat-based and transaction-based service delivery. Long-tenured client relationships, including Digitick since 2013, suggest a contract retention model anchored in operational integration rather than transactional selling.

The company's competitive positioning is reinforced by a multi-certification compliance stack (ISO 18295-1, ISO 9001:2015, PCI DSS, AICPA SOC 2) and a 2025 Ecovadis Silver Medal for ESG performance. The IT/digital subsidiary hubera signals an ongoing pivot toward higher-value IT and digital transformation services, broadening the revenue mix beyond traditional contact center BPO. No funding rounds, acquisitions, or equity events are disclosed in the available data.

Name

Vivetic Group

Legal name

Vivetic

Website

https://vivetic-group.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vivetic Group is a French BPO and customer relationship management outsourcing company headquartered in Aubervilliers, serving roughly 200 mid-market and enterprise clients across French-speaking markets via dual in-shore (France) and offshore (Madagascar) delivery.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

General Customer Service (Order/Account/Inquiries) (BPAAABAA), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Business process outsourcing
• Customer relationship management
• Offshore call center services
• Document digitization services
• Data labeling services

Headquarters

HQ city

Aubervilliers

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Business Process Outsourcing (BPO) Services: Vivetic Group generates revenue through BPO service contracts with enterprise and mid-market clients, providing document process digitization, business back-office, digital marketing, DTP, and data labeling services on a per-project or recurring basis.
2. Customer Relationship Management Services: Revenue from multi-channel customer service, technical support, helpdesk, after-sales service, surveys and polling, retention and loyalty programs. Services are delivered via offshore (Madagascar) and in-shore (France) agents, billed on service level agreements and volume-based contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vivetic Group provides Business Process Outsourcing (BPO) and customer relationship management services to enterprise and mid-market clients, primarily in France and French-speaking markets. Core offerings include document digitization, business back-office operations, data labeling, digital marketing, desktop publishing (DTP), and multi-channel customer service (phone, email, chat, social media), including technical support, helpdesk, after-sales service, surveys, and retention/loyalty programs. Services are delivered through a dual in-shore (France) and offshore (Madagascar) model with French-speaking agents.

Product overview

Vivetic Group is a historical player in customer relationship outsourcing, Business Process Outsourcing (BPO), and IT/Digital services, operating in France and the Indian Ocean (Madagascar). The company offers a comprehensive portfolio combining customer relationship management services (multi-channel customer service, technical support, loyalty programs) with operational BPO services (document digitization, business back-office, data labeling, digital marketing, DTP services) and IT/digital solutions. Services are delivered through in-shore/offshore and multi-channel models, with a call center operation in Madagascar as a key differentiator offering French-speaking customer relationship services at competitive costs.

Differentiator

Problem solved

Functional benefit

Brands

• hubera: Technological partner for IT projects, part of the Vivetic Group, offering digital solutions and IT services with over 30 years of expertise.

Products and services

• Business Process Outsourcing (BPO) Comprehensive outsourcing services including document digitization, business back-office operations, digital marketing, DTP services, and data labeling to optimize organizational efficiency for enterprise and mid-market clients.
• Customer Relationship Management (Relation Client) Customer relationship management services including multi-channel customer service, client support, technical support, helpdesk, after-sales service, surveys, and loyalty/reactivation programs for enterprise and mid-market clients.
• Document Process Digitization (Digitalisation des processus documentaires) Digitization of document processes to streamline paper-based workflows and improve operational efficiency for clients across various industries.
• Business Back-Office (Back-office métier) Specialized back-office operations management handling administrative tasks, data processing, and operational workflows for various industries.
• Data Labeling Data annotation and labeling services for machine learning and AI development projects.
• Multi-Channel Customer Service (Service client multicanal) Multi-channel customer service handling customer interactions across phone, email, chat, and social media platforms.
• Outsourced Client Support (Externalisation support client) Outsourced client support services providing technical assistance and helpdesk functionality for incoming customer inquiries.
• Customer Loyalty and Reactivation (Fidélisation & réactivation) Customer loyalty and reactivation programs designed to retain existing customers and win back lapsed ones, including surveys, polls, and targeted retention actions.
• Digital Marketing and Content Creation (Marketing digital et création de contenu) Digital marketing services and content creation including campaign management and brand communication.
• Desktop Publishing Service (Service PAO) Desktop publishing (DTP) services for creating and formatting print-ready documents and publications.
• Call Center Madagascar (Centre d'appels offshore) Offshore call center services based in Madagascar offering incoming client support, technical support, helpdesk, after-sales service, surveys, and customer retention with French-speaking teams.
• IT and Digital Services (Services Informatiques et Numériques) IT and digital services including technological solutions for digital transformation projects, offered through subsidiary hubera.

