FIT Radio

What FIT Radio does

FIT Radio is a fitness-focused music streaming platform operating mobile apps (iOS and Android), a web player, and a Sonos integration, headquartered in Alpharetta, Georgia. The company delivers DJ-curated workout playlists and audio-guided coaching content to three primary customer segments: individual fitness consumers (Personal tier with a 35-hour monthly cap), fitness coaches and personal trainers (Coach/PRO tier with a 75-hour cap and advanced features such as the Spin Tracklist), and commercial gyms and studios (Gyms/Studios tier with unlimited streaming on one device). Core technology includes Pace Matching, which syncs music tempo to a runner's stride rate, and Cardio Coach, an audio-guided workout program with Health App heart-rate display, supported by a content library spanning more than 40 genres and workout categories with daily new DJ-produced mixes.

The business model is recurring subscription revenue across the three tiers, distributed via self-serve mobile app stores (Apple App Store, Google Play, Amazon Appstore), the website with Stripe payment processing, and a direct B2B sales channel for the Gyms/Studios commercial offering. The Gyms/Studios tier differentiates FIT Radio from generic streaming competitors by bundling commercial music licensing — covering ASCAP, SESAC, BMI, and GMR performance rights organizations — into the subscription, addressing the regulatory compliance burden that fitness facility operators otherwise face when playing music in public settings. Named enterprise customers include Orangetheory Fitness, F45, BFT, D1 Training, NCFit, Strong Pilates, Xtendbarre, Burn Boot Camp, Gold's Gym, Metabolic, and Club Pilates, with the company claiming a 2 million-user consumer base.

The company operates as FITRADIO LLC (and Social Study Media LLC), both Georgia LLCs, and is founder-owned and controlled. Russell Greene is Founder and CEO. The company was established in 2011, launched its mobile apps in June 2011, and has continued product iteration through the FITRADIO PRO tier (September 2021), the Spin Tracklist feature (November 2021), and an upcoming Folder Sharing feature (announced July 2025). No external institutional investment, acquisitions, or funding rounds are disclosed in the available data, indicating organic, self-funded growth to date.

Name

FIT Radio

Legal name

FITRADIO LLC

Website

https://fitradio.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

FIT Radio is a fitness-focused music streaming platform that delivers DJ-curated workout playlists and audio-guided coaching to individual consumers, fitness professionals, and commercial gym chains across mobile, web, and Sonos channels, with bundled PRO licensing for business subscribers.

Ownership category

akta.pro rank

Product category

Workout Music Streaming

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

On-Demand Music Streaming (Interactive) (MPAIACAA)

akta.pro secondary industries

Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Workout music streaming
• Fitness audio streaming
• Dj curated mixes
• Commercial music licensing
• Fitness mobile app

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Streaming - Individual: Monthly subscription tiers for individual consumers with tiered hour limits (35 hours/month for personal tier, 75 hours/month for coach tier). Auto-renewing monthly billing through Apple App Store, Google Play Store, Amazon Payments, or Stripe.
2. Subscription Streaming - Gyms/Stdios: Commercial business subscription for gyms and studios with unlimited usage for one device at a time. Includes commercial music licensing and performance rights organization fees managed by Fit Radio.
3. Music Licensing for Businesses: Commercial licensing services for gyms and studios to legally play music in public settings. Performance rights organization fees (ASCAP, SESAC, BMI, GMR) can be managed through Fit Radio subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

FIT Radio is a fitness-focused DJ-curated music streaming service delivered via mobile apps (iOS and Android), a web player, and a dedicated commercial platform for gyms and studios. Subscribers access thousands of professionally mixed workout playlists synchronized to exercise tempos across more than 40 genres and workout types, with proprietary Pace Matching Technology that aligns music BPM to running stride, audio-guided Cardio Coach programming, and heart-rate integration through the Apple Health App.

Product overview

FIT Radio is a fitness-focused DJ-curated music streaming platform comprising mobile apps (iOS and Android), a web player, and three subscription tiers (Personal, Coach/PRO, and Gyms & Studios). The platform features professionally mixed workout playlists synchronized to exercise tempos across 40+ genres and workout types including running, cardio, cycling, and strength training. Key features include Cardio Coach (audio-guided workouts), pace matching technology that auto-adjusts music to running cadence, custom folder organization for playlists, and commercially licensed music for gym use. The Personal tier serves individuals with 35 hours/month, the Coach/PRO tier supports fitness professionals with higher limits and advanced features, and the Gyms & Studios tier provides unlimited commercial streaming for fitness facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• FITRADIO Mobile App DJ-curated workout music streaming mobile application for iOS and Android devices featuring thousands of professionally mixed workout playlists synchronized to exercise tempos, with personal usage tiers.
• FITRADIO Web Player Web-based music streaming platform accessible via browser that delivers the same DJ-curated workout mixes as the mobile app for users who prefer desktop or laptop access.
• Cardio Coach Audio-guided workout program where trainers push users further and cheer them on while DJs deliver continuously updated playlists, with heart-rate display via Health App integration across multiple workout types including outdoor run, treadmill, HIIT, bike, elliptical, rowing, and core.
• Commercial Music Licensing Service Legally licensed music service for businesses, including gyms and studios, that bundles public performance music license management through performance rights organizations (ASCAP, SESAC, BMI, GMR) so operators can play music in commercial settings without managing individual PRO fees themselves.

