RockMyRun
RockMyRun is a fitness music streaming platform pairing DJ-curated mixes with tempo adjustment matched to the user's heartbeat or steps. It serves individual runners via iOS/Android subscription apps, gyms via commercial licensing, and third-party developers via SDK licensing.
- Company typePrivate
- Founded2011
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What RockMyRun does
RockMyRun, operated by Rock My World, Inc. (a California corporation based in San Diego), is a private company founded in 2011 that operates a fitness music streaming platform combining professional DJ-curated mixes with body-syncing tempo technology. Its primary product is a consumer mobile app available on iOS and Android (with Apple Watch integration and iOS heart-rate-monitor support) that automatically adjusts music tempo in real time to match the user's steps per minute (via smartphone accelerometer), heartbeat, or a manually set BPM. The music library spans more than 20 genres (Rock, Dance, Hip Hop, Pop, Country, Christian, House, R&B, Latin, Modern, Alternative, Reggae, Reggaeton, Oldies, Seasonal, 2000s, 90s, 80s, Metal), with discovery enabled by genre, BPM, mood, or activity filtering. The app includes GPS workout tracking for distance, steps, steps-per-minute, heart rate, and calories burned; consumer accounts are capped at 50 hours of streaming per month.
The company operates three revenue streams: (1) a freemium consumer subscription at $7.99/month or $79.99/year after a free trial; (2) a commercial music licensing business (RockMyRun for Business, branded separately as Rock My Fitness Studio) for gyms, fitness studios, martial arts schools, and independent trainers, sold via direct outreach ([email protected]); and (3) SDK licensing for third-party fitness app developers, available as iOS and Android SDKs offered either via fixed tiered pricing (based on user counts) or revenue-share arrangements. Named SDK partners include iFIT, Verv, and ZenLabs. Go-to-market relies on product-led growth via app-store channels (Apple App Store, Google Play) and direct website registration, complemented by earned media placements in Time, HuffPost, Men's Fitness, Yahoo Tech, and Real Simple, plus Instagram, a twice-monthly email newsletter, and content/blog marketing.
The company is independently held with 11–50 employees and no disclosed parent company. No patents, awards, executive leadership roster, operating geographies, or revenue figures are present in the available data. Historical funding engagement (EvoNexus 2013, Seed San Diego 2014, TCA Venture Group 2017) is referenced in appended data without explicit source attribution. The overall picture is of a niche, mature, consumer-leaning music-fitness platform that has expanded sideways into B2B commercial licensing and developer SDK distribution without evident signs of venture-scale acceleration.
RockMyRun firmographics
Firmographics- Name
- RockMyRun
- Legal name
- Rock My World, Inc.
- Website
- https://rockmyrun.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RockMyRun is a fitness music streaming platform pairing DJ-curated mixes with tempo adjustment matched to the user's heartbeat or steps. It serves individual runners via iOS/Android subscription apps, gyms via commercial licensing, and third-party developers via SDK licensing.
- Ownership category
- akta.pro rank
RockMyRun industry classification
Industry- Product category
- Fitness Music Streaming
- NAICS
- Sound Recording Industries (5122), Fitness and Recreational Sports Centers (71394), Music Publishers (51223)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)
- akta.pro secondary industries
- Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ), Music Supervision Services (MPAIALAB)
Keywords
Where RockMyRun is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RockMyRun business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Consumer Subscription: Monthly and annual subscription plans for individual consumers providing unlimited access to DJ-curated fitness music with tempo-syncing features. Monthly plan at $7.99/month after trial; Annual plan at $79.99/year after trial. Consumer accounts include 50 hours of streaming per month.
- Commercial/Business Music License: Commercial music licensing for businesses, gyms, fitness studios, martial arts studios, and independent fitness trainers who intend to use RockMyRun at places of business. Requires separate commercial license from consumer subscription.
- SDK Licensing: SDK licensing for third-party app developers to integrate RockMyRun music capabilities into their fitness applications. Priced via fixed tiered model based on number of users or revenue share arrangement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Consumer Subscription |
| Subscription | Annual | Annual Consumer Subscription |
| Other | Other | Commercial/Business License |
| Other | Other | SDK Licensing (Fixed Tiered) |
| Transaction based/ take rate | Other | SDK Licensing (Revenue Share) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
RockMyRun product offering
Product offeringCore offering
RockMyRun is a mobile music streaming platform for runners and fitness enthusiasts that delivers DJ-curated workout mixes whose tempo automatically adjusts to the user's steps per minute or heartbeat. Beyond the consumer iOS/Android apps, the company licenses its music and tempo-syncing technology commercially to gyms, fitness studios, and independent trainers, and offers iOS/Android SDKs for third-party fitness app developers to embed the same playback and tempo-adjustment features into their own products.
Product overview
RockMyRun is a fitness music streaming platform consisting of a consumer mobile app (iOS and Android) with automatic tempo-synced music playback for runners, plus a software development kit (iOS SDK and Android SDK) for third-party developers. The company also offers a commercial business license tier (RockMyRun for Business) for gyms and fitness studios. The core product differentiates through DJ-curated mixes that automatically adjust tempo to match the user's running cadence or heartbeat.
Differentiator
Problem solved
Functional benefit
Products and services
- RockMyRun Consumer App Mobile music streaming app (iOS and Android) for runners, joggers, and fitness enthusiasts that delivers DJ-curated workout mixes with automatic tempo adjustment synced to steps per minute or heartbeat, GPS workout tracking, Apple Watch control, and music discovery by genre/BPM/mood/activity.
