Farm Bureau Insurance of Tennessee

What Farm Bureau Insurance of Tennessee does

Farm Bureau Insurance of Tennessee is a private mutual insurance carrier headquartered in Columbia, Tennessee, operating through three legal entities — Tennessee Farmers Mutual Insurance Company, Tennessee Farmers Assurance Company, and Tennessee Farmers Life Insurance Company — under the Tennessee Farmers Insurance Companies umbrella. Founded in 1948 by local farmers and serving as the insurance service company of the Tennessee Farm Bureau Federation, it writes multi-line insurance (auto, home, life, and small commercial) for individuals, families, farmers, and small businesses exclusively within Tennessee. The company's life insurance operation is the largest provider of individual life insurance in the state.

The business is distributed through a captive/exclusive-agent model with 500+ independent contractor agents operating from 200+ offices statewide, backed by 16 regional claims centers and 350+ claims professionals, and gated by a mandatory $30/year Tennessee Farm Bureau membership. Pricing is quote-based on each insured's risk profile, with monthly billing for insurance products. The technology stack consists of a core policy administration and claims processing system with a customer-facing My Account portal that supports bill payment, digital proof-of-insurance cards, paperless enrollment, claims filing/tracking, and 24/7 self-service, protected by multi-factor authentication. There is no public-facing API or SDK documented.

Revenue is generated primarily from recurring insurance premiums across auto, home, life, and commercial lines, with ancillary $30 annual membership dues flowing to the parent Federation. As of 2025 the company employs 900+ people, insures 2M+ homes, cars, and small businesses, holds an AM Best A+ financial strength rating, and has received Ward's Top 50 recognition for both its property-casualty and life operations. Recent strategic activity has centered on leadership succession (incoming CEO Bobby Pulley, new COO Bo Rivers, first-ever Chief Transformation Officer Josh Webber) and digital self-service modernization rather than geographic or product-line expansion.

Name

Farm Bureau Insurance of Tennessee

Legal name

Tennessee Farmers Insurance Companies

Website

https://fbitn.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Farm Bureau Insurance of Tennessee is a private mutual multi-line insurance carrier serving individuals, families, farmers, and small businesses exclusively in Tennessee through 500+ local agents across 200+ offices, offering auto, home, life, and commercial policies as the insurance arm of the Tennessee Farm Bureau Federation.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industry

Farm Risk Management & Insurance Advisory (AFACAJAD)

Keywords

• Property casualty insurance
• Auto insurance
• Home insurance
• Life insurance
• Commercial insurance

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance Premiums: Revenue generated from auto, home, life, and business insurance policy premiums. Core business revenue stream from policyholders.
2. Farm Bureau Membership Dues: $30 annual family membership dues required to access Farm Bureau Insurance products. Provides access to member discounts and benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Farm Bureau Insurance of Tennessee sells multi-line insurance products—auto, home, life, and business insurance—across Tennessee through a captive agent network of over 500 agents in 200+ offices. Coverage is gated by a $30/year Tennessee Farm Bureau membership and supported by 16 regional claims centers, online self-service via the My Account portal, and dedicated life and property-casualty operating entities under Tennessee Farmers Insurance Companies.

Product overview

Farm Bureau Insurance of Tennessee operates as a multi-line insurance provider offering four core product categories: Auto Insurance (covering cars, motorcycles, boats, RVs, and trailers), Home Insurance (including homeowners, renters, condos, manufactured homes, farm, rental property, and personal umbrella coverage), Life Insurance (comprising term life, whole life, universal life, annuities, and business life insurance), and Business Insurance (featuring business owners policies, commercial auto, commercial package policies, and business umbrella coverage). These products are distributed through a network of over 500 local agents across more than 200 offices statewide, supported by 16 regional claims centers. Customers can manage their policies through the My Account online portal, which provides 24/7 access to digital proof of insurance, bill payment, claims filing, and policy management. The company also offers a First Mile Program for teen drivers and requires a $30 annual Farm Bureau membership for coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• 97% auto customer policy renewal rate year after year
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Tennessee TitansflagshipGTM or Marketing Partner · 1 January 202516th annual Tennessee Titans Kids Captain contest partnership. Selected young Titans fans serve as Kids Captains for each Titans home game throughout the season.
• Tennessee Farm Bureau FederationcoreOthers · 1 January 2025Farm Bureau Insurance is a service company of the Tennessee Farm Bureau Federation, the nation's largest single-state Farm Bureau organization with 680,000+ member families. Insurance is a benefit of Farm Bureau membership ($30/year).
• Boys & Girls ClubminorStrategic or Co-development Partner · 1 January 2025Farm Bureau Insurance of Tennessee announced increased investment in Boys & Girls Club organizations across Tennessee.
• St. Jude Children's Research HospitalcoreStrategic or Co-development Partner · 1 January 2022Long-term charitable partnership supporting childhood cancer research. Farm Bureau Insurance has raised over $1 million through dedicated fundraising efforts with agents, customers, and vendors. Partnership includes annual golf tournaments, sporting clay competitions, and various events across 11 sales regions with over 500 agents participating.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• State Farm: Largest US personal lines property-casualty insurer, distributes through captive agents, and is the dominant competitor across auto, home, and life in Tennessee — directly comparable product mix and exclusive-agent GTM.
• Erie Insurance Group: Regional mutual P&C and life carrier with an exclusive-agent distribution model and heavy presence in the Eastern U.S. Closely comparable on mutual structure, product breadth, and reliance on local agents.
• Auto-Owners Insurance: Mid-Atlantic and Midwest mutual P&C insurer using independent agents for personal and commercial lines. Similar product mix (auto, home, life, business) and mutual ownership profile.
• Shelter Insurance: Mutual personal and commercial lines carrier headquartered in Missouri but operating across the Southeast through exclusive agents. Overlapping product portfolio, agent-based GTM, and mutual structure make it a strong comparable.
• COUNTRY Financial: Mutual multi-line insurance and financial services organization serving mid-sized and rural America through captive agents. Comparable mutual model and similar auto/home/life and small-business product suite.
• USAA: Member-owned P&C and life carrier serving a defined affinity group (military) with strong Texas/Southeast footprint. Comparable membership-gated model, broad P&C/life product set, and reputation for sticky renewals.
• Progressive Insurance: National direct-and-agency P&C carrier with very strong share in Tennessee personal auto and home. Direct competitor on the same product lines, differing mainly via direct-to-consumer distribution versus FBITN's agent channel.

Broad incumbents

• Nationwide Mutual Insurance: Large national mutual offering auto, home, life, and commercial lines through captive and direct channels in every state, including Tennessee. Differentiated by national scale and broader brand recognition but overlapping product portfolio.
• Allstate: National personal lines giant selling auto, home, and life in Tennessee through Allstate and exclusive agents. National brand and broad portfolio make it a broad incumbent competitor in the same product set.

Regional players

• Farm Bureau Insurance of Michigan: Sister Farm Bureau state carrier operating under the same federation model in Michigan. Structurally identical (captive agents, P&C and life, mutual), but covers a different state — useful for benchmarking performance and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/farmercharlie
• YouTubeyoutube.com/@FarmBureauInsuranceOfTennessee
• Facebookfacebook.com/farmbureauinsurancetennessee
• LinkedInlinkedin.com/company/fbitn
• Instagraminstagram.com/fbitn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Bureau Insurance of Tennessee