Magicshine
Magicshine designs and sells high-performance rear bicycle safety lights through Amazon, targeting recreational and competitive cyclists with extended-battery-life products like the SEEMEE 300 and 400-lumen SEEMEE 400.
- Company typePrivate
- Founded1999
- HeadquartersBell, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magicshine does
Magicshine is a privately held sporting goods company founded in 1999 and headquartered in Bell, United States, that designs and sells high-performance bicycle safety lights. The company operates with a small team (11-50 employees) and focuses on the cycling accessories market, targeting recreational and competitive cyclists who require reliable rear visibility during low-light, nighttime, and commuter riding conditions.
Magicshine's product portfolio centers on its SEEMEE rear bike light line. The SEEMEE 300 delivers 300 lumens with a market-leading 200-hour battery life and has been recognized by Cyclingnews as the top rear bike light pick in its category. The SEEMEE 400 advances the lineup to 400 lumens and adds native bike computer integration with Garmin, Wahoo, and Hammerhead cycling GPS devices, enabling cyclists to synchronize lighting control with their existing cycling hardware ecosystems. The core technology is built on LED lighting systems paired with extended-runtime battery architecture and interoperability protocols for cycling computer connectivity.
The business model is hardware sales via a product-led growth motion, with the Amazon marketplace serving as the primary distribution channel globally. Pricing is positioned at the affordable-to-mid consumer tier (£35.18-£59.99 retail), with promotional discounts of 24-41% used as the principal customer acquisition lever. Revenue is generated through one-time hardware purchases by individual consumers rather than subscriptions or enterprise contracts. The marketing mix leans on earned media from cycling publications and Amazon-native promotional mechanics rather than direct brand advertising, and the customer base is a horizontal segment of cycling enthusiasts with no disclosed enterprise or B2B anchor accounts.
Magicshine firmographics
Firmographics- Name
- Magicshine
- Website
- https://magicshine.us
- Company type
- Private
- Founded year
- 1999
- Headcount range
- 11–50 employees
- Short description
- Magicshine designs and sells high-performance rear bicycle safety lights through Amazon, targeting recreational and competitive cyclists with extended-battery-life products like the SEEMEE 300 and 400-lumen SEEMEE 400.
- Ownership category
- akta.pro rank
Magicshine industry classification
Industry- Product category
- Cycling Safety Lights
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Magicshine is headquartered
LocationHeadquarters
- HQ city
- Bell
- HQ country
- United States
- HQ region
- North America
Markets served
Magicshine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Bike Lighting Hardware Sales: Direct sales of bicycle safety lights including rear lights and potentially front lights. Revenue generated through one-time hardware purchases at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SEEMEE 300 - 300-lumen rear bike light |
| Unit Pricing | Pay-as-you-go | SEEMEE 400 - 400-lumen rear bike light with smart integration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Magicshine product offering
Product offeringCore offering
Magicshine designs, manufactures, and sells high-performance LED rear bike lights and cycling safety accessories. Its product portfolio centers on the SEEMEE line, with the SEEMEE 300 offering 300 lumens and market-leading 200-hour battery life, and the SEEMEE 400 providing 400 lumens plus smart integration with Garmin, Wahoo, and Hammerhead cycling computers. Products are sold directly to consumers primarily through the Amazon marketplace.
Product overview
Magicshine is a cycling safety lighting company offering a portfolio of rear bike lights. The product lineup includes the SEEMEE 300 (entry-level, 300 lumens, 200-hour battery) and the SEEMEE 400 (advanced model, 400 lumens, bike computer integration). Both products are rear-facing safety lights designed for cyclist visibility. The company operates through e-commerce platforms including Amazon, with the products receiving recognition from cycling publications.