Quantifiable outcome

• 91% service quality rate (calls handled in under 30 seconds), exceeding the 90% target
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered key and supporting.

• DigitickkeyStrategic or Co-development Partner · 1 January 2013Digitick, a leader in dematerialized ticketing, partnered with Vivetic Group since 2013 to improve customer relationship quality. Vivetic handles multi-channel customer service including crisis management during high-stakes events. The partnership achieved 91% service quality rate (calls handled under 30 seconds), exceeding Digitick's 90% target.
• huberasupportingTechnology or Integrationhubera is a technological partner associated with Vivetic Group, offering IT and digital project services. Founded on 30 years of expertise inherited from the Vivetic group, hubera assists companies in designing and evolving their digital solutions. Operating as a separate entity (hubera.fr), it complements Vivetic Group's IT and digital services offering.
• Groupe Marie ClairekeyStrategic or Co-development PartnerThe independent family-run Marie Claire Group selected Vivetic for subscriber relationship management across nearly 400,000 subscribers including titles like Marie Claire, Marie Claire Maison, Avantages, and Cosmopolitan. The partnership focuses on subscriber loyalty, customer knowledge, and quality interactions across both France and Madagascar operations.
• MotoblouzkeyStrategic or Co-development PartnerMotoblouz, an e-commerce company specializing in motorcycle parts, optimized its email processing flows with Vivetic Group, saving considerable time on managing incoming email requests.
• Groupe AmaurykeyStrategic or Co-development PartnerGroupe Amaury partnered with Vivetic for call center management, benefiting from the company's ability to manage activity peaks through appropriate sizing, flexibility, and responsiveness.
• Willemse FrancekeyStrategic or Co-development PartnerWillemse France engaged Vivetic Group for full customer relationship management support from A to Z, seeking a team capable of comprehensive outsourcing partnership.
• Rue du CommercekeyStrategic or Co-development PartnerRue du Commerce leverages Vivetic as an offshore service provider, generating 30% of annual sales in six weeks with critical partner support during the end-of-year peak period.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TTEC: US-listed CX and digital customer experience provider with BPO operations. Comparable to Vivetic in omnichannel customer management and digital CX services for enterprise clients across multiple verticals.
• Concentrix: Global customer experience and BPO incumbent post-Webhelp and Majorel combinations. Overlaps significantly with Vivetic's customer management, technical support, and digital service offerings across enterprise verticals.
• Arvato (Bertelsmann): European BPO and CRM services arm of Bertelsmann with strong presence in France and Germany. Comparable to Vivetic in customer relationship management, back-office processing, and content/digital services.
• Capgemini (Business Services): Global technology and consulting group with a BPO/customer operations practice serving large enterprises. Comparable to Vivetic in serving regulated industries and large-scale transformation, though at a much broader scope.

Direct peers

• Teleperformance: French-headquartered global leader in outsourced customer experience management, omnichannel contact centers, and BPO. Most directly comparable peer to Vivetic in language, business model, and target verticals, though materially larger in scale.
• Sitel Group (now Foundever): Global outsourced customer experience provider with multilingual hubs including offshore French-speaking delivery. Directly competes with Vivetic in customer service, technical support, and sales support contracts.
• Comdata Group: European contact center and customer management BPO with multilingual delivery. A direct competitor for Vivetic's customer service, retention, and technical support contracts in French and other European markets.
• Majorel (now Concentrix + Majorel): International customer experience and BPO provider with strong offshore delivery and French-language capabilities. Comparable to Vivetic in combining onshore/offshore hubs and serving enterprise clients in regulated industries.
• Webhelp (now Concentrix + Webhelp): Paris-based customer experience and BPO specialist serving European enterprises with multilingual delivery. Competes directly with Vivetic in French-speaking markets and shared vertical segments such as e-commerce and media.

Regional players

• Acticall (Sitel Group / Foundever France): French contact center and CX outsourcing specialist operating under the Foundever/Sitel banner. Directly comparable to Vivetic in scale, French-market focus, and SME/enterprise customer service outsourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vivetic_sas
• Facebookfacebook.com/ViveticGroup
• LinkedInlinkedin.com/company/vivetic-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivetic Group