What Motoblouz does

Motoblouz is a French privately-held e-commerce retailer specializing in motorcycle equipment and personal protective gear, operating through its own localized web storefront across more than ten European countries (France, Spain, Italy, the Netherlands, the United Kingdom, Germany, Portugal, Poland, Sweden, and Belgium) and supplemented by physical retail stores in France. The product catalog spans full-face, modular, jet, and off-road helmets; leather and textile jackets and pants; gloves; boots and sneakers; motorcycle airbags; high-tech accessories (intercoms, GPS, Bluetooth communication kits); motorcycle parts and workshop tools; luggage systems; and motorsport-inspired sportswear. The company distributes both third-party brands (Alpinestars, Shoei, Held, Furygan, HJC, Rev-it, Ixon, Bering, Shark) and its own private labels (DXR and Dexter/Motoblouz), positioning the latter as equipment designed by riders for riders.

Underlying technology is a conventional e-commerce platform with multi-language and multi-currency localization, on-site search powered by Algolia, analytics infrastructure (Google Analytics, Hotjar, Microsoft Clarity), advertising integrations (Google DoubleClick, Bing Ads, Facebook), and security provided by Incapsula. No public API, mobile app, SDK, or proprietary AI/ML capabilities are documented, and the technology footprint is consistent with a standard European specialty D2C retail stack rather than a differentiated platform play.

The business model is direct-to-consumer hardware sales: individual unit pricing with MSRP and discounted promotional prices, supported by free delivery above a €79 threshold, 3x or 4x installment payments without fees, and a 2-year free returns policy. Customer acquisition is driven by the EnjoyTheRide content blog, organic social media presence on Facebook, Instagram, YouTube, and TikTok, email newsletters, SEO, and motorsport sponsorship partnerships (SR Team, French Sand Championship, FFM). Customer segments span road and touring riders, urban commuters, and off-road (motocross/enduro/trial) enthusiasts, with a gift-card program for gifting and referrals. The legal operating entity is D3T DISTRIBUTION SAS, headquartered in France, privately held with no disclosed parent company, no institutional funding rounds, no disclosed headcount, and no disclosed revenue or GMV figures.

Name

Motoblouz

Legal name

D3T DISTRIBUTION SAS

Website

https://motoblouz.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Motoblouz is a French privately-held e-commerce and omnichannel retailer of motorcycle equipment and accessories, selling helmets, jackets, gloves, boots, airbags, parts, and sportswear across 10+ European countries via localized websites and physical stores in France.

Ownership category

akta.pro rank

Product category

Motorcycle Equipment & Apparel Retail

NAICS

Automotive Parts and Accessories Retailers (441330)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Motorcycle equipment retail
• Powersports apparel
• Rider protective gear
• Motorcycle parts accessories
• Motorsports e-commerce

Headquarters

HQ city

Carvin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Direct e-commerce sales of motorcycle equipment and accessories to consumers. Products include helmets, jackets, gloves, boots, pants, high-tech accessories, luggage, sportswear, and motorcycle parts. Revenue is generated through one-time product transactions with free delivery threshold and installment payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Motoblouz (operated by D3T DISTRIBUTION SAS) is a multi-brand motorcycle equipment retailer selling helmets, jackets, gloves, pants, boots, motorcycle airbags, high-tech accessories (intercoms, GPS, smartphone accessories), motorcycle parts and workshop tools, luggage systems, off-road MX/enduro/trial gear, and motorsport-inspired sportswear directly to consumers. Products are distributed through an owned e-commerce platform with 10+ localized country versions and complemented by physical retail stores in France, supported by services such as free delivery over €79, 2-year free returns, and installment payments without fees.

Product overview

Motoblouz is a French online-only retailer (pure-play e-commerce) offering a comprehensive catalog of motorcycle equipment and accessories. The product portfolio centers on personal protective equipment (helmets, jackets, gloves, pants, boots, airbags) and extends into motorcycle parts, tools, luggage, and motorsport-inspired sportswear. The company also sells its own private label brands (DXR, Motoblouz) alongside third-party brands. Motoblouz does not manufacture products but acts as a multi-brand distributor. The primary offering is the e-commerce platform with associated services including payment processing, delivery, and returns.

Differentiator

Problem solved

Functional benefit

Brands

• DXR: Private label brand of motorcycle equipment and sportswear, described as 'conçues par des motards pour les motards' (designed by bikers for bikers).
• Dexter

Products and services

• Casques Moto (Motorcycle Helmets) Full range of motorcycle helmets including integral (full-face), modular, jet, cross/off-road, and children's helmets, sourced from leading brands and Motoblouz's own private-label lines for road, touring, urban, and off-road riders.
• Blousons et Vestes Moto (Motorcycle Jackets & Vests) Motorcycle jackets and vests in leather and textile materials for men and women, covering road, touring, and off-road use cases across multiple seasons.
• Gants Moto (Motorcycle Gloves) Motorcycle gloves available in summer, mid-season, winter, heated, and Gore-Tex variants for varied climate and riding conditions.
• Pantalons et Jeans Moto (Motorcycle Pants & Jeans) Motorcycle pants and protective jeans in textile and leather, including waterproof options, for road and touring riders.
• Bottes et Baskets Moto (Motorcycle Boots & Sneakers) Motorcycle boots and sneakers including full boots, mid-boots, and waterproof options for street and touring use.
• Airbag Moto (Motorcycle Airbag Safety Systems) Motorcycle airbag safety systems and accessories for rider protection, including wearable and vest-style airbag products.
• High Tech Moto (Motorcycle Technology & Electronics) Motorcycle technology products including intercoms, Bluetooth communication kits, GPS trackers, smartphone accessories, and adapters/chargers.
• Pièces Moto et Outillage (Motorcycle Parts & Workshop Tools) Motorcycle parts and workshop tools including oils, lubricants, filters, exhausts, brakes, batteries, transmission components, engine parts, wheels, and suspension components.
• Accessoires Moto (Motorcycle Accessories) Motorcycle accessories including anti-theft devices and alarms, customization parts, lighting, handlebar accessories, mirrors, seats, and protective equipment.
• Bagagerie Moto (Motorcycle Luggage) Motorcycle luggage including top cases, saddle bags, tank bags, backpacks, and mounting hardware for touring and commuting.
• MX, Enduro et Trial (Off-Road Riding Equipment) Off-road equipment for motocross, enduro, and trial riding including specialized helmets, jerseys, pants, gloves, boots, and protective gear.
• Sportswear (Motorsport-Inspired Casual Apparel) Motorsport-inspired casual clothing including caps, beanies, t-shirts, shirts, sweatshirts, jackets, down jackets, bags, and gift ideas.
• Marques DXR et Motoblouz (Private-Label Brands) Motoblouz's own private-label brands of motorcycle equipment featuring technical, comfortable, and safe products at competitive prices, designed by motorcyclists for motorcyclists.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered minor.

• SR TeamminorGTM or Marketing PartnerMotoblouz sponsors the SR team as part of their sports partnership program in motorcycle racing.
• French Sand Championship (Championnat de France de Sable)minorGTM or Marketing PartnerMotoblouz is a partner of the French Sand Championship motorsport event.
• FFM (Fédération Française de Motocyclisme)minorGTM or Marketing PartnerMotoblouz partners with the French Motorcycle Federation for motorsport support and promotion.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 24mx: European e-commerce specialist focused on MX, enduro, and motorcycle parts and accessories. Direct competitor in motocross/enduro sub-category and cross-border online distribution.
• RevZilla: US-based pure-play e-commerce retailer of motorcycle gear, helmets, and accessories, owned by Cycle Gear. Operates a content-rich, community-driven model comparable to Motoblouz's EnjoyTheRide blog approach.
• MxStore (Trial Racing): Italian motorcycle parts and accessories e-commerce retailer serving cross-border European customers. Direct competitor in parts/accessories online retail and adjacent to Motoblouz's MX/Enduro category.
• Detlev Louis (Louis): Germany's largest motorcycle clothing and accessories retailer with both e-commerce and a large store network. Direct competitor in product breadth and European footprint, anchored in DACH.
• FC-Moto: German pure-play e-commerce retailer of motorcycle gear, helmets, and parts. Closest direct competitor to Motoblouz: similar category mix, multi-country shipping, and own-brand assortment.
• BikeBandit: US online retailer of motorcycle parts, accessories, and gear. Comparable in the parts/accessories retail model and multi-brand assortment, though primarily serving the US market.

Broad incumbents

• Amazon Marketplace: Global e-commerce marketplace that carries motorcycle gear, helmets, and parts from third-party sellers and major brands. A broader incumbent that competes on price, selection, and Prime delivery in Motoblouz's categories.
• Decathlon: Global sporting goods retailer with an expanding motorcycle and cycling mobility assortment. Adjacent incumbent that competes with own-brand positioning while having a much broader sports retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Motoblouz
• Facebookfacebook.com/Motoblouz
• Instagraminstagram.com/motoblouz
• TikToktiktok.com/@motoblouz?_t=8Wnt2FXuyhy&_r=1
• Xx.com/Motoblouz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motoblouz