Differentiator
Problem solved
Functional benefit
Products and services
- Magicshine SEEMEE 300
Quantifiable outcome
- 200-hour battery life on SEEMEE 300 model - market leading performance
- +1 more outcomes
Companies that use Magicshine
Customer profileSegments1 record
Ideal customer profiles1 record
Magicshine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Magicshine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GarmincoreSEEMEE 400 model integrates with Garmin bike computers, allowing cyclists to monitor and control lighting directly through their cycling GPS devices.
- WahoocoreSEEMEE 400 model integrates with Wahoo bike computers, enabling compatibility with Wahoo ELEMNT and Wahoo ROAM cycling GPS units.
- HammerheadcoreSEEMEE 400 model integrates with Hammerhead Karoo bike computers, providing another cycling GPS ecosystem compatibility option.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Magicshine competitors and assessment
Company assessmentDirect peers
- Exposure Lights: UK premium bike light maker targeting mountain bikers and road cyclists with high-lumen lights. Comparable on enthusiast-grade positioning and performance-led product lineup.
- Cateye: Long-established Japanese cycling electronics brand focused on bike lights, computers, and reflectors. Closely comparable on rear/front light product lineup and cycling enthusiast customer base.
- Knog: Australian cycling accessories brand offering bike lights, locks, and bells. Comparable on bike accessory breadth, urban cyclist targeting, and design-led product marketing.
- Garmin (Varia rear light line): Garmin's Varia radar rear light is a direct competitor in the smart rear-light category. Highly comparable on the smart/connected rear light proposition, and notably a partner via bike computer integration.
- Lezyne: Premium bike accessories brand with a strong bike light portfolio (LED front and rear lights). Directly comparable to Magicshine on target customer (cycling enthusiasts), product category, and price positioning.
- Light & Motion: US-based bike light specialist focused on high-output, rechargeable lights for road and mountain biking. Comparable on performance specifications and premium enthusiast positioning.
- NiteRider: Specialist bike light manufacturer focused on high-performance front and rear lights for road, mountain, and commuter cyclists. Comparable on performance-led positioning and enthusiast customer segment.
- Blackburn Design: Bike accessories brand with a dedicated bike light range, including rear and front lights. Comparable on cycling enthusiast targeting and multi-product accessories portfolio.
Broad incumbents
- Bontrager (Trek): Trek-owned bike accessories brand with a comprehensive bike light range. Comparable on rear/front light products and cyclist base, but operates as part of a much broader cycling portfolio.
Emerging players
- Cycliq (Fly12 / Fly6): Smaller player combining bike lights with HD cameras and smart features. Comparable on the smart/connected rear light concept and overlap with Magicshine's SEEMEE 400 positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Magicshine social profiles
Digital presenceMagicshine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magicshine leadership team
Management profileNumber of profiles
Magicshine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magicshine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magicshine
What does Magicshine do?
Magicshine designs, manufactures, and sells high-performance LED rear bike lights and cycling safety accessories. Its product portfolio centers on the SEEMEE line, with the SEEMEE 300 offering 300 lumens and market-leading 200-hour battery life, and the SEEMEE 400 providing 400 lumens plus smart integration with Garmin, Wahoo, and Hammerhead cycling computers. Products are sold directly to consumers primarily through the Amazon marketplace.
When was Magicshine founded?
Magicshine was founded in 1999. It employs 11 to 50 people.
Where is Magicshine based?
Magicshine is headquartered in Bell, United States, in the North America region.
How does Magicshine make money?
One revenue line is on record: bike Lighting Hardware Sales.
Who are Magicshine's main competitors?
Direct peers on record are Exposure Lights, Cateye, Knog, Garmin (Varia rear light line), Lezyne, Light & Motion, NiteRider and Blackburn Design. Bontrager (Trek) is listed as a broad incumbent. Cycliq (Fly12 / Fly6) is listed as an emerging player.
Does Magicshine have an API?
No public API is recorded for Magicshine.
What industry is Magicshine in?
Magicshine's product category is Cycling Safety Lights. Its primary akta.pro industry code is CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 336991 and its SIC code is 3751.