Quantifiable outcome

• 95% of surveyed gym members said music is just as important as fitness instruction in a class
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Club PilatesflagshipStrategic or Co-development Partner · 1 June 2025FITRADIO partnered with Club Pilates and Frankie Grande to celebrate the release of Grande's new album HOTEL ROCK BOTTOM during Pride Month 2025. The dynamic partnership blended music and movement, with FITRADIO creating exclusive content for Club Pilates studios.
• SISSFiTcoreStrategic or Co-development Partner · 1 November 2021Partnership with SISSFiT, co-founded by sisters Lauren and Kelly who are certified fitness trainers and former Division 1 Track and Field athletes. SISSFiT offers killer workouts that fit schedules of busy professionals.
• Honors Holdings LLC (Orangetheory Fitness)flagshipStrategic or Co-development Partner · 1 September 2021FITRADIO partnered with Honors Holdings, LLC which operates Orangetheory Fitness locations. Ryan Tong serves as Director of Music and provides testimonials about how FITRADIO supports the three elements of successful gyms: great location, great coach, and great playlist.
• Orangetheory FitnessflagshipChannel Partner/ Reseller/ DistributorMajor fitness franchise operator using FITRADIO for music streaming in group fitness classes. Featured in FITRADIO customer logo wall.
• F45 TrainingflagshipChannel Partner/ Reseller/ DistributorHigh-intensity interval training franchise featuring FITRADIO music for functional training workouts. Featured in FITRADIO customer logo wall.
• BFT (Body Fitted Training)coreChannel Partner/ Reseller/ DistributorAustralian-origin functional training franchise using FITRADIO music. Featured in FITRADIO customer logo wall.
• NCFitcoreChannel Partner/ Reseller/ DistributorFitness franchise operator featuring FITRADIO music. Featured in FITRADIO customer logo wall.
• Gold's GymcoreChannel Partner/ Reseller/ DistributorIconic global gym brand featuring FITRADIO music. Featured in FITRADIO customer logo wall.
• Strong PilatesminorChannel Partner/ Reseller/ DistributorPilates studio franchise featuring FITRADIO music. Featured in FITRADIO customer logo wall.
• D1 TrainingminorChannel Partner/ Reseller/ DistributorSports performance training franchise featuring FITRADIO music for athlete development. Featured in FITRADIO customer logo wall.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RockMyRun: RockMyRun is a workout-music streaming app providing curated running and gym playlists at specified tempos. It is the closest direct competitor to FIT Radio, addressing the same consumer runner and gym-goer segments with subscription-based curated mixes at given BPM ranges.

Broad incumbents

• Spotify: Spotify is the dominant general-purpose DSP, offering subscriber workout and running playlists (including integrations like Spotify Running with Strava). It is the primary incumbent FIT Radio must displace in consumer wallet share, particularly for runners and casual gym users.
• Apple Music Fitness: Apple Music offers curated workout playlists and integrates deeply with Apple Watch for fitness. As an installed base on iPhone, it represents a default alternative that FIT Radio must differentiate against, especially for cardio and running use cases.
• iHeartRadio: iHeartRadio is a major internet radio and streaming platform with lean-back curated stations across formats. It competes with FIT Radio's lean-back DJ-curated model for consumer listening time and offers commercial music licensing solutions for businesses.
• SoundCloud: SoundCloud is a broad audio streaming platform with deep DJ/electronic catalogs underlying many fitness mix genres. It overlaps with FIT Radio in remix, mashup, and underground genres that fuel workout playlists, and offers a Go+ subscription tier targeting power users.
• Tidal: Tidal is a premium music streaming subscription service with curated playlists including workout content. It overlaps with FIT Radio's higher-end Coach/PRO tier audience of fitness professionals willing to pay for premium audio quality and curated experiences.
• SiriusXM: SiriusXM is a large subscription audio broadcaster with curated music and DJ-hosted channels. Its programming model (curated, lean-back, channel-based) and background-licensed commercial music capabilities directly overlap with FIT Radio's DJ-curated and B2B commercial-licensing offerings.

Others

• BPM Supreme: BPM Supreme is a DJ record pool supplying pre-cleared dance/electronic/hip-hop tracks for DJs. While not a direct consumer competitor, it overlaps with FIT Radio's DJ-content supply chain and licensing economics for DJs sourcing gym-class mixes.
• Traxsource: Traxsource is a DJ-focused electronic music download/streaming marketplace. It is comparable as an upstream content source for the kinds of workout mixes FIT Radio curates and serves as a parallel channel for trainers building class playlists.

Emerging players

• Down Dog Yoga / fitness subscription apps: Down Dog and similar apps offer audio- and video-guided workout subscriptions (yoga, HIIT) with algorithmic and procedural generation. They compete with FIT Radio's Cardio Coach audio-guided workouts and represent an emerging threat in guided, music-driven fitness content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FITRadio
• Facebookfacebook.com/fitradio
• Instagraminstagram.com/fitradio
• Pinterestpinterest.com/FitRadio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIT Radio