- RockMyRun SDK (iOS and Android) Software development kits for iOS and Android that let third-party fitness app developers embed RockMyRun music playback, manual and body-synced tempo adjustment, user management (free/premium tiers), ratings and reviews, favoriting, music discovery/search, and native audio session control into their own applications.
- RockMyRun for Business (Commercial License) Commercial music license offered separately from the consumer subscription for gyms, fitness studios, martial arts studios, and independent fitness trainers who intend to use RockMyRun at a place of business or with clients. Pricing is quoted on contact.
Companies that use RockMyRun
Customer profileSegments4 records
Ideal customer profiles3 records
RockMyRun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
RockMyRun partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rock My Fitness StudiominorSeparate platform for gyms and fitness businesses to obtain commercial music licensing. Related entity under the Rock My World parent company.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
RockMyRun competitors and assessment
Company assessmentDirect peers
- Fit Radio: Fit Radio is a DJ-curated workout music streaming service offering mixes for running, HIIT, and other fitness activities on a subscription basis. It is the closest direct competitor to RockMyRun given the shared music-meets-fitness positioning and curated-mix model.
- Power Music Workout: Power Music is a long-running workout-music streaming app focused on nonstop DJ mixes for gym and fitness use, with both consumer and commercial licensing. It directly mirrors RockMyRun's DJ-curated, gym-and-runner target use case and licensing model.
- Pace.fm: Pace.fm offers running-specific music recommendations with cadence-matching features and curated mixes for runners. It overlaps RockMyRun on the running/audio tempo syncing proposition for fitness consumers.
- DJ Fitness Music: DJ Fitness Music produces curated workout and running mixes for fitness facilities and individual subscribers, with a commercial licensing offering. It competes with RockMyRun on both consumer DJ mixes and gym business-licensing channels.
Broad incumbents
- Spotify: Spotify is the largest music streaming service globally and offers numerous curated workout, running, and BPM-keyed playlists as part of its broader catalog. While not fitness-specialised, its scale and pricing pose the dominant competitive force for RockMyRun's consumer subscription.
- Apple Music: Apple Music is a major streaming service with extensive workout playlists and tight Apple Watch integration that overlaps the wearable-control features RockMyRun targets. It is the deepest deep-pocketed incumbent on RockMyRun's primary iOS user base.
- YouTube Music: YouTube Music offers ad-supported and subscription streaming with large workout/fitness content and runs on both Android and iOS, competing for RockMyRun's broader mobile consumer audience.
- Deezer: Deezer is a global music streaming service with workout and running playlists and a freemium model, serving as another generalist competitor for consumer fitness music subscription dollars.
- Tidal: Tidal is a premium music streaming service with curated workout content and high-fidelity audio, relevant as an incumbent alternative for users evaluating RockMyRun's annual subscription.
Emerging players
- iFIT: iFIT is an SDK partner listed in RockMyRun's partnership data and operates a connected fitness platform with embedded music for treadmill and bike workouts. It is comparable both as a customer and as an emerging vertically-integrated player in fitness music-adjacent experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
RockMyRun social profiles
Digital presenceRockMyRun financial estimates
Financial estimateRevenue estimate
Valuation estimate
RockMyRun leadership team
Management profileNumber of profiles
RockMyRun funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RockMyRun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RockMyRun
What does RockMyRun do?
RockMyRun is a mobile music streaming platform for runners and fitness enthusiasts that delivers DJ-curated workout mixes whose tempo automatically adjusts to the user's steps per minute or heartbeat. Beyond the consumer iOS/Android apps, the company licenses its music and tempo-syncing technology commercially to gyms, fitness studios, and independent trainers, and offers iOS/Android SDKs for third-party fitness app developers to embed the same playback and tempo-adjustment features into their own products.
Is RockMyRun a public or private company?
RockMyRun is a private company. It is classified as venture growth investor backed and is currently operating.
When was RockMyRun founded?
RockMyRun was founded in 2011. It employs 11 to 50 people.
Where is RockMyRun based?
RockMyRun is headquartered in San Diego, United States, in the North America region.
How does RockMyRun make money?
Three revenue lines are on record. Consumer Subscription is the primary driver. The others are commercial/Business Music License and SDK Licensing.
Who are RockMyRun's main competitors?
Direct peers on record are Fit Radio, Power Music Workout, Pace.fm and DJ Fitness Music. Broad incumbents are Spotify, Apple Music, YouTube Music, Deezer and Tidal. iFIT is listed as an emerging player.
Does RockMyRun have an API?
Yes. RockMyRun offers iOS and Android SDKs that allow third-party developers to integrate RockMyRun music into their mobile applications. Features include: audio playback (bringing music from RockMyRun into applications), tempo adjustment (manual or synced to user's body movement), user management (free/premium tiers), ratings and reviews, favoriting music, music discovery/searching, and control over audio session integration at native level. Developer documentation is at rockmyrun.com/sdk.
What industry is RockMyRun in?
RockMyRun's product category is Fitness Music Streaming. Its primary akta.pro industry code is MPAIAIAC, Mobile Music Creation Apps (Beatmaking, Songwriting, Practice), with a secondary code of MPAIAIAJ, Music Education & Practice Software (Ear training, tutors, metronome tools). Its NAICS code is 5122 and its SIC code is 